2020年最佳企業電子郵件營銷服務

文章作者:周杰倫
  • 在線業務
  • 更新:Nov 11,2020

Many of us use email but in our minds, it's relegated to the back as something that's just taken for granted that is there for us to use.我們中的許多人都使用電子郵件,但在我們的腦海中,它被貶低到後面,因為這是理所當然的事情,可供我們使用。 Yet as every digital marketer will know, email marketing is at the very foundation of what they do.但是,正如每個數字營銷人員都會知道的那樣,電子郵件營銷是他們所做工作的基礎。

However, that doesn't just apply to email marketers but almost any job role which integrates the function of digital marketing.但是,這不僅適用於電子郵件營銷人員,而且幾乎集成了數字營銷功能的任何職位都適用。 That widens the scope to include many more people such as website or blog owners, sales staff and more.這擴大了範圍,包括更多人,例如網站或博客所有者,銷售人員等等。

如果到現在為止您仍然不確定該元素如何適合您,那麼我們將用一個問題來簡化事情……

您需要電子郵件營銷嗎?

如果您需要銷售線索,網站流量或需要您做的其他事情, 盡快聯繫盡可能多的人,那麼您需要進行電子郵件營銷。

無論您當時與人沒有直接聯繫或與他們沒有直接聯繫,還是在任何時間都無法直接與他們聯繫,電子郵件營銷都可以幫助您與他們保持聯繫。

通過對單個郵件的調整,一些設置和單擊,可以使您伸出並觸摸某人,而不管時間,信息範圍或可用性如何。

讓我們看一下電子郵件營銷的一些更詳細的好處。

電子郵件營銷可以為您做什麼?

電子郵件營銷具有估計的投資回報率(投資回報率)的3,800%),這意味著在電子郵件營銷上投入的每一美元平均可獲得38美元的回報。 Aside from just the financial perspective, there are many other beneficial aspects of email marketing such as;除了財務方面,電子郵件營銷還有許多其他有益方面,例如;

擴展外展

Website visitors come and go, yet once they're gone many never return.網站訪問者來來往往,但是一旦離開,許多人就永遠不會回來。 By collecting email information from your visitors you'll be able to reach out to them again in the future.通過收集訪問者的電子郵件信息,您將來可以再次與他們聯繫。 With an email list you send the entire list valuable content which they might otherwise miss.通過電子郵件列表,您可以向整個列表發送有價值的內容,否則他們可能會錯過這些內容。 You may also gain additional traffic when some opt to follow links back to your site based on information sent out to them.當某些人選擇基於發送給他們的信息來跟踪鏈接回到您的站點時,您可能還會獲得更多流量。

銷售增長

Email conversions have been observed to outperform both social and organic search traffic.已觀察到電子郵件轉換的性能優於社交和自然搜索流量。 In fact,事實上, 統計顯示 that social media has an overall engagement rate of only 0.58% as compared to a 3.71% click-through-rate (CTR) for email.該社交媒體的總體參與率僅為XNUMX%,而電子郵件的點擊率(CTR)為XNUMX%。 The的 銷量會增加 用戶在電子郵件中閱讀的內容(例如,獲得特價或獨家價格),則可以在線或實體店購買。

微調您的操作

Because email marketing is based on statistics, it is possible to collect this data and analyze it.由於電子郵件營銷基於統計數據,因此可以收集此數據並進行分析。 That information can then be used to further enhance your email campaigns to increase effectiveness.然後,該信息可用於進一步增強您的電子郵件活動以提高有效性。 For example, learn about the likes, dislikes and interests of your user base and send them relevant materials.例如,了解用戶群的喜歡,不喜歡和興趣,並將相關材料發送給他們。


我推薦的最佳電子郵件營銷平台

There is literally a boatload of email marketing systems available these days and you'll find it hard not to hit one with a stone (if thrown).這些天來實際上有大量的電子郵件營銷系統可用,您會發現很難用一塊石頭砸(如果扔了)。 Just like就像 商業託管平台 –選擇合適的電子郵件營銷平台可能很麻煩,因此我測試並選擇了六種最佳的電子郵件營銷服務。

Many of the Email marketing systems will have similar features, but almost all of them have a free trial.許多電子郵件營銷系統將具有類似的功能,但幾乎所有系統都具有免費試用版。 I would highly recommend signing up for and testing them out before you buy-in just to see if the system is a right fit you for.我強烈建議您在購買之前註冊並進行測試,以查看該系統是否適合您。

1。 不斷接觸

網站: https://www.constantcontact.com

Constant Contact is one of the most recognized names in the email marketing system business.持續聯繫是電子郵件營銷系統業務中最知名的名稱之一。 In the market for over a decade it has evolved over time and today serves more than 650,000 customers.在市場上十多年來,它隨著時間的推移而發展,如今為超過XNUMX萬客戶提供服務。 Building on their core competency in email marketing they have done well on the features front.基於他們在電子郵件營銷中的核心競爭力,他們在功能方面做得很好。

Aside from having an effective and easy-to-use system they have added on many features which are invaluable such as event management, social campaign capability and even user survey tools.除了擁有有效且易於使用的系統外,他們還添加了許多不可估量的功能,例如事件管理,社交活動功能甚至用戶調查工具。 For an all-in-one top-of-the-line solution, these are the go-to guys.對於一站式的最佳解決方案,這些都是首選。

Support is also comprehensive in the form of live chat, email and a forum with a sizeable community.還通過實時聊天,電子郵件和具有規模較大的社區的論壇的形式提供全面的支持。 Best of all you can sign up with them for a one-month free trial to test out their services.最重要的是,您可以與他們簽約以進行為期一個月的免費試用,以測試他們的服務。 After the trial period, prices vary depending on the number of email contacts you have.試用期過後,價格會根據您擁有的電子郵件聯繫人的數量而有所不同。

也–閱讀 蒂莫西(Timothy)深入的“持續接觸”評論.

起拍價: 免費試用,然後從$ 20 /月開始

最適合:具有利基要求的小型到大型企業和公司,例如活動管理

2。 的GetResponse

網站: https://www.getresponse.com

GetResponse選中電子郵件營銷系統的所有正確框。 You can upload a mailing list to their servers then craft your marketing mails to be sent out to the list.您可以將郵件列表上載到他們的服務器,然後製作市場營銷郵件以發送到該列表。 Even automation is taken care of and there is a comprehensive analytics suite for your data collection needs.甚至自動化也得到照顧,並且有一個全面的分析套件可以滿足您的數據收集需求。

They currently have about 350,000 subscribers in 183 countries around the world and sells itself as one of the easiest to use in the market.他們目前在全球27個國家/地區擁有約XNUMX個訂戶,並以最容易使用的市場之一進行銷售。 Availability is very high, thanks to localization into XNUMX languages so almost anyone from anywhere can use it.由於本地化為XNUMX種語言,因此可用性非常高,因此幾乎任何地方的任何人都可以使用它。 If you have problems, support is available via live chat, phone and email (of course!).如果您有問題,可以通過實時聊天,電話和電子郵件獲得支持(當然!)。

Their plans are segregated by number of emails in your database but all the core benefits of the GetResponse systems are available to all plans.他們的計劃按您數據庫中電子郵件的數量分開,但是GetResponse系統的所有核心好處都可用於所有計劃。 This includes free templates, responsive emails (so viewing on mobile will be taken care of as well!) and email segmentation for more effective marketing.這包括免費模板,響應式電子郵件(因此也將在移動設備上查看!)和電子郵件細分,以提高營銷效率。

起始價:免費30天試用期,之後15美元的訂閱者每月需要支付1,000美元

最適合:小型和大型企業

3。 MailChimp

網站: https://mailchimp.com/

I remember MailChimp very well since it is among the first email marketing tools which I've ever used.我非常記得MailChimp,因為它是我使用過的最早的電子郵件營銷工具之一。 It is extremely simple to use and has been around since the turn of the century (yes, that long!).它使用起來非常簡單,並且自世紀之交以來就已經存在(是的,很久了!)。 Today it has fallen slightly off the radar for most hardcore email marketers but remains extremely popular among website owners and small businesses.如今,對於大多數鐵桿電子郵件營銷人員而言,它已經略顯不足,但在網站所有者和小型企業中仍然非常受歡迎。

造成這種情況的核心原因之一是MailChimp有免費計劃,例如一些 網站建設者 follow.跟隨。 This alone makes it extremely appealing to low-budget businesses which still seek to leverage on the power of email marketing.僅此一項就使其對仍然尋求利用電子郵件營銷功能的低預算企業極具吸引力。

MailChimp還具有無數的集成可能性,並且確實提供了不錯的多合一解決方案。

起始價: 自由

最適合:博客,企業家和小型企業

4。 阿韋伯

網站: https://www.aweber.com

AWeber由湯姆·庫爾策(Tom Kulzer)於1998年創立,可以說是行業先驅,如今已為大約100,000個客戶提供服務。 It works well in its primary functions as an email marketing system and offers good integration with a decent number of other software.它作為電子郵件營銷系統的主要功能運行良好,並且可以與大量其他軟件很好地集成在一起。

It is still a solid solution, particularly if you have basic needs and don't want to be overwhelmed by the clutter than a 'we have everything!'這仍然是一個可靠的解決方案,特別是如果您有基本需求並且不想被“我們擁有一切!”之類的雜物所淹沒。 system has to offer.系統必須提供。 You can import multiple file-formats into their database and monitor your marketing campaigns as it is ongoing, which is very useful.您可以將多種文件格式導入他們的數據庫,並在進行中監視營銷活動,這非常有用。

One strong point about AWeber is its extensive email template selection, which is kind of great if you are new to the game.關於AWeber的一個強項是它廣泛的電子郵件模板選擇,如果您是遊戲新手,這是一個很棒的選擇。 It also has very comprehensive customer support capabilities which has been an award winner for the past three years in the US National Customer Association's Stevie Awards.它還具有非常全面的客戶支持功能,過去三年來,該功能在美國國家客戶協會的Stevie獎中屢獲殊榮。

起始價:30天免費試用,然後每月$ 19

最適合:博客,小型企業和企業家

5. Sendinblue

網站: https://www.sendinblue.com

When I first tried to access SendinBlue I did wonder a little that I had to overcome a reCaptcha just to access the site.當我第一次嘗試訪問SendinBlue時,我確實想知道我必須克服reCaptcha才能訪問該站點。 The only reason I could think of for that was that I'm using an ultrawide monitor, which might have gotten flagged for non-traditional display sizes.我能想到的唯一原因是我使用的是超寬顯示器,該顯示器可能已標記為非傳統顯示器尺寸。

Like MailChimp, SendinBlue also offers a free subscription package but that is kind of limited in what you can send.與MailChimp一樣,SendinBlue也提供免費的訂閱包,但是您可以發送的內容有限。 The free deal is only for up to 300 emails per day, which to me is more like an extended trial than any real free service.這項免費交易每天最多只能處理XNUMX封電子郵件,對我來說,它更像是一個擴展試用版,而不是任何真正的免費服務。 Once you get past that to their subscription plans, the number of sends goes up a lot (as do their prices).一旦超過了他們的訂閱計劃,發送的數量就會增加很多(價格也一樣)。

It checks most of the traditional email marketing system options but also has a transactional messaging feature.它檢查大多數傳統的電子郵件營銷系統選項,但還具有事務性消息傳遞功能。 This gives you extra capabilities such as sending order confirmations, receipts and other similar emails with your branding.這為您提供了額外的功能,例如與您的品牌一起發送訂單確認,收據和其他類似的電子郵件。 This is something to note as not all email marketing systems support it.需要注意的是,並非所有的電子郵件營銷系統都支持它。

起始價: 自由

最適合:博客,企業家,小型企業

6. SendPulse

網站: https://sendpulse.com/

該公司作為一家旨在提供大量電子郵件爆炸的初創公司而成立,並很快在營銷人員中獲得應有的歡迎。 目前,該公司已轉變為一個營銷自動化平台,可以在在線促銷方面提供很多服務。

用戶現在可以 發送批量電子郵件,短信,Web推送通知。 

SendPulse團隊努力保持領先於數字營銷趨勢,並發布了一個Facebook Messenger聊天機器人。 The chatbot can be designed to serve as the first line of customer support as well as request contact information for further lead nurturing.聊天機器人可以設計為充當客戶支持的第一線,還可以請求聯繫信息以進一步培養潛在客戶。 

當涉及電子郵件營銷服務時,SendPulse在許多其他功能中都提供了電子郵件模板編輯器,自定義訂閱表單,交易電子郵件和有關電子郵件營銷活動的統計數據。 

起始價: 自由

最適合: 博客,小型企業,營銷人員


最佳電子郵件營銷系統應具備的理想功能

1.設計能力

Because marketing emails are meant to capture the attention of recipients, the visual aspect is rather important.由於營銷電子郵件旨在吸引收件人的注意力,因此視覺方面非常重要。 This means that attractive copy which is concise and useful would have to appeal to them.這意味著簡潔而實用的有吸引力的副本必須吸引他們。

Look out for an email marketing service which allows you to have good control over the visual aspects of your email marketing campaigns.尋找一種電子郵件營銷服務,可以使您更好地控制電子郵件營銷活動的視覺效果。 This includes a good spread of templates, a strong component suite and powerful plugins for extended functionality.其中包括大量的模板,強大的組件套件以及用於擴展功能的強大插件。

示例– MailChimp:預先設計的電子郵件模板可以滿足不同的需求。

2. CRM集成

Sales and marketing are symbiotic so your CRM platform should work well with whichever email marketing system you choose.銷售和市場營銷是共生的,因此您的CRM平台應與您選擇的任何電子郵件營銷系統良好配合。 This will save a lot of sweat and tears on the part of both teams and helps to create much better analytics potential.這將節省兩個團隊的大量汗水和眼淚,並有助於創造更好的分析潛力。

For example, integrated well, your email marketing data can help spawn automatic sales campaigns and vice versa.例如,如果集成得很好,您的電子郵件營銷數據可以幫助產生自動銷售活動,反之亦然。 Even better, since they are integrated and computerized, these functions can be processed in real-time which gives business the added edge in agility.更好的是,由於這些功能是集成和計算機化的,因此可以實時處理這些功能,從而為企業增加了靈活性。

示例–持續聯繫:與流行的CRM,商店建設者和社交媒體集成,以獲取客戶的詳細信息並創建細分。

3.數據分析

Having just mentioned the analytics advantages just above, it is important that any email marketing system is equipped with analytics tools.剛才提到了分析優勢,任何電子郵件營銷系統都必須配備分析工具,這一點很重要。 This is invaluable to any marketer as it helps you to understand the information that is being received based on your marketing campaigns.這對於任何營銷人員來說都是無價的,因為它可以幫助您了解根據營銷活動收到的信息。

Unpopular emails may drive away potential customers so it is crucial that you have your finger on the pulse of your customers.不受歡迎的電子郵件可能會驅趕潛在的客戶,因此,請務必把握住客戶的脈動至關重要。 The way to do that is by analyzing data and optimizing your campaigns based on that information.實現此目的的方法是分析數據並根據該信息優化您的廣告系列。

您的營銷數據可以告訴您;

  • 什麼起作用或不起作用
  • 您發送的內容更具吸引力
  • 您的客戶傾向於使用哪些設備
  • 哪些受眾特徵有哪些興趣

… 和更多。

示例–持續聯繫:直觀的圖形和表格向用戶顯示廣告系列之間的效果比較,並深入挖掘每個報告的打開率和點擊率。

4。 合規

多虧了像 GDPR 亦於 數據保護法,許多電子郵件營銷人員最終將其內容標記為垃圾郵件。 This is obviously counterproductive, so you'll want an email marketing system which is able to analyze your content.這顯然會適得其反,因此您需要一個能夠分析您的內容的電子郵件營銷系統。 This is to help verify that it complies to regulations and that your links (important!) are fine as well.這是為了幫助驗證它是否符合法規以及您的鏈接(重要!)也很好。

示例– MailChimp:Form Builder中的內置GDRP字段用於收集用戶的同意。

5。 自動化

Businesses tend to work in advance and email marketing systems which have automation features can be very helpful.企業傾向於提前工作,具有自動化功能的電子郵件營銷系統會非常有幫助。 For example, say you are running an online retail business, but your staff is off during the holidays.例如,假設您正在經營一家在線零售企業,但是您的員工在假期期間不工作。

Pre-plan and automate campaigns to take advantage of peak sales seasons even when your people aren't around.預先計劃和自動化廣告系列,以利用銷售旺季的優勢,即使您的員工不在身邊。 Other automation features can include reporting, coupon distribution, email responses and the like.其他自動化功能可以包括報告,優惠券分發,電子郵件回復等。

6.可擴展性和成本

Today you're sending out 1,000 emails but what about when your business grows and is sending out 50,000?今天,您要發送XNUMX封電子郵件,但是當您的企業發展壯大並且發送XNUMX封電子郵件時呢? How scalable is the email marketing system you're looking at and how much will it cost you to scale up with them?您正在尋找的電子郵件營銷系統具有多大的可擴展性,並且需要多少費用才能擴展它們?

Preferably, choose a solution which can scale with your business as you expand and take into advantage that your needs may change over time.最好選擇一個可以隨著您的業務擴展而擴展的解決方案,並充分利用您的需求隨時間變化的優勢。 Does the system you are looking to provide the flexibility to handle that kind of change?您正在尋找的系統是否提供了應對此類更改的靈活性? It doesn't have to offer these extra capabilities directly, but can it work well with other third-party systems, perhaps?它不必直接提供這些額外的功能,但是也許可以與其他第三方系統很好地配合嗎?

7。 客戶服務

As a business owner, you know that at the heart of every business is your customer service.作為企業主,您知道每項業務的核心都是客戶服務。 When buying into a service, that is true as well.購買服務時也是如此。 Find out what level of support you will get from the company offering the email marketing system and if there is a large enough community to support it as well.了解提供電子郵件營銷系統的公司將為您提供什麼級別的支持,以及是否有足夠的社區來支持它。


最後的想法:最好的電子郵件營銷服務

同樣,市場上幾乎所有的電子郵件營銷系統都有免費試用版。 我強烈建議您在購買之前註冊並進行測試。

但是,由於這些是我的建議,因此我建議,如果您是一家大型企業,那麼最好仔細觀察一下 恆聯 亦於 的GetResponse。 If you're running a blog, small site or anything else, then feel free to check out any of the top six email marketing systems I recommended.如果您正在運行博客,小型網站或其他任何網站,請隨時查看我推薦的排名前六的電子郵件營銷系統。

關於Jason Chow

傑森是技術和企業家的粉絲。 他喜歡建立網站。 您可以通過Twitter與他聯繫。