Copy Writing

Avoiding and Fighting Plagiarism in Blogging: Why Copyscape (and other tools) Matters

  • Copy Writing
  • Updated Apr 22, 2021
  • By Lori Soard
Fighting plagiarism in blogging is an important part of running a trustworthy and credible site. Many bloggers are concerned about duplicate content and how it might impact their site rankings. While …

The Who, What, Where, When and Why of Excellent Blog Writing

  • Copy Writing
  • Updated Apr 15, 2021
  • By Lori Soard
First year journalism students learn about the five Ws (Who, What, Where, When and Why). Although you may have no intention of becoming a professional journalist, if you're going to write original, gr…

Resources for Finding Freelance Writing and other Work-from-Home Jobs

  • Copy Writing
  • Updated Mar 26, 2021
  • By Gina Badalaty
In ~10 years of professional blogging and writing, I’ve learned a few tips about freelance writing. Today, I’m going to answer some of the biggest questions from aspiring freelance writers and share s…

12 Step-by-Step Points to Write Your First Online Course (Part I)

  • Copy Writing
  • Updated Mar 26, 2021
  • By Lori Soard
As a book writer and website content editor, I started offering online writing courses through chat rooms to a handful of students since 1996. While virtual learning and advanced Internet technology h…

10 Killer Tips to Effective Copywriting

  • Copy Writing
  • Updated Feb 16, 2021
  • By Timothy Shim
Great copy converts. This is the basic mantra all copywriters need to maintain through their lives. As I sit here now I can hear the moans of “duhhhh” coming from a thousand aspiring copywriters aroun…

How Our Team Consistently Writes 3 Long-Form Articles Every Week

  • Copy Writing
  • Updated Aug 04, 2020
  • By WHSR Guest
We’re a team. We plan, write, and edit as a team. And we pump out a good deal of content. But it hasn’t always been so easy. When you’re trying to get the most out individuals and keep them functionin…

How to Create a Killer About Page

  • Copy Writing
  • Updated Jul 01, 2020
  • By WHSR Guest
Whether you’re a solo-preneur or part of a thousand-strong team, your “About” page is one of the most important pages on your website. Take a moment to think about your own browsing habits…

How to Start and Run a Successful Education Blog

  • Copy Writing
  • Updated Jun 30, 2020
  • By Lori Soard
If you've ever thought about starting an education blog, then you likely already know that supplementary education services are big business. The education industry is bout a $19.4 billion dollar indu…

7 Storytelling Techniques to Conquer Your Blog Readership

  • Copy Writing
  • Updated Jun 20, 2020
  • By Luana Spinetti
Years ago, when I started niche blogging, I used to keep my storytelling skills confined to the ‘creative writing' label and I used nothing but cold, objective, descriptive words in my first art…

Headlines that Suck and What You Can Learn from Them

  • Copy Writing
  • Updated Apr 02, 2020
  • By Lori Soard
The Poynter Institute, Eyetools Inc. and the Estlow Center for Journalism and New Media used eye-tracking equipment to study the way people read webpages and came up with some interesting information …

Common Grammar Errors and How to Avoid Them on Your Blog

  • Copy Writing
  • Updated Jul 15, 2019
  • By Lori Soard
Grammar errors can make your blog look unprofessional and sloppy. However, not every blogger is an English major. Plus, people are human and make mistakes. In fact, errors can be easily found in the b…

Idea Starters: 20 Phrases to Help You Come Up With Topics to Write About

  • Copy Writing
  • Updated Jun 22, 2019
  • By Lori Soard
Does your brain hurt from coming up with new ideas for your blog? Whether you are the writer and idea starter or you assign topics to other people, coming up with topics every day or sometimes several…

An Easy Formula to Help You Write a Great Blog Post Faster

  • Copy Writing
  • Updated May 07, 2019
  • By Lori Soard
According to WordPress, as of March 14, 2014, there were 76,774,818 WordPress sites around the world. In addition to those blogs, there are ones residing on different platforms or hosted solutions lik…

25 Rules for Writing Crazy Good Sentences

  • Copy Writing
  • Updated May 07, 2019
  • By Lori Soard
When it comes to copywriting, one sentence can mean everything. Whether you are writing a headline, working on an opening for a blog post, or writing a one-liner for an advertising campaign for a clie…

Can You Use that Photo? Understanding Fair Use and What Photos Can and Can’t Be Used Legally on Your Blog

  • Copy Writing
  • Updated May 06, 2019
  • By Lori Soard
According to MDG Advertising, 37% of Facebook users engage more fully with a post that has a photo included; and 67% of customers state that the quality of a product's image helps them decide whether …

5 Steps to Writing a Blog Post that Goes Viral

  • Copy Writing
  • Updated Nov 08, 2018
  • By Lori Soard
It's the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral topics all the time. It might be a video of…