Article by Jerry Low
Geek dad, SEO data junkie, investor, and founder of Web Hosting Secret Revealed. Jerry has been building Internet assets and making money online since 2004. He loves mindless doodling and trying new food.
The single most important reason for people to visit your blog again and again is your content.
People do not come in to view your advertisements; they come in to read your posts. Your writing therefore, is the most important thing on your blog. The time spent on writing high quality and engaging posts should be your top priority. Here’s how to write kickass post on your blog, consistently.
Stay away from distractions.
Shut off that TV, turn off email notifications, log out from your social media, and switch your phone into silent mode.
Try to set up a conducive area where you can write in peace and without disturbances. Let your family or roommate know not to disturb you when you are here. In certain cases, writing at the same time each day helps. When are you at your creative best? Some people can get the best writing done in the shortest amount of time in the early morning. For some, it is late at night. Find your best time by experimenting a little.
Practice is the best way to improve your copywriting skills. Write something every day.
This could be a blog post, a long email, half a chapter of a book, or a certain number of words – the target is your decision. What’s important is that you stick to this. Reading something every day is another important way to improve your copywriting skills, second only to a daily writing practice. What you read doesn’t matter, as long as it’s the kind of quality that you want to emulate.
Sometimes, ideas pour in at the wrong time or when you are not at your desk. Have you ever had a great idea and plan to write it later, but then forget what that idea was? Next time when an idea strikes, jot it down in your notepad (the kind where you need a pencil to write on it!) or mobile phone.
Personally, I use Evernote to save, organize, and access my reading notes and ideas. If you haven’t try the tool out, go check out.
You write best when you know what you are writing.
Hence, research your topic before you begin to write. Use mind maps and lists to jot down ideas so you have everything in place before you begin to write. Here are a few tools to help you stay on top of what’s going on in your niche and make writing quicker when the times come.
Google Alert is a tool that needs no introduction. You set up an alert on a search term, Google will send you email (daily, weekly, or monthly) on new, relevant content added into the search engine index. It’s a handy tool if you wish to keep an eye on the latest trends and your competitors’ moves.
Google Trends is great tool when it comes to using the right terms or localizing your language in your blog post.
For example, the term “cookie law” is more frequently used to refer to the new law that came into force in the United Kingdom in 2011 instead of “cookie regulations” or “privacy law”. Hence, when you blog about this incident, it’s best to use the phrase “cookie law” in order to resonate with your followers.
Developed by Henley Wing, James Blackwell, and team; Buzz Sumo is (perhaps) a better tool than Google Trend when you need to dig deep on your niche.
With just a simple search on Buzz Sumo, you’ll get answers for:
Add a column of relevant Twitter search on your Tweet Deck. By using this combination, you stay alert on what’s trending in your niche. For example (see image), here’s how I setup my deck to keep an eye on tweets relevant to blogging topics.
Inky Bee helps find other influencers in your industry so you can learn and connect with them. The site works in several ways to help find others in your niche. Add information about your blogs, keywords that indicate your industry and add other blogs you think might be of interest. My friend Adam from Blogging Wizard wrote an extensive guide on how to find market influencers quickly with Inky Bee – go check it out.
There are tons of productivity tools around to help bloggers get organized and write effectively. Forget about those fancy ones that take hours just to learn how to use. It is best to pick one that you are most comfortable to work with (and preferably free!).
A few suggestions from WHSR blogger Gina Badalaty:
There wouldn’t be so many articles about blog writing if this were a subject that I could cover completely in a few paragraphs.
Heck, there’s even a site made solely for this.
To learn more, I suggest you dig into these helpful guides and sharings by bloggers and professional writers.