UX Design Tips for SaaS

Updated: Aug 09, 2021 / Article by: Maksym Babych

​​It doesn't matter what sort of SaaS platform you're running. It is likely to break down if you do not pay close attention to its UX and UI. So, it is essential to look into all the key aspects before stepping into the next level of the designing process. 

Another most important aspect of designing a SaaS platform is to know what makes the user happy and satisfied. Kick-off your mind from making money with your product and think about how to retain your audience. 

Users aren't only looking for bugs to fix or flashy features to add. They will also enjoy a more convenient and smoother experience. Developing a product that your audience will readily become familiar with and that won't contain aspects that would seem strange to them.

Balance is the key to creating a robust UX/UI design. In addition to being easy to use, your user interface should also be minimalistic. It is important to choose design components that are not too flashy but still beautiful. 

Several UX redesign recommendations are provided in this post to assist you in improving your SaaS platform. Let's have a look at the list.

What is User Experience?

Basic parts of user experience
The 3 basic parts of user experience (source).

The user experience describes how a person feels when engaging with a product. This comprises any type of human/device interaction, such as a website, smartphone application, desktop program, and so on. 

User experience is essential because it attempts to meet the demands of the user. It seeks to deliver good experiences which keep users loyal to a product or brand. 

Furthermore, a meaningful user experience enables you to create client journeys on your product that are most favorable to commercial success.

The Role of UX in SaaS

Software-as-a-service is a method of accessing and distributing programs or software from any location. 

Streamline UX design is one of the most necessary parts of any software application. It plays a significant role in terms of user experience for your saas product. 

User-friendly and straightforward UX design for any cloud web app can make your product to understand easy for any new user. 

One of the most common reasons to fail the startup is the bad user experience. And in the same time, User Experience is one of the major factors that affect your product growth. 

So, optimized & user-friendly UX is the most required thing you need because your user’s satisfaction is determined your overall success for any SaaS.

“Historically, SEO and UX experts would disagree on what's more important. Nowadays, with Google introducing updates like Core Web Vitals, SEO and UX have become almost synonymous and complementary. Better UX equals lower bounce rate, longer dwell time, and, ultimately, more brand awareness through search engines.

Marcin Stryjecki, SEO Project Manager, Booksy

Reducing SaaS client turnover isn't as difficult as it seems; you simply need to know what to do to get there. Customer retention is the most essential of the components. 

When subscribers or customers quit your firm, this is referred to as a customer churn, and it is the outcome of poor customer retention. 

Reduce Customer Churn

No company likes to lose clients but, for SaaS companies, this is even more essential. Whereas retail organizations receive most of their revenue at the moment of sale, enterprises are paid over a more extended period.

The longer a customer remains with a company, the more valuable that company considers them to be. As a result, reducing churn is critical for every successful SaaS company. 

Keeping consumers on board is what keeps your monthly income going. It is also less expensive to keep a single client than it is to acquire a new one.

Streamline User Satisfaction

A primary goal of any UX redesign worth its salt is to maximize customer happiness and provide the best possible customer experience. This is, of course, directly connected to consumer engagement and retention. 

The idea here is that “The more engaged the client, the more likely they are to get the most out of your product and spread the word about their positive experience,” eventually raising your Customer Satisfaction scores and stickiness.

In short, companies work to satisfy the customers, and UX plays a vital role in improving the latest features of their products to make the final customers happy. 

Eliminate User Frustration 

User experience design for Saas (Source).

Although UX is helpful to people, consumers typically have unsatisfactory experiences when using SaaS. According to the statistics, irritating encounters often occur in programs such as product browsing, connecting with e-mail, and word processing. 

Error warnings, lost network connections, slow download times, and difficult-to-find features were the most often mentioned reasons for irritating encounters. 

Depending on the location and study style, time wasted due to frustrating encounters ranged from 47% to 53% of time spent on an application.

So, it is essential to eliminate user frustration to run a successful product. 

UX Design Tips to Follow

While the significance of a clean interface appears self-explanatory and recognized, the user experience is sometimes ignored and underpaid. The most pressing challenge nowadays is retaining consumers and ensuring they become long-term clients. 

The only way to achieve this aim is to create an exceptional user engagement and differentiate yourself from the competitors. More valuable hints on improving your UX design can be found in the following paragraphs.

1. Simplify Registration

Registration is typically the first point of contact a user has with a SaaS platform, and, as the adage goes, initial impressions count. 

When it comes to the registration procedure, just request the most important information upfront. A potential customer's email address is often enough to get them into the application. Don't forget to think about calls to action when you're fine-tuning the registration process. 

A clear call to action entices potential users to use the system right away.

2. Improve Onboarding Experience

You've probably heard the phrase, “the very first impressions matter.” When designing for SaaS apps, this proves to be true. It's the point at which users decide whether to stick with you or ditch the app in search of a better alternative. 

SaaS application UX Design for client onboarding (source)

There are a few actions you can do to keep users interested in your product:

  • Don't try to overload the users with too much information. Begin with the email and the name, and work your way up.
  • Determine the type of flow you want to accomplish, such as a benefit-focused flow, which will assist in conveying to the user what they can do with the aid of the application, which will lead to the registration and other stages.
  • Use appealing and relevant visuals or illustrations that are product-focused to capture consumers' attention and inspire them to sign up further.

3. Acceptable Information Architecture

The layout of all the information in your website or app is referred to as information architecture. If you want a clear and focused design, you must first have a streamlined and concentrated information architecture. 

You may make the material easier to grasp and navigate by organizing it carefully. It's comparable to how a writer creates an outline before writing a tale.

In essence, each digital product, website, or app is nothing more than collecting data. The concept of Information Architecture entails simply organizing this data to comprehend and can be expanded as the app or website expands.

4. Engage With Data Visualization

Making websites visually attractive is one of the most acceptable methods to entice people to interact with them. 

Images can assist with involvement, but data visualizations like charts, graphs, and tables can excite a reader's interest much more. This is because data visualizations are more visually appealing and may provide more context than just photos and text.

Data visualizations also show that the material was created after a substantial amount of effort and investigation. Psychologically, it convinces the reader that the material is likely worth reading and sharing with others.

5. Stick to An Iterative Process

Iterative design is a method used by designers, developers, educators, and others to improve a design or product continuously. 

People build and test a prototype, edit and test the improved prototype, and so on until they find a solution. With each repetition, iteration aims to come closer to the answer, solution, or discovery. 

Several Iteration models can be used to develop the best and user-friendly application. Here are some of the benefits of sticking to an iterative process:

  • It's efficient: Instead of having to redo an entire strategy when changes occur, you can create your product step by step. Furthermore, the team's burden is distributed more efficiently throughout the project's development lifetime.
  • It's inexpensive: Any modifications to the project's scope or requirements, which are typical in most projects, are less expensive than using the Waterfall method.
  • It is simpler to control risk: You start with the most dangerous parts of a project, and each iteration allows you to discover and mitigate hazards.
  • It increases usability: Smaller iterations make testing and debugging easier since flaws can be identified early in the process, and users and customers are involved in each iteration.
  • It provides continuous improvement: Each iteration allows the team to quickly incorporate any lessons gained from prior iterations, allowing them to enhance the development process continuously.
  • It removes ambiguity: With each iteration, you may identify inconsistencies or faults in requirements, design, code, and other implementations, allowing you to prevent misunderstandings.
  • It comes at a good time: The initial iteration allows you to build the most essential functionality. Each iteration is based on any improvements discovered in the previous cycle, and continuous testing provides you with a clear view of your project's status.
  • It provides continuous improvement: Each iteration allows the team to quickly incorporate any lessons gained from prior iterations, allowing them to enhance the development process continuously.

Sharing The Final Thoughts!

To summarise, seek frequently used patterns and straightforward navigation. Even in new services, people tend to gravitate toward what they are accustomed to. 

As it happens if you employ bots and AI, provide them with personalized assistance. Attract the user's attention using straightforward phrases. If you cannot simplify your UI, consider including short onboarding films that explain how everything works. 

Show them around and explain everything, but don't take up too much of their time.

Never underestimate the importance of UX design in addition to cloud SaaS UI design aspects. Join forces with the finest team to achieve success!

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About Maksym Babych

Maksym Babych, founder and CEO of SpdLoad - a product development company for early-stage startups.