高度优化的目标网页可提高您的转化率。 48%成功的营销人员 为他们的每个营销活动创建精心设计的目标网页。

As an online business owner, are you one of those 48%?作为在线业务所有者,您是这XNUMX%的人之一吗? Do you know what makes a good landing page?您知道什么是好的目标网页吗?

在本文中,我将向您详细介绍什么是登录页面以及它如何工作。 我们走吧!


It is a page on your website that destined to influence visitors to make an action.这是您网站上的页面,注定会影响访问者采取行动。 They are different from the other page of your website.它们与您网站的其他页面不同。

Most of the web page has banners or navigation bar, and they have various goals.网页的大部分都有横幅或导航栏,它们有不同的目标。 But every landing page has similar goals, either it turns a visitor into a lead, or influence a user to make a purchase.但是每个目标网页都有相似的目标,要么将访客变成潜在客户,要么影响用户进行购买。

The landing page is also called destination page, static page, or lead capture page.登陆页面也称为目标页面,静态页面或销售线索捕获页面。 They show your customer an elaborate sales copy or displays an extension of your online advertisement that can make them become your leads.它们向您的客户展示精心制作的销售副本,或者显示您的在线广告的扩展名,这些内容可以使他们成为潜在客户。

Marketers around the world use two types of popular landing page frequently.世界各地的营销人员经常使用两种类型的受欢迎的目标网页。 They are-他们是-


A landing page which helps to capture leads or user data is called lead generation landing page.帮助捕获销售线索或用户数据的登录页面称为销售线索生成登录页面。 You can use this type of landing pages to collect vital user information like names, email address, phone number, etc.您可以使用这种目标网页来收集重要的用户信息,例如姓名,电子邮件地址,电话号码等。

在这里,看这张图片 微软小型企业学院 了解潜在客户的到达网页。

Example of the use of landing pages


It contains a form where the user can provide data.它包含一个用户可以在其中提供数据的表格。 You can offer your customer an ebook or special gift (like premium content, or a customized product price) in exchange for their email address and contact info.您可以向客户提供电子书或特殊礼物(例如优质内容或定制的产品价格),以换取他们的电子邮件地址和联系信息。


Click through pages don't have an opt-in form like lead generation landing pages.点击后进入页面没有潜在客户生成登录页面那样的选择加入表单。 They work as a middle-point between your digital marketing ad and your customer's shopping cart.它们是您的数字营销广告和客户的购物车之间的中间点。


查看以下的点击后到达网页 谷歌云。 他们使用带有“免费”标签的挑衅性CTA来创造兴奋。


通常,点击后页面包含产品相关信息和CTA按钮。 他们打算在将客户带到销售渠道的最后阶段之前对其进行“热身”。

[bctt tweet =”如何建立更好的目标网页并获得更多销售–来自@OmniKick的专业提示” URL =” / blog / ecommerce / beginners-guide-to-landing-pages /”提示符=“告诉朋友”]



You ask him to fill up a form or lure him into clicking on a CTA that get him to your sales funnel.您要求他填写表格或诱使他单击CTA,以使他进入销售渠道。 To make that happen, you must give him a reason.为此,您必须给他一个理由。 Your job here is influencing him with such content that worth his names and emails.您在这里的工作以值得他的名字和电子邮件的内容影响着他。

The same thing applies from your perspective too.从您的角度来看,同样的事情也适用。 You want to generate leads or make a sale.您想产生潜在客户或进行销售。 To influence a visitor, you should create some content that can add higher values.为了影响访问者,您应该创建一些可以添加更高价值的内容。


  • 步骤:用户在网络文章中找到您的CTA(号召性用语)按钮,或者他们使用社交媒体中的链接或自定义的Google搜索来访问您的登录页面。
  • 步骤:登录页面中的选择加入表单会提示他们填写信息表单。
  • 步骤:用户填写表格并提供其姓名和电子邮件地址后,您将存储这些信息。
  • 步骤:在最后一步,您将使用这些销售线索或用户信息向他们发送优惠和促销信息。 You can also send them emails with a CTA button that directly take them to your sales page.您还可以通过CTA按钮向他们发送电子邮件,将其直接带到您的销售页面。





The first thing you need to do is design an offer.您需要做的第一件事是设计报价。 You must give something valuable that a visitor may willingly exchange his information with you.您必须提供一些有价值的东西,以使访客可以与您交换信息。 That's the goal here.这就是这里的目标。

Your offer can be a free tutorial relevant to your product.您的报价可以是与产品相关的免费教程。 For example, if you are a web building support provider, you can share a guide on例如,如果您是网站建设支持提供商,则可以在 创建一个网站.


Different types of offer can vary following your conversion strategy.您的转化策略可能会影响不同类型的报价。 You may gift an ebook, bundle of information to download, or an educational video content, etc.您可以赠送电子书,要下载的信息包或教育视频内容等。

Look at the landing page of this eCommerce learning platform below.请在下面查看此电子商务学习平台的登录页面。 They only ask for your email address and offer different topics to enroll for free.他们只要求您的电子邮件地址,并提供不同的主题以免费注册。

How does a landing page work - design your offer
Design your offer well.精心设计您的报价。 Make it simple and clear for visitors to understand the things they get in exchange with the information they provided (通过提供的信息,使访问者可以简单明了地了解他们所得到的东西(来源).



A landing page needs several elements to take shape.登陆页面需要几个元素来形成。 They are-他们是-


The option of using words in a landing page is limited.在目标网页中使用单词的选项受到限制。 You can't write your sales pitch too long or short.您不能将销售宣传写得太长或太短。 It must be persuasive and easy to understand.它必须具有说服力并且易于理解。

What's the easiest way to write concise and compelling copy?编写简洁而引人注目的副本的最简单方法是什么? Write every single sentence with a clear purpose.写出清晰明确的目的的每个句子。 It's like you are talking to a live customer and convince him to make an action towards your product.就像您在与一位有经验的客户交谈,并说服他对您的产品采取行动。

Only interested people come to your landing page by clicking the CTA on your email or using a link of a google search.通过点击电子邮件中的CTA或使用Google搜索的链接,只有感兴趣的人才能进入您的目标网页。 But they can bounce back if you write non-interesting sales copy.但是,如果您撰写不感兴趣的销售副本,它们可能会反弹。 The objective of writing clear and attractive copy is guiding a customer to the final stage of a sales funnel.编写清晰,吸引人的副本的目的是引导客户进入销售渠道的最后阶段。




如果他们把复制品当成“赚更多钱”,那效果可能会更差。 但是,当他们使用“想要”和“需要”时,它会触发您的两个核心情绪。


Use a form on your landing page which asks only the vital info of a user.在目标网页上使用仅询问用户重要信息的表格。 Almost几乎 58% 如果您创建了适当的环境,那么有些人喜欢共享个人数据。


ask minimum information required on the lading page
If the landing page requires visitors to fill out a form, make sure to design it well.如果目标网页要求访问者填写表单,请确保设计合理。 Gather only the information you require, nothing more, without annoying them.仅收集您需要的信息,仅此而已,而不会烦扰它们。




For example, put an image of the book cover if you are offering an eBook.例如,如果要提供电子书,则放置书的封面图像。 Or, if it is a click-through landing page, use a visual which can hint the product type or advantages.或者,如果它是点击目标网页,则使用可以提示产品类型或优势的视觉效果。

要了解着陆页图像的艺术和科学知识,您还可以阅读这篇文章 查看更多.



用户完成某项操作后,应将其带到其他页面。 该页面将完成两个最关键的任务。

  • “谢谢”页面向客户表示感谢。
  • 这使他们相信,即使在业务完成后,您也会关心他们。

You can include a CTA button after the thank you message.您可以在“谢谢”消息后添加CTA按钮。 Look at this thank you page of RoboForm.看一下RoboForm的感谢页面。


RoboForm希望您与朋友分享您的经验。 Also, they provide social media options too.此外,他们也提供社交媒体选项。

你可能想知道。 74% 的人们认为正确的口口相传是他们决定购买的关键因素。 与甜蜜的“谢谢”页面相比,您能找到一种更好的推荐方法吗?


The one most important job you can't forget is testing.您不能忘记的最重要的工作就是测试。 Without testing the performances of your landing pages, it's nearly impossible to get better results and improve.如果不测试目标网页的性能,几乎不可能获得更好的结果并加以改善。

着陆页的A / B测试可让您知道网页的哪个版本或类型会产生更多的销售和互动(也称为销售线索)。
It's a continuous process.这是一个连续的过程。 You need to test every part of your landing pages like header, CTA button, sales copy, lead generation form, etc.您需要测试目标网页的每个部分,例如标题,CTA按钮,销售副本,潜在客户生成表格等。

阅读Tom的文章,以了解有关A / B测试目标网页的更多信息.

[bctt tweet =”如何创建有效的目标网页? 阅读来自Kaji Enamul Islam @OmniKick的这些提示” URL =” / blog / ecommerce / beginners-guide-to-landing-pages /”提示符=“告诉朋友”]


I believe now you can create a landing page that will help you to achieve your marketing goals, increase your conversion rate and improve your customer relationship.我相信现在您可以创建一个目标网页,以帮助您实现营销目标,提高转化率并改善客户关系。 However, make sure you are following the但是,请确保您遵循 到达网页最佳实务 to achieve your business goals.实现您的业务目标。 Alternatively, you also can get help from the professional另外,您也可以从专业人士那里获得帮助 数字营销机构.


Kaji Enamul Islam是电子商务和数字商务行业的作家。 Besides, his addiction to fiction, fact, movies, and books are possessive.此外,他对小说,事实,电影和书籍的迷恋都占有欲。 Right now, he is working as a content marketing executive at OmniKick and Intent Marketer.目前,他在OmniKick和Intent Marketer担任内容营销主管。 Connect with Kaji Enamul Islam on与Kaji Enamul Islam连接 LinkedInFacebook.


本文由客座撰稿人撰写。 以下作者的观点完全是他或她自己的观点,可能无法反映WHSR的观点。