2020年最佳企业电子邮件营销服务

文章作者:周杰伦
  • 在线业务
  • 更新:Nov 11,2020

Many of us use email but in our minds, it's relegated to the back as something that's just taken for granted that is there for us to use.我们中的许多人都使用电子邮件,但在我们的脑海中,它被贬低到后面,因为这是理所当然的事情,可供我们使用。 Yet as every digital marketer will know, email marketing is at the very foundation of what they do.但是,正如每个数字营销人员都会知道的那样,电子邮件营销是他们所做工作的基础。

However, that doesn't just apply to email marketers but almost any job role which integrates the function of digital marketing.但是,这不仅适用于电子邮件营销人员,而且几乎集成了数字营销功能的任何职位都适用。 That widens the scope to include many more people such as website or blog owners, sales staff and more.这扩大了范围,使其包括更多的人,例如网站或博客所有者,销售人员等等。

如果到现在为止您仍然不确定该元素如何适合您,那么我们将用一个问题来简化事情……

您需要电子邮件营销吗?

如果您需要销售线索,网站流量或需要您做的其他事情, 尽快联系尽可能多的人,那么您需要进行电子邮件营销。

无论您当时与人没有直接联系或与他们没有直接联系,还是在任何时间都无法直接与他们联系,电子邮件营销都可以帮助您与他们保持联系。

通过对单个邮件的调整,一些设置和单击,可以使您伸出并触摸某人,而不管时间,信息范围或可用性如何。

让我们看一下电子邮件营销的一些更详细的好处。

电子邮件营销可以为您做什么?

电子邮件营销具有估计的投资回报率(投资回报率)的3,800%),这意味着在电子邮件营销上投入的每一美元平均可获得38美元的回报。 Aside from just the financial perspective, there are many other beneficial aspects of email marketing such as;除了财务方面,电子邮件营销还有许多其他有益方面,例如;

扩展外展

Website visitors come and go, yet once they're gone many never return.网站访问者来来往往,但是一旦离开,许多人就再也不会回来。 By collecting email information from your visitors you'll be able to reach out to them again in the future.通过收集访问者的电子邮件信息,您将来可以再次与他们联系。 With an email list you send the entire list valuable content which they might otherwise miss.通过电子邮件列表,您可以向整个列表发送有价值的内容,否则他们可能会错过这些内容。 You may also gain additional traffic when some opt to follow links back to your site based on information sent out to them.当某些人选择基于发送给他们的信息来跟踪链接回到您的站点时,您也可能会获得更多流量。

销售增长

Email conversions have been observed to outperform both social and organic search traffic.已经观察到电子邮件转换的性能优于社交和自然搜索流量。 In fact,事实上, 统计显示 that social media has an overall engagement rate of only 0.58% as compared to a 3.71% click-through-rate (CTR) for email.该社交媒体的总体参与率仅为XNUMX%,而电子邮件的点击率(CTR)为XNUMX%。 The的 销量会增加 用户在电子邮件中阅读的内容(例如,获得特价或独家价格),则可以在线或实体店购买。

微调您的操作

Because email marketing is based on statistics, it is possible to collect this data and analyze it.由于电子邮件营销基于统计数据,因此可以收集此数据并进行分析。 That information can then be used to further enhance your email campaigns to increase effectiveness.然后,该信息可用于进一步增强您的电子邮件活动以提高有效性。 For example, learn about the likes, dislikes and interests of your user base and send them relevant materials.例如,了解用户群的喜欢,不喜欢和兴趣,并将相关材料发送给他们。


我推荐的最佳电子邮件营销平台

There is literally a boatload of email marketing systems available these days and you'll find it hard not to hit one with a stone (if thrown).这些天来确实有大量电子邮件营销系统可用,您会发现很难用一块石头砸(如果扔了)。 Just like就像 商业托管平台 –选择合适的电子邮件营销平台可能很麻烦,因此我测试并选择了六种最佳的电子邮件营销服务。

Many of the Email marketing systems will have similar features, but almost all of them have a free trial.许多电子邮件营销系统将具有类似的功能,但几乎所有系统都具有免费试用版。 I would highly recommend signing up for and testing them out before you buy-in just to see if the system is a right fit you for.我强烈建议您在购买之前注册并进行测试,以查看该系统是否适合您。

1。 不断接触

ConstantContact电子邮件营销软件-单击此处免费试用

网站: https://www.constantcontact.com

Constant Contact is one of the most recognized names in the email marketing system business.持续联系是电子邮件营销系统业务中最知名的名称之一。 In the market for over a decade it has evolved over time and today serves more than 650,000 customers.在市场上十多年来,它随着时间的推移而发展,如今为超过XNUMX万客户提供服务。 Building on their core competency in email marketing they have done well on the features front.基于他们在电子邮件营销中的核心竞争力,他们在功能方面做得很好。

Aside from having an effective and easy-to-use system they have added on many features which are invaluable such as event management, social campaign capability and even user survey tools.除了拥有有效且易于使用的系统外,他们还添加了许多不可估量的功能,例如事件管理,社交活动功能甚至用户调查工具。 For an all-in-one top-of-the-line solution, these are the go-to guys.对于一站式的最佳解决方案,这些都是首选。

Support is also comprehensive in the form of live chat, email and a forum with a sizeable community.还通过实时聊天,电子邮件和具有规模较大的社区的论坛的形式提供全面的支持。 Best of all you can sign up with them for a one-month free trial to test out their services.最重要的是,您可以与他们签约以进行为期一个月的免费试用,以测试他们的服务。 After the trial period, prices vary depending on the number of email contacts you have.试用期过后,价格会根据您拥有的电子邮件联系人的数量而有所不同。

也–阅读 蒂莫西(Timothy)深入的“持续接触”评论.

起始价: 免费试用,然后从$ 20 /月开始

最适合:具有利基要求的小型或大型企业和公司,例如活动管理

2。 的GetResponse

GetResponse电子邮件营销软件-单击此处免费试用

网站: https://www.getresponse.com

GetResponse选中电子邮件营销系统的所有正确框。 You can upload a mailing list to their servers then craft your marketing mails to be sent out to the list.您可以将邮件列表上传到他们的服务器,然后制作市场营销邮件以发送到该列表。 Even automation is taken care of and there is a comprehensive analytics suite for your data collection needs.甚至自动化也得到照顾,并且有一个全面的分析套件可以满足您的数据收集需求。

They currently have about 350,000 subscribers in 183 countries around the world and sells itself as one of the easiest to use in the market.他们目前在全球27个国家/地区拥有约XNUMX个订户,并以最容易使用的市场之一进行销售。 Availability is very high, thanks to localization into XNUMX languages so almost anyone from anywhere can use it.由于本地化为XNUMX种语言,因此可用性非常高,几乎任何地方的任何人都可以使用它。 If you have problems, support is available via live chat, phone and email (of course!).如果您有问题,可以通过实时聊天,电话和电子邮件获得支持(当然!)。

Their plans are segregated by number of emails in your database but all the core benefits of the GetResponse systems are available to all plans.他们的计划按数据库中电子邮件的数量进行分隔,但是GetResponse系统的所有核心好处都可用于所有计划。 This includes free templates, responsive emails (so viewing on mobile will be taken care of as well!) and email segmentation for more effective marketing.这包括免费模板,响应式电子邮件(因此也将在移动设备上查看!)和电子邮件细分,以提高营销效率。

起始价:免费30天试用期,之后15美元的订阅者每月需要支付1,000美元

最适合:小型和大型企业

3。 MailChimp

Mailchimp电子邮件营销软件-单击此处免费试用

网站: https://mailchimp.com/

I remember MailChimp very well since it is among the first email marketing tools which I've ever used.我非常记得MailChimp,因为它是我使用过的最早的电子邮件营销工具之一。 It is extremely simple to use and has been around since the turn of the century (yes, that long!).它使用起来非常简单,并且自世纪之交就已经存在(是的,很久了!)。 Today it has fallen slightly off the radar for most hardcore email marketers but remains extremely popular among website owners and small businesses.如今,对于大多数铁杆电子邮件营销人员而言,它已逐渐脱离了人们的视野,但在网站所有者和小型企业中仍然非常受欢迎。

造成这种情况的核心原因之一是MailChimp有免费计划,例如一些 网站建设者 follow.跟随。 This alone makes it extremely appealing to low-budget businesses which still seek to leverage on the power of email marketing.仅此一项就使其对仍然寻求利用电子邮件营销功能的低预算企业极具吸引力。

MailChimp还具有无数种集成可能性,并且确实提供了不错的多合一解决方案。

起始价: 自由

最适合:博客,企业家和小型企业

4。 阿韦伯

Aweber电子邮件营销软件-单击此处免费试用

网站: https://www.aweber.com

AWeber由汤姆·库尔策(Tom Kulzer)于1998年创立,可以说是行业先驱,如今已为大约100,000个客户提供服务。 It works well in its primary functions as an email marketing system and offers good integration with a decent number of other software.它作为电子邮件营销系统的主要功能运行良好,并且可以与大量其他软件很好地集成在一起。

It is still a solid solution, particularly if you have basic needs and don't want to be overwhelmed by the clutter than a 'we have everything!'这仍然是一个可靠的解决方案,特别是如果您有基本需求并且不想被“我们拥有一切!”之类的杂物所淹没。 system has to offer.系统必须提供。 You can import multiple file-formats into their database and monitor your marketing campaigns as it is ongoing, which is very useful.您可以将多种文件格式导入他们的数据库,并在进行中监视营销活动,这非常有用。

One strong point about AWeber is its extensive email template selection, which is kind of great if you are new to the game.关于AWeber的一个强项是它广泛的电子邮件模板选择,如果您是游戏新手,这是一个很棒的选择。 It also has very comprehensive customer support capabilities which has been an award winner for the past three years in the US National Customer Association's Stevie Awards.它还具有非常全面的客户支持功能,过去三年来,该功能在美国国家客户协会的Stevie奖中屡获殊荣。

起始价:30天免费试用,然后每月$ 19

最适合:博客,小型企业和企业家

5. Sendinblue

SendinBlue电子邮件营销软件-单击此处免费试用

网站: https://www.sendinblue.com

When I first tried to access SendinBlue I did wonder a little that I had to overcome a reCaptcha just to access the site.当我第一次尝试访问SendinBlue时,我确实想知道我必须克服reCaptcha才能访问该站点。 The only reason I could think of for that was that I'm using an ultrawide monitor, which might have gotten flagged for non-traditional display sizes.我能想到的唯一原因是我使用的是超宽显示器,该显示器可能已标记为非传统显示器尺寸。

Like MailChimp, SendinBlue also offers a free subscription package but that is kind of limited in what you can send.与MailChimp一样,SendinBlue也提供免费的订阅包,但是您可以发送的内容有限。 The free deal is only for up to 300 emails per day, which to me is more like an extended trial than any real free service.免费交易每天最多只能处理XNUMX封电子邮件,对我来说,它更像是一个扩展试用版,而不是任何真正的免费服务。 Once you get past that to their subscription plans, the number of sends goes up a lot (as do their prices).一旦超过了他们的订阅计划,发送的数量就会增加很多(价格也一样)。

It checks most of the traditional email marketing system options but also has a transactional messaging feature.它检查大多数传统的电子邮件营销系统选项,但还具有事务性消息传递功能。 This gives you extra capabilities such as sending order confirmations, receipts and other similar emails with your branding.这为您提供了额外的功能,例如与您的品牌一起发送订单确认,收据和其他类似的电子邮件。 This is something to note as not all email marketing systems support it.需要注意的是,并非所有的电子邮件营销系统都支持它。

起始价: 自由

最适合:博客,企业家,小型企业

6。 发送脉冲

SendPulse电子邮件营销软件-单击此处免费试用

网站: https://sendpulse.com/

该公司作为一家旨在提供大量电子邮件爆炸的初创公司而成立,并很快在市场营销人员中获得应有的欢迎。 目前,该公司已转变为一个营销自动化平台,可以在在线促销方面提供很多服务。

用户现在可以 发送批量电子邮件,短信,Web推送通知。 

SendPulse团队努力保持最新的数字营销趋势,并发布了一个Facebook Messenger聊天机器人。 The chatbot can be designed to serve as the first line of customer support as well as request contact information for further lead nurturing.聊天机器人可以设计为充当客户支持的第一线,还可以请求联系信息以进一步培养潜在客户。 

当涉及电子邮件营销服务时,SendPulse在许多其他功能中都提供了电子邮件模板编辑器,自定义订阅表单,交易电子邮件和有关电子邮件营销活动的统计数据。 

起始价: 自由

最适合: 博客,小型企业,营销人员


最佳电子邮件营销系统应具有的理想功能

1.设计能力

Because marketing emails are meant to capture the attention of recipients, the visual aspect is rather important.由于营销电子邮件旨在吸引收件人的注意力,因此视觉方面非常重要。 This means that attractive copy which is concise and useful would have to appeal to them.这意味着简洁而实用的有吸引力的副本必须吸引他们。

Look out for an email marketing service which allows you to have good control over the visual aspects of your email marketing campaigns.寻找电子邮件营销服务,该服务可让您对电子邮件营销活动的视觉方面进行良好控制。 This includes a good spread of templates, a strong component suite and powerful plugins for extended functionality.其中包括大量的模板,强大的组件套件以及用于扩展功能的强大插件。

MailChimp库中的预建电子邮件模板
示例– MailChimp:预先设计的电子邮件模板可以满足不同的需求。

2. CRM集成

Sales and marketing are symbiotic so your CRM platform should work well with whichever email marketing system you choose.销售和市场营销是共生的,因此您的CRM平台应与您选择的任何电子邮件营销系统良好配合。 This will save a lot of sweat and tears on the part of both teams and helps to create much better analytics potential.这将节省两个团队的大量汗水和眼泪,并有助于创造更好的分析潜力。

For example, integrated well, your email marketing data can help spawn automatic sales campaigns and vice versa.例如,集成得很好,您的电子邮件营销数据可以帮助产生自动销售活动,反之亦然。 Even better, since they are integrated and computerized, these functions can be processed in real-time which gives business the added edge in agility.更好的是,由于这些功能是集成和计算机化的,因此可以实时处理这些功能,从而使业务在敏捷性方面具有更多优势。

持续接触整合
示例–持续联系:与流行的CRM,商店建设者和社交媒体集成,以获取客户的详细信息并创建细分。

3。 数据分析

Having just mentioned the analytics advantages just above, it is important that any email marketing system is equipped with analytics tools.前面刚刚提到了分析优势,任何电子邮件营销系统都必须配备分析工具,这一点很重要。 This is invaluable to any marketer as it helps you to understand the information that is being received based on your marketing campaigns.这对于任何营销人员来说都是无价的,因为它可以帮助您了解根据营销活动所收到的信息。

Unpopular emails may drive away potential customers so it is crucial that you have your finger on the pulse of your customers.不受欢迎的电子邮件可能会驱赶潜在的客户,因此,请务必把握住客户的脉动至关重要。 The way to do that is by analyzing data and optimizing your campaigns based on that information.实现此目的的方法是分析数据并根据该信息优化您的广告系列。

您的营销数据可以告诉您;

  • 什么起作用或不起作用
  • 您发送的内容更具吸引力
  • 您的客户倾向于使用哪些设备
  • 哪些受众特征有哪些兴趣

… 和更多。

持续联系的分析和报告
示例–持续联系:直观的图形和表格向用户显示广告系列之间的效果比较,并深入挖掘每个报告的打开率和点击率。

4。 合规

多亏了像 通用数据保护条例数据保护法,许多电子邮件营销人员最终将其内容标记为垃圾邮件。 This is obviously counterproductive, so you'll want an email marketing system which is able to analyze your content.这显然会适得其反,因此您需要一个能够分析您的内容的电子邮件营销系统。 This is to help verify that it complies to regulations and that your links (important!) are fine as well.这是为了帮助验证它是否符合法规以及您的链接(重要!)也很好。

MailChimp的GDPR
示例– MailChimp:Form Builder中的内置GDRP字段用于收集用户的同意。

5。 自动化

Businesses tend to work in advance and email marketing systems which have automation features can be very helpful.企业倾向于提前工作,具有自动化功能的电子邮件营销系统会非常有帮助。 For example, say you are running an online retail business, but your staff is off during the holidays.例如,假设您正在经营一家在线零售企业,但是您的员工在假期期间不工作。

Pre-plan and automate campaigns to take advantage of peak sales seasons even when your people aren't around.预先计划和自动化广告系列,以利用销售旺季的优势,即使您的员工不在身边。 Other automation features can include reporting, coupon distribution, email responses and the like.其他自动化功能可以包括报告,优惠券分发,电子邮件回复等。

6.可扩展性和成本

Today you're sending out 1,000 emails but what about when your business grows and is sending out 50,000?今天,您要发送XNUMX封电子邮件,但是当您的企业发展壮大并且发送XNUMX封电子邮件时呢? How scalable is the email marketing system you're looking at and how much will it cost you to scale up with them?您正在寻找的电子邮件营销系统具有多大的可扩展性,并且需要多少费用才能扩展它们?

Preferably, choose a solution which can scale with your business as you expand and take into advantage that your needs may change over time.最好选择一个可以随着您的业务扩展而扩展的解决方案,并充分利用您的需求随时间变化的优势。 Does the system you are looking to provide the flexibility to handle that kind of change?您正在寻找的系统是否提供灵活性来应对这种变化? It doesn't have to offer these extra capabilities directly, but can it work well with other third-party systems, perhaps?它不必直接提供这些额外的功能,但是也许可以与其他第三方系统很好地配合吗?

7。 顾客服务

As a business owner, you know that at the heart of every business is your customer service.作为企业主,您知道每项业务的核心都是客户服务。 When buying into a service, that is true as well.购买服务时,也是如此。 Find out what level of support you will get from the company offering the email marketing system and if there is a large enough community to support it as well.了解提供电子邮件营销系统的公司将为您提供何种支持,以及是否有足够的社区来支持它。


最后的想法:最佳电子邮件营销服务

同样,市场上几乎所有的电子邮件营销系统都有免费试用版。 我强烈建议您在购买之前注册并进行测试。

但是,由于这些是我的建议,因此我建议,如果您是一家大型企业,那么最好仔细观察一下 恒联的GetResponse。 If you're running a blog, small site or anything else, then feel free to check out any of the top six email marketing systems I recommended.如果您正在运行博客,小型网站或其他任何网站,请随时查看我推荐的排名前六的电子邮件营销系统。

关于Jason Chow

杰森是技术和企业家的粉丝。 他喜欢建立网站。 您可以通过Twitter与他联系。