When the word Google is mentioned the first thing that comes to mind is Google search.當提到Google一詞時，首先想到的是Google搜索。 Although that was its first and most successful product, there have been many others.儘管這是它的第一個也是最成功的產品，但還有許多其他產品。 Among the most well known aside from its search engine is Android, the mobile operating system (OS) that as of 2018 commanded an eye-raising 85.1% of the除了搜索引擎外，最著名的是Android，截至XNUMX年，移動操作系統（OS）吸引了XNUMX％的關注 智能手機操作系統市場份額.
如今，得益於這些成功的產品以及更多產品，谷歌（在其母公司Alphabet旗下） 資本額高達727億美元。 This makes it one of the top five American companies in existence.這使其成為現有的美國前五名公司之一。 Yet not all has been smooth sailing for this tech behemoth and it's gotten its fair share of egg on the face over the years.但是，對於這個技術龐然大物，並不是所有人都能順風順水，而且這些年來，它的面目全非。
Let's look at some of the whoppers that Google has come out with and what has been happening to them over the years.讓我們看一下Google帶來的一些優勢，以及這些年來發生了什麼。 Remember, Google has been around for a long time, so some of these products may stretch back from many years ago.請記住，Google已經存在很長時間了，因此其中一些產品可能會追溯到很多年前。
谷歌加
Google Plus最初旨在作為像Facebook之類的社交媒體平台，但現在已被降級為大多數集成平台登錄和其他功能。
As a social media platform, Google Plus still pales in comparison with Facebook.作為社交媒體平台，與Facebook相比，Google Plus仍然黯然失色。 comScore, a market research company, estimates that Google+ users only spend around three minutes monthly on the site.市場研究公司comScore估計，Google +用戶每月僅在該網站上花費405分鐘左右。 Facebook users on the other hand, sped around XNUMX minutes a month on that site.另一方面，Facebook用戶每月在該網站上加速約XNUMX分鐘。
是的，儘管有所有這些，但Google堅持要繼續使用Google Plus，直到最近 在Google Plus API中發現了一個錯誤 which allowed third-party app developers to mine user data.允許第三方應用程序開發人員挖掘用戶數據。 It chose to hush up news of the bug and – you guessed it – got caught.它選擇發布有關該錯誤的消息，並且-您猜到了-被捕獲。
谷歌最終將 關閉Google Plus 面向公眾，並加強了對應用權限的限制。
谷歌網站
Google Buzz在創建社交媒體網絡方面的又一次嘗試是在2010年至2011年之間過著短暫而平凡的生活。它的設計目的是允許用戶在集成平台（如Facebook）上進行博客，討論和發消息。
然而，谷歌也傾向於由不同的團隊運行類似的事情，Buzz 被放棄，轉而支持 Google Plus。 即使在如此短暫的生命中，當一名哈佛學生聲稱該平台“違反了用戶的期望， 減少用戶隱私, 與穀歌的相矛盾 隱私政策，並且可能違反了聯邦竊聽法”。
Google於2011年XNUMX月取消了Buzz上的插件
谷歌筆記本
Google Notebook 讓用戶可以保存和整理來自各種在線資源的信息片段。 這聽起來像是學生和研究人員（甚至 作家 真的像你的），對吧？
Unfortunately, it was the victim of technology and fell by the wayside as browser extensions doing the same thing basically flooded the market.不幸的是，它是技術的受害者，並且由於瀏覽器擴展執行相同的操作而基本上淹沒了市場，因此它被淘汰了。 Most importantly, these extensions were also available in various forms on competitor products such as Mozilla Firefox.最重要的是，這些擴展也可以在競爭對手產品（例如Mozilla Firefox）上以各種形式獲得。
經過六年的奮鬥， Google筆記本已終止 並且類似的功能已合併到今天稱為Google Docs的文件中。
谷歌主持人
如果你曾經使用過 reddit the you'll likely have an idea of what Google Moderator used to be.您可能會對Google主持人的過去有所了解。 Moderator was introduced in 2008 and was intended as a platform for users to field questions and answers, with other users ranking how good those questions or answers were.主持人於XNUMX年推出，旨在作為用戶提出問題和答案的平台，其他用戶則對這些問題或答案的評價。
不幸的是，對於Google來說，主持人並沒有像Reddit那樣受歡迎，經過長時間的拖延，它終於在2015年拉開了帷幕。這又是搜索引擎巨頭試圖接管現有產品的功能並假設它可以僅僅是因為它掌握了眾多用戶。
太糟糕了，太傷心了。
Google Helpouts
Yet another short-lived product, Google Helpouts was meant for people to help each other via live video.另一個短暫的產品Google Helpouts旨在讓人們通過實時視頻互相幫助。 It's like remote assistance in a way, where your helper could be on the other side of the world and still walk you through or even show you how to do something.在某種程度上，這就像是遠程協助，您的助手可能在世界的另一端，仍然會引導您完成甚至向您展示如何做某事。
People who were interested in helping could list their areas of expertise and experience on the site and get paid through Google Wallet.有興趣的人可以在網站上列出他們的專業知識和經驗，並通過Google電子錢包獲得報酬。 Everything also tied in through Google Calendar so that timings could be arranged.一切還通過Google日曆進行捆綁，以便安排時間。
Unfortunately, I guess asking a friend for help was more popular since they didn't have to get paid, so Google Helpouts, didn't really get much help.不幸的是，我想向朋友尋求幫助比較普遍，因為他們不必收錢，因此Google Helpouts並沒有得到太多幫助。 It was shut down in 2015, a mere two years after introduction.在推出僅兩年後，它於XNUMX年關閉。
Picasa中
Technically not really a failure, Picasa was used by many over the years as their online photo app.從技術上講，這並不是真正的失敗，多年來，Picasa被用作其在線照片應用程序。 It was available for both Windows and MacOS, originally bought by Google in 2004. Its demise was expected as the app was not updated for a long time, incidentally, as Google Photos was emerging.它最初在XNUMX年被Google收購，可用於Windows和MacOS。由於Google相冊正在興起，該應用很長時間沒有更新，因此它的消亡是可以預期的。
最終， Picasa已被淘汰，並由Google相冊取代 which was newer and more feature-rich than Picasa.它比Picasa更新，功能更豐富。 I think the biggest failure point of Picasa was that it had a lack of sharing features, so when Google saw which way technology was leaning, it decided to build on Google Photos instead.我認為Picasa的最大失敗點是缺乏共享功能，因此當Google看到技術傾向時，它決定改用Google Photos。
儘管如此，一個已經使用了很多年的應用程序。
Google Wave
Google Wave是另一種比較晦澀的Google產品，其目的是讓Google允許實時通信和協作？ Sounds familiar doesn't it?聽起來很熟悉，不是嗎？ That's right – Google now has these features in Google Docs, which lets multiple people access, edit and discuss documents or spreadsheets.沒錯-Google現在在Google文檔中具有這些功能，使多個人可以訪問，編輯和討論文檔或電子表格。
Wave 本身今天已轉變為 Apache Wave項目並且是開源的。 Wave in a Box，它的主要產品是一種 Web服務器 這比其他任何東西都更適合開髮用途。 聽起來谷歌不惜一切代價榨取了 Wave，然後將有效的部分轉移到了谷歌文檔中。
谷歌玻璃
The last on this list (and my personal favourite) is something which still raises some debate today.此列表中的最後一個（以及我個人最喜歡的）今天仍然引起一些爭論。 You see,你看， 谷歌玻璃，與列表中的其他Google產品不同，它並沒有死。 However, what Google intended was for Google glass to flood the market as microcomputers.但是，Google的意圖是讓Google Glass作為微型計算機氾濫市場。
這是一種智能服裝，任何人都可以使用，並且借助微型計算機芯片可以輔助用戶在平視顯示器類型的界面上提供信息，拍攝照片和視頻等。
Sounds really cool huh?聽起來真的很酷吧？ Unfortunately, it never really caught on for some reason, although today Google Glass has found niche use in some industries.不幸的是，儘管今天Google Glass在某些行業中已經找到了利基應用，但它並沒有真正由於某種原因而流行。 For example, to assist in medical procedures, helping children with Autism learn and in factory assembly lines.例如，為協助醫療程序，幫助自閉症兒童學習和在工廠組裝生產線。
對於普通消費者，您甚至可以在亞馬遜之類的地方購買Google Glass，但這只會使您損失1,000美元左右。
但是，我之所以失敗的原因是，儘管令人欽佩，但結果未能達到其核心目的-用另一種Google產品淹沒了消費市場。
從Google課程中學習
These examples of failed products by a single company are only the tip of the iceberg – there are more.一家公司的失敗產品的這些例子只是冰山一角，而且還有更多。 Yet it only goes to show that a company as tech savvy and future-looking like Google isn't immune from the traps of business.然而，這僅表明，一家像谷歌一樣具有技術頭腦和前瞻性的公司並非無法擺脫業務陷阱。
You see, Google is and always has been a search engine driven company.您會發現，Google一直以來都是搜索引擎驅動的公司。 It is their core product, so everything they do, is with the aim of expanding Google Search even more.這是他們的核心產品，因此他們所做的一切都是為了進一步擴展Google搜索。 Take Android for example.以Android為例。
它幫助製造商以價格實惠的智能手機充斥市場，這些智能手機與眾多谷歌產品密切相關——谷歌照片、 谷歌郵件 和更多。 不幸的是，並非一切都按計劃進行，所以穀歌和其他所有公司一樣，也有相當一部分檸檬。
Sometimes, it may not be the case that a product is bad, per se, but it just isn't the right time for it.有時候，產品本身並不是壞品，但這不是時候。 Take the case of以情況為例 棕櫚公司，這是PDA製造商，曾在1998年嘗試推出個人數字助理（PDA），例如Palm III。
I remember at that time that I was in my final year of Computer Science in university and I managed to get my hands on one.我記得當時我在大學計算機科學專業的最後一年，我設法完成了其中一項。 So, my team and I decided to build an application for the Palm IIIc – something for use in the medical field.因此，我和我的團隊決定為Palm IIIc構建一個應用程序，以用於醫療領域。
We wrote from scratch a program which would turn the PDA into a doctor's notepad, complete with consultation note and the graphic of a human body, intending to tie that into a central database.我們從頭開始編寫了一個程序，該程序會將PDA變成醫生的記事本，並附帶諮詢記錄和人體圖形，並打算將其綁定到中央數據庫中。 Unfortunately, technology had not yet met our needs, and many things we needed were not yet out or just emerging.不幸的是，技術尚未滿足我們的需求，而我們需要的許多東西尚未出現或剛剛出現。
Yet we managed a rudimentary working system – the first in our country at the time.但是，我們管理著一個基本的工作系統-當時在我們國家中是第一個。 We eventually discontinued it because technology limitations made the concept unviable at the time.我們最終終止了它，因為當時的技術限制使該概念不可行。
結論：做檸檬水！
是的，它始於Google的失敗，但每個人都可以從中取勝。 並非所有新事物都能成功，並且一些舊概念最終會演變為更新更好的事物（即使幾年後）。
Ideas are what the world of invention run on and having a vision is important.想法是發明世界賴以生存的基礎，具有遠見很重要。 Just because you have an idea that fails, doesn't mean that it's a total loss – learn something from it and perhaps, rebuild on the idea at a later date.僅僅因為您有一個失敗的想法，並不意味著那是完全的損失–從中吸取教訓，也許以後再重新構想。
