Shopify vs Volusion:公正的回顧與比較

更新日期:12年2020月XNUMX日/文章作者:Timothy Shim

Over time, Shopify and Volusion may have seemed aimed at different market segments.隨著時間的流逝,Shopify和Volusion似乎針對不同的細分市場。 In an alignment of the stars (or perhaps marketing managers), these two eCommerce site builders have now been priced to clash almost directly.在明星們(或行銷經理)的共同努力下,這兩個電子商務網站建設者現在的定價幾乎直接衝突了。

Shopify在這個競爭激烈的細分市場中已經擁有健康的領先地位,Volusion是否配備了正確的功能集? 

Shopify與Volusion:概覽

這是Shopify與Volusion比較表;

特別服務ShopifyVolusion
計劃基本個人
價格(每年)$ 26.10 /月$ 26.10 /月
提供免費計劃沒有沒有
網上商城
多渠道
POS支持有限公司
產品數量無限制100
基本交易費沒有沒有
在線訪問訪問Shopify參觀Volusion

比較Shopify和Volusion

Shopify vs Volusion:主要比較

1. 易於使用

Volusion用戶儀表板
Volusion並不易於使用,在許多情況下,沒有幫助的新用戶是不可能的。

Having used Shopify many times in the past, I have always felt the system that's available there to be comprehensive.過去使用Shopify多次,我一直覺得那裡可用的系統很全面。 More importantly, everything from the ground up is extremely user-friendly and intuitive.更重要的是,從頭開始的所有內容都非常易於使用和直觀。

In fact, new users should have no difficulty at all working their way around Shopify unless they have perhaps never used a graphical user interface (GUI) before.實際上,除非新用戶以前從未使用過圖形用戶界面(GUI),否則他們在Shopify上的工作應該毫無困難。 Given the low likelihood of that, Shopify's layout is almost close to ideal.鑑於這種可能性很小,Shopify的佈局幾乎接近理想狀態。

Volusion on the other hand reminds me of a modern design slapped onto a very old-school navigation system.另一方面,Volusion讓我想起了現代設計,它套在非常古老的導航系統上。 In itself, that's not a major problem.就其本身而言,這不是主要問題。 Unfortunately, the layout is also a little poorly thought out.不幸的是,對佈局的思考也很少。

Volusion also lags far behind Shopify in the capability of its sitebuilder capabilities, with templates offered, but little leeway in terms of customizability.在提供模板的同時,Volusion在其Sitebuilder功能方面也遠遠落後於Shopify,但在可定制性方面卻很少。 Even trying to change your logo requires you to head to a different page.即使嘗試更改徽標,也需要您轉到其他頁面。

鑑於這主要是對 網上商店建設者 between Shopify and Volusion, I won't go into greater detail regarding ease of use.在Shopify和Volusion之間,我將不進一步討論易用性。 However, I urge anyone who is considering Volusion to但是,我敦促任何正在考慮Volusion的人 報名參加為期14天的試用 並在做出購買決定之前親自檢查系統。

哪個更好?

Shopify在易用性方面無疑是贏家。

在這裡查看我們詳細的Shopify評論.


2. 產品管理

Managing the items for your online store is one of the most critical aspects of eCommerce site builders.管理您的在線商店的商品是電子商務網站構建者最關鍵的方面之一。 For potential store owners, this is where you'll likely be spending significant amounts of time in the beginning.對於潛在的商店老闆來說,這是您一開始可能會花費大量時間的地方。

2a。 Adding Products添加產品

大量添加產品類別
彈出菜單將不必要的級別添加到了添加產品的簡單練習中。

Shopify的添加產品流程非常簡化,幾乎所有您需要添加的內容都可以在列表中找到。 Each set of related data is organized neatly into their own zones on the same page.每組相關數據都整齊地組織在同一頁面上的各自區域中。

Volusion的產品處理有點類似,不同之處在於它在下拉列表標籤中引入了分開的相關數據集(例如基本信息,圖像管理,庫存控制)。 However, if you pay closer attention, some of the selectable variables will create pop-up menus for greater detail.但是,如果您密切注意,某些可選變量將創建彈出菜單,以提供更多詳細信息。 This tends to slow down the process and can be slightly annoying at times.這往往會減慢該過程,有時會有些煩人。

As I was experimenting with adding products and changing settings, I was confronted with no less than 3 pop-ups and another two extra browser menu tabs created!在嘗試添加產品和更改設置的過程中,我遇到了不少於XNUMX個彈出窗口以及另外兩個額外的瀏覽器菜單選項卡! Shopify meanwhile transferred me seamlessly within segments depending on what I was editing.與此同時,Shopify會根據我正在編輯的內容在細分市場中無縫轉移我。

It also has some unusual labels which not everyone might be familiar with (requiring you to head back to their knowledge base for help yet again).它還具有一些並非所有人都熟悉的異常標籤(要求您再次回到他們的知識庫中尋求幫助)。 Some of these labels include Vendor Rules and Inventory Control grid.其中一些標籤包括供應商規則和庫存控製網格。

哪個更好?

Product management is much simpler and streamlined in Shopify compared to Volusion.與Volusion相比,Shopify中的產品管理要簡單得多,而且效率更高。 Strangely, the latter also only allows GIF images for use on the site, potentially resulting in the use of low-quality images.奇怪的是,後者也只允許在站點上使用GIF圖像,從而可能導致使用低質量的圖像。


2b。 Inventory Control庫存控制

大量控制庫存

In retail, the relationship between product and inventory are clear and well defined.在零售業中,產品與庫存之間的關係是明確且明確的。 Products are items you sell, and inventory is managed based on sales.產品是您銷售的物品,並且根據銷售來管理庫存。 The management process should be seamless.管理過程應該是無縫的。

Each of these sections is defined well in Shopify and Volusion but the latter has added what it calls an Inventory Control Grid within a segment on the product page.在Shopify和Volusion中,每個部分的定義都很好,但是後者在產品頁面的某個部分中添加了所謂的庫存控製網格。 This adds a whole other level of complexity instead of convenience.這增加了其他復雜程度,而不是方便性。

我當然可以看到這個想法的潛力,但是與許多事情一樣,Volusion的實現方式對於大多數不懂技術的人來說也太難管理了。 

哪個更好?

Although Volusion's system is more complex, the inventory grid can be useful for large stores handling big volumes.儘管Volusion的系統較為複雜,但庫存網格對於處理大量商品的大型商店可能很有用。 Yet the sheer complexity of tasks which should be seamless remains a curiosity.然而,應該無縫完成的任務的複雜性仍然是一種好奇。


2c。 Handling Digital Products處理數碼產品

Shopify產品說明
在Shopify中輕鬆為產品添加數字下載。

在本地,Shopify不處理數字產品,但是有一個附加組件可以免費使用來管理。 安裝之後,添加數字產品與物理產品幾乎相同,只是需要一些額外的步驟。 您實際上需要在產品頁面上上傳要出售的數字產品。

每次將數字產品添加到Volusion時都需要參考此幫助頁面摘要嗎?

Volusion不僅需要簡單地添加選項,還需要記住一個複雜的設置網絡,您需要管理這些設置以將產品歸類為數字產品。

哪個更好?

I have no idea why Volusion manages digital downloads in this way and have no desire to ask.我不知道為什麼Volusion以這種方式管理數字下載,也不想問。 Suffice to say, I'd much rather just click to add than remember a bunch of fields to add '0' to.可以說,我寧願單擊添加也不願記住一堆字段來添加“ XNUMX”。


3. 銷售點(POS)

Volusion POS
Volusion的POS系統易於使用,幾乎可以立即使用。

POS系統也許是Volusion最大的節省功能之一。 It is very tightly integrated and only requires one-time settings in order for you to get running.它非常緊密地集成在一起,只需要一次性設置即可運行。 The settings involve either enabling pure POS mode or a hybrid.設置涉及啟用純POS模式或混合模式。

Once that's done, you can use a POS scanner at a retail outlet for order entry, or you can have a storefront interface there as well for the same purpose.完成此操作後,您可以在零售店中使用POS掃描儀進行訂單輸入,或者也可以出於相同目的在店面中使用店面界面。 Either way, it ties into your Volusion store and inventory natively.無論哪種方式,它都會與您的Volusion商店和本地庫存相關聯。

即使在這一領域,Shopify POS也確實為Volusion帶來了收益。 除了物理和數字之間的標準POS集成之外,Shopify還為移動設備添加了額外的元素。

It allows store owners to make use of a mobile app both for purchase entries as well as for payment acceptance.它允許商店所有者將移動應用程序用於購買條目以及付款接受。 While the overall implementation lags a little behind Volusion, the mobile element is more relevant in this day and age.儘管總體實現落後於Volusion,但在當今時代,移動元素的重要性更高。

哪個更好?

就POS支持而言,我稱其為Shopify和Volusion之間的平局。


4.付款處理

Shopify付款在“設置”部分中進行管理; appropriate since this isn't likely to be an area modified frequently.適當的,因為這不太可能是經常修改的區域。 Be default, PayPal is available plus you can make use of a range of third-party payment providers such as默認情況下,PayPal是可用的,此外您還可以使用一系列第三方支付提供商,例如 條紋。 There are also options for you to make use of還有一些可供您使用的選項 手動付款方式 例如銀行存款和匯票。

但是,如果您決定使用第三方支付處理器,則將根據您選擇的使用方式向您收取交易費用。

Volusion不會向您收取基本交易費用,但您必須與他們自己的付款處理者簽約才能使用它。 This charges a per-transaction fee這會收取每次交易費用 從2.15%開始 each time an order is made.每次下訂單。 If you wish, you can also opt to use a third-party payment processor such as Stripe or如果您願意,也可以選擇使用第三方付款處理器,例如Stripe或 Skrill.

哪個更好?

In terms of useability, Shopify again makes things stress free for users but where payments are concerned they charge for that privilege.在可用性方面,Shopify再次使用戶免於承受壓力,但是在支付方面,他們會為該特權收取費用。 If you have a high volume of sales on your site, the costs might quickly stack on Shopify payments.如果您的網站上有大量的銷售量,那麼這些費用可能很快就疊加在Shopify付款上。 In this area, I'd say online store owners have to look towards a much better bottom line with Volusion.在這方面,我想說在線商店的老闆必須著眼於Volusion更好的底線。


5。 客戶支持

Shopify和Volusion都有完善的客戶支持渠道。 You can contact them via various channels and they both have very extensive您可以通過各種渠道與他們聯繫,而且它們都非常廣泛 在線知識庫和指南 幫助您。

實際上,Volusion甚至具有 知識庫文章 有關如何與他們取得聯繫的信息,需要您的支持。

哪個更好?

就支持而言,這是兩者之間的較量。


6.其他功能

Volusion may be hard to handle but it is certainly comprehensive.暴力可能很難處理,但肯定是全面的。 There are a number of extras that do make it stand out in comparison to Shopify, such as the ability to handle phone orders and product returns (RMAs).與Shopify相比,有很多其他功能確實使其脫穎而出,例如處理電話訂單和產品退貨(RMA)的能力。

If your site is large enough to consider these areas then Volusion is a step ahead of Shopify.如果您的站點足夠大以考慮這些區域,那麼Volusion領先Shopify。 However, I feel that these facilities aren't something most new or small-time online stores would be much interested in due to potentially lower volumes.但是,我覺得這些設施並不是大多數新興的或小型在線商店都感興趣的東西,因為它們的銷量可能較低。


結論:Volusion是否仍然值得一試?

By now you've probably decided that I hate Volusion and am stomping on them.到現在為止,您可能已經決定我討厭Volusion並am腳他們。 I can assure you that this isn't true.我可以向您保證這不是事實。 In fact, in many areas, I feel that Volusion is designed to handle online stores that are specifically higher volume in traffic due to the way in which they have their options configured.實際上,在許多地區,我認為Volusion旨在處理在線商店,這些在線商店由於配置選項的方式而特別具有較高的流量。

However, looking at the entry-level plans of these two side by side and considering the market segment at these levels that both are targeting, I have to consider the audience.但是,並排看這兩個的入門級計劃,並考慮這兩個都針對的市場細分市場,我必須考慮受眾。 At an entry-level, Volusion offers too much complexity and little in user-friendliness to support the new online store owner.在入門級,Volusion提供了太多的複雜性,並且用戶友好性很少,無法支持新的在線商店所有者。

創建他們的在線商店應該是他們花很少力氣的事情,而且僅憑一個全面的數據庫就不會削減它。 從入門級的角度來看,我會選擇Shopify,一點也不猶豫。

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關於Timothy Shim

Timothy Shim是一位作家,編輯和科技愛好者。 從信息技術領域開始他的職業生涯,之後迅速地在印刷領域找到方向,並與國際,地區和國內媒體合作,包括ComputerWorld,PC.com,Business Today和The Asian. Banker。 他的專長在於消費者和企業的技術領域。