外包如何幫助您拓展會員營銷業務

文章作者:傑里·洛(Jerry Low)
  • 在線業務
  • 更新:Oct 13,2020

互聯網提供了許多在線賺錢的機會,其中之一就是通過 聯屬網絡營銷.

In the simplest terms, affiliate marketing involves selling other people's products or services through your website or social media platforms.用最簡單的術語來說,會員營銷涉及通過您的網站或社交媒體平台銷售他人的產品或服務。 Then, you receive referral fees as a commission.然後,您會收到佣金作為佣金。

會員業務不是某些人希望您相信的“固定並忘記”業務模型。 雖然可以賺錢,但要花費一些時間和精力 成為成功的企業。 Fortunately, you can save a ton of time and boost your affiliate marketing business profits by outsourcing a lot of the necessary work.幸運的是,您可以通過外包大量必要的工作來節省大量時間並提高聯盟營銷業務的利潤。

聯盟營銷業務的潛力是什麼?

The affiliate marketing sector has continued to steadily grow with new opportunities each year.會員營銷部門每年都在穩步增長,帶來了新的機遇。 Site owners can forgo some of their own advertising expenses by having affiliates do that heavy lifting in exchange for a referral fee.網站所有者可以通過讓關聯公司承擔繁重的工作來換取推薦費,從而放棄一些自己的廣告費用。

樂天加盟網絡 發布的一項研究發現,到6.8年,這將是一個價值2020億美元的行業。 VigLink also released a survey revealing that 9% of affiliate marketers earned over $50,000 per year in income.還發布了一項調查顯示,有XNUMX%的聯盟營銷者每年的收入超過XNUMX美元。 With a steady stream of traffic, your website can make this much or more.有了穩定的流量,您的網站可以實現更多或更多。

您可以外包的某些業務領域

If you're working 12 or more hours a day on your affiliate marketing business, this is a tough pace to maintain.如果您每天在聯盟營銷業務上工作XNUMX個小時或更多,這是很難維持的步伐。 Even if the business is producing results, you'll never be able to scale it because there's only one of you.即使業務在產生結果,您也永遠無法擴展規模,因為只有一個人。 It's time to figure out which tasks you can get others to do while you focus on your core business.現在是時候找出在專注於核心業務時可以讓其他人執行的任務了。

雖然這是可以幫助您的出色任務清單 從外包開始 in affiliate marketing, it's better to have a benchmark for these jobs before you hand them off to someone else.在聯屬網絡營銷中,最好在將這些工作交給其他人之前為其製定基準。 In other words, if you don't know anything about programming, content creation, or data mining, there's a good chance that someone will take advantage of you through long turnaround times, poor workmanship, or inflated prices.換句話說,如果您對編程,內容創建或數據挖掘一無所知,那麼很可能有人會在較長的周轉時間,糟糕的做工或虛高的價格中利用您。

When you start your affiliate marketing business, learn how to do some of these tasks first, at least in their most basic form.當您開始會員營銷業務時,至少首先以最基本的形式學習如何執行其中的一些任務。 Then, you'll be in a better position to hire the most skilled and honest contractors to do this work for you.然後,您將可以更好地聘請最熟練和誠實的承包商來為您完成這項工作。 Fortunately, you can also use freelancing sites such as Fiverr to choose top talent.幸運的是,您還可以使用Fiver等自由職業者網站來選擇頂尖人才。

隨著您的在線會員營銷業務的增長,您可以外包以下一些重要任務:

1。 編程

Having some basic coding skills will benefit you as an affiliate marketer, but it won't be worth your time and effort to program your own websites and landing pages.擁有一些基本的編碼技能將使您作為會員營銷商受益,但花時間和精力來編寫自己的網站和登錄頁面並不值得。 While many online marketers use WordPress, you'll probably want to go beyond a cookie-cutter solution.當許多在線營銷人員使用WordPress時,您可能想要超越cookie切割器解決方案。

在Fiverr,您可以找到自由職業者的列表,以幫助您完成編程任務。

外包您的網站開發 work is one of the top ways to save time as an affiliate marketer.工作是節省會員營銷時間的最重要方法之一。 Hire a professional programmer or designer to build your websites and customize landing pages and upload them to the web on your hosting account.僱用專業的程序員或設計師來構建您的網站並自定義登錄頁面,然後將其上傳到您的託管帳戶中。

2.平面設計師

同樣,您可能會想學習一些設計基礎知識,例如如何使用Photoshop,但這並不是您想將自己的精力投入到更多可以賺錢的事情上的日子。

例如,創建信息圖表,您可以在決定之前進一步了解自由職業者的工作。

您可以為平面設計自由職業者提供所需的橫幅廣告和登錄頁面示例,然後為它們提供可交付成果的具體說明。

他們可以創建的其他圖形 包括圖表 for content marketing and social media sites.用於內容營銷和社交媒體網站。 Creating these yourself would be incredibly time-consuming and costly.自己創建這些文件將非常耗時且昂貴。

3.作家

Speaking of time-consuming and costly, if you've ever tried to write your own quality content or copy, you know that this isn't a simple task.說到耗時且昂貴,如果您曾經嘗試編寫自己的優質內容或複制內容,那麼您就會知道這不是一個簡單的任務。 In fact, a majority of your outsourcing will probably be for writing projects.實際上,您的大部分外包工作可能都是用於編寫項目。

You'll want to find some online sources to get regular unique, engage, quality content written for your website and other online platforms.您將需要查找一些在線資源,以獲取定期為您的網站和其他在線平台編寫的獨特,引人入勝的高質量內容。 This includes your landing page copy, blog posts, e-books, press releases, and social media posts.這包括您的著陸頁副本,博客文章,電子書,新聞稿和社交媒體文章。

您可以在Fiverr等網站上找到作家,但也有特定於內容的網站,例如 ClearVoice.

4.數據挖掘者

Pulling together data and other research online isn't difficult, but it can sure take a ton of time.在線收集數據和其他研究並不困難,但是肯定會花費大量時間。 This is something you can and should outsource to a freelancer.您可以將其外包給自由職業者。

範圍從關鍵字,市場和競爭對手研究到更具體的內容。

我們從Fiverr僱用了一名VA,以幫助我們收集行業數據。

舉例來說,我們將確定“網站託管費用多少?“我們沒有親自檢查所有內容,而是僱用了VA來收集和編譯此數據。

5.內容翻譯

Many affiliates run foreign affiliate marketing campaigns.許多會員都在開展外國會員營銷活動。 Now everyone knows multiple foreign languages, and using Google Translate isn't going to be sufficient for this.現在,每個人都知道多種外語,而使用Google Translate不足以做到這一點。

您可以使用Fiverr等自由職業網站來查找 內容翻譯 或類似的網站 OneHourTranslation.com.

6.視頻製作

Video has become an increasingly popular way to get your message across online, but producing effective content isn't simple.視頻已經成為一種越來越流行的在線傳達信息的方式,但是要產生有效的內容並不簡單。 You might make a video, but there's much more involved, and you should hire an expert.您可能製作了視頻,但涉及的更多,您應該聘請專家。

僱用視頻自由職業者 will help put your video together with production software, add any voiceovers that you want, and include transitions, effects, intros, and outros.將有助於將您的視頻與製作軟件放在一起,添加所需的畫外音,並包括轉場,效果,簡介和結局。 You can find these folks on the major freelancing websites.您可以在主要的自由職業網站上找到這些人。

7.社交媒體管理員

Managing your own social media accounts can become tedious, but someone has to do it.管理自己的社交媒體帳戶可能會變得很乏味,但必須由他人來做。 If you still want to do some of the work yourself, you can use a tool like如果您仍然想自己做一些工作,可以使用類似 來自HootSuite or SocialOomph,但這並不能為您提供人工幫助。

您可以瀏覽自由職業者資料,以了解有關他們提供的範圍的更多信息。

否則,尋找一個 自由社交媒體經理 協助進行社交媒體管理。

8.虛擬助手

A virtual assistant is exactly what it sounds like.虛擬助手正是它的外表。 This is an online freelancer that will perform a variety of tasks for your affiliate marketing business, generally paid by the hour.這是一位在線自由職業者,將為您的會員營銷業務執行各種任務,通常按小時支付。 Depending on the skill set required, the cost to hire a VA is usually between $10 to $15 per hour.視所需的技能而定,租用虛擬助理的費用通常在每小時XNUMX到XNUMX美元之間。

大多數VA都會列出他們的資格,其中可能包括研究,上傳到FTP,為客戶計費,電子郵件營銷,基本圖形設計等。您還可以訓練許多人完成其他任務。

外包對您在線業務的好處

對於某些企業主來說,“外包”是一個骯髒的詞,但事實並非如此。 有一種誤解,認為將某些事情外包會意味著您將為質量低下而感到滿足,事實並非如此。

儘管最近外包行業不穩定,但全球對外包服務的需求仍然強勁,85.6年為2018萬美元(來源).

我們最近進行了一項調查,以了解是否 博客作者通過僱用自由職業者來外包其任務.

以下是一些有趣的發現:

  • 在我們採訪的66.7%的博主中,僱用自由職業者。
  • 他們中有50%的人每月花費少於$ 500。
  • Fiverr,Upwork,Peopleperhour和Freelancer.com在博客中最受歡迎。

While you can certainly get a deal by outsourcing some work overseas, your choices are virtually boundless.雖然您可以通過將一些工作外包到海外來達成協議,但是您的選擇幾乎是無限的。 Here are several reasons that有以下幾個原因 外包是明智之舉 為您的會員營銷業務:

1.節省時間和金錢

Whether you operate your affiliate marketing business solo or as a team, handing over some of your tasks to a third party will free up a ton of time for other important matters.無論您是獨自經營還是以團隊形式經營會員營銷業務,將部分任務移交給第三方都會為其他重要事情騰出大量時間。 All of those hours spent writing content, managing social media accounts, and dealing with other mundane tasks will be yours once again.所有這些花在編寫內容,管理社交媒體帳戶以及處理其他平凡任務上的時間都將再次由您承擔。 

記住-時間就是金錢。

On another note, outsourcing might cost money, but it's also going to save you some cash.另一方面,外包可能要花錢,但也可以節省一些現金。 If you were paying an employee to do some of that stuff before or renting office space, you could eliminate that overhead.如果您要付錢給員工在租用辦公場所之前或之前要做一些這樣的事情,則可以省去這筆開銷。

此外,外包還可以為您提供可預測的成本 您的網站運營預算.

2.提高生產力以發展您的業務

Even online marketers get stressed and find that they are unable to make additional headway in their business.甚至在線營銷人員也感到壓力,發現他們無法在業務中取得更大的進步。 When you begin to outsource, you'll find that some of that stress is relieved and you'll become more productive in the areas of your business that matter the most.當您開始外包時,您會發現其中的一些壓力已得到緩解,您將在最重要的業務領域提高工作效率。

Perhaps one of the most significant benefits of outsourcing is that it allows your affiliate marketing business to scale.外包最顯著的好處之一就是可以讓您的會員營銷業務擴展。 Not only are you more productive, but you can outsource as much as you wish as you rapidly grow your business and its bottom-line results.您不僅可以提高工作效率,而且可以隨著業務的快速發展及其最終結果而將所需的資源外包出去。

3.受益於專業水平的服務

The internet makes it easier than ever to connect with experts and other professionals around the world that can help you run and grow your affiliate marketing business.互聯網使與世界各地的專家和其他專業人員的聯繫比以往更容易,可以幫助您運營和發展會員營銷業務。 This not only gives you access to people but also a wider variety of platforms and resources that can be used for marketing, automation, analytics, and more.這不僅使您可以與人接觸,還可以使用各種各樣的平台和資源進行市場營銷,自動化,分析等。

Beyond this, you have a unique perspective on your business as its owner, but it might be biased.除此之外,您對作為其所有者的企業有獨特的看法,但可能會有偏見。 When you work with contractors that have been in the business for a while, they can bring a unique perspective to your situation.當您與從事了一段時間的承包商合作時,他們可以為您的情況帶來獨特的視角。 You might gain some additional insight into how to address a particular pain point or new ways to attract and convert buyers on your website.您可能會獲得有關如何解決特定痛點的新見解,或在網站上吸引和轉化購買者的新方法。

使您的會員營銷業務更上一層樓

其中最大的一個 會員營銷中的錯誤 is losing your focus.正在失去焦點。 When you're running an affiliate marketing business, time is a precious commodity.當您開展會員營銷業務時,時間就是寶貴的商品。 You should focus your effort to grow your business.您應該集中精力發展業務。 Things like strategic planning and tracking your progress aren't things you can or should outsource, and these can be time-consuming tasks.戰略規劃和跟踪進度等事情不是您可以或不應該外包的事情,而這些工作可能很耗時。

While affiliate marketing can be profitable, it also takes careful planning to ensure that you don't get burnt out or even limit your capacity.儘管會員營銷可以帶來利潤,但它還需要進行周密的計劃,以確保您不會精疲力竭,甚至不會限制自己的能力。 By outsourcing many of the affiliate marketing tasks that we've outlined, you can maximize your business growth.通過外包我們概述的許多聯盟營銷任務,您可以最大限度地提高業務增長。

Although Fiverr is the go-to platform for most of the people, Upwork is equally popular when looking for outsourced talents.儘管Fiverr是大多數人的首選平台,但是Upwork在尋找外包人才時同樣受歡迎。 Here's our article on這是我們的文章 Upwork vs Fiverr,如果您想知道比較。

這篇文章最初出現在 Fiverr博客.

關於Jerry Low

WebHostingSecretRevealed.net(WHSR)的創始人 - 100,000用戶信任和使用的託管評論。 超過15在網絡託管,聯盟營銷和SEO方面的多年經驗。 ProBlogger.net,Business.com,SocialMediaToday.com等的貢獻者。