When the word Google is mentioned the first thing that comes to mind is Google search.当提到Google一词时，首先想到的是Google搜索。 Although that was its first and most successful product, there have been many others.尽管这是它的第一个也是最成功的产品，但还有许多其他产品。 Among the most well known aside from its search engine is Android, the mobile operating system (OS) that as of 2018 commanded an eye-raising 85.1% of the除了搜索引擎外，最著名的是Android，截至XNUMX年，移动操作系统（OS）吸引了XNUMX％的关注 智能手机操作系统市场份额.
如今，得益于这些成功的产品以及更多产品，谷歌（在其母公司Alphabet旗下） 资本额高达727亿美元。 This makes it one of the top five American companies in existence.这使其成为现有的美国前五名公司之一。 Yet not all has been smooth sailing for this tech behemoth and it's gotten its fair share of egg on the face over the years.但是，对于这个技术庞然大物，并不是所有人都能顺风顺水，而且这些年来，它的面目全非。
Let's look at some of the whoppers that Google has come out with and what has been happening to them over the years.让我们看一下Google带来的一些优势，以及这些年来发生了什么。 Remember, Google has been around for a long time, so some of these products may stretch back from many years ago.请记住，Google已经存在很长时间了，因此其中一些产品可能会追溯到很多年前。
谷歌加
Google Plus最初旨在作为像Facebook之类的社交媒体平台，但现在已被降级为大多数集成平台登录和其他功能。
As a social media platform, Google Plus still pales in comparison with Facebook.作为社交媒体平台，与Facebook相比，Google Plus仍然黯然失色。 comScore, a market research company, estimates that Google+ users only spend around three minutes monthly on the site.市场研究公司comScore估计，Google +用户每月仅在该网站上花费405分钟左右。 Facebook users on the other hand, sped around XNUMX minutes a month on that site.另一方面，Facebook用户每月在该网站上加速约XNUMX分钟。
是的，尽管有所有这些，但Google坚持要继续使用Google Plus，直到最近 在Google Plus API中发现了一个错误 which allowed third-party app developers to mine user data.允许第三方应用程序开发人员挖掘用户数据。 It chose to hush up news of the bug and – you guessed it – got caught.它选择发布有关该错误的消息，并且-您猜到了-被捕获。
谷歌最终将 关闭Google Plus 面向公众，并加强了对应用权限的限制。
谷歌BUZZ
Google Buzz在创建社交媒体网络方面的又一次尝试是在2010年至2011年期间过着短暂而平凡的生活。它的设计目的是允许用户在集成平台（例如Facebook）上进行博客，讨论和发消息。
然而，谷歌也倾向于由不同的团队运行类似的事情，Buzz 被放弃，转而支持 Google Plus。 即使在如此短暂的生命中，当一名哈佛学生声称该平台“违反了用户的期望， 减少用户隐私, 与谷歌的相矛盾 私隐政策，并且可能违反了联邦窃听法”。
Google于2011年XNUMX月取消了Buzz上的插件
谷歌笔记本
Google Notebook 让用户可以保存和整理来自各种在线资源的信息片段。 这听起来像是学生和研究人员（甚至 作家 真的像你的），对吧？
Unfortunately, it was the victim of technology and fell by the wayside as browser extensions doing the same thing basically flooded the market.不幸的是，它是技术的受害者，并且由于浏览器扩展执行相同的操作而基本上淹没了市场，因此它被淘汰了。 Most importantly, these extensions were also available in various forms on competitor products such as Mozilla Firefox.最重要的是，这些扩展也可以在竞争对手产品（例如Mozilla Firefox）上以各种形式获得。
经过六年的奋斗， Google笔记本已终止 并且类似的功能已合并到今天称为Google Docs的文件中。
谷歌主持人
如果你曾经使用过 书签交易 the you'll likely have an idea of what Google Moderator used to be.您可能会对Google主持人的过去有所了解。 Moderator was introduced in 2008 and was intended as a platform for users to field questions and answers, with other users ranking how good those questions or answers were.主持人于XNUMX年推出，旨在作为用户提出问题和答案的平台，其他用户则对这些问题或答案的评价。
不幸的是，对于Google来说，主持人并没有像Reddit那样受欢迎，经过长时间的拖延，它终于在2015年拉开了帷幕。这又是搜索引擎巨头试图接管现有产品的功能并假设它可以仅仅是因为它掌握了众多用户。
太糟糕了，太伤心了。
Google Helpouts
Yet another short-lived product, Google Helpouts was meant for people to help each other via live video.另一个短暂的产品Google Helpouts旨在让人们通过实时视频互相帮助。 It's like remote assistance in a way, where your helper could be on the other side of the world and still walk you through or even show you how to do something.在某种程度上，这就像是远程协助，您的助手可能在世界的另一端，仍然会引导您完成甚至向您展示如何做某事。
People who were interested in helping could list their areas of expertise and experience on the site and get paid through Google Wallet.有兴趣的人可以在网站上列出他们的专业知识和经验，并通过Google电子钱包获得报酬。 Everything also tied in through Google Calendar so that timings could be arranged.一切还通过Google日历进行捆绑，以便安排时间。
Unfortunately, I guess asking a friend for help was more popular since they didn't have to get paid, so Google Helpouts, didn't really get much help.不幸的是，我想向朋友寻求帮助比较普遍，因为他们不必收钱，因此Google Helpouts并没有得到太多帮助。 It was shut down in 2015, a mere two years after introduction.在推出仅两年后，它于XNUMX年关闭。
Picasa中
Technically not really a failure, Picasa was used by many over the years as their online photo app.从技术上讲，这并不是真正的失败，多年来，Picasa被用作其在线照片应用程序。 It was available for both Windows and MacOS, originally bought by Google in 2004. Its demise was expected as the app was not updated for a long time, incidentally, as Google Photos was emerging.它最初在XNUMX年被Google收购，可用于Windows和MacOS。由于该应用程序很长时间没有更新，偶然地随着Google Photos的出现，它的消亡是可以预期的。
最终， Picasa已被淘汰，并由Google相册取代 which was newer and more feature-rich than Picasa.它比Picasa更新，功能更丰富。 I think the biggest failure point of Picasa was that it had a lack of sharing features, so when Google saw which way technology was leaning, it decided to build on Google Photos instead.我认为Picasa的最大失败点是缺乏共享功能，因此当Google看到技术倾向时，它决定改用Google Photos。
尽管如此，一个已经使用了很多年的应用程序。
Google Wave
Google Wave的另一个比较晦涩的产品是Google，旨在让Google进行实时交流和协作吗？ Sounds familiar doesn't it?听起来很熟悉，不是吗？ That's right – Google now has these features in Google Docs, which lets multiple people access, edit and discuss documents or spreadsheets.没错-Google现在在Google文档中具有这些功能，使多个人可以访问，编辑和讨论文档或电子表格。
Wave 本身今天已转变为 Apache Wave项目并且是开源的。 Wave in a Box，它的主要产品是一种 Web服务器 这比其他任何东西都更适合开发用途。 听起来谷歌不惜一切代价榨取了 Wave，然后将有效的部分转移到了谷歌文档中。
谷歌玻璃
The last on this list (and my personal favourite) is something which still raises some debate today.此列表中的最后一个（以及我个人最喜欢的）今天仍然引起一些争论。 You see,你看， 谷歌玻璃，与列表中的其他Google产品不同，它并没有死。 However, what Google intended was for Google glass to flood the market as microcomputers.但是，Google的意图是让Google Glass作为微型计算机泛滥市场。
这是一种智能服装，任何人都可以使用，并且借助微型计算机芯片可以辅助用户在平视显示器类型的界面上提供信息，拍摄照片和视频等。
Sounds really cool huh?听起来真的很酷吧？ Unfortunately, it never really caught on for some reason, although today Google Glass has found niche use in some industries.不幸的是，尽管由于今天的Google Glass在某些行业中发现了利基市场，但它并没有真正由于某种原因而流行。 For example, to assist in medical procedures, helping children with Autism learn and in factory assembly lines.例如，为协助医疗程序，帮助自闭症儿童学习和在工厂组装生产线。
对于普通消费者，您甚至可以在亚马逊之类的地方购买Google Glass，但这只会使您损失1,000美元左右。
但是，我之所以失败的原因是，尽管令人钦佩，但结果未能达到其核心目的-用另一种Google产品淹没了消费市场。
从Google课程中学习
These examples of failed products by a single company are only the tip of the iceberg – there are more.一家公司的失败产品的这些例子只是冰山一角，而且还有更多。 Yet it only goes to show that a company as tech savvy and future-looking like Google isn't immune from the traps of business.然而，这仅表明，一家像谷歌一样具有技术头脑和前瞻性的公司并非无法摆脱业务陷阱。
You see, Google is and always has been a search engine driven company.您会发现，Google一直以来都是搜索引擎驱动的公司。 It is their core product, so everything they do, is with the aim of expanding Google Search even more.这是他们的核心产品，因此他们所做的一切都是为了进一步扩展Google搜索。 Take Android for example.以Android为例。
它帮助制造商以价格实惠的智能手机充斥市场，这些智能手机与众多谷歌产品密切相关——谷歌照片、 谷歌邮件 和更多。 不幸的是，并非一切都按计划进行，所以谷歌和其他所有公司一样，也有相当一部分柠檬。
Sometimes, it may not be the case that a product is bad, per se, but it just isn't the right time for it.有时候，产品本身并不是坏的，但这不是时候。 Take the case of以情况为例 棕榈公司，这是PDA制造商，曾在1998年尝试推出个人数字助理（PDA），例如Palm III。
I remember at that time that I was in my final year of Computer Science in university and I managed to get my hands on one.我记得当时我在大学读计算机科学的最后一年，我设法成功了。 So, my team and I decided to build an application for the Palm IIIc – something for use in the medical field.因此，我和我的团队决定为Palm IIIc构建一个应用程序，以用于医疗领域。
We wrote from scratch a program which would turn the PDA into a doctor's notepad, complete with consultation note and the graphic of a human body, intending to tie that into a central database.我们从头开始编写了一个程序，该程序会将PDA变成医生的记事本，并附带咨询记录和人体图形，并打算将其绑定到中央数据库中。 Unfortunately, technology had not yet met our needs, and many things we needed were not yet out or just emerging.不幸的是，技术尚未满足我们的需求，而我们所需的许多东西尚未出现或刚刚出现。
Yet we managed a rudimentary working system – the first in our country at the time.但是，我们管理着一个基本的工作系统-当时在我们国家中是第一个。 We eventually discontinued it because technology limitations made the concept unviable at the time.我们最终终止了它，因为当时的技术限制使该概念不可行。
结论：做柠檬水！
是的，它始于Google的失败，但每个人都可以从中取胜。 并非所有新事物都能成功，而且一些旧概念最终会演变为更新更好的事物（即使几年后）。
Ideas are what the world of invention run on and having a vision is important.想法是发明世界赖以生存的基础，具有远见很重要。 Just because you have an idea that fails, doesn't mean that it's a total loss – learn something from it and perhaps, rebuild on the idea at a later date.仅仅因为您有一个失败的想法，并不意味着那是完全的损失–从中吸取教训，也许以后再重新构想。
