Best Website & Online Store Builders for Small Business

Article by Jerry Low . .
Updated: Jun 16, 2020

What is a Website / Store Builder?

A Website / Store Builder is service provider that allows users to register a domain, create and host a website, and manage their businesses online  – all in one place.

Advantages of Modern Website builders

Different from the traditional website hosting, a web company that brand itself as “Website Builder” offer a number of benefits that are quite useful for a beginner. Among them are:

  • Easy to create and manage – Website builder offers the ability to create and main a website without any coding experience. Users can build their website with drag-and-drop web editor and setup a blogging / podcasting platform at ease.
  • Beautiful website themes and designs – Website builder usually come with hundreds of free, professional designed, website templates and themes.
  • 100% web base – Users have the ability to work on your website from anywhere with an Internet connection.
  • One stop solution – Everything – from domain registration to hosting and development are done (and billed) in one place.
  • Comprehensive business support – Payment gateway support, inventory management software, shipping and tax cost calculator are (usually) covered in store builders or eCommerce plans.

15 Site Builders to Create Amazing Websites

So what are your choices? To help you choose the perfect builder for your website, I’m rounding up 15 popular website builders on this page.

1. Zyro

Zyro website builder by Hostinger

Zyro is a new website building tool which comes with a hosting plan attached. Functionality is basic but covers most key areas. This makes it idea for new website owners who may not have the technical skills needed to build their own site.

Zyro Plans & pricing

Zyro's range of plans cover both basic sites as well as eCommerce. Entry plan is completely free to use but it comes with implanted advertisement to your website. For those who want an ad-free site (which is vital for a business website), there are four paid plans to choose from – Basic ($1.99/mo), Unleased ($3.49/mo), Ecommerce ($14.99/mo), and Ecommerce + ($21.99/mo). The price differences mainly reflect additional on-site features options such as inventory management, shopping and tax management, payment gateways, abandoned cart recovery, and multiple language translations.


  • Affordable – Costs are 30% – 50% cheaper than its peers
  • User friendly web editors – low learning curve, best for newbies
  • Various supporting tools – logo maker and A.I. content generator
  • Modern design grid system
  • 0% transaction fees for all plans


  • Limited built-in templates
  • Website editors can be better
  • Free plan is limited

2. Shopify


Shopify is a leading name in the online shop builder community and that makes it naturally double up as a site builder. The company has over 800,000 active Shopify stores and has made over $100 billion worth of sales at time of writing.

Shopify Plans & Pricing

For its range of services Shopify is around standard in pricing. There are three tiers which ring in at $29, $79 and $299 – each which also has added transaction fees per sale. The price differences mainly reflect additional marketing options such as gift certificates, extra shipping rates and more shopping cart options.

Read our in-depth Shopify Review.


  • Plenty of add-on tools available
  • Simple and powerful integrated payments


  • Cost is a little prohibitive unless you’re a dedicated e-Tailer

3. BigCommerce

 BigCommerce Store and Website Builder

BigCommerce was founded back in 2009 and is currently headed by CEO Brent Bellm.  Since its inception, the company has grown with over 500+ employees, serving over 120+ countries, and have established offices in Sydney, Australia, San Francisco, California, and in Austin, Texas.

BigCommerece is slightly off the usual profile of the standard website builder in the sense that it serves a very specific purpose. The site is designed to help build eCommerce stores and has eventually morphed into a complete all-rounder in terms of virtual commerce, right down to offering product retail packaging!

BigCommerce Plans & Pricing

Given that BigCommerce is all about helping people sell things, it’s not unusual that the pricing structure is pretty far above the standard site builder. It starts at $29.95 and scales up all the way to $249.95 following the volume of your sales transactions. However, on top of that there is also a per-transaction charge and possible another fee you may have to pay if you choose a premium template.

Read our in-depth BigCommerce Review.


  • A complete online sales tool
  • No transaction fees for all 40+ payment gateways


  • NIL

4. Weebly

Weebly Website Builder

Initially founded in 2002 by college buddies David, Dan and Chris, Weebly began its journey as a site builder officially in 2007.  The company has since powered more than 40 million sites around the world and is currently headquartered in San Francisco with offices at New York, Scottsdale, and Toronto.

With a combined annual traffic of more than 325 million unique visitors, the company is now backed by funding from major players such as Sequoia Capital and Tencent Holdings (April 2014).

Weebly has an easy-to-use user interface. It is ideal for users who are interested in building a simple online store or sites that deal with static information and products.

Weebly Plans & Pricing

Weebly offers free accounts that are capable of handling basic sites easily. That scales up in varying degrees offering extra features such as video backgrounds and user registrations. At the top end of the scale with full bells and whistles, Weebly can cost up to $25 per month.

Learn more about Weebly in Timothy's review.


  • Free plan available
  • Extremely user-friendly


  • Low-level online stores get charged extra per transaction

5. Homepage is a hosted solution where Automattic (the owner of WordPress CMS) take care of all aspects in hosting a website – the infrastructure, software upgrades, web security, as well as the theme designs.

Unlike other site builders, does not come with drag and drop page builders with different design modules. Basically, you just get what your theme offers, hence choose carefully. Plans & Pricing

Paid plans start at $4/mo when paid annually – you'll get 6GB of storage and a free domain for one year. The highest tier – “eCommerce” cost $45/mo and come with 200 GB storage and advanced design customization.


  • Free plan available
  • Extremely popular


  • Expensive
  • No drag-and-drop web editor
  • Lack of real eCommerce supports

6. Wix

Wix Website Builder

Wix is by far one of the site builders that has seen a meteoric rise in uptake over a relatively short period.

Created by Avishai Abrahami, Nadav Abrahami and Giora Kaplan in 2016, by 2017 the company laid bold claim to a stunning 100 million users. Over that short timeframe it has introduced multiple upgrades from a HTML5 editor to their drag and drop 2015 version.

Wix Plans & Pricing

In line with the number of users on its site, Wix has a wide spread of what it calls ‘premium Accounts’ available that range in price from $4.50 per month all the way to $24.50 per month. (To see these numbers in context – read our study on website cost.) What it doesn’t advertise widely is that you can still use the drag and drop editor for free.

Learn more about Wix in Timothy's review.


  • Good range of pricing options
  • Extensive option drag-and-drop user interface


  • Does not allow exports of data (You’re stuck with Wix)

7. SiteJet


Targeting itself against CMS behemoth WordPress, SiteJet nevertheless has its unique skew – web designers, freelancers and service providers. Starts at $11/mo, the site builder is easy to use and comes with a ton of features.

SiteJet Plans & Pricing

Like web hosts which increase the number of sites you can host based on your plan, Sitejet also offers a tiered publishing system. A single user site will set you back $5 a month – and remember, this is only for published sites.

You can have many projects in the works on that account. If you’re a web designer and end up publishing a few more websites, then you pay more. Consider it the cost of doing business and that you only pay more if you’re earning more from more clients.

Unfortunately, most of the collaborative features I shared about earlier are only available under the Team Plan, which costs $19 per month. This may not seem link much, but to a starving young web designer can seem like a lot at times.

Read Timothy's in-depth SiteJet Review.


  • Simple yet powerful drag-and-drop interface
  • Great features for website designers


  • No free plan available
  • Lack of marketing tools

8. Gator Website Builder

Hopping into the website building scene this time is HostGator with its new Gator Website Builder. This new tool isn’t being offered as part of its standard hosting packages though and is available as an individual product – pay for the builder and you get free hosting.

Looking at it as a stand-alone thing, it seems to hit all the right check boxes for rapid site development. You can start of with one of their many templates (which look decent) and work your way forward from there. Customizations are easy since the entire thing is drag and drop.

If your requirements aren’t all that complex and you just need a pretty website fast – this is a perfect tool for you. Slapping together a site and customizing it can take you less than 30 minutes. Likely less if you’re already familiar with how website builders work.

The bigger difficulty is moving forward form there since there seem to be very limited options to take your site to the next level. For example, ecommerce isn’t possible unless you pay for an upgrade to your plan. There is also nothing you can do in terms of SEO management, not even set your basic site meta.

There is an app market available (like what all major website builders have) but right now there are a grand total of four apps in the store – all of which are labelled ‘premium’. Initial impressions are that this site builder needs to go a little further before asking for more from its potential users.

Gator Website Builder Plans & Pricing

Gator Website Builder's entry plan starts at $3.84/mo and goes all the way up to $9.22/mo.


  • Very easy to use
  • Free templates available


  • Very basic features
  • Ecommerce functions requires an upgrade

9. Firedrop is one of the more unique website building tools that we’ve encountered so far. It’s one of the newer site builders out there and to find out more, Lori Soard interviewed founder and CEO Marc Crouch earlier.

The concept developed in 2015 and as far as I know, is the first website builder to incorporate artificial intelligence (AI) elements in its build.

Firedrop Plans & Pricing

Firedrop prices itself from free to £15 per month with the free account able to support a single web page that comes with Firedrop branding.

For paid accounts, there are two options and both allow your own brand to dominate. The Plus account allows you to create multiple web pages.


  • Free plan available
  • Unique design experience thanks to Sacha the AI bot


  • Limited building components available

10. Carrd


Carrd helps users to create beautiful one-page website. At time of writing, there are 18 built-in templates available at Carrd, of which about 6 are part of the premium plan. The free templates too are gorgeous and editing is easy. Some useful elements, though, like the form element (the element you’ll need to create a contact form) are only available in the pro-version.

Carrd Plans & Pricing

Pro plan starts at $19/year. Carrd could be one of the most (if not the most) affordable choice to take your business online.


  • Free plan available
  • Affordable


  • For one-page website only
  • Does not support eCommerce

11. Yola


With more than 12 million users worldwide, Yola is a solid free website maker builder tool to take your business online. While Yola has limited templates, they’re good for basic business/professional websites.

The free websites you make with Yola are ad-free. So even when you’re running your website on a Yola sub-domain, your readers won’t be annoyed with ads popping up from every corner of your website.

Yola Plans & Pricing

When billed yearly, Yola’s Bronze plan costs $4.16/mo.


  • Free plans with no ads
  • Nofollow tag control for paid plans


  • Only support 6 languages
  • Does not support eCommerce

12. Jimdo


Jimdo lets you create “colorful, original, and unique” websites. About 15 million people trust Jimdo for their websites.

Jimdo has limited but beautiful templates. If you check out Jimdo's website showcase section, you’ll see that Jimdo customers have built some really sleek and creative websites.

Jimdo Plans & Pricing

You get about 500MB storage to make a free website or blog with Jimdo. You also get access to all the templates. Jimdo paid plans start at $9/mo and go all the way up to $39/mo.

13. Webnode


With 40 million users, Webnode lets you build beautiful business websites as well as online stores. Webnode has some great looking themes. Its higher premium plans offer unlimited membership registrations, so if you ever need to let people create accounts on your website (ie. a membership business site) you can go with the Profi plan ($19.95/mo).

Webnode Plans & Pricing

Webnode paid plans start at $3.98/mo and go up to $19.95/mo when paid annually.

14. Strikingly


Strikingly is simple, beautiful, and focused. For those who want a quick resume site – Strikingly can convert the information from your LinkedIn profile into a beautiful personal website in just one click.

The platform added eCommerce feature named “Simple Store” recently where users get to sell their products and receive payment via Stripe or PayPal.

Strikingly Plans & Pricing

Strikingly entry plan starts at $8/mo when subscribe annually.

15. Tilda


Tilda is a handy drag and drop website maker tool that lets you build beautiful websites. Tilda offers a great mix of templates for freelancers, businesses, agencies, online tutors, and many more.

When I first checked out Tilda, I thought it was a lot like Squarespace, especially when I saw some of the cover page designs. But as I dug deeper, I realized that Tilda has many more templates on offer. Plus, it has 350+ design elements, which is far more than what Squarespace offers. Another thing worth noting is that Tilda comes with beautiful landing pages too.

Tilda Plans & Pricing

The free version supports up to 50 pages and offers a storage of 50MB, and is ad-free. Paid plan starts at $10/mo with annual subscription.

Caution: Avoid Paying for,, Sitey, and Sitelio

EIG Website Builder

Having just completed our review of we noticed that we had the same initial problem with WebSiteBuilder, Sitelio, and Sitey – the About page was missing. Curious enough at this discrepancy, I did some digging and discovered that they all are owned by Endurance International Group (EIG).

EIG only acquires and runs technology (here’s a list of hosting companies owned by EIG) and does not actually create anything of its own.

WebSiteBuilder, Sitelio, Sitey, and SiteBuilder Plans & Pricing

In terms of what features are available, SiteBuilder (and other clones) offers what I consider should be the standard of website builders. It includes drag and drop elements, editable sections in templates, eCommerce support and much more. All of that is backed by a template resource pool that numbers in what the site claims is ‘thousands’ – I lost count after 50.

All four website builders have five distinct plans for subscribers that range from free to $11.99 a year. Free plans are functional, but their paid plans all come packaged with a free domain name. For a mere $4.99 a month onwards, you also get free email accounts, priority support and create an online store. I would say that the pricing tiers are reasonable and match real needs.

Why exactly they have chosen to market through so many channels under separate identities is beyond me, but even the pricing structures are almost identical. Of note though are the multiple billing complaints against the site, which does not bode well, given how fractured the business seems to be.

It's okay to try out the free plan offered by these brands but it's another thing when you are building your business on the premium plans.

We do not recommend using any of these four site builders to serious webmasters and business owners.