Shopify vs Volusion:公正的回顾与比较

更新时间:2021-12-23 / 文章作者:Timothy Shim

随着时间的推移, Shopify Volusion 似乎针对不同的细分市场。 在明星(或者可能是营销经理)的联盟中,这两个 电子商务 网站建设者 现在已经定价几乎直接发生冲突。




产品数量Unlimited 100


Shopify vs Volusion:主要比较

1. 易用性


Having used Shopify many times in the past, I have always felt the system that's available there to be comprehensive.过去使用Shopify多次,我一直觉得那里可用的系统很全面。 More importantly, everything from the ground up is extremely user-friendly and intuitive.更重要的是,从头开始的所有内容都非常易于使用和直观。

In fact, new users should have no difficulty at all working their way around Shopify unless they have perhaps never used a graphical user interface (GUI) before.实际上,除非新用户以前从未使用过图形用户界面(GUI),否则他们在Shopify上的工作应该毫无困难。 Given the low likelihood of that, Shopify's layout is almost close to ideal.鉴于这种可能性很小,Shopify的布局几乎接近理想状态。

Volusion on the other hand reminds me of a modern design slapped onto a very old-school navigation system.另一方面,Volusion让我想起了现代设计,它套在非常古老的导航系统上。 In itself, that's not a major problem.就其本身而言,这不是主要问题。 Unfortunately, the layout is also a little poorly thought out.不幸的是,对布局的思考也很少。

Volusion 在其站点构建器功能方面也远远落后于 Shopify,提供了模板,但在可定制性方面几乎没有回旋余地。 甚至试图改变你的 商标 要求您前往不同的页面。

鉴于这主要是对 网上商店建设者 between Shopify and Volusion, I won't go into greater detail regarding ease of use.在Shopify和Volusion之间,我将不进一步讨论易用性。 However, I urge anyone who is considering Volusion to但是,我敦促任何正在考虑Volusion的人 报名参加14天试用 并在做出购买决定之前亲自检查系统。




2. 产品管理

Managing the items for your online store is one of the most critical aspects of eCommerce site builders.管理在线商店的商品是电子商务网站构建者最关键的方面之一。 For potential store owners, this is where you'll likely be spending significant amounts of time in the beginning.对于潜在的商店老板来说,这是您一开始可能会花费大量时间的地方。

2a。 Adding Products添加产品


Shopify的添加产品流程非常简化,几乎所有您需要添加的内容都可以在列表中找到。 Each set of related data is organized neatly into their own zones on the same page.每组相关数据都整齐地组织在同一页面上的各自区域中。

Volusion的产品处理有点类似,不同之处在于它在下拉列表标签中引入了分离的相关数据集(例如基本信息,图像管理,库存控制)。 However, if you pay closer attention, some of the selectable variables will create pop-up menus for greater detail.但是,如果您密切注意,某些可选变量将创建弹出菜单,以提供更多详细信息。 This tends to slow down the process and can be slightly annoying at times.这往往会减慢该过程,有时会有些烦人。

As I was experimenting with adding products and changing settings, I was confronted with no less than 3 pop-ups and another two extra browser menu tabs created!在尝试添加产品和更改设置的过程中,我遇到了不少于XNUMX个弹出窗口以及另外两个额外的浏览器菜单选项卡! Shopify meanwhile transferred me seamlessly within segments depending on what I was editing.同时,Shopify会根据我正在编辑的内容在细分市场中无缝转移我。

It also has some unusual labels which not everyone might be familiar with (requiring you to head back to their knowledge base for help yet again).它还具有一些并非所有人都熟悉的异常标签(要求您再次回到他们的知识库中寻求帮助)。 Some of these labels include Vendor Rules and Inventory Control grid.其中一些标签包括供应商规则和库存控制网格。


Product management is much simpler and streamlined in Shopify compared to Volusion.与Volusion相比,Shopify中的产品管理要简单得多,而且效率更高。 Strangely, the latter also only allows GIF images for use on the site, potentially resulting in the use of low-quality images.奇怪的是,后者也仅允许在站点上使用GIF图像,从而可能导致使用低质量的图像。

2b。 Inventory Control库存控制


In retail, the relationship between product and inventory are clear and well defined.在零售业中,产品与库存之间的关系是明确且明确的。 Products are items you sell, and inventory is managed based on sales.产品是您销售的物品,并且根据销售来管理库存。 The management process should be seamless.管理过程应该是无缝的。

Each of these sections is defined well in Shopify and Volusion but the latter has added what it calls an Inventory Control Grid within a segment on the product page.在Shopify和Volusion中,每个部分的定义都很好,但是后者在产品页面的某个部分中添加了所谓的库存控制网格。 This adds a whole other level of complexity instead of convenience.这增加了其他复杂程度,而不是方便性。



Although Volusion's system is more complex, the inventory grid can be useful for large stores handling big volumes.尽管Volusion的系统较为复杂,但库存网格对于处理大量商品的大型商店可能很有用。 Yet the sheer complexity of tasks which should be seamless remains a curiosity.然而,应该无缝完成的任务的复杂性仍然是一种好奇。

2c。 Handling Digital Products处理数码产品


在本地,Shopify不处理数字产品,但是有一个附加组件可以免费使用来管理。 安装之后,添加数字产品与物理产品几乎相同,只是需要一些额外的步骤。 您实际上需要在产品页面上上传要出售的数字产品。




I have no idea why Volusion manages digital downloads in this way and have no desire to ask.我不知道为什么Volusion以这种方式管理数字下载,也不想问。 Suffice to say, I'd much rather just click to add than remember a bunch of fields to add '0' to.可以说,我宁愿单击添加也不愿记住一堆字段来添加“ XNUMX”。

3. 销售点(POS)

Volusion POS

POS系统也许是Volusion最大的节省功能之一。 It is very tightly integrated and only requires one-time settings in order for you to get running.它非常紧密地集成在一起,只需要一次性设置即可运行。 The settings involve either enabling pure POS mode or a hybrid.设置涉及启用纯POS模式或混合模式。

Once that's done, you can use a POS scanner at a retail outlet for order entry, or you can have a storefront interface there as well for the same purpose.完成此操作后,您可以在零售店中使用POS扫描仪进行订单输入,或者也可以出于相同目的在店面中使用店面界面。 Either way, it ties into your Volusion store and inventory natively.无论哪种方式,它都会与您的Volusion商店和本地库存相关联。

即使在这一领域,Shopify POS也确实为Volusion带来了收益。 除了物理和数字之间的标准POS集成之外,Shopify还为移动设备添加了额外的元素。

It allows store owners to make use of a mobile app both for purchase entries as well as for payment acceptance.它允许商店所有者将移动应用程序用于购买条目以及付款接受。 While the overall implementation lags a little behind Volusion, the mobile element is more relevant in this day and age.尽管总体实现落后于Volusion,但在当今时代,移动元素的重要性更高。




Shopify付款在“设置”部分中进行管理; appropriate since this isn't likely to be an area modified frequently.适当的,因为这不太可能是经常修改的区域。 Be default, PayPal is available plus you can make use of a range of third-party payment providers such as默认情况下,PayPal是可用的,此外您还可以使用一系列第三方付款提供商,例如 条纹。 There are also options for you to make use of还有一些可供您利用的选项 手动付款方式 例如银行存款和汇票。


Volusion不会向您收取基本交易费用,但您必须与他们自己的付款处理者签约才能使用它。 This charges a per-transaction fee这会收取每次交易费用 从2.15%起 each time an order is made.每次下订单。 If you wish, you can also opt to use a third-party payment processor such as Stripe or如果您愿意,也可以选择使用第三方付款处理器,例如Stripe或 的Skrill.


In terms of useability, Shopify again makes things stress free for users but where payments are concerned they charge for that privilege.在可用性方面,Shopify再次使用户免于承受压力,但是在支付方面,他们会为该特权收取费用。 If you have a high volume of sales on your site, the costs might quickly stack on Shopify payments.如果您的网站上有大量的销售量,那么这些费用可能很快就叠加在Shopify付款上。 In this area, I'd say online store owners have to look towards a much better bottom line with Volusion.在这方面,我想说在线商店的老板必须着眼于Volusion更好的底线。

5。 客户支持

Shopify和Volusion都有完善的客户支持渠道。 You can contact them via various channels and they both have very extensive您可以通过各种渠道与他们联系,而且它们都非常广泛 在线知识库和指南 帮助您。

实际上,Volusion甚至具有 知识库文章 您需要支持时如何与他们联系。



6。 其他特性

Volusion may be hard to handle but it is certainly comprehensive.暴力可能很难处理,但肯定是全面的。 There are a number of extras that do make it stand out in comparison to Shopify, such as the ability to handle phone orders and product returns (RMAs).与Shopify相比,有很多其他功能确实使其脱颖而出,例如处理电话订单和产品退货(RMA)的能力。

If your site is large enough to consider these areas then Volusion is a step ahead of Shopify.如果您的站点足够大,可以考虑这些区域,那么Volusion比Shopify领先一步。 However, I feel that these facilities aren't something most new or small-time online stores would be much interested in due to potentially lower volumes.但是,我觉得这些设施并不是大多数新兴的或小型在线商店都感兴趣的东西,因为它们的销量可能较低。


By now you've probably decided that I hate Volusion and am stomping on them.到现在为止,您可能已经决定我讨厌Volusion并am脚​​他们。 I can assure you that this isn't true.我可以向您保证这不是事实。 In fact, in many areas, I feel that Volusion is designed to handle online stores that are specifically higher volume in traffic due to the way in which they have their options configured.实际上,在许多地区,我认为Volusion旨在处理在线商店,由于其配置方式的选择,其流量特别大。

However, looking at the entry-level plans of these two side by side and considering the market segment at these levels that both are targeting, I have to consider the audience.但是,并排看这两个的入门级计划并考虑这两个目标市场的细分市场,我必须考虑受众。 At an entry-level, Volusion offers too much complexity and little in user-friendliness to support the new online store owner.在入门级,Volusion提供了太多的复杂性,并且用户友好性很小,无法支持新的在线商店所有者。

创建他们的在线商店应该是他们花很少力气的事情,而且仅凭一个全面的数据库就不会削减它。 从入门级的角度来看,我会选择Shopify,一点也不犹豫。


关于Timothy Shim

Timothy Shim是一位作家,编辑和科技爱好者。从信息技术领域开始他的职业生涯,之后迅速地在印刷领域找到方向,并与国际,地区和国内媒体合作,包括ComputerWorld,,Business Today和The Asian. Banker。他的专长在于消费者和企业的技术领域。