Unlimited Web Hosting: For Real?

Updated: Sep 06, 2021 / Article by: Jerry Low

What is Unlimited Web Hosting?

“Unlimited Hosting” refers to web hosting offers that come with unlimited disk storage, data transfer and in some cases, unlimited addon domain. While technically it's impossible for any company to host “unlimited” websites (more about this later), no-limit hosting plans are very popular – mainly because it reduces the cost of hosting multiple sites significantly.

Compare Top Unlimited Hosting Plans

Hosting companies – even the very best ones, are in the business to make money. BUT there are some may do it with more honesty than others.

In case you were looking for an “unlimited” web host, here are some “unlimited” hosting providers (list in alphabetical order) worth trying. I have been tracking the uptime and speed of these providers for years – please click in and read our in-depth reviews for more details.

1. A2 Hosting

A2 unlimited hosting
A2 unlimited hosting > click to order.

With A2 Hosting you get a choice of either hosting one or multiple websites in three unlimited hosting plans – Drive, Turbo Boost, and Turbo Max. A2's Turbo plans step up the game a little bit and open access to their Turbo option which lays claim to perform up to 20x faster.

All A2 Hosting plans include a bunch of freebies ranging from easy site migration and free SSL setup to some other free applications that are quite useful such as A2 Optimized plugin for WordPress and PrestaShop.

A2's Unlimited Features

  • Unlimited SSD or NVMe storagte
  • Host unlimited websites
  • A2 SiteBuilder – Drag & drop web editor
  • Easy Let's Encrypt SSL installation
  • A2 Optimized software
  • A2 Optimized enhanced security
  • Anytime money back guarantee
  • Automatic daily backup included
  • Price from $4.99/mo – $12.99/mo (A2 Drive & above)
  • Learn more in this A2 Hosting review.

A2 Hosting Pros & Cons

Pros:

  • Excellent server performance; TTFB < 550ms
  • Reliable server, hosting uptime above 99.95%
  • Risk free – anytime money back guarantee + sign-up discounts
  • Choice of 4 different server locations
  • Free websites migration for first time customers by Team A2

Cons:

  • Site migration is chargeable when you downgrade
  • Live chat support isn't always available

2. GreenGeeks

Greengeeks unlimited web hosting plan
GreenGeeks unlimited hosting > click to order.

GreenGeeks offers more than just unlimited storage and bandwidth, but also Bonneville Environmental Foundation (BEF) certified green hosting. They are very affordable  – Lite plan signup at just $2.49/mo and performed well in our server speed test.

GreenGeeks Unlimited Features

  • Free domain name for first year
  • Host unlimited websites & email accounts
  • Unlimited SSD storage
  • Unlimited database
  • Free Let's Encrypt Wildcard SSL
  • LiteSpeed Cache included
  • 300% green energy match
  • Multi-user account access
  • Price from $4.95/mo – $8.95/mo (GreenGeeks Pro & above)
  • Learn more in Timothy's Greengeeks review.

GreenGeeks Pros & Cons

Pros:

  • Environmental friendly – 300% green hosting (industry’s top)
  • Rated A in all server performance tests
  • More than 15 years of proven business track record
  • Choices of four server locations
  • Easy to use SitePad site builder

Cons:

  • A non-refundable $15 setup fee is charged during purchase
  • Customer complaints on billing practices

3. TMD Hosting

tmd unlimited hosting
TMD Hosting homepage > click to order.

TMDHosting is not perfect but I do recommend their unlimited hosting for bloggers or business in need of a reliable web hosting solution. Not only do they offer stable server performances and tons of useful features, but they also have some of the best customer support team in the industry.

The cheapest TMD's unlimited hosting plan comes with Weebly Sitebuilder and starts at $2.95/mo.

TMD Unlimited Hosting Features

  • Unlimited SSD storage
  • Host Unlimited websites
  • Free domain
  • Weebly Sitebuilder ready
  • Immediate account activation
  • Easy Let's Encrypt SSL installation
  • 60 days money back guarantee
  • Cheapest unlimited plan – Price from $2.95/mo (TMD Starter)
  • Learn more about TMD Hosting.

TMD Hosting Pros & Cons

Pros:

  • Great server performance
  • Easy to use user dashboard
  • Clear guidelines on server limitation
  • Selection of six hosting locations
  • 60 days money back guarantee

Cons:

  • Auto backup feature can be better
  • Standard CloudFlare only

4. InMotion Hosting

InMotion hosting plans
Different hosting ranges at InMotion Hosting > click to order.

If I were not to have the utmost faith in InMotion hosting, I would not be forking out hundreds of dollars each year in hosting fees. I believe that two key elements make them one of the top hosts I’ve encountered to date; Exceptional server performance and fantastic customer service.

InMotion unlimited hosting comes in four flavors – Lite, Launch, Power, and Pro with all four plans give “unlimited” data transfer capacity. InMotion Lite only allows 1 website per account, while Launch, Power and Pro allow up to 2, 50 and 100 websites per account.

InMotion's Unlimited Features

InMotion Pros & Cons

Pros:

  • Solid server performance – Hosting uptime > 99.99%
  • One-stop solution for all – All hosting features you need in one plan
  • Free site migration service for all first time customers
  • 90-day money back guarantee – No. 1 in hosting market
  • Impressive live chat and technical support

Cons:

  • Server location in United States only
  • No instant account activation

5. BlueHost

BlueHost unlimited hosting plans > click to order.

Bluehost is an excellent choice in hosting partners for so many reasons. This US-based web host is one of the top performers we know. In addition, they’re one of only three WordPress-recommended hosting services in the world.

They offer unlimited hosting with their Bluehost Plus plan. That applies to SSD storage space and the number of websites you can run with a single plan. Also included are a free domain name, SSL, and CDN.

BlueHost Unlimited Features

BlueHost Pros & Cons

Pros:

  • Strong server performance; TTFB < 600ms
  • Excellent uptime with over 99.95% availability
  • Low learning curve for newbies
  • Comprehensive self-help documentation

Cons:

  • Some limits still apply in fair usage policies
  • Website migration isn’t free

How is “Unlimited” Possible?

Take BlueHost as example – the company BlueHost offers full range hosting services – from shared hosting to VPS and dedicated hosting.

If you opt for BlueHost Shared Hosting Plus Plan, you get to host *unlimited* websites at the price of $5.45/mo. On the other hand, you will have to pay at least $79.99/mo on BlueHost Standard Dedicated Plan, which comes with *limited* 500 GB storage, 4 GB RAM, and 5 TB bandwidth.

The math doesn't work right, isn't?

Why would someone pay $79.99 a month for a hosting plan with limited bandwidth when the same provider is offering an unlimited plan at just $5.45/mo?

Example: BlueHost Dedicated Hosting Plans – Limited resources but cost higher.
Example: BlueHost Unlimited Hosting Plans – Unlimited resources but cost cheaper.

Truth is, hosting companies are in a world of their own, especially in terminology. To the average layman, ‘unlimited’ means exactly that – without limitations.

However, that’s not quite so true when it comes to unlimited hosting plans.

Truth is … there's always a limit.

Wake up and smell the roses, people. We live in a finite world.

  • It is impossible to occupy unlimited physical space to host unlimited servers.
  • It is impossible to have unlimited number of cables to transmit unlimited amount of data around the globe
  • It is also impossible to hire unlimited manpower resources to maintain servers and networks.

Unlimited is nothing but an imaginary industrial term, liberally sprinkled with caveats (also known as exceptions).

Where unlimited servers are built
This is where servers are built at Interserver – I took this photo when I visited their data center in 2016 (more photos in my InterServer review). Manpower, network cables, computer hardware – everything is limited. Why is Interserver able to offer “unlimited” hosting services?

Why are web hosting companies “cheating”?

Web hosting is a very competitive business. Web hosting companies are doing all they can, including giving out free migration services and free Google Adwords credits, to win new customers.

Because “more if often better” in consumers' beliefs, “unlimited hosting plans” became a popular marketing tactics in mid 2000's (and, if I recall this correctly, BlueHost was the very first that started this).

How Unlimited Web Hosting Works?

So now you have the “why” – it's time to tackle the “how”.

If you’ve gone through the ToS of a site that’s promising you the moon and the stars for the rock bottom price of $2/mo and think you might finally be putting one over the web hosting provider, think again.

Let’s consider the phenomena known as overselling.

What is overselling?

Overselling happens when a hosting company sells more than they have the actual capacity to provide.

Large hosting companies normally own incomprehensible amounts of hosting capacity (bandwidth pipes, computer servers, manpower… etc) that would never be exceeded by a single website. At the same time, most websites need only very few resources to run daily, such as the average corporate website. Seeing that most resources in their servers remain unused, the hosting companies (that offer unlimited hosting) therefore have the ability to just re-sell those unused hosting capacities (aka overselling).

Unlimited hosting works… until you are using too much

Now, jumping back to our topic – how unlimited web hosting works.

Unlimited Hosting vs All-you-Can-Eat buffet
Unlimited Hosting vs All-you-Can-Eat buffet

Consider reading an ad for a new all-you-can-eat buffet place and heading over there to try it. Once you get there, there is a note saying you have to weigh less than 70kg (154lbs) before you can enter.

That’s the catch.

The same applies to many unlimited hosting plans – you are welcomed to host unlimited websites and take up unlimited hosting storage and bandwidth as long X or Y conditions are met.

The problem is that these conditions are rarely stated in the marketing area of the web hosting site. That part of the site keeps telling you that you’re getting an unlimited plan.

In small print, usually under the Terms of Service (ToS), there will likely be a million and one limitations and house rules.

Restrictions on unlimited hosting services

For instance:

iPage unlimited hosting ToS
iPage unlimited hosting is subject to processor time and memory limit to prevent “negative impacts on other users” (source).
Hostinger unlimited hosting ToS
Hostinger unlimited hosting is subject to a limit of 250,000 inodes and 1,000 tables or 1GB of storage per database (source).
BlueHost unlimited hosting ToS
BlueHost unlimited hosting space is subject to a limit of 200,000 inodes and a number of database rules (source).

You can get more details of these limitations in my BlueHost, Hostinger, and iPage review.

Every single unlimited hosting provider out there will have its own house rules and server limitations to control their users. These limitations could be in terms of CPU queries, RAM, inodes, number of MySQL databases, number of MySQL database connections, or even FTP uploads – the list goes on.

As soon as your websites hit the red zone; the hosting company will pull the plug on your account, or impose additional charges on you (and boy will they CHARGE!).

That is how “unlimited hosting” works.

Is unlimited web hosting evil?

You can argue that overselling and unlimited hosting plans are somewhat unethical. However, it does not indicate that the said hosting company is outright evil.

For one, the practice of overselling is the main reason why we can have super cheap, multiple domain hosting services in the market these days.

Also, going “unlimited” is never an easy business decision for hosting providers.

Take Hostgator back in 2000's for example, the company spent more than a year to prepare (including hiring new employee and investing in supporting hardware) for the launching of unlimited hosting. Although they are now offering unlimited hosting service, their servers remained reliable and efficient; and the customer support is never lacking in quality.

Brent Oxley, Hostgator founder, said this when Hostgator started offering unlimited hosting:

I wanted to call the plans unlimited last time around. However, due to staffing constraints, we wouldn’t have been able to keep up with the expected growth. A year later, we are finally OVERSTAFFED and ready to change the plan. Up until now, I’ve been slowing sales down on purpose in order for our support to catch up. If history repeats itself, renaming the plan from essentially unlimited to actually “unlimited” will increase our sales by at least 30%.”

In the last year, we have been spending more money on recruiting employees than we have on advertising! It has taken us years of hiring and training to get us to the point where we are now. We’ve gone from begging employees to work overtime to asking who wants to go home. HostGator will always have the occasional scheduling gap, but for now, we’re sending over a dozen employees home a day.

– Brent Oxley, Ex-Hostgator Founder & CEO

Can You Trust Unlimited Hosting Providers?

The truth is, the quality of a hosting deal relies on a number of factors.

Nowadays, the last things we need to compare are basic features like data transfer and disk storage. Technology has evolved so much that much of these factors are now dirt cheap and almost every shared hosting company is giving this same unlimited features to users these days.

How do we compare between GreenGeeks and A2 Hosting's unlimited hosting plans? They look all the same from outside: unlimited bandwidth, unlimited storage, unlimited databases, unlimited addon domain, price below $10/mo, and so on.

Hosting performance, such as uptime and speed; as well as special-built features are the answers.

InMotion Hosting unlimited hosting plans
Real life example – InMotion Hosting: A good hosting deal is more than just big bandwidth and storage capacity. Server performance, length of trial period, renewal price, data backup, choice of server locations, built-in security functions, and so on are some other important factors.

To get an unlimited web host you can trust on, try:

  1. Testing the host yourself – Signup and track your hosting performance closely. If you don’t like what you see, cancel before trial period ends and ask for a refund.
  2. Reading real hosting reviews that based on hard data and actual usage experience.

Examples of unlimited hosting uptime and speed

Before we publish a host review, we signup to a web host and use uptime and speed tracking tools to gauge their service quality.

Server Uptime

Here are some uptime data (tracked using Uptime Robot and our in-house built HostScore) we published in the past:

a2hosting uptime - March, April, May 2021
A2 Hosting uptime – March, April, May 2021
TMD Hosting Uptime
TMD Hosting Uptime (Feb – Apr 2021)

Speed Test Results

And here are some speed test results (using Bitcatcha and our in-house built HostScore) we published in our reviews.

BlueHost speed test result in August 2021 – Test site scored “A” in term of Time-to-First-Byte (TTFB).
A2 Hosting Speed Test on Bitcatcha.
The most recent trials I ran with A2 Hosting on the Bitcatcha proprietary speed test system also managed to gain impressive timings that led to an average A+ rating thanks to impressive response times.

Overcoming the Limitations of Unlimited Hosts

Unlimited hosting providers usually apply limitations on usage of their server resources – such as CPU run time, concurrent database connections, and inodes.

There are several things you can do to overcome these limitations and protect yourself, including:

  1. Use a free content delivery network (such as Cloudflare) to reduce server request loads,
  2. Optimize your database regularly to speed up database queries,
  3. Use third party applications (such as Facebook Comments Plugin and Google Forms) to lower server loads, and
  4. Cache your site aggressively to reduce memory loads.

Recap / TL; DR

So, are we clear on the topic unlimited hosting? A quick recap on what you have just read:

  • Unlimited hosting is impossible; everything is limited in our world.
  • Unlimited is just a marketing term used by hosting companies to win customers.
  • Overselling is how they can afford to offer such plans at rock bottom prices.
  • The unlimited hosting features, such as disk storage and bandwidth, often do not determine the really critical qualities of a hosting deal.
  • Make sure you look into details such as site uptime, server response speed, after sales service, software support, and so on.

Frequent Asked Questions

What is unlimited web hosting?

“Unlimited Hosting” refers to web hosting offers that come with unlimited disk storage, data transfer and in some cases, unlimited addon domain.

How is unlimited hosting storage and bandwidth possible?

We live in a finite world. Therefore “Unlimited” hosting is not possible.

Web hosting is a very competitive business. Web hosting companies are doing all they can, including giving out free migration services and free Google Adwords credits, to win new customers. Because “more if often better” in consumers' beliefs, “unlimited hosting plans” became a popular marketing tactics in mid 2000's (and, if I recall this correctly, BlueHost was the very first that started this).

What is overselling?

Overselling refers to the practice of providers selling more than they have the actual capacity to provide. Large hosting companies normally own incomprehensible amounts of hosting capacity (bandwidth pipes, computer servers, manpower… etc) that would never be exceeded by a single website. Seeing that most resources in their servers remain unused, the hosting companies therefore have the ability to just re-sell those unused hosting capacities (aka overselling).

How much does unlimited hosting cost?

Unlimited shared hosting plan usually costs between $3 – $7 per month during signup.

Should you host important websites on unlimited hosting plans?

Yes. The quality of a hosting service relies on a number of factors – basic features like data transfer and storage capacity are not as critical as they used to be. , the last things we need to compare are basic features like data transfer and disk storage. Technology has evolved so much that storage and network bandwidth are now dirt cheap and almost every shared hosting company is giving this same unlimited to users these days.


More Reading

In case you need help, I have written quite a number of comprehensive web host guides – I believe they are very helpful for first timers.

About Jerry Low

Founder of WebHostingSecretRevealed.net (WHSR) - a hosting review trusted and used by 100,000's users. More than 15 years experience in web hosting, affiliate marketing, and SEO. Contributor to ProBlogger.net, Business.com, SocialMediaToday.com, and more.