聊天機器人對推動電子商務業務的銷售額有何重要意義?

更新:03年2021月XNUMX日/文章作者:WHSR來賓

Artificial Intelligence (AI) has started to take control over the universe of eCommerce.人工智能(AI)已開始控制電子商務領域。 This development hints at the increasing requirement for retailers to depend on eCommerce chatbot as a piece of their customer support methodology.這一發展表明,零售商越來越需要依賴電子商務聊天機器人作為其客戶支持方法的一部分。

How about we dig a bit deeper?我們如何更深入地挖掘呢? Here are some stats:以下是一些統計信息:

  • 29% 美國在線購物者 使用或計劃使用聊天機器人在線購物。
  • 到1.4年,人工智能在全球範圍內產生的收入將從2016年的59.8億美元增長到2025億美元。 拖拉機.
  • 導演的探索 市場與市場 詳細介紹說,聊天機器人的推廣依靠從703.3年的2016億美元發展到3,172年底的2021億美元。

人工智能機器人正在快速發展,使組織更容易收集信息,增加交易,提供持續的客戶支持以及傳達重要的客戶體驗。

Chatbots in the eCommerce industry improves client connections crosswise over different touch-points that impact buying decisions.電子商務行業中的聊天機器人可以在影響購買決策的不同接觸點上橫向改善客戶連接。 In addition, by reproducing discussions with people, chatbots are streamlining the way eCommerce organizations used to work.此外,通過重現與人的討論,聊天機器人正在簡化電子商務組織過去的工作方式。

Controlled by mechanical advances like predictive analysis and AI, chatbots have conveyed a change in perspective of the retail business.在預測分析和人工智能等機械進步的控制下,聊天機器人傳達了零售業務觀點的變化。 By concentrating on conversational trade and instant delivery, tension free discussions, chatbots help organizations to draw the attention of clients and enhance their experience.通過專注於對話式交易和即時交付,無緊張的討論,聊天機器人可以幫助組織吸引客戶的注意力並增強他們的體驗。 

如果您剛開始使用電子商務,這裡有一些有用的文章:

為什麼聊天機器人在電子商務領域很重要?

An 電子商務聊天機器人 is anything but difficult to introduce and utilize.很難引入和利用。 They can work for quite a long time without human supervision.他們可以在沒有人工監督的情況下工作很長時間。 Actualizing them over your business communication methodology will spare time and human endeavors, while your assets can center on other profitable and high priority assignments.通過您的業務溝通方法來實現它們將節省時間和人力,而您的資產可以集中在其他有利可圖和高優先級的任務上。

話雖如此,在電子商務行業中使用聊天機器人可以減少大量的客戶服務專家,從而可以節省大量的人力資本投機活動。

毫無疑問, 在線業務 長期以來,使用漫遊器在感興趣的受眾群體中認可其商品的客戶可以將這些潛在客戶中的一小部分轉化為客戶,甚至是常客。

Overall, clients who shop online look forward to constant replies to their inquiries.總體而言,在線購物的客戶希望不斷得到他們的詢問。 Abandoning them unattended or holding them off until the point that you react to other clients could get disappointing for some.在無人看管的情況下放棄他們或讓他們離開,直到您對其他客戶的反應變得有些失望。 The inclusion of a chatbot is actually one of the best包含聊天機器人實際上是最好的之一 電子商務營銷理念.

Gartner預測,到2020年,正常人與機器人的協作將超過與他們的同伙的協作。

As it's been said, a chatbot never rests.據說,聊天機器人永遠都不會停止。 It is constantly on the web.它一直在網絡上。 Retailers零售商 利用聊天機器人 可以確保他們的客戶每年365天每天的每一分鐘都獲得他們所需的全天候支持。

Proceeding onward from the slow correspondence channel that took a few minutes and even hours to react is something each eCommerce business needs nowadays.從耗時數分鐘甚至數小時才能做出反應的慢速通信渠道開始,這是當今每個電子商務業務所需要的。 In the meantime, that is the most astounding selling point where chatbots help online business retailers by modernizing communication with speed, precision and round the clock accessibility.同時,這是聊天機器人通過快速,精確和全天候可訪問性現代化的通信來幫助在線業務零售商的最驚人的賣點。

聊天機器人的開發是為了連接人類的監禁環境 在線商務平台,從而使當前的零售商更具優勢。 

如何通過在線聊天機器人提高銷量?

1.整合完美的客戶服務

There are a couple of approaches to utilize your chatbot to help with customer benefit.有兩種方法可以利用您的聊天機器人來幫助客戶獲利。 First of all, you can utilize it to handle FAQs and give basic answers.首先,您可以利用它來處理常見問題並給出基本答案。 You can likewise utilize it to gather some fundamental data like email, order number and a brief of the issue before passing it along to one of your help representatives to assume control.您也可以利用它來收集一些基本數據,例如電子郵件,訂單號和問題摘要,然後再將其傳遞給您的幫助代表之一進行控制。 

2.訂單確認和定期更新

You can even offer your clients a chance to utilize Messenger to deal with request and shipping affirmations.您甚至可以為您的客戶提供利用Messenger處理請求和運送確認書的機會。 Convey tracking ids, arrange updates and request criticism all from a solitary message thread.通過單獨的消息線程傳達跟踪ID,安排更新並要求提出批評。

3.加售和交叉銷售

One approach to truly help deals is to make it simple to reorder through Messenger.真正幫助交易的一種方法是簡化通過Messenger進行重新訂購的過程。 On the off chance that the bot has a client's order history, you can offer alternatives to scrutinize and reorder straight from their cell phone or desktops.如果漫遊器具有客戶的訂購歷史記錄,您可以提供其他選擇,以直接從他們的手機或台式機進行檢查和重新訂購。

While enhancing the purchasing experience you will surely expand deals over the long haul and you can even promote new items and offers straightforwardly to your clients by means of Messenger.在改善購買體驗的同時,您肯定會長期擴展交易,甚至可以通過Messenger推廣新產品和直接為客戶提供的產品。 It's really a great way to這真的是一個很棒的方法 加售和交叉銷售商品.

Your bot serves at the joy of the client.您的機器人為客戶帶來歡樂。 On the off chance that you irritate them, not only will the communication line be disjointed, as well as it'll leave an awful taste in the clients' mouth, as well.如果您不願激怒它們,不僅通信線路會斷開,而且還會在客戶口中留下難受的味道。

4.簡化銷售

In any case, remember that these bots are still truly essential.無論如何,請記住,這些機器人仍然是必不可少的。 On the off chance that you offer items like attire with numerous choices (estimate, shading, style, and so on.), it may be less demanding to guide your clients to go through your site so as to give a superior experience altogether.如果您提供諸如服裝之類的商品時有很多選擇(估計,明暗度,樣式等),那麼引導客戶訪問您的網站以提供全面體驗的要求可能會降低。

包起來

Well, an eCommerce chatbot is no more a futuristic tool in the year 2018 since it is being used by abundant organizations all over the world.嗯,電子商務聊天機器人在XNUMX年不再是一種未來派工具,因為它已被全世界眾多組織使用。 It is commendable that you acquire one as soon as you can otherwise you may need some值得稱讚的是,您盡快購買一個,否則可能需要一些 保持電子商務成功的技巧。 Else, you will lag behind a lot in the rat race.否則,您將在追逐比賽中落後很多。


關於作者:傑西卡·布魯斯

Jessica Bruce is a professional blogger, guest writer, Influencer & an eCommerce expert.傑西卡·布魯斯(Jessica Bruce)是專業博客作者,客座作家,影響者和電子商務專家。 Currently associated with ShopyGen as a content marketing strategist.目前與ShopyGen一起擔任內容營銷策略師。 She also reports on the latest happenings and trends associated with the eCommerce industry.她還報告了與電子商務行業相關的最新事件和趨勢。 Connect with Jessica on與傑西卡建立聯繫 Twitter.

關於WHSR嘉賓

本文由客座撰稿人撰寫。 以下作者的觀點完全是他或她自己的觀點,可能無法反映WHSR的觀點。