文章作者:傑里·洛(Jerry Low)
  • 博客技巧
  • 更新:Nov 05,2020

Affiliate marketing can be an incredible business to get into.會員營銷可能是一項不可思議的業務。 It's a major part of the digital marketing ecosystem.它是數字營銷生態系統的重要組成部分。 In the United States alone, the affiliate market is expected to reach a value of僅在美國,會員市場的價值就有望達到 由8.2支付$ 2022十億.



However, there's a big difference between getting involved and actually making money in the affiliate business.但是,參與會員業務與實際賺錢之間存在很大的差異。 It's a very competitive industry after all.畢竟這是一個非常競爭的行業。



Think of affiliate marketing in a similar light as being an independent salesperson for a brand.以類似的方式將聯屬營銷視為品牌的獨立銷售員。 Your job is to attract people towards a product with an intention to sell it.您的工作是吸引人們購買有意銷售的產品。 However, the product isn't produced by you.但是,該產品不是您生產的。 

Nor are you responsible for even storing, delivering, or even making the actual sale.您也不負責甚至存儲,交付甚至進行實際銷售。 Before we go deeper into that, let's take a look at the ecosystem as a whole.在深入探討之前,讓我們看一下整個生態系統。 



This is the role that as an affiliate marketer, you're looking to fill.這是您希望填補的聯屬網絡營銷商的角色。 Your job is to try and convince people that a product is worth buying.您的工作是嘗試說服人們一種值得購買的產品。 Once someone swallows your pitch and buys the product, you get a commission from the merchant.一旦有人吞下您的腳步併購買了產品,您就會從商人那裡獲得佣金。 You need to offer potential customers useful information that will help them evaluate products for purchase.您需要向潛在客戶提供有用的信息,以幫助他們評估要購買的產品。


These are the guys that have a product they want people to buy.這些人擁有他們希望人們購買的產品。 However, their interest is in building the best product they can and supporting their customers.但是,他們的興趣是建立自己能提供的最好的產品並為客戶提供支持。 To get more customers, they look towards affiliates who will pitch the products on their behalf.為了獲得更多的客戶,他們希望有代銷商代銷產品。

3。 顧客

Outside of affiliates and merchants, the rest of the population on the Internet are potential customers.除會員和商人外,互聯網上的其餘人口都是潛在客戶。 As customers, they have needs or interests.作為客戶,他們有需求或興趣。 When they try to find products to fill these needs, they want more information than sales brochures typically have to offer.當他們試圖找到滿足這些需求的產品時,他們想要的信息比通常的銷售手冊還要多。

While the roles of merchant and customer are fairly straightforward, your job as an affiliate is a little more challenging.儘管商家和客戶的角色相當簡單,但是您作為會員的工作卻更具挑戰性。 Part of this stems from the fact that there are lots of affiliate marketers.部分原因是由於有許多聯盟營銷者。 

您的成功很大程度上取決於您能否取得成功 吸引(並說服)觀眾.

Exactly how this is done is where the magic happens.確切地講,這是魔術發生的地方。 There are various methods affiliate marketers can employ.聯盟營銷人員可以採用多種方法。 For example, you may decide to have a simple blog with affiliate links embedded in it.例如,您可能決定創建一個簡單的博客,其中嵌入了會員鏈接。 Or perhaps build an e-book, do a live pitch via stream, or create podcasts and videos.或製作一本電子書,通過流媒體進行現場直播,或創建播客和視頻。


Are you going to shower them in unicorns and sunshine about the product?您要在獨角獸和陽光下為產品沐浴嗎? Will you give them ideas and gently nudge them towards what you're selling?您會給他們一些想法,然後輕輕地將它們推向您要賣的東西嗎? Any or all of these methods are possible, but there are a few models I've seen work pretty well.這些方法中的任何一個或全部都是可能的,但是我見過一些模型可以很好地工作。 



Influences are people who are able to capture the attention of a wide audience.有影響力的人能夠吸引廣大觀眾的注意力。 They build large groups of loyal followers and are able to sway them towards certain opinions or even products (hence the term 'influencer').他們建立了大批忠實的追隨者,並能夠使他們轉向某些觀點甚至產品(因此稱為“影響者”)。


  • 博客
  • YouTube用戶
  • 播客
  • 社交媒體用戶

Building on their popularity, influencers will try out products and introduce it to their audience in various ways.有影響力的人會根據他們的受歡迎程度來嘗試產品,並以各種方式向觀眾介紹產品。 Some may offer unbiased opinions, while others may directly promote, showcase usage models, or leverage on any other means to increase audience awareness.有些人可能會提供公正的意見,而另一些人可能會直接宣傳,展示使用模式或利用任何其他方式來提高受眾意識。

In these situations, they will provide affiliate links which their followers can use to buy the products.在這種情況下,他們將提供會員鏈接,供其關注者用來購買產品。 Each time a purchase is made, the influencer will receive a commission from the brand selling it.每次購買商品時,影響者都會從銷售該商品的品牌那裡獲得佣金。

Influencers come in a massive variety of flavors and you might be shocked at the possibilities.有影響力的人士的口味千差萬別,您可能會為之震驚。 Let's take a look at a few examples.讓我們看幾個例子。


Felix Arvid Ulf Kjellberg又名PewDiePie


PewDiePie has been around for so long that he most probably doesn't need an introduction.已經存在了很長時間,以至於他很可能不需要介紹。 With over ten years on YouTube, he's created a following that could conquer most countries if numbers counted.在YouTube上工作了XNUMX多年,他創造了一個可以追隨大多數國家(如果算上數字)的粉絲。

Ignoring the nature of his content, PewDiePie is the model influencer, leveraging not just his subscriber base, but also the media and hype to rise to the top.不管他的內容的本質如何,PewDiePie都是模特影響者,不僅利用他的訂戶群,而且利用媒體和炒作來登頂。 Because of this, everything he touches turns to gold and he's bringing home not just the bacon, but the entire pig.因此,他接觸的所有東西都變成了金子,他不僅把培根帶回家,而且把整個豬帶回家。



就像我們許多人一樣,在艱難時期中的普通喬, 帕特弗林 is the perfect icon that can harness an audience.是可以吸引觀眾的完美圖標。 This he has done to great effect though his blog: Smart Passive Income.他通過自己的博客Smart Smart Passive Income取得了巨大的成就。



The beauty of influencers is that they don't necessarily have to really do anything special.有影響力的人的魅力在於,他們不一定必須做任何特別的事情。 People love (or hate) and follow them naturally and in large droves.人們喜歡(或討厭)並自然而然地大批跟隨他們。 As one might say, “you do you, chief.也許有人會說:“您,您,酋長。

Because of their massive following, influencers are much loved by advertisers.由於擁有大量追隨者,因此影響者深受廣告客戶的喜愛。 THey are often versatile and can fill the needs of multiple brand profiles.它們通常用途廣泛,可以滿足多個品牌形象的需求。 Best of all, there is so much focus on them that anything they suggest or promote, instantly comes under the spotlight.最重要的是,對他們的關注如此之大,以至於他們提出的任何建議或主張,都會立即受到關注。


Despite massive popularity, influencers are often threatened by the risk of a rapid fall.儘管受到廣泛歡迎,但影響者通常會遭受快速倒下的威脅。 Their worst nightmare is to wake up one day and find that they've become a thing of the past and are no longer trending.他們最可怕的噩夢是醒來一天,發現他們已經成為過去,不再流行了。 Audiences are fickle, after all.畢竟,觀眾是善變的。

In addition to that, because of the massive following and scrutiny, small incidents can rapidly escalate into major ones.除此之外,由於大量的關注和審查,小事件可以迅速升級為大事件。 Promoting a 'bad' product can result in massive and immediate backlash from an angry audience.宣傳“不良”產品可能會導致憤怒的觀眾立即產生強烈反響。


Affiliate marketers with a more surgical strategy will look towards building a small but focused following in a particular niche.具有更嚴格手術策略的會員營銷人員將著眼於在特定的細分市場中建立少量但專注的關注者。 As with influencers, the platform of choice can vary.與影響者一樣,選擇的平台可能會有所不同。 Typically though, their choice of content will not.但是,通常情況下,他們不會選擇內容。


  • 博客
  • 網站擁有者
  • 利基市場專家
  • 技術人員

這是最常見的會員營銷業務模式-您圍繞利基市場建立網站,博客甚至YouTube頻道。 您的目標是吸引非常特定的人群的注意。

While at a glance the numbers may seem low compared to the influencer model, the ones who are most interested in your niche are also likely to buy the things you recommend.乍一看,與有影響力的人相比,人數似乎很少。那些對您的利基最感興趣的人也可能會購買您推薦的東西。 Niche marketers aren't necessarily separate from influencers though, especially among more popular niches such as food.利基市場營銷者不一定與有影響力的人分開,尤其是在諸如食物等較受歡迎的利基市場中。




首選平台:YouTube /利基市場:美食和旅遊

馬克·溫斯(Migrationology)是我自己的最愛之一,因為我喜歡各種食物,尤其是辛辣食物。 He's an American-born guy who has moved to Thailand and simply immersed himself in the food culture there.他是一個美國出生的傢伙,已經搬到泰國,只是沉浸在泰國的飲食文化中。

In his early days, Mark wandered the streets showcasing real-life examples of the local street food.馬克(Mark)早年時曾在街頭閒逛,展示著當地街頭食品的真實實例。 As his fame expanded, he kept much of the focus on Thailand but included other areas in his scope as well, such as the US and even Africa.隨著名望的擴大,他將大部分精力放在泰國上,但也包括了他所涉獵的其他領域,例如美國,甚至非洲。

Ryan's World的Ryan Kaji

首選平台:YouTube /細分市場:玩具

關於Ryan Kaji,您需要了解的第一件事(瑞安的世界)是他是個孩子。 This eight year old boy has a subscribed audience of over 26 million from around the world.這個八歲的男孩來自世界各地的訂閱觀眾超過XNUMX萬。 To put that into perspective, the entire population of Australia is lower than Ryan's subscriber base.從整體上看,澳大利亞的總人口低於瑞安的用戶群。

On his YouTube channel, Ryan has a ton of fun by himself or sometimes with friends.在自己的YouTube頻道上,Ryan獨自一人或有時和朋友一起可以玩得很開心。 His job: to share with the world all the great ways there are to have fun.他的工作:與世界分享所有有趣的好方法。 Along the way, he takes a look at some toys, food, and other stuff that kids love.一路上,他看了一些孩子喜歡的玩具,食物和其他東西。


VPN概述的David Janssen


大衛經營聯屬網站– VPN概述,它高度專注於Internet隱私應用程序-主要是虛擬專用網絡。 他不僅提供知識,而且還提供用戶為何需要捍衛其數字權利的知識。

This is a niche that builds value in a real world sense, especially given how intrusive even legitimate companies are becoming today.這是一個在現實世界中建立價值的利基市場,尤其是考慮到即使是合法公司如今都變得越來越具有侵略性。 Of course, there's lots of fun stuff you can do with the same applications as well.當然,使用相同的應用程序也可以做很多有趣的事情。


This segment of affiliate marketing is perhaps the easiest to get moving out the door.聯盟營銷的這一部分也許是最容易搬出去的。 All you need is所有你需要的是 合適的平台 and to start creating content.並開始創建內容。 Above all, it is important to be aware of the niche you're in and to build content suitable for it.首先,重要的是要意識到自己所處的利基市場,並打造適合自己的內容。

The cost of entry can be immensely low and if you're dedicated enough, content can be built up steadily.入門成本可能非常低,如果您有足夠的投入,那麼內容就可以穩定地建立起來。 All you need is passion, a computer with Internet access, web hosting, and some research skills.您所需要的只是熱情,一台可訪問Internet的計算機,網絡託管和一些研究技能。


Because of the low cost of entry, niche marketers abound and everyone attempts to claim to be an expert.由於進入成本低,利基市場商人比比皆是,每個人都試圖聲稱自己是專家。 Within that group there are top niche marketers who have already captured a good chunk of market share and clawing any away can be like trying to scale Mount Everest.在該組中,已經有一些頂尖的利基市場營銷商,他們已經佔據了很大的市場份額,而爭奪一切就好像試圖擴大珠穆朗瑪峰一樣。

Niche marketers also heavily depend on search engine and social media algorithms to help them drive traffic.利基市場營銷商還嚴重依賴搜索引擎和社交媒體算法來幫助他們吸引流量。 This can be very fickle and what works today might simply disappear overnight and be gone for good by tomorrow.這可能非常善變,今天起作用的東西可能會在一夜之間消失,到明天永遠消失。


Over the past number of years the world has become even more highly digital.在過去的幾年中,世界變得更加數字化。 A combination of factors has led to綜合因素導致 數字零售領域的大規模爆炸。 Part of this has been due to increasing Internet penetration as well as borderless trade.部分原因是由於互聯網普及率的提高以及無邊界貿易的緣故。

Getting a slice of this pie is a little more difficult though.不過,要分得一杯pie比較困難。 Because of the scope needed for success in the digital megamall space, those seeking entry are typically the 800lb gorillas with the skills and money to back up their endeavors.由於在數字化電子商務領域取得成功所需要的範圍,尋求進入的人通常是XNUMX磅的大猩猩,他們擁有技能和金錢來支持自己的工作。


  • 創業
  • 成立,資金充裕的分支機構
  • 媒體公司

As the digital marketing space increases in value, more players are entering this particular category.隨著數字營銷空間價值的增加,越來越多的參與者進入這一特定類別。 Part of this has been a build on successful affiliate marketing careers but other interests, such as venture capitalists, have also seen the potential.部分原因是建立在成功的會員營銷事業的基礎上,但其他興趣,例如風險資本家,也看到了潛力。



到到網 has become so much of a household name that not many realize it's actually an affiliate site.已經成為家喻戶曉的名字,以至於沒有多少人意識到它實際上是一個會員網站。 Growing into the goliath of online travel, it has its fingers in almost all aspects of the business and earns money from hotels, airlines, other travel companies, and more.它已發展成為在線旅遊的魔王,幾乎在業務的各個方面都有涉足,並從酒店,航空公司,其他旅遊公司等中獲利。

他們持有全球旅行總支出的大約10%-這是驚人的 最新估計為546億美元。 Most of the money they earn is from click-based advertising, so their content can be as independent and user-driven as they want.他們賺取的大部分錢來自基於點擊的廣告,因此他們的內容可以像他們想要的那樣獨立和用戶驅動。


鋼絲鉗 is a prime example of two things.是兩件事的典型例子。 The first is the transition of a niche-based affiliate towards the megamall concept.首先是基於利基的會員向megamall概念的過渡。 The second is of investable funds taking control of a successful entity and moving it towards the megamall concept.第二個是可投資資金,控制一個成功的實體,並將其向“ megamall”概念邁進。

It's a two-in-one demonstration of how much value and money there is in this scale of affiliate marketing.這是對這種會員營銷規模的價值和金錢的二合一演示。 WireCutter when independent was focused on the technology and tech gear market, which has been retained even with the獨立時的WireCutter專注於技術和科技裝備市場,即使在 收購《紐約時報》.


With all this talk of success, it can be easy to get charmed by the lure of affiliate marketing.有了這些成功的話題,就可以很容易地被聯盟營銷的誘惑所吸引。 If this is really what you want, you need to know that despite the potential, success isn't built overnight.如果這確實是您想要的,那麼您需要知道,儘管潛力無限,但成功並非一overnight而就。 This is especially true when it comes to making money in the affiliate marketing business.在會員營銷業務中賺錢時尤其如此。

It isn't something that you can put X hours in to, then leave to churn money for the rest of your life.您可以花X個小時投入,然後在餘生中賺錢。 Affiliate marketing is more than a full time job and to be really successful, be prepared to put in long hours of hard work.會員營銷不僅是一項全職工作,而且要真正取得成功,請做好長時間的努力工作。



行業配套 –重要的是,要做一個您真正熱衷的事情,但要記住,並非每個行業都具有相同的潛力。理想地,進入一個擁有知名品牌和需求的既定生態系統的行業-而且還在不斷增長。 

合夥 –合作夥伴是品牌,這是會員營銷人員需要謹慎對待的領域。 品牌並不總是您的朋友,有時候,品牌可能會欺騙您合理的收益份額。 選擇合適的合作夥伴,並與您選擇的合作夥伴緊密合作。

內容法 –確定先決定哪個平台將成為您賴以生存的平台。 不要在一開始就試圖在所有的人上建立甚至是多個人。 那真是令人心碎的秘訣。 並非所有平台都適用於不同的方法,因此請考慮您的情況。

營銷角度 –確定如何營銷您的內容。 你會去上金學校並依靠你的嗎 SEO技巧吸引搜索引擎流量? Or are you willing to invest funds and dump cash into PPC and social media promos?還是您願意投資資金並向PPC和社交媒體促銷中投入現金? I would recommend you consider a holistic approach.我建議您考慮採用整體方法。


無論您選擇哪種平台,模型或選擇,請始終記住您需要關注者,查看者或讀者。 它們是您的主要收入來源,吸引和保留它們的唯一方法是為他們提供實際價值。

這並不意味著您會給他們不斷的免費贈品或類似贈品,而是向他們提供一些東西。 如果您是演藝人員,請讓他們娛樂。 如果他們想看看飲食文化,那就去探索和展示。 如果他們經營企業,請向他們展示如何簡化解決方案或解決問題。

Take for example the case of TripAdvisor.以TripAdvisor為例。 A big part of the reason for their success is that they offer such a wealth of useful information like guides and tips from those who really have experienced the places.他們成功的很大一部分原因是他們提供了很多有用的信息,例如來自真正體驗過這些地方的人的指南和技巧。 The value is unimaginable.該值是難以想像的。


If you;'re ready to start earning money, there are two main types of places you can look towards.如果您準備開始賺錢,可以考慮兩種主要類型的地方。 The first and most direct are the brands that run their own affiliate programmes.最直接也是最直接的品牌是運行自己的會員計劃的品牌。 For example, a lot of software publishers will have affiliate programs like例如,許多軟件發行商都會有類似的聯盟計劃 管理忍者 甚至 微軟廣告.

For those who want to work with a bigger stable of brands, then it might be a better idea to look for affiliate networks.對於那些想要與更大品牌的穩定品牌合作的人來說,尋找聯盟網絡可能是一個更好的主意。 These include a lot of big names like這些包括很多大牌,例如 CJ會員, Shareasale,等等。




When you participate in a network marketing program, you're basically taking part in a franchise type of operation.當您參加網絡營銷計劃時,您基本上是在從事特許經營。 As a network marketer, you would typically pay an upfront cost to market products/services via direct sales.作為網絡營銷商,您通常需要通過直接銷售來支付產品/服務的前期費用。

Affiliate marketing differs from network marketing specifically in this way: The company you sign up with rewards you for every customer you bring in as a result of your marketing efforts.聯屬網絡營銷與網絡營銷的不同之處在於:在您註冊的公司中,您通過營銷努力為每位帶來的客戶提供獎勵。 You get paid every time you drive a customer or lead to the business you're affiliated with – instead of waiting to get paid every time you sell a product.每次吸引客戶或進入與您有聯繫的業務時,您都會獲得報酬–而不是每次銷售產品都等待獲得報酬。


根據小型企業趨勢,第一個在線會員營銷計劃是在1990年代中期通過一家名為PC Flowers&Gifts的公司完成的。 William J. Tobin founded the Prodigy Network as a means of starting a revenue-share program.威廉·J·托賓(William J. Tobin)創立了Prodigy Network,作為啟動收益分成計劃的一種手段。 Tobin was able to convince thousands of affiliates to promote his company's products, and a new method of marketing online was born.托賓能夠說服成千上萬的會員推廣他的公司產品,從而誕生了一種新的在線營銷方式。


在會員營銷中,會員是為公司營銷產品的人。 關聯企業(通常稱為發布者)可以是一個人或整個企業。 作為特定公司的關聯公司,您將營銷公司的產品/服務,以便為公司進行銷售。 您很可能會在自己的網站或博客上推廣產品。


會員機會無處不在。 一個示例是亞馬遜會員計劃。 無論您是以個人身份還是企業身份註冊,都將註冊,通過您的網站和/或企業開始廣告,並在其他人響應您的營銷努力時開始賺錢。

You can sign up with an existing company's affiliate program (like Amazon and smaller merchants' in-house program).您可以註冊現有公司的會員計劃(例如Amazon和較小商戶的內部計劃)。 This would mean that you would promote the products Amazon needs advertised.這意味著您將推廣亞馬遜需要宣傳的產品。 Every time you promote the business and send leads that way, you would get paid.每次您推廣業務並以這種方式發送線索時,您都會獲得報酬。

另一種選擇是加入會員網絡(如Commission Junctions和ShareASale)並與已經在該網絡中的商人建立聯繫。 我們將在常見問題解答6和7中詳細討論此問題。


CJ會員通過Coversant –提供各種服務級別和套餐
Shareasale –以誠實和公正而著稱,並以快速的技術著稱
衝擊半徑 –易於使用的軟件即服務(SaaS)平台
亞馬遜公司 –超過一百萬種產品
Clickbank的 –超過六百萬種產品,重點是數字信息產品
樂天 –世界頂級電子商務公司之一


作為會員,您可以通過各種方式獲得報酬; 由您所屬的公司決定。



會員Cookie與普通Cookie相同(它跟踪數據)。 它可以跟踪您的會員帳戶數據,而不是像常規cookie那樣跟踪登錄信息,因此,如果被跟踪站點上的某人根據您的廣告推薦進行購買,您就可以獲得信譽。


Cookie的持續時間取決於商家。 Some affiliate programs allow cookies to store and transmit information for up to 90 days, while others only track the data for 24 hours (which is awful from affiliate's point of view).一些會員計劃允許cookie最多存儲和傳輸信息XNUMX天,而其他程序只能跟踪XNUMX小時的數據(從會員的角度來看這太糟糕了)。


您無需將網站作為會員-儘管 有一個網站 通常會增加您賺更多錢的機會。 例如,您可以在允許的社交媒體網站上發布會員鏈接。

One way to market as an affiliate without a website is on YouTube.在沒有網站的情況下作為聯屬網絡營銷的一種方法是在YouTube上。 However, you will probably find it a lot easier to promote as a publisher if you do have a website.但是,如果您有網站,則可能會很容易晉升為發布者。 At the very least, you should have a blog where you can market as an affiliate.至少,您應該擁有一個博客,可以在該博客中作為會員進行營銷。

請記住,您刊登廣告的地方越多,得到的回應就越多-這是一個數字遊戲。 還記得切記要發布指向您所有社交媒體頁面,博客和其他網站的鏈接; 例如,如果您通過YouTube頻道做廣告,請確保在其中發布指向您的網站,頻道和社交媒體頁面的鏈接。


A product data feed is a list of products and their attributes, organized and displayed in such a way that shoppers can make buying decisions based on the information provided.產品數據Feed是產品及其屬性的列表,其組織和顯示方式使購物者可以根據所提供的信息做出購買決定。 This type of streamlined information makes it easier for an affiliate to market products to site users.這種簡化的信息使聯屬會員更容易向站點用戶推銷產品。 A product data feed can be converted into descriptions, image links, and clickable links that visitors can use to make informed purchasing decisions.產品數據提要可以轉換為描述,圖像鏈接和可點擊鏈接,訪問者可以使用它們來做出明智的購買決定。


EPC代表每次點擊收入。 這是會員的重要指標。 它通常表示聯盟會員每100次點擊鏈接後可期望獲得多少收入。





關於Jerry Low

WebHostingSecretRevealed.net(WHSR)的創始人 - 100,000用戶信任和使用的託管評論。 超過15在網絡託管,聯盟營銷和SEO方面的多年經驗。 ProBlogger.net,Business.com,SocialMediaToday.com等的貢獻者。