聊天机器人对于推动电子商务业务的销售额有何重要意义?

人工智能(AI)已经开始控制宇宙 电子商务网站. 这一发展暗示零售商越来越需要依赖电子商务聊天机器人作为其客户支持方法的一部分。

How about we dig a bit deeper?我们如何更深入地挖掘呢? Here are some stats:以下是一些统计信息:

  • 29% 美国在线购物者 使用或计划使用聊天机器人在线购物。
  • 到1.4年,人工智能在全球范围内产生的收入将从2016年的59.8亿美元增长到2025亿美元。 Tractica.
  • 导演的探索 MarketsandMarkets 详细介绍说,聊天机器人的推广依靠从703.3年的2016亿美元发展到3,172年底的2021亿美元。

人工智能机器人正在快速发展,使组织更容易收集信息,增加交易,提供持续的客户支持以及传达重要的客户体验。

Chatbots in the eCommerce industry improves client connections crosswise over different touch-points that impact buying decisions. In addition, by reproducing discussions with people, chatbots are streamlining the way eCommerce organizations used to work.

Controlled by mechanical advances like predictive analysis and AI, chatbots have conveyed a change in perspective of the retail business.在预测分析和人工智能等机械进步的控制下,聊天机器人传达了零售业务观点的变化。 By concentrating on conversational trade and instant delivery, tension free discussions, chatbots help organizations to draw the attention of clients and enhance their experience.通过专注于对话式交易和即时交付,无紧张的讨论,聊天机器人可以帮助组织吸引客户的注意力并增强他们的体验。 

如果您刚开始使用电子商务,这里有一些有用的文章:

为什么聊天机器人在电子商务领域很重要?

An 电子商务聊天机器人 is anything but difficult to introduce and utilize.很难引入和利用。 They can work for quite a long time without human supervision.他们可以在没有人工监督的情况下工作很长时间。 Actualizing them over your business communication methodology will spare time and human endeavors, while your assets can center on other profitable and high priority assignments.通过您的业务沟通方法来实现它们将节省时间和人力,而您的资产可以集中在其他有利可图和高优先级的任务上。

话虽如此,在电子商务行业中使用聊天机器人可以减少大量的客户服务专家,从而可以节省大量的人力资本投机活动。

毫无疑问, 在线业务 长期以来,使用漫游器在感兴趣的受众群体中认可其商品的客户可以将这些潜在客户中的一小部分转化为客户,甚至是常客。

Overall, clients who shop online look forward to constant replies to their inquiries.总体而言,在线购物的客户希望不断得到他们的询问。 Abandoning them unattended or holding them off until the point that you react to other clients could get disappointing for some.在无人看管的情况下放弃他们​​或让他们离开,直到您对其他客户的反应变得有些失望。 The inclusion of a chatbot is actually one of the best包含聊天机器人实际上是最好的之一 电子商务营销理念.

Gartner预测,到2020年,正常人与机器人的协作将超过与他们的同伙的协作。

As it's been said, a chatbot never rests.据说,聊天机器人永远都不会停止。 It is constantly on the web.它一直在网络上。 Retailers零售商 利用聊天机器人 可以确保他们的客户每年365天每天的每一分钟都获得他们所需的全天候支持。

Proceeding onward from the slow correspondence channel that took a few minutes and even hours to react is something each eCommerce business needs nowadays.从耗时数分钟甚至数小时才能做出反应的慢速通信渠道开始,这是当今每个电子商务业务所需要的。 In the meantime, that is the most astounding selling point where chatbots help online business retailers by modernizing communication with speed, precision and round the clock accessibility.同时,这是聊天机器人通过快速,精确和全天候可访问性现代化的通信来帮助在线业务零售商的最惊人的卖点。

聊天机器人的开发是为了连接人类的监禁环境 在线商务平台,从而使当前的零售商更具优势。 

如何通过在线聊天机器人提高销量?

1.整合完美的客户服务

There are a couple of approaches to utilize your chatbot to help with customer benefit.有两种方法可以利用您的聊天机器人来帮助客户获利。 First of all, you can utilize it to handle FAQs and give basic answers.首先,您可以使用它来处理常见问题并给出基本答案。 You can likewise utilize it to gather some fundamental data like email, order number and a brief of the issue before passing it along to one of your help representatives to assume control.您也可以利用它来收集一些基本数据,例如电子邮件,订单号和问题摘要,然后再将其传递给您的帮助代表之一进行控制。 

2.订单确认和定期更新

You can even offer your clients a chance to utilize Messenger to deal with request and shipping affirmations.您甚至可以为您的客户提供利用Messenger处理请求和运输确认的机会。 Convey tracking ids, arrange updates and request criticism all from a solitary message thread.通过单独的消息线程传达跟踪ID,安排更新并要求提出批评。

3.加售和交叉销售

One approach to truly help deals is to make it simple to reorder through Messenger.真正帮助交易的一种方法是简化通过Messenger进行重新订购的过程。 On the off chance that the bot has a client's order history, you can offer alternatives to scrutinize and reorder straight from their cell phone or desktops.如果漫游器具有客户的订购历史记录,您可以提供其他选择,以直接从他们的手机或台式机进行检查和重新订购。

While enhancing the purchasing experience you will surely expand deals over the long haul and you can even promote new items and offers straightforwardly to your clients by means of Messenger.在改善购买体验的同时,您肯定会长期扩展交易,甚至可以通过Messenger推广新商品和直接为客户提供的商品。 It's really a great way to这真的是一个很棒的方法 加售和交叉销售商品.

Your bot serves at the joy of the client.您的机器人为客户带来欢乐。 On the off chance that you irritate them, not only will the communication line be disjointed, as well as it'll leave an awful taste in the clients' mouth, as well.如果您不愿激怒它们,不仅沟通线路会断开,而且还会在客户口中留下难受的味道。

4.简化销售

In any case, remember that these bots are still truly essential.无论如何,请记住,这些机器人仍然是必不可少的。 On the off chance that you offer items like attire with numerous choices (estimate, shading, style, and so on.), it may be less demanding to guide your clients to go through your site so as to give a superior experience altogether.如果您提供诸如服装之类的商品时有很多选择(估计,阴影,样式等),那么引导客户访问您的网站以提供全面体验的要求可能会降低。

包起来

Well, an eCommerce chatbot is no more a futuristic tool in the year 2018 since it is being used by abundant organizations all over the world.嗯,电子商务聊天机器人在XNUMX年不再是一种未来派工具,因为它已被全世界众多组织使用。 It is commendable that you acquire one as soon as you can otherwise you may need some值得称赞的是,您尽快购买一个,否则可能需要一些 保持电子商务成功的技巧。 Else, you will lag behind a lot in the rat race.否则,您将在老鼠赛跑中落后很多。


关于作者:杰西卡·布鲁斯

Jessica Bruce is a professional blogger, guest writer, Influencer & an eCommerce expert.杰西卡·布鲁斯(Jessica Bruce)是专业博客作者,客座作家,影响者和电子商务专家。 Currently associated with ShopyGen as a content marketing strategist.目前与ShopyGen一起担任内容营销策略师。 She also reports on the latest happenings and trends associated with the eCommerce industry.她还报告了与电子商务行业相关的最新事件和趋势。 Connect with Jessica on与杰西卡建立联系 Twitter.

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