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11 Best Website SEO Checker Tools

What makes a website successful? We believe that you can measure the portal’s success by its popularity.

Nowadays, it’s not enough to just have valuable content if you want to attract new visitors. First, you need them to learn about your portal through search engines. And It’s possible to boost search engine appeal and attract visitors to your domain using proper website SEO checker services.

Want to learn more about them? Then, keep reading until the end.

Website SEO: Definition and Importance

Let’s run through the basics.

What is search engine optimization (SEO)? Simply put, it’s the process of adjusting the content, composition, and design of a website to improve its appeal to search engines and potential visitors.

By the way, that’s where many SEO “specialists” miss the mark. You should always remember that you provide content for real people and not for search engines. However, ranking higher on SERP (search engine results page) is essential for success nowadays. Why?


68% of all online experiences start with the search engine. There are over 74,000 search queries every second. That amounts to over 6 billion searches daily. And that’s just on Google! 

Don’t forget about other search engines are also common in specific segments of the Internet. For example, there’s Bing which claims to have approximately 9.97% share of global desktop search traffic. According to Microsoft, Bing fares even better in the US market, taking 33% of local searches.

Thus, there’s no getting around the fact that a domain must appeal to algorithms if you want to have a better reach. But don’t worry. You can improve both SERP and user-experience on your platform by using website SEO checker tools.

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Why Should you Use Website SEO Checker Tools and Services?

To answer this question, you must understand the complexity of the search optimization process itself.

There are three types of website SEO:

  1. On-page. This type of SEO involves content structure and keyword optimization.
  2. Off-site. It’s all about link building and boosting domain authority.
  3. Technical. Website SEO checkers determine rank based on your portal’s speed, security, health, and overall responsiveness. That’s why a considerable chunk of optimization involves improving the technical aspects of a website.

In addition to that, there are search engine algorithms that determine SERP.

For example, Google factors over 200 things to rank your website, and other services have their own quirks. That’s not to mention that these algorithms always keep changing. 

So, where are we going with this?

Without proper website SEO checker services, you won’t be able to take every factor into account, which will make it impossible (or extremely difficult) to improve your platform’s search engine appeal.

Besides, there are other benefits of using the website and keyword position checker tools. For example:

  • They can help you optimize the technical aspects of your website.
  • Want to make sure your site is mobile-friendly? Some tools allow you to perform website ranking check-ups for different types of devices.
  • These services allow you to see who competes for the same keyword phrases.
  • They can point you out to pages that don’t index at all due to being overstuffed with keywords.
  • Some services allow you to spy on rivaling portals to learn and implement successful keyword strategies.

Does this sound good to you already? To top it all off, website SEO checkers are generally easy to use, which means you don’t need to be tech-savvy to master them.

And now, it’s time to discover them.

Top 11 SEO Ranking Checker Tools (Free and Paid)

A proper website SEO checker tool could be your way to get ahead of the competition and secure your place at the top of the SERP. Let’s take a look at the best of them.

1. AccuRanker

We’re starting this list with AccuRanker. It’s a premium SEO ranking checker recognized by many marketing agencies. What makes it so well-received? Let’s see.

AccuRanker lets you see a full picture of any website’s keyword rankings. And it does so in a straightforward, easily understandable manner. All data is displayed on an eye-pleasing interface. There are various metrics and the ability to tag individual keyword phrases. Furthermore, this keyword position checker is incredibly fast. AccuRanker is, in fact, so fast that its speed made its way into the slogan.

Want to try out the full extent of AccuRanker’s functionality? Then, you can use it for free with a 14-day trial.

2. Ahrefs

This tool certainly needs to introduction. Ahrefs is one of the most recognizable services for search engine optimization, and perhaps the most recommended website crawler out there. 

Ahrefs pack a wide variety of useful features, including SERP analysis. Want to see how your or competitive portal fares in different regions of the world? With this tool, you can get insight into any website keyword optimization for various countries. 

The service also provides metrics for each keyword. They include the domain and URL rating, backlink stats, and estimated monthly traffic for every search query.

Free functionality is quite limited. However, you can check the Ahreefs 7-day trial to see how it works at no charge.

3. SEO Analyzer

Another useful website SEO checker from Neil Patel (creator of Ubersuggest keyword tool, as well as many other services). SEO Analyzer is an excellent website audit tool for any portal, which means you can use it to spy on rivaling domains.

How does it work? Just type the URL and let it perform a full-fledged search engine optimization audit. The report includes various data, like on-page SEO score, number of backlinks, organic keywords, and monthly traffic. But that’s not all!

SEO Analyzer also rates your portal’s health, shows critical errors and warnings that require fixing, and provides recommendations on SEO improvement, and checks the site speed. And, yes, all of these features are completely free!

4. Bulk Google Rank Checker (SEO Reviews Tools)

How about something minimalistic for a change? Bulk Google Rank Checker by SEO Review Tools is a straightforward and worthwhile method to check google rankings for any platform. Let’s see how it works.

All you have to do it pick a number of keywords phrases (up to 10 for each search), enter the address of a domain you want to analyze, and then wait for a few seconds.

The tool can collect data from up to 15 regions (including mobile versions for 5 countries). You can also see rivaling website’s SERP for similar keywords. As we mentioned, all info is presented in an easily readable way, uncluttered by unnecessary stats.

5. SEMrush

SEMrush holds a top position amongst the leading SEO ranking checkers. For many marketers, it remains the go-to keyword position checker. We must mention that it’s a paid-only service.

It’s important to note that the tool allows you not only to check Google rankings but to check SERP for Bing as well. SEMrush provides you with exhaustive keyword data for any portal with myriads of filtering options.

This tool is also an excellent way to check keyword phrase ranking for different countries, as well as to see the most popular articles for every query. With all that in mind, all of SEMrush’s many features are quite easy to master.

SEMrush allows you to try 10 free searches for free. Afterward, you can get the free trial version for a week, which is more than enough to make up your mind about subscribing.

6. SpyFu

As the name suggests, SpyFu is a tool for getting information about rivaling websites. It can help you dissect what elements drive another platform to higher search engine rankings. 

What can you do with this SEO ranking checker, exactly? SpyFu provides a ton of useful data. For example, you can learn the site’s SEO difficulty, average ad CTR, check the most traffic-driving keyword phrases, and get a full list of ads your competitors are using. Add that to a wide variety of features like backlink analysis and search result tracking, and you have a recipe for a successful marketing strategy!

SpyFu isn’t free. However, it costs much less than competitive services like Ahrefs. At the same time, SpyFu offers excellent value for the asking price. 

7. WooRank

WooRank is a fantastic Google SEO checker for website owners. It makes it possible to optimize your domain without the help of marketing professionals. Actually, WooRank will make you feel like an SEO expert yourself. Sound exciting? 

WooRank makes it extremely easy to check SEO keywords of a website. It streamlines the process of tracking domain data, while the side-by-side website analysis feature helps to dissect the competition to create an effective keyword strategy. What else can this tool do?

WooRank performs a website audit and shows your site’s performance based on content, indexing, security, data structure, and other factors. This SEO ranking checker also provides valuable suggestions for improving the domain reach. All of the website statistics are presented in an easily understandable and visually appealing way.

This tool is free, but it provides even more useful features for premium users. If you want to see its full potential – start by applying for a 14-day trial.

8. WhatsMySerp

Want to perform a website ranking check up for free? WhatsMySerp is another useful service for analyzing SERPs for any website. What can it do?

WhatsMySerp allows you to check Google rankings for several keywords at once. The tool shows the top 100 results based on chosen parameters. You can analyze search engine optimization data based on geolocation (country) and the type of the device (desktop or mobile).

On top of that, there’s a complementary SERP tracking service you can use for your domain.

Both of these services are absolutely free. All you have to do to get an unlimited number of daily searches is to sign up.

9. SpySerp

SpySerp is a premium website SEO checker with free functionality. This tool concentrates on 17 of the most substantial Google ranking factors to determine a website’s SERP.

When analyzing the platform’s appeal for search engines, SpySerp accounts for things like backlink profile, technical optimization, page elements, and keyword density. Also, it recognizes the time each viewer spends browsing a website, as well as a number of pages he manages to visit.

There are also tons of additional features. It’s available in various regions and supports plenty of languages. You can perform website ranking checks for your competitors as well.

The best part – you can access these features for free, albeit for a limited number of uses. For a modest monthly fee, you get all of the same functionality but for a much larger number of searches (you also get unlimited functionality for the enterprise-level plan).

10 & 11. Google Search Console and Bing Webmaster Tools

We decided to close this list with not one by two free SEO ranking checkers. The first one is a Google Search Console – the most known tool to check Google rankings. The second one is a Bing Webmaster Tools, which is basically the same thing but for a different engine. However, both of these tools works only with your portals.

As you would expect, Google Search Console allows you to see how your domain fares in its search engine. Many users go as far as to call it the best SEO checker for monitoring their own domains. It offers many features that can help with optimization.

Google SEO checker tracks keyword statistics, monitors backlinks, and points out things that crawl your website. Furthermore, all of these features are straightforward, which means you’re guaranteed to master them pretty quickly.

Image taken from wp-includes.

You may not this, but Google’s SEO checker was renamed from “Google Webmaster Tools.” That encapsulates everything you need to know about Bing Webmaster Tools. You can think of it as an alternative to Google’s checker, but for the Bing search engine. What should you expect from it?

Webmaster Tools offers a great keyword position checker. It allows you to see how your portal or pages rank for specific phrases. However, it shows keyword data only for organic search. You can easily filter information based on languages, regions, and even time frames. The tool offers a fast site crawl and shows which pages on your domain require search optimization. 

Also, Bing Webmaster Tools has some functionality that Google’s SEO checker lacks. For example, you can use it to block and disavow links.

Final Thoughts

There’s a reason why some domains achieve recognition while others get buried at the bottom of the search results. It’s called “search engine optimization”. To get better online reach, you must learn how to use proper SEO tools.

And now, you know about best website SEO checker services that can help you improve the keyword strategy and search engine ranking.

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Article by Seth Kravitz

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