Latency is the time that a web server takes for receiving and processing a user request.
Suppose, you send a content request to a server and it responds back after 100 milliseconds. This 100 milliseconds time is called the server latency.
Latency: The reason to choose a local web host
Latency is an important share of your website loading time. The lower it is, the faster your site loads.
Server latency depends on how far the server is from you. If you are closer to it, the request travel time will be lower, which will result in a faster latency.
The same rule applies to your website users. If they are all located in India, your website will serve faster from an India-based server, than one in aboard, say a Singapore-based hosting service.
How local web host improves latency?
Let’s take a look on our website’s response times:
What do you comprehend from it?
The fastest latency is seen in the US (W) and second in the US (E). It is because the server of our site (hosted by Inmotion Hosting) is located in the US (W) zone.
The response times went higher as the distances from the server increased. The farthest place has the longest latency.
So here is what we can conclude:
If you have a website for local audiences, a local web server based host would be more beneficial in terms of offering a faster website.
Your website optimization is not complete unless you can provide faster latency to your website users.
Other factors to consider when choosing a web host
What makes a web hosting company “best”? There are a number factors to consider:
Server performance in term of reliability and speed
Options to upgrade in future
Number of domains you can host in one account
Price (both signup and renewal)
Refund and customer care policy
Essential features – including auto app installer and backup features
After sales support
Control panel and user friendliness
Truth is – there’s no one-fit-all answer in the quest of best web host. What’s best for me might not be right for you. In this article, we focus in latency and overall quality (eg. price and features). To understand this topic better, read our web host choosing guide here.
Indian Best Web Hosting (Based on Latency Analysis)
We have tested and selected seven best web hosts who have web hosting servers in India. They were ranked based on their latency, price and features.
In a glance, here are the seven best web hosting companies I recommend for Indian websites.
Response Time (from India)
Mumbai, Hyderabad, Bangalore
* Disclaimer: Affiliate links are used in this article.
Abrar Mohi Shafee is a content writer and affiliate marketer who enjoys writing about how to make your website more popular. He has appeared on ProBlogger, Kissmetrics and several more giant websites. Don't hesitate to ask him for anything he can do to help you.