Shopify Review

Reviewed by: Timothy Shim
  • Published: Oct 23, 2017
  • Updated: Jan 02, 2020
Shopify Review
Plan in review: Basic Shopify
Reviewed by:
Review Last Updated: January 02, 2020
Shopify is a strong contender as an online store builder. However, if you’re looking for a simple website builder this might be a little over the top for your needs. The additional tool integration is good though and might be worth considering in its favour.

Shopify is a leading name in the online shop builder community and that makes it naturally double up as a site builder.

With more than half a million eCommerce stores powered by Shopify it surely has something for everyone, right? Let’s take a closer look at what’s on offer and see if it will suit your needs.

Shopify Features

Although Shopify is an eCommerce store designer it also considers that some developers will still be using it to build one on behalf of clients and that’s a neat thing to remember. Signing up requires a little more detail than I’m used to but I guess it’s helpful for an online store to gather a lot of this information up front.

There are a few free themes available, but similarly to BigCommerce, there are a whole lot of premium (expensive) themes available and you can even build your own and upload it. However, the focus remains very much on selling and that’s where I think Shopify has done exceptionally well. Shopify has good integration with third-parties such as various online tool providers

If you’re a seller, you’ll know that offering your customers multiple payment options is a good thing. Shopify has many payment options available such as credit cards (through multiple gateways) PayPal and even BitCoin! There are also the more traditional options like bank transfers or Cash on Delivery if you’re into that. Uniquely, there is Shopify Payments that can be fully integrated with your store. That way everything runs through Shopify with no need for gateways or anything else.

You’re also future-proofed in the sense that Shopify has included a built-in mobile e-commerce shopping cart. This way your prospective customers can shop and pay from your store right from their mobile devices.


Shopify welcome page.
The sales pitch starts right from the beginning
Shopify has an easy-to-use website editor.

Adding products is simple with the WYSIWYG editor
Shopify store setup page.


Shopify Themes Demo

* Click to enlarge image.

Shopify theme – Pacific $180.
Shopify theme – Venture, FOC.

Shopify theme – Alchemy, $150.
Shopify theme – Supply, FOC.

Customizing / building Shopify themes 

Shopify uses Liquid, an open-source template language in Ruby, to create their themes. A extensive list of cheat sheet is provided for those who wish to build Shopify themes from scratch.


For its range of services Shopify is around standard in pricing. There are three tiers which ring in at $29, $79 and $299 – each which also has added transaction fees per sale. The price differences mainly reflect additional marketing options such as gift certificates, extra shipping rates and more shopping cart options.


Shopify PlansAnnual PlanUnlimited ProductsFraud AnalysisAbandoned Cart RecoveryShipping Rates CalculatorTransaction Fees
Basic Shopify$29/mo2.0%
Advanced Shopify$299/mo0.5%

Success Stories

Death Wish Coffee is among one of the thousands of unique small businesses that make up the Shopify ecosystem. I’ve found that most Shopify users are small to medium business that offer niche products and that’s a very good thing since it reflects well on the level of support and commitment that Shopify offers to them.

Visit online:


Yet another strong contender as an eCommerce builder, Shopify is powerful and extensive. However, if you’re looking for a simple website builder this might be a little over the top for your needs. The additional tool integration is good though and might be worth considering in its favour.

Also – Learn the Three ways to create a website.



  • Plenty of add-on tools available
  • Simple and powerful integrated payments


  • Cost is a little prohibitive unless you’re a dedicated e-Tailer

Shopify Alternatives


About Timothy Shim

Timothy Shim is a writer, editor, and tech geek. Starting his career in the field of Information Technology, he rapidly found his way into print and has since worked with International, regional and domestic media titles including ComputerWorld,, Business Today, and The Asian Banker. His expertise lies in the field of technology from both consumer as well as enterprise points of view.