聯盟營銷 A-to-Z（第 1/2 部分）：聯盟業務解釋

備註： 這是我的 A-to-Z 聯盟營銷指南的第 1 部分——我在其中討論了聯盟營銷中的概念和不同模型； 也退房 第 2 部分如何開始聯盟營銷.

Affiliate marketing can be an incredible business to get into.會員營銷可能是一項不可思議的業務。 It's a major part of the digital marketing ecosystem.它是數字營銷生態系統的重要組成部分。 In the United States alone, the affiliate market is expected to reach a value of僅在美國，會員市場的價值就有望達到 由8.2支付$ 2022十億.

可以賺很多錢。

參與聯屬網絡營銷很容易-基本上，您只需要一個博客就可以開始。

However, there's a big difference between getting involved and actually making money in the affiliate business.但是，參與會員業務與實際賺錢之間存在很大的差異。 It's a very competitive industry after all.畢竟這是一個非常競爭的行業。

什麼是會員營銷？

Think of affiliate marketing in a similar light as being an independent salesperson for a brand.以類似的方式將聯屬營銷視為品牌的獨立銷售員。 Your job is to attract people towards a product with an intention to sell it.您的工作是吸引人們購買有意銷售的產品。 However, the product isn't produced by you.但是，該產品不是您生產的。 

Nor are you responsible for even storing, delivering, or even making the actual sale.您也不負責甚至存儲，交付甚至進行實際銷售。 Before we go deeper into that, let's take a look at the ecosystem as a whole.在深入探討之前，讓我們看一下整個生態系統。 

聯盟營銷中有三個關鍵角色：

1.會員

This is the role that as an affiliate marketer, you're looking to fill.這是您希望填補的聯屬網絡營銷商的角色。 Your job is to try and convince people that a product is worth buying.您的工作是嘗試說服人們一種值得購買的產品。 Once someone swallows your pitch and buys the product, you get a commission from the merchant.一旦有人吞下您的腳步併購買了產品，您就會從商人那裡獲得佣金。 You need to offer potential customers useful information that will help them evaluate products for purchase.您需要向潛在客戶提供有用的信息，以幫助他們評估要購買的產品。

2.招商

These are the guys that have a product they want people to buy.這些人擁有他們希望人們購買的產品。 However, their interest is in building the best product they can and supporting their customers.但是，他們的興趣是建立自己能提供的最好的產品並為客戶提供支持。 To get more customers, they look towards affiliates who will pitch the products on their behalf.為了獲得更多的客戶，他們希望有代銷商代銷產品。

3。 顧客

Outside of affiliates and merchants, the rest of the population on the Internet are potential customers.除會員和商人外，互聯網上的其餘人口都是潛在客戶。 As customers, they have needs or interests.作為客戶，他們有需求或興趣。 When they try to find products to fill these needs, they want more information than sales brochures typically have to offer.當他們試圖找到滿足這些需求的產品時，他們想要的信息比通常的銷售手冊還要多。

While the roles of merchant and customer are fairly straightforward, your job as an affiliate is a little more challenging.儘管商家和客戶的角色相當簡單，但是您作為會員的工作卻更具挑戰性。 Part of this stems from the fact that there are lots of affiliate marketers.部分原因是由於有許多聯盟營銷者。 

你的成功在很大程度上取決於你能多好地捕捉（和說服）觀眾。

究竟如何做到這一點就是神奇發生的地方。 聯盟營銷人員可以採用多種方法。 例如，您可能決定創建一個簡單的博客，其中嵌入了附屬鏈接。 或者也許製作一本電子書，通過流媒體進行現場宣傳，或者 創建播客和視頻.

除了交流的形式或媒介外，您還需要確定要對聽眾採用的語氣。 

Are you going to shower them in unicorns and sunshine about the product?您要在獨角獸和陽光下為產品沐浴嗎？ Will you give them ideas and gently nudge them towards what you're selling?您會給他們一些想法，然後輕輕地將它們推向您要賣的東西嗎？ Any or all of these methods are possible, but there are a few models I've seen work pretty well.這些方法中的任何一個或全部都是可能的，但是我見過一些模型可以很好地工作。 

加盟營銷業務的不同方法  

1.影響者模型

Influences are people who are able to capture the attention of a wide audience.有影響力的人能夠吸引廣大觀眾的注意力。 They build large groups of loyal followers and are able to sway them towards certain opinions or even products (hence the term 'influencer').他們建立了大批忠實的追隨者，並能夠使他們轉向某些觀點甚至產品（因此稱為“影響者”）。

誰是影響者：

• 博客
• YouTubers
• 播客
• 社交媒體用戶

Building on their popularity, influencers will try out products and introduce it to their audience in various ways.有影響力的人會根據他們的受歡迎程度來嘗試產品，並以各種方式向觀眾介紹產品。 Some may offer unbiased opinions, while others may directly promote, showcase usage models, or leverage on any other means to increase audience awareness.有些人可能會提供公正的意見，而另一些人可能會直接宣傳，展示使用模式或利用任何其他方式來提高受眾意識。

In these situations, they will provide affiliate links which their followers can use to buy the products.在這種情況下，他們將提供會員鏈接，供其關注者用來購買產品。 Each time a purchase is made, the influencer will receive a commission from the brand selling it.每次購買商品時，影響者都會從銷售該商品的品牌那裡獲得佣金。

Influencers come in a massive variety of flavors and you might be shocked at the possibilities.有影響力的人士的口味千差萬別，您可能會為之震驚。 Let's take a look at a few examples.讓我們看幾個例子。

著名影響者

Felix Arvid Ulf Kjellberg又名PewDiePie

選擇的平台： YouTube

PewDiePie 已經存在了很長時間，以至於他很可能不需要介紹。 經過十多年的發展 YouTube，他創造了一個可以征服大多數國家的追隨者。

Ignoring the nature of his content, PewDiePie is the model influencer, leveraging not just his subscriber base, but also the media and hype to rise to the top.不管他的內容的本質如何，PewDiePie都是模特影響者，不僅利用他的訂戶群，而且利用媒體和炒作來登頂。 Because of this, everything he touches turns to gold and he's bringing home not just the bacon, but the entire pig.因此，他接觸的所有東西都變成了金子，他不僅把培根帶回家，而且把整個豬帶回家。

帕特弗林

選擇平台：博客

就像我們許多人一樣，在艱難時期中的普通喬， 帕特弗林 is the perfect icon that can harness an audience.是可以吸引觀眾的完美圖標。 This he has done to great effect though his blog: Smart Passive Income.他通過自己的博客Smart Smart Passive Income取得了巨大的成就。

正如博客名稱所說，他分享了他在聯盟營銷方面的想法和經驗，以幫助他人建立一些收入。 帕特還利用 播客 並舉辦研討會以分享他豐富的知識。

影響者模型的優點

The beauty of influencers is that they don't necessarily have to really do anything special.有影響力的人的魅力在於，他們不一定必須做任何特別的事情。 People love (or hate) and follow them naturally and in large droves.人們喜歡（或討厭）並自然而然地大批跟隨他們。 As one might say, “you do you, chief.也許有人會說：“您，您，酋長。

Because of their massive following, influencers are much loved by advertisers.由於擁有大量追隨者，因此影響者深受廣告客戶的喜愛。 THey are often versatile and can fill the needs of multiple brand profiles.它們通常用途廣泛，可以滿足多個品牌形象的需求。 Best of all, there is so much focus on them that anything they suggest or promote, instantly comes under the spotlight.最重要的是，對他們的關注如此之大，以至於他們提出的任何建議或主張，都會立即受到關注。

影響者面臨的挑戰 

Despite massive popularity, influencers are often threatened by the risk of a rapid fall.儘管受到廣泛歡迎，但影響者通常會遭受快速倒下的威脅。 Their worst nightmare is to wake up one day and find that they've become a thing of the past and are no longer trending.他們最可怕的噩夢是醒來一天，發現他們已經成為過去，不再流行了。 Audiences are fickle, after all.畢竟，觀眾是善變的。

In addition to that, because of the massive following and scrutiny, small incidents can rapidly escalate into major ones.除此之外，由於大量的關注和審查，小事件可以迅速升級為大事件。 Promoting a 'bad' product can result in massive and immediate backlash from an angry audience.宣傳“不良”產品可能會導致憤怒的觀眾立即產生強烈反響。

2.利基模式

Affiliate marketers with a more surgical strategy will look towards building a small but focused following in a particular niche.具有更嚴格手術策略的會員營銷人員將著眼於在特定的細分市場中建立少量但專注的關注者。 As with influencers, the platform of choice can vary.與影響者一樣，選擇的平台可能會有所不同。 Typically though, their choice of content will not.但是，通常情況下，他們不會選擇內容。

以利基市場為重點的會員營銷商：

• 博客
• 網站擁有者
• 利基市場專家
• 技術人員

這是最常見的聯盟營銷商業模式——你建立一個網站、博客，甚至 YouTube 圍繞一個利基市場。 您的目標是吸引特定人群的注意力。

While at a glance the numbers may seem low compared to the influencer model, the ones who are most interested in your niche are also likely to buy the things you recommend.乍一看，與有影響力的人相比，人數似乎很少。那些對您的利基最感興趣的人也可能會購買您推薦的東西。 Niche marketers aren't necessarily separate from influencers though, especially among more popular niches such as food.利基市場營銷者不一定與有影響力的人分開，尤其是在諸如食物等較受歡迎的利基市場中。

另請閱讀 -

• 最佳主機列表 託管您的會員網站
• 發現 廉價的虛擬主機 你可以開始
• 學習 成功運營網站的實際成本
• 更多 網上經營思路

著名的利基營銷商

移民學的馬克·溫斯

選擇的平台： YouTube / 利基：美食和旅遊

馬克·溫斯（Migrationology）是我自己的最愛之一，因為我喜歡各種食物，尤其是辛辣食物。 He's an American-born guy who has moved to Thailand and simply immersed himself in the food culture there.他是一個美國出生的傢伙，已經搬到泰國，只是沉浸在泰國的飲食文化中。

In his early days, Mark wandered the streets showcasing real-life examples of the local street food.馬克（Mark）早年時曾在街頭閒逛，展示著當地街頭食品的真實實例。 As his fame expanded, he kept much of the focus on Thailand but included other areas in his scope as well, such as the US and even Africa.隨著名望的擴大，他將大部分精力放在泰國上，但也包括了他所涉獵的其他領域，例如美國，甚至非洲。

Ryan's World的Ryan Kaji

選擇的平台： YouTube / 利基：玩具

關於Ryan Kaji，您需要了解的第一件事（瑞安的世界）是他是個孩子。 This eight year old boy has a subscribed audience of over 26 million from around the world.這個八歲的男孩來自世界各地的訂閱觀眾超過XNUMX萬。 To put that into perspective, the entire population of Australia is lower than Ryan's subscriber base.從整體上看，澳大利亞的總人口低於瑞安的用戶群。

在他的 YouTube 頻道，瑞安自己或有時與朋友一起玩得很開心。 他的工作：與世界分享所有有趣的好方法。 一路上，他看了一些孩子們喜歡的玩具、食物和其他東西。

儘管Ryan玩得很開心，但他從25年起的收入估計為2019萬美元。這是一個孩子，他一生可能會沉迷於玩具。

VPN概述的David Janssen

選擇平台：網站/利基： 互聯網隱私 和安全

大衛經營聯屬網站– VPN概述，它高度專注於Internet隱私應用程序-主要是虛擬專用網絡。 他不僅提供知識，而且還提供用戶為何需要捍衛其數字權利的知識。

This is a niche that builds value in a real world sense, especially given how intrusive even legitimate companies are becoming today.這是一個在現實世界中建立價值的利基市場，尤其是考慮到即使是合法公司如今都變得越來越具有侵略性。 Of course, there's lots of fun stuff you can do with the same applications as well.當然，使用相同的應用程序也可以做很多有趣的事情。

利基營銷的優勢

This segment of affiliate marketing is perhaps the easiest to get moving out the door.聯盟營銷的這一部分也許是最容易搬出去的。 All you need is所有你需要的是 合適的平台 and to start creating content.並開始創建內容。 Above all, it is important to be aware of the niche you're in and to build content suitable for it.首先，重要的是要意識到自己所處的利基市場，並打造適合自己的內容。

入門成本可以非常低，如果你足夠專注，內容可以穩步建立。 你所需要的只是激情，一台可以上網的電腦， 網絡託管，以及一些研究技能。

還可以看看 最佳高薪虛擬主機聯盟計劃.

利基市場營銷商面臨的挑戰

Because of the low cost of entry, niche marketers abound and everyone attempts to claim to be an expert.由於進入成本低，利基市場商人比比皆是，每個人都試圖聲稱自己是專家。 Within that group there are top niche marketers who have already captured a good chunk of market share and clawing any away can be like trying to scale Mount Everest.在該組中，已經有一些頂尖的利基市場營銷商，他們已經佔據了很大的市場份額，而爭奪一切就好像試圖擴大珠穆朗瑪峰一樣。

Niche marketers also heavily depend on search engine and social media algorithms to help them drive traffic.利基市場營銷商還嚴重依賴搜索引擎和社交媒體算法來幫助他們吸引流量。 This can be very fickle and what works today might simply disappear overnight and be gone for good by tomorrow.這可能非常善變，今天起作用的東西可能會在一夜之間消失，到明天永遠消失。

3.數字購物中心概念 

Over the past number of years the world has become even more highly digital.在過去的幾年中，世界變得更加數字化。 A combination of factors has led to綜合因素導致 數字零售領域的大規模爆炸。 Part of this has been due to increasing Internet penetration as well as borderless trade.部分原因是由於互聯網普及率的提高以及無邊界貿易的緣故。

Getting a slice of this pie is a little more difficult though.不過，要分得一杯pie比較困難。 Because of the scope needed for success in the digital megamall space, those seeking entry are typically the 800lb gorillas with the skills and money to back up their endeavors.由於在數字化電子商務領域取得成功所需要的範圍，尋求進入的人通常是XNUMX磅的大猩猩，他們擁有技能和金錢來支持自己的工作。

誰進入這個空間：

• 創業
• 成立，資金充裕的分支機構
• 媒體公司

As the digital marketing space increases in value, more players are entering this particular category.隨著數字營銷空間價值的增加，越來越多的參與者進入這一特定類別。 Part of this has been a build on successful affiliate marketing careers but other interests, such as venture capitalists, have also seen the potential.部分原因是建立在成功的會員營銷事業的基礎上，但其他興趣，例如風險資本家，也看到了潛力。

著名的數字超級購物中心概念播放器

到到網

到到網 has become so much of a household name that not many realize it's actually an affiliate site.已經成為家喻戶曉的名字，以至於沒有多少人意識到它實際上是一個會員網站。 Growing into the goliath of online travel, it has its fingers in almost all aspects of the business and earns money from hotels, airlines, other travel companies, and more.它已發展成為在線旅遊的魔王，幾乎在業務的各個方面都有涉足，並從酒店，航空公司，其他旅遊公司等中獲利。

他們持有全球旅行總支出的大約10％-這是驚人的 最新估計為546億美元。 Most of the money they earn is from click-based advertising, so their content can be as independent and user-driven as they want.他們賺取的大部分錢來自基於點擊的廣告，因此他們的內容可以像他們想要的那樣獨立和用戶驅動。

鋼絲鉗

鋼絲鉗 is a prime example of two things.是兩件事的典型例子。 The first is the transition of a niche-based affiliate towards the megamall concept.首先是基於利基的會員向megamall概念的過渡。 The second is of investable funds taking control of a successful entity and moving it towards the megamall concept.第二個是可投資資金，控制一個成功的實體，並將其向“ megamall”概念邁進。

It's a two-in-one demonstration of how much value and money there is in this scale of affiliate marketing.這是對這種會員營銷規模的價值和金錢的二合一演示。 WireCutter when independent was focused on the technology and tech gear market, which has been retained even with the獨立時的WireCutter專注於技術和科技裝備市場，即使在 收購《紐約時報》.

會員營銷成功不只是個人運動 

With all this talk of success, it can be easy to get charmed by the lure of affiliate marketing.有了這些成功的話題，就可以很容易地被聯盟營銷的誘惑所吸引。 If this is really what you want, you need to know that despite the potential, success isn't built overnight.如果這確實是您想要的，那麼您需要知道，儘管潛力無限，但成功並非一overnight而就。 This is especially true when it comes to making money in the affiliate marketing business.在會員營銷業務中賺錢時尤其如此。

It isn't something that you can put X hours in to, then leave to churn money for the rest of your life.您可以花X個小時投入，然後在餘生中賺錢。 Affiliate marketing is more than a full time job and to be really successful, be prepared to put in long hours of hard work.會員營銷不僅是一項全職工作，而且要真正取得成功，請做好長時間的努力工作。

除此之外，在開始之前還需要考慮一些其他事項：

做出正確的選擇

行業配套 –重要的是，要做一個您真正熱衷的事情，但要記住，並非每個行業都具有相同的潛力。理想地，進入一個擁有知名品牌和需求的既定生態系統的行業-而且還在不斷增長。 

合作夥伴 –合作夥伴是品牌，這是會員營銷人員需要謹慎對待的領域。 品牌並不總是您的朋友，有時候，品牌可能會欺騙您合理的收益份額。 選擇合適的合作夥伴，並與您選擇的合作夥伴緊密合作。

內容法 –確定先決定哪個平台將成為您賴以生存的平台。 不要在一開始就試圖在所有的人上建立甚至是多個人。 那真是令人心碎的秘訣。 並非所有平台都適用於不同的方法，因此請考慮您的情況。

營銷角度 –確定如何營銷您的內容。 你會去上金學校並依靠你的嗎 SEO技巧吸引搜索引擎流量？ Or are you willing to invest funds and dump cash into PPC and social media promos?還是您願意投資資金並向PPC和社交媒體促銷中投入現金？ I would recommend you consider a holistic approach.我建議您考慮採用整體方法。

為您的用戶創造價值

無論您選擇哪種平台，模型或選擇，請始終記住您需要關注者，查看者或讀者。 它們是您的主要收入來源，吸引和保留它們的唯一方法是為他們提供實際價值。

這並不意味著您會給他們不斷的免費贈品或類似贈品，而是向他們提供一些東西。 如果您是演藝人員，請讓他們娛樂。 如果他們想看看飲食文化，那就去探索和展示。 如果他們經營企業，請向他們展示如何簡化解決方案或解決問題。

Take for example the case of TripAdvisor.以TripAdvisor為例。 A big part of the reason for their success is that they offer such a wealth of useful information like guides and tips from those who really have experienced the places.他們成功的很大一部分原因是他們提供了很多有用的信息，例如來自真正體驗過這些地方的人的指南和技巧。 The value is unimaginable.該值是難以想像的。

加入會員計劃的地方

如果您準備開始賺錢，您可以關注兩種主要類型的地方。 第一個也是最直接的是運行自己的聯盟計劃的品牌。 例如，很多軟件發行商都會有類似的附屬計劃 管理忍者 甚至 微軟廣告.

For those who want to work with a bigger stable of brands, then it might be a better idea to look for affiliate networks.對於那些想要與更大品牌的穩定品牌合作的人來說，尋找聯盟網絡可能是一個更好的主意。 These include a lot of big names like這些包括很多大牌，例如 CJ會員, Shareasale，等等。

這是我的 A-to-Z 聯盟營銷指南的第 1 部分； 繼續閱讀 第 2 部分如何開始聯盟營銷.

會員營銷常見問題解答