Those who understand the blogging business know how remunerative and healthy for your writing career multiple blogging can turn out. Why limit yourself to one or two blogs when you can run many at once? Running more blogs equals to more opportunities for income and a chance to conquer several niches, explore different subjects and attract a more diversified readership. And more paying advertisers.
But you can’t forget that your medal has a rear face, too. More blogs mean more work, more dedication and a special skill: the capacity to easily switch subjects in your mind and be good at writing about them.
The 12 tips in this guide are based on the strategies I use to run my 50+ blogs, but more authors wrote about the topic and gave interesting tips, so I added a paragraph with links to these resources. Enjoy! :)
Direct Management – Actions you can take to manage your blogs
Indirect Management – Strategies to indirectly (and easily) add new content
Hybrid Management – A special tip to spare yourself half the work ;)
Plan your priorities every week
On Sunday (or Monday), spend five minutes of your morning to plan the blogging for the whole week. Jot down a list, then, among the items, select your priorities: you are a multiple blogger, you run over six blogs at once, and your time is precious. Your priorities will be your most popular blogs, then your average blogs, then your low traffic or new blogs.
Small, but regular updates
Write small, write often. When maintaining multiple blogs, this principle becomes increasingly important. You need to optimize your available hours, so if you run — say — 25 blogs but you only have two hours a day to dedicate to them, parcel out your time per blog: you have approximately five minutes per blog, so decide which blogs will need 200+ words updates, and which will be fine with 50 words and a picture (about 3 minutes work). Once you’re done with the quick posts, you’ll have more time to dedicate to the longer ones.
Schedule series of posts for each blog
If you have ideas for new content for all of your blogs, write the whole series and then schedule, so that you’ll have the remainder of the month free of the most blogging duties. If you have over 50 active blogs, prepare 10 posts for each of them, in no more than 1 week, then schedule. If your blogs run on WordPress, you will find the Editorial Calendar plugin incredibly useful.
Use idea lists
Many blogs, forums and books abound with idea lists. If you can’t come up with your own, use them to plan your contents. They will grant you more freedom to write and update.
Provide user-feedback entries (quick to write, high traffic generators)
Your readers left interesting comments or emails? Turn them into a short post with images and citations! You’ll boost your traffic and fidelize your visitors. Also, you’ll always have something to blog about.
Publish picture-only posts
They’re easy, quick, interesting and shareable on Social Media. They won’t take more than a minute or two to post — did you just say you have 60 blogs to update?
Try the 10 minutes per blog method
Believe me, 10 minutes per blog is plenty of time! Suppose you have 1 hour and your 6 most popular blogs need urgent content updates. The 10 minutes method will help you get them all updated in 1 hour. It works like this:
Pick one of your blogs and quickly draft your post in 6 minutes or less
Do the same with other five blogs
You have 24 minutes left. Use them to edit and publish your posts, 4 minutes per draft
At the end of the hour, you’ll have all 6 blogs updated.
The incredible thing is that you might get good posts from the first draft. That is because you’re not stopping to think about what you write: you only have a few minutes and your mind is going to focus. You can use the 10 minutes method as an exercise for concentration, too.
Schedule monthly updates
Plan ahead your monthly updates. If you know there are recurring events you like to post about, write them all in one go and schedule. If something new happens, you can always edit later.
Practice speedy writing
Write every day. Challenge yourself to write faster, too. The faster you write, the more time you’ll have to update your blogs. You can use 10FastFingers.com and learn2Type.com to practice.
You need to learn how to do it quickly and efficiently. Type it, draw it, scribble it, record it— brainstorming needs to be quick, or it won’t help you save time. Thought of something else? Add it to the list later.
Use Guest Posts
People other than you can add great value to your blog, if you give them a chance. Be selective, but also allow your writers to express their views in total freedom. Your readers will enjoy reading what someone else has to say about the topic, and you’ll have less posts to come up with.
Unlike guest posts, friends’ interventions get included in your own posts, so you still have to come up with a topic to discuss. However, the advantage is remarkable: posts like these are similar to conferences, so you will need to write your own view of the topic, while your friend(s) include their own.
Examples of friends’ interventions:
Given a topic, you and your friend alternately discuss your views.
Given a previous post of yours, a friend has you publish a post in which they discuss a different point of view, then you add a comment at the end of it, where you ask your readers to join in and give their opinions.
A friend interviews you about something even marginally related to your blog, you publish it and then both of you add your comments, at the end of the post, about what you learned from this experience.
Luana Spinetti is a freelance writer and artist based in Italy, and a passionate Computer Science student. She has a high-school diploma in Psychology and Education and attended a 3-year course in Comic Book Art, from which she graduated on 2008. As multi-faceted a person as she is, she developed a big interest in SEO/SEM and Web Marketing, with a particular inclination to Social Media, and she’s working on three novels in her mother-tongue (Italian), which she hopes to indie publish soon.