Given how important a digital presence is in today’s technologically inclined society, it makes sense for a brand, be it a large conglomerate or a one-man digital agency, to own domain name.
Whether we like it or not, having a domain that’s registered to your brand is a necessity.
If you don’t have one yet, or just need a little guide on domain names, then keep on reading. We’ll share the details on how to buy and register a new domain for beginners!
Know your ABCs (or DNS)
When you want to start a website, you need to have a domain name. But what the heck is a domain name anyway?
It’s basically a string of recognizable words that, when typed in the browser, redirects the user to your server IP.
You see, when a website is created, it often comes with a unique address known as a Domain Name Servers (DNS) which often looks like this:
That’s really hard to memorize and type. Which is why a unique domain name (i.e. webhostingsecretrevealed.net) will be easier for users to remember and type.
How to buy a new domain name (from registrar)?
Getting your own domain boils down to two ways: buying and registering an entirely new domain or purchasing one that’s currently owned by someone else.
There are pros and cons to both ways but ultimately, it’s up to you whether you prefer to pay for expensive but well-known addresses (domains that are active) or cheaper but lesser-known ones (brand new domains).
Now that you’ve decided on a really awesome domain name, it’s time to check whether the domain name you want is available or not.
Checking on whether a domain name’s availability is easy enough. You can do a simple search with one of the domain registrars; or, use a whois search engines such as DomainTools to verify whether your domain name is available or has been taken.
If the domain name you want is not available, try to see if different extensions are available instead.
2. Register your domain name with a domain registrar
The domain name you’ve chosen is perfect and you’ve verified that it is available, now it’s time to actually register the domain name itself.
But, how do you do that exactly?
The easiest way is to go to a domain registrar service sites. These sites will let you register your domain name either through yearly contracts or a long-term contract. Here are a few that you can check out:
Domain registrar sites will charge you a small fee that typically ranges between $10 – $15 per year, however, domain names that are high in demand will cost more in the initial purchase.
The expensive domains can reach up to thousands of dollars but after that, the renewal fee is fairly nominal ($10 – $15 per year).
Purchasing a domain name through website builders
Is it possible to purchase a domain name directly from a website builder?
A number of website builders offer the ability purchase a domain immediately after you’ve created a site on their platform.
Some of the best website builders today, such as Wix or Weebly, will give you a free custom domain name for a year if you sign up to their annual plans.
The renewal fee, however, can differ depending on the platform itself with Wix offering $14.95 per year to renew while Weebly is slightly more expensive with $19.95 per year.
Though it might be a bit pricier compared to registering a domain yourself, the benefit of purchasing a custom domain name through a website builder is that you can easily connect your website to the domain name with little-to-no hassle.
Adding Privacy To Your Domain Name
When you register a domain name, all of your contact information and ownership details will be detailed into WHOIS.
This means details such as your email address, home address, telephone number, etc., will be made available to the public.
If you don’t want to have your private information out in the open, you can opt to privately register your domain eye so that your contact information will be shielded from the general public.
The cost for using a privacy registration service can vary but generally, it ranges between $10 – $15 per year.
How to buy an existing domain name from another person?
What if you wanted to purchase a domain that’s already active instead?
You can choose to purchase active domains and transfer ownership through services such as a domain name escrow.
What’s a domain name escrow?
It’s basically an independent third-party agent that assists in the selling-buying process of domain names on the internet. These sites provide a safe way for buyers to purchase domain names from sellers who want to let go of their domain name.
There are a number of domain name escrow services available, but here are a few that you can check out: Escrow.com, Sedo, and Moniker.
Settle on a domain, then get to work
By now, you should have enough information to help you register a custom domain name for your brand or business by yourself.
Whether it’s through website builders or domain registrar sites, owning a domain name should be the first thing you complete before going live. Once you’ve got that down, it’s time to focus on building your website.
Article by Azreen Azmi
Azreen Azmi is a writer with a penchant for writing about content marketing and technology. From YouTube to Twitch, he tries to keep in touch with latest in content creation and finding out the best way to market your brand.