如何使用WordPress创建妈妈博客(并发展蓬勃发展的业务)

文章作者:吉娜·贝达拉蒂(Gina Badalaty)
  • 博客技巧
  • 更新:Oct 09,2020

If you want to start a mom blog, you've come to the right place!如果您想创建一个妈妈博客,那么您来对地方了! I'm Gina Badalaty of Embracing Imperfect and I've been a mom blogger since 2002. While my blog has gone through many phases, I'm now a paid professional blogger for a dream client, thanks to my years of experience.我是“拥抱不完美”的Gina Badalaty,从XNUMX年开始成为妈妈博客。尽管我的博客经历了多个阶段,但由于我的多年经验,我现在是一名理想客户的付费专业博客。

在本文中,我将分享建立博客的正确方法,以帮助您发展成功的博客和业务!

妈妈博客
这是我的博客– 拥抱不完美

妈妈博客作者赚多少钱?

If you search “how much do bloggers make,” you'll see tales of those who bring in $40,000 to over $1,000,000 a month.如果您搜索“博主的收入”,您会看到那些每月赚取80美元至超过XNUMX美元的人的故事。 These bloggers have leveraged their own stories to attract the right target audience, focusing on popular topics like debt reduction rather than running a mom blog.这些博客作者利用自己的故事吸引了正确的目标受众,重点关注诸如减债之类的热门话题,而不是经营妈妈博客。 However, if you are not looking to working XNUMX+ hours a week to hit it that big, you can make a decent income by strategically planning your blog like a business.但是,如果您不想每周工作XNUMX个小时以上来达到目标​​,那么可以像企业一样通过战略性地计划博客来赚取可观的收入。

What you can earn from your blog varies.您可以从博客中获得的收入各不相同。 Earlier this year, I was surprised to receive high-profit checks from an old post on non-toxic cookware that had affiliate links.今年早些时候,我很惊讶地收到一封旧有无毒炊具帖子的高利润支票,该帖子带有会员链接。 While it's hard to guarantee that a post will go viral, my虽然很难保证帖子会风行一时,但我的 搜索引擎优化(SEO) 该帖子上的帖子使其在Google上排名第一。

Even without viral posts, a small blog can bring in regular income.即使没有病毒式帖子,小型博客也可以带来固定收入。 I only blog part-time but I've我只做兼职博客,但我已经 一年收入最多$ 12,000 in affiliate and sponsored posts with my small audience.在我的小型受众群体中的会员和赞助帖子中。 The key is developing a niche to reach my target audience.关键是要发展一个利基市场,以达到我的目标受众。

Blog posts, however, are not the only way to make money from your blog.但是,博客文章并不是从博客赚钱的唯一途径。 My blog has helped launched my writing career in parenting and health niches.我的博客帮助我在育儿和保健领域开始了写作生涯。 By developing relationships with other mom bloggers over the years, I've had no trouble finding steady work whenever I need it.多年来,通过与其他妈妈博客作者建立关系,我随时都可以找到稳定的工作。

将新的妈妈博客变成企业

No matter where you want to go, your blog can you get there.无论您想去哪里,博客都可以到达那里。 The key is strategic planning ahead of time to start on your best foot so you can end up where your dreams take you.关键是提前进行战略规划,以尽力而为,以便最终实现梦想。

设置妈妈博客的步骤

  1. 定义您的受众
  2. 正确设置您的妈妈博客
  3. 将您的博客变成企业
  4. 通过妈妈博客获利
  5. 妈妈博客的例子
  6. 博客仍然是一回事吗?

推荐工具

1.定义您的品牌,受众,内容

在开始妈妈博客之前

要为创建吸引访问者的博客奠定基础,您需要三个关键因素:

  1. 一个吸引人的品牌
  2. 定位受众的方法
  3. 品牌上的内容并吸引您的目标

您可能以为我会说“网络托管”或“域名”,但是如果您想通过自己的博客开展蓬勃发展的职业,则需要 作为业务来处理 这意味着首先要建立坚实的基础。

建立您的品牌

In order to build your brand, you need to do some critical introspective work.为了树立品牌,您需要做一些重要的内省工作。 This begins with learning your “why.”首先要了解您的“为什么”。 Simon Sinek, author of the best-selling “最畅销的《从为什么开始,”写道,

人们不买你做什么,他们买为什么你这么做。

发现您的“原因”将帮助您专注于创建功能强大的内容并围绕它建立成功的业务。

It's time to get out paper and pen and ask yourself why you want to write a blog.现在该抽出纸笔,问自己为什么要写博客了。 To dig really deep, you need to pose the question “why” to each of your responses at least 5 times.要深入研究,您需要对每个回答至少提出XNUMX次“为什么”问题。 For example, I recently used this process to rebrand.例如,我最近使用此过程进行了品牌重塑。 My opening statement was, “I want to blog to help moms raising autistic kids with serious challenges.我的开场白是:“我想写博客来帮助妈妈抚养面临严峻挑战的自闭症孩子。 From there, I kept asking “why” for each of my responses until I got to, “To show that our kids can live a purposeful and joyful life and make the world a better place.”从那以后,我一直对我的每一个回答都问“为什么”,直到我明白:“表明我们的孩子可以过有目的和快乐的生活并使世界变得更美好。”

The beauty of this exercise is that you'll often find that your “why” helps other people but you should also take a slightly more selfish dive into your why.这项练习的好处在于,您经常会发现自己的“为什么”可以帮助其他人,但是您也应该对自己的原因进行一些自私的尝试。 What will motivate you every day to get through the challenging parts of running a successful blog business?是什么每天激励您克服运行成功的博客业务所面临的挑战? Perhaps you want to free up income to pay off debt.也许您想释放收入以偿还债务。 Perhaps you're interested in也许您对 创建一个作者网站 to set up a platform for that book you're writing.为您正在写的书建立一个平台。 Or maybe you'd like to earn enough to buy a beautiful beach home.或者,您可能想赚足够的钱来购买美丽的海滨别墅。

使用此“为什么”练习来实现远大的梦想,以便您可以克服挑战,成为一家世界级的博客作者,其业务可以帮助他人实现梦想。

寻找理想的访客

Once you have your “why,” you can now focus on finding your ideal visitor.一旦有了“为什么”,您现在就可以专注于寻找理想的访客。 In this step, you'll discover who she is and what she needs.在此步骤中,您将发现她是谁以及她需要什么。 Some basic demographics to think about include:要考虑的一些基本人口统计信息包括:

  • 年龄
  • 儿童/男孩或女孩的数量
  • 收入范围/教育水平
  • 工作的专业人士,全职妈妈,企业家?
  • 她住在哪里:城市,乡村,郊区?
  • 房主,公寓居民?
  • Pet owner?宠物主人? Car owner?车主?
  • 相信无神论者吗?
  • 特殊的利基市场:脆脆的妈妈,想要健康,有特殊需要的孩子,足球妈妈,领养的孩子等。

My target audience includes moms who raising tweens and teens with severe autism and related disabilities.我的目标受众包括抚养青少年和严重自闭症及相关残疾的青少年。 They need healthy solutions for their kids and a way to prevent burnout.他们需要为孩子们​​提供健康的解决方案,以及防止倦怠的方法。

The person in your mind might be you but you need to create an “avatar” that is not you.您脑海中的那个人可能是您,但您需要创建一个不是您的“头像”。 That will make it easier to create content based on her needs, which will not change even if yours do.这样可以更轻松地根据她的需求创建内容,即使您的需求也不会改变。 It's also easier to write your posts to that person.将帖子写给该人也更容易。

通过受众调查来计划您的内容

Once you've taken some time to understand your ideal reader, the next step is to research her needs.一旦您花了一些时间了解理想的读者,下一步就是研究她的需求。 Your blog should provide valuable information for the avatar you created that can lead to monetization opportunities for you.您的博客应为您创建的头像提供有价值的信息,从而为您带来获利的机会。 You discover this by researching her pain and pleasure points.您可以通过研究她的痛苦和愉悦点来发现这一点。

You can use Google but a much more effective way to research is by interviewing your target audience.您可以使用Google,但更有效的研究方法是采访目标受众。 This has really helped focus my blog.这确实帮助我关注了博客。

Simply write 5 open-ended questions about your avatar's needs.只需写下有关您的头像需求的XNUMX个开放式问题。 One of my questions was, “When it comes to helping your autistic child, what solutions helped?”我的问题之一是,“在帮助自闭症孩子方面,有什么解决方案有所帮助?”

Your interview should only take 15-20 minutes.您的面试仅需XNUMX-XNUMX分钟。 You can do it via email, phone, Skype – wherever your friend is comfortable.您可以通过电子邮件,电话,Skype进行操作,无论您的朋友喜欢什么地方。 It's best to ask people who know and trust you.最好问问认识并信任您的人。 I would be cautious if you want to interview people from any Facebook groups you're in – you'll need permission first.如果您想采访您所在的任何Facebook团体的人,我都会很谨慎-您首先需要获得许可。

This research helps you get to the heart of what problems your audience is facing so you can brainstorm content that solves them.这项研究可帮助您深入了解受众群体所面临的问题,以便您可以集思广益地解决这些问题。 For example, my interviews revealed that autistic kids thrive with weighted solutions.例如,我的访谈显示,自闭症儿童通过加权解决方案而壮成长。 Here is an example of a title I wrote based on research: “这是我根据研究撰写的标题的示例:自闭症的加权毯子:我们在Sonna Zona的经历。” As you can see, this article is not just dry research but a personal way to share information and recommend a tool I used to solve a common problem.如您所见,本文不仅是枯燥的研究,而且是分享信息和推荐我用来解决常见问题的工具的个人方式。

在计划内容时,请考虑您个人可以提供的东西(产品,服务,会员资格等),以帮助您的化身减轻痛苦并增加幸福感。

Think “big picture” too.也要考虑“大局”。 For example, if I write 10 posts dedicated to this topic, I can create an ebook from those posts that I can sell to readers and prospects.例如,如果我写了5个专门针对该主题的帖子,则可以从这些帖子中创建一个电子书,然后卖给读者和潜在客户。 You don't need a long list of topics.您不需要一长串主题。 Just 10-2 ideas to start, with 3-XNUMX article topics filled with personal, unique and/or expert advice.仅需XNUMX-XNUMX个想法就可以开始,其中XNUMX-XNUMX个主题的主题充满个人,独特和/或专家的建议。

设计和图像

It's not critical to have a logo or custom design at this stage.在此阶段拥有徽标或定制设计并不重要。 Use an使用 WordPress的有吸引力的模板 符合您博客主题的主题,例如针对妈妈的作家设计的网站。

调色板可以使您的品牌随着您的前进而更加知名,但是有一天您可能想要更改外观或将网站开发外包。

要为帖子和分享创建图像, canva 是一种易于使用的工具,可帮助您为博客和其他形式的社交媒体制作适当大小的图像。
添加图像时,每个视障者应具有描述性的“替代文本”(又名“ alt标签”)。 Alt标签也有帮助 搜索引擎优化 因此请确保创建与您的SEO关键字匹配的标题。

Get comfortable using your smartphone camera to create interesting images to share.使用智能手机相机来创建有趣的图像以进行共享,让您感到舒适。 You can also use professional images.您也可以使用专业图像。 Royalty-free images are available for low- to no-cost at reputable stock photo resources like可使用信誉良好的正版照片资源,从低到免费提供免版税的图像 DepositPhotos.com or Pexels.com.

看看这个清单 30个免费图像资源 –切勿使用您在Google上找到的图片作为博客; those are protected by copyright.这些受版权保护。

为博客内容设置界限

You should decide now what kind of boundaries to set when writing or sharing about your kids, your husband and other loved ones – including images.您现在应该决定在撰写或分享有关您的孩子,丈夫和其他亲人(包括图像)的信息时要设置什么样的界限。 For example, I never blog about my family in anything other than a helpful, positive manner and I make sure all photos of my kids are very much above board (no “swimsuit” shots).例如,除了帮助人,积极的态度之外,我从来没有以其他方式写过关于家庭的博客,并且我确保我孩子的所有照片都非常清晰(没有“泳衣”照片)。

What sensitive subjects will you avoid or need to clear with family members?您会避免或需要与家人一起清除哪些敏感主题? Illness, finances, job loss, and romance can be touchy subjects so be careful what you reveal to readers.疾病,财务状况,失业和浪漫可能是敏感的话题,因此请当心向读者透露的内容。 Even if your business takes off, it's also wise to keep your phone, address, and possibly even neighborhood secret.即使您的业务起飞,也应明智地保留您的电话,地址,甚至可能对邻居保密。

2.建立你的妈妈博客

当您选择设置博客时,可以考虑许多选项,例如预算。

从哪里开始:托管和基本功能

首先考虑您博客的 域名。 When I revamped my mom blog, it took a few months of brainstorming to come up with the brand, “Embracing Imperfect.”当我修改我的妈妈博客时,花了几个月的时间进行头脑风暴,最终提出了“拥抱不完美”品牌。 Think of a name that encapsulates your niche, your personality, and your audience's needs.想一个包含您的利基,个性和听众需求的名称。

接下来,您需要一项服务来托管您的博客。

There are some big downsides if you want to have a “free” blog.如果您想拥有一个“免费”博客,则有一些不利之处。 Using a “done-for-you” service like使用“为您完成”服务,例如 Wix or Weebly can actually be more costly than you might think.实际上可能比您想象的要贵。 You will be very limited in what you can do with your blog.您对博客所做的工作将非常有限。 In Wix, for example, your audience will be subject to ads and your domain name will include their name in it.例如,在Wix中,您的受众群体将受到广告的限制,并且您的域名中将包含他们的名字。

对于作者,教练,未来的企业主以及任何想要妈妈博客的人来说,最佳的虚拟主机托管是使用WordPress的自助托管选项。

A2托管主页(点击访问)


您可以使用负担得起的高质量托管服务,例如 A2 Hosting, InMotion Hosting or SiteGround。 These reliable providers cost as low as $4-$7/month and offer some of the best website hosting for writers and bloggers.这些可靠的提供商的费用低至$ 15- $ 20 /月,并为作家和博客作者提供了一些最佳的网站托管服务。 They can help you set up your domain name as well for about $XNUMX-XNUMX per year.他们可以帮助您以每年XNUMX-XNUMX美元的价格来设置域名。

选择一个包含“SSL证书”。 This is a security certificate necessary for security and SEO.这是安全和SEO所必需的安全证书。 Your domain looks like this: “https://www.yourdomain.com” instead of “http://”.您的域如下所示:“ https://www.yourdomain.com”,而不是“ http://”。 Ask your web host for this option.向您的虚拟主机询问此选项。

WordPress编辑器

Once your host has set up your WordPress database and blog, go to the “sample” post that's provided and start writing.主持人设置好WordPress数据库和博客后,转到提供的“示例”帖子并开始撰写。 Check out these sites for good tutorials:查看这些站点以获得良好的教程:

WordPress的一大优点是 数以千计的插件 可以帮助您运行博客。

These are tools that you install through the Plugin menu that help you maintain and run different functions.这些是通过“插件”菜单安装的工具,可帮助您维护和运行不同的功能。 As you grow, you'll want to add more but take care.随着您的成长,您将需要添加更多但要小心。 Too many plugins can slow your blog.太多的插件会减慢您的博客速度。 These tools also need to be updated from time to time.这些工具也需要不时更新。

WordPress后端的插件页面示例。
WordPress后端的插件页面示例。


When you write your first post, under the “New” menu, you have two primary options: “Post” or “Page.”撰写第一篇文章时,在“新建”菜单下,您有两个主要选项:“文章”或“页面”。 They are similar but function differently.它们相似但功能不同。 Posts are for regular blog posts that can be updated, changed, and refreshed as need.帖子是针对常规博客帖子的,可以根据需要进行更新,更改和刷新。 Your readers can subscribe to them.您的读者可以订阅它们。

页面是很少更改的静态帖子,例如您的“关于”页面,媒体工具包,道德规范等。

WordPress编辑器的外观如下:

撰写优秀文章的提示

Now it's time to start your first post.现在该开始您的第一篇文章了。 Make sure that the “voice” of your post is approachable, authentic, and knowledgeable while being appropriate for your target audience and niche.确保帖子的“声音”是平易近人的,真实的和知识渊博的,同时又适合您的目标受众和利基市场。 Choose quality over quantity.选择质量胜于数量。 One authoritative 2000-word post is better than four 500-word posts.一个权威的XNUMX词帖子比四个XNUMX词更好。

In addition, make sure your topics have a common thread.此外,请确保您的主题具有共同的主题。 If your blog is tightly niched, all your posts will relate, but if not, try to find a theme to relate everything back to so you can link related posts in your blog.如果您的博客紧密相关,那么您的所有帖子都将相关,但如果不相关,请尝试找到一个主题以将所有内容都关联到您,以便您可以在博客中链接相关的帖子。 This will also help your SEO efforts.这也将有助于您的SEO工作。

(请参见上面的编辑器图像的右侧。)

分类目录 are short, go-to topics that you regularly cover.是您经常涵盖的简短主题。 You should limit them to no more than 6, but 3 or 4 is even better.您应该将它们限制为不超过XNUMX,但是XNUMX或XNUMX甚至更好。 Mine are parenting, autism, and nontoxic living.我的生活是养育子女,自闭症和无毒生活。 Everything else will be a subcategory or addressed in that topic.其他所有内容都将属于该主题的子类别。

For example, I normally discuss my faith in my parenting posts.例如,我通常在育儿岗位上讨论自己的信念。 Categories will also default to be menu headings in WordPress.类别也默认为WordPress中的菜单标题。

示例:使用帖子类别作为博客导航菜单。


其他标签 are topics that you cover less frequently.是您不太常涉及的主题。 These can be longer and more keyword-focused.这些可以更长,也可以更关注关键字。 On my blog, “autism” is a category, while “autism solutions” is a tag.在我的博客上,“自闭症”是一个类别,而“自闭症解决方案”是一个标签。 You don't want a unique tag for every post but regular topics that you work on.您不想为每个帖子都拥有唯一的标签,而是想要处理的常规主题。

Finally, when you write, keep your paragraphs short (3-4 sentences) and weave in relevant images throughout.最后,在撰写时,请使段落简短(XNUMX-XNUMX句话),并始终将相关图像编织在一起。 This way of “chunking” your data makes it easier for readers to scan.这种“分块”数据的方式使读者可以更轻松地进行扫描。 Also, use bullet points when it makes sense.另外,请在适当时使用要点。

法律问题

There are a few legal issues you want to consider when writing your blog.在撰写博客时,您需要考虑一些法律问题。 These will keep you safe as you move forward:这些将使您在前进时保持安全:

  • 给图像加水印 –无论是您创建的个人照片还是图形,简单的水印都是一种保护图像的快速简便的方法。 了解 如何在Canva中做到这一点。
  • 符合GDPR –这是一部法律,适用于从欧盟订阅您的博客的任何人。 Learn how to set this up in 10 minutes at了解如何在XNUMX分钟内进行设置 博客激情.
  • 确保您的博客安全 –您将需要垃圾邮件过滤器,安全性以及备份博客的方法。 These are covered in the “18 Things” link above.这些在上面的“ XNUMX件事”链接中有介绍。
  • 绝不窃内容 –如果您想引用某人的博客,则最好先问一问并始终记下他们的礼节!

3.将妈妈博客打造成一家企业

By now, you've already done much of the legwork required to give your blog the best chance at becoming a profitable business.到现在为止,您已经完成了许多必要的工作,使您的博客拥有成为获利业务的最佳机会。 Next, we'll fit all the pieces together to help you earn a steady income.接下来,我们将把所有部分组合在一起,以帮助您获得稳定的收入。

建立观众群

How do you attract your target audience?您如何吸引目标受众? There are several tools at your disposal that every blogger should employ to grow their audience:每个博客作者都可以使用几种工具来增加他们的受众群体:

搜索引擎优化

在列表的顶部是 搜索引擎优化。 Each and every post you write should have a unique keyword, that is, a phrase that people are searching for.您撰写的每个帖子都应该有一个唯一的关键字,即人们正在搜索的短语。 You may have a phrase in mind but you must find out if people are searching for it.您可能会想到一个短语,但是您必须找出是否有人在搜索它。

可以帮助您发现此问题的免费工具包括 Google关键字规划师 (您需要设置一个Google帐户), Ubersuggest, 或 KW查找器 (每天限制为几个)。

Once you find a phrase, search Google for related questions that people have on the topic and add these to your post as well.找到短语后,请在Google上搜索人们对该主题的相关问题,并将其添加到您的帖子中。 Make sure that you are using heading tags (H1, H2) to add titles that include your keyword and place it in the post title.确保您使用标题标签(HXNUMX,HXNUMX)添加包含您的关键字的标题并将其放置在帖子标题中。 Repeat your keyword and variations of it in your post but make sure the writing is still sound.在您的帖子中重复您的关键字及其变体,但请确保写作仍然合理。 Use the使用 Yoast插件 为获得最佳SEO结果提供建议。

确保您的帖子链接到:

  1. 权威来源,例如世界卫生组织的统计数据。
  2. 您在第一段中就该主题撰写的其他文章。

What makes for good keyword rankings in Google changes from time to time.在Google中获得良好关键字排名的原因有时会发生变化。 For an up-to-date review of how to rank well in Google, read this有关如何在Google中排名良好的最新评论,请阅读此内容 报告 from Backlinko every year.每年从Backlinko获得。 It's important to also use your keywords in social media, especially when sharing posts!在社交媒体中使用关键字也很重要,尤其是在分享帖子时!

社会化媒体

I recommend you pick only 1 or 2 social media outlets to focus on.我建议您只选择XNUMX或XNUMX个社交媒体渠道来关注。 For me, those are Facebook and Instagram.对我来说,这些是Facebook和Instagram。

Once on social media, take every opportunity to learn, experiment, and try new things.一旦进入社交媒体,请抓住一切机会学习,尝试和尝试新事物。 Be your natural self and align with your brand as authentically as possible.成为您自然的自我,并尽可能地与您的品牌保持一致。

在Facebook上就是我!


Install a plugin on WordPress that allows your readers to share posts with most of the popular social platforms, even if you are not on them.在WordPress上安装插件,使您的读者可以与大多数流行的社交平台共享帖子,即使您不在其中也是如此。 You can use a plugin such as您可以使用诸如 易社交分享 or 社交快照 有助于连接不同的网络。

Finally, be cautious with what you share and how you phrase things.最后,请谨慎对待您分享的内容和表达方式。 It's easy to be misinterpreted and blacklisted in today's climate.在当今的气候下,很容易被误解和列入黑名单。 Be honest and authentic, but respectful above all.诚实和真实,但首先要尊重。

电子邮件简报

A regular email newsletter will help you keep in touch with your audience, make announcements, offer more tips and more.定期的电子邮件通讯将帮助您与听众保持联系,进行公告,提供更多提示以及更多信息。 You can use an email marketing service like您可以使用电子邮件营销服务,例如 MailChimp or Mailerlite 开始。

示例:包含不完美的MailChimp帐户。


Your newsletter doesn't have to be fancy, just useful information that you send your audience regularly (ie, every 2 weeks).您的新闻通讯不必花哨,只需定期(即每10周一次)向受众发送有用的信息即可。 To get people on your email list, create a valuable free item, such a tip sheet with (“Top XNUMX Tips For New Parents”) and promote it on social media.为了使人们进入您的电子邮件列表,请创建一个有价值的免费项目,例如带有(“新父母十大提示”)的提示表,并在社交媒体上进行宣传。

影片活动

Sooner or later, almost every blogger needs to get on video.几乎每个博客作者迟早都需要观看视频。 Your options here are limitless, from a brief Instagram story to 60-minute events on Facebook Live to any length on your own YouTube channel.从Instagram的简短故事到Facebook Live上的XNUMX分钟活动,到您自己的YouTube频道上的任何长度,您在这里的选择都是无限的。 It's good practice to get comfortable before the camera and it will help establish your authority.这是一个很好的习惯,让您在摄影机前保持舒适,这将有助于您建立权威。

示例:我的FB实时会话之一。


您可以签出我的其中一个 Facebook的生活 如何实现目标。

建立权威

You need to become an authority in your niche to drive traffic.您需要成为利基市场中的权威来吸引流量。 How can you do that besides social media?除了社交媒体,您该怎么办? One key way is to build real relationships with people in related niches.一种关键方法是与相关领域的人们建立真正的关系。 You can do this in several ways:您可以通过几种方式执行此操作:

  • 来宾帖子博客 –在您的利基市场中推介与您的博客语气匹配的高流量博客。 Review their submission guidelines and take a good look at their guest posts.查看他们的提交准则,并仔细查看他们的来宾帖子。 The key to drive traffic is to ensure that you have a link inside the guest post to a relevant post of yours if allowed.吸引访问量的关键是确保您在来宾帖子中具有指向该帖子相关帖子的链接(如果允许)。
  • Blogger会议 –参加博客会议可帮助您与博客作者和品牌建立联系,此外,您还将学习最新的博客技巧和实践。
  • 本地思考 –查看与您的专业知识相匹配的本地场所,例如公共电视网络,广播电台,播客以及您可以在参与时推销的活动。
  • 加入专门针对您的利基的Facebook组 –集体推广您的博客是不礼貌的,但是您可以分享自己的知识并将自己建立为权威。 Follow or friend people you want to build real friendships with.关注或与您想要建立真正友谊的人成为朋友。

为您的妈妈博客获利的想法

Successful bloggers say that you should have 7 revenue streams.成功的博客作者说,您应该有XNUMX个收入来源。 With a blog, it can be as easy as these common income routes for bloggers:有了博客,就可以像博客的以下常见收入途径一样容易:

1。 赞助

Brands pay bloggers to promote and publish posts, social shares, and more.品牌向博客作者付费,以促进和发布帖子,社交分享等。 Some even purchase recipes or photos from skilled bloggers.有些人甚至从熟练的博主那里购买食谱或照片。 Most bloggers start by reviewing products for free as they build their portfolio and many work with an influencer network, such as大多数博客作者会在建立产品组合时先免费评估产品,而许多博客作者则与影响者网络合作,例如 集体偏见,一旦它们足够大。

2。 联盟营销

Amazon.com是最知名和最简单的网站之一。 For bigger bloggers, networks like对于大型博客,网络 ShareasaleMediaVine 为博客创建可观的被动收入。

3.创建要销售的产品

注重设计或机智的博客作者通过诸如以下的公司创作T恤或杯子 Teespring。 Others create calendars, journals, and ebooks that address their audiences' needs, or invent something totally new!其他人创建日历,日记和电子书来满足听众的需求,或者发明全新的东西!

4.自由职业

Use your blog, photos, and guest posts to build your portfolio.使用您的博客,照片和来宾帖子来构建您的投资组合。 Once you have experience under your belt, you can start writing for others for pay, marketing on social media, or selling photos to stock houses.一旦有了自己的经验,就可以开始为他人写报酬,在社交媒体上进行营销或将照片卖给股票交易。 Many bloggers also become virtual assistants or web designers.许多博客作者还成为虚拟助手或网站设计师。

5.教学课程

如果您有特定技能,可以与视频,电子书和/或支持小组一起教,或者使用类似的平台 受教 创建课程。

6.直销

Many influencers take advantage of these ready-made-business opportunities if the product directly serves their target audience.如果产品直接为目标受众服务,那么许多影响者将利用这些现成的商机。 For example, a protein powder brand could work well on a fitness blog.例如,蛋白粉品牌可以在健身博客上很好地运作。

7。 教练

许多博客作者发展专业知识或在某个领域获得认证,然后将他们的博客转变为教练业务。
As you can see, your mom blog can be more than just a place to share your thoughts on parenting.如您所见,您的妈妈博客不仅仅是一个分享您对养育子女的想法的地方。 It can be the basis for a thriving career – and not just as a writer!它可以是事业蓬勃发展的基础-不仅是作家! Blogging provides a variety of entrepreneurial, freelance and other opportunities if you take the time and care to plan it just like a business.如果您花时间和精力像企业一样计划博客,则Blogging提供了各种创业,自由职业者和其他机会。


成功案例:受欢迎的妈妈博客

以下是一些我个人的最爱,以及他们的收入来源:

1.布兰迪·杰特


Brandi Jeter of Mama Knows It All writes about transitioning from a single mom parent to a married mother of a newborn and growing daughter.妈妈的布兰迪·杰特(Brandi Jeter)都知道,这本书讲述了如何从单亲妈妈转变为一个正在成长的女儿的已婚母亲。 She is also a blogging coach, runs a blogging community, and has written several e-books and books.她还是博客教练,经营博客社区,并撰写了几本电子书和书籍。

2.薇拉·斯威尼(Vera Sweeney)和奥黛丽·麦克莱兰(Audrey McClelland)


Vera和Audrey仍与众多知名品牌合作,举办活动,在会议上授课等等!

3.艾米拉·马丁(Amiyrah Martin)


4 Hats&Frugal的Amiyrah Martin撰写了有关以预算享受家庭生活的文章,但这仅仅是冰山一角。 She shares how to escape debt and thrive on a tight budget.她分享了如何摆脱债务并在预算紧张的情况下蓬勃发展。 She's such a big Star Wars fan that she's covered numerous red carpet events and even starred in a Star Wars ad for Target.她是《星球大战》的忠实粉丝,她报道了无数红毯活动,甚至出演了《目标》的《星球大战》广告。

4.利亚·塞吉迪


Mamavation.com的莉亚·塞格迪(Leah Segedie)是一位激进主义者博客作者,她从分享自己的秘密开始逐渐失去100磅体重,并帮助妈妈们变得健康。

如今,她从事有机生活运动,并与知名食品公司和立法机构进行咨询,以确保我们孩子的食品安全。

最后的想法:今天妈妈博客仍然有意义吗?

There's been a lot of talk about whether or not blogs are still relevant.关于博客是否仍然有用的讨论很多。 They are but the nature of blogging has changed.它们是,但是博客的性质已经改变。

People aren't running to mom blogs to hear the latest about how someone is raising their child.人们并没有跑到妈妈的博客上来听听有关某人如何抚养孩子的最新消息。 Instead, they are seeking valuable content and fresh outlooks that help them improve their own situation.相反,他们正在寻找有价值的内容和崭新的前景,以帮助他们改善自身状况。

这意味着您的博客需要充满有益的,唯一为您而优化的一种内容 目标受众.

例如,我的博客针对的是抚养自闭症儿童的妈妈,并提供整体策略来帮助他们的孩子以及他们自己成长。

如果您为特定的受众群体提供独特的,定制的内容,那么您将有很大的机会直接从博客或伴随业务中以博客为生。

寻求平衡:家庭与工作

平衡您的私人生活和博客很棘手。

你在网上发布的关于你孩子的一切都是可以找到的,所以现在就通过设定界限来保护你的家人。

  • 您可能希望将自己的真实姓名从博客中删除并使用昵称。
  • 你不想分享任何令人尴尬的事情或者可以与你的重要人物展开斗争。
  • 如果您正在解决敏感问题,例如抚养孩子弄脏床铺,请考虑解决可能的读者问题,而不是在线发布孩子的问题。

Now that you know what to do to find your target audience, setup a blog using WordPress, promote it and bring in some income as a mommy blogger.现在,您知道该怎么做才能找到目标受众,使用WordPress建立博客,进行推广并从中赚钱,成为妈妈博客。 I hope my guide has given you some reading pleasure and motivation to start your own blog.希望我的指南给您一些阅读乐趣和动力,以创建您自己的博客。 Good luck!祝好运!

关于Gina Badalaty

Gina Badalaty是Embracing Imperfect的所有者,这是一个致力于鼓励和帮助有特殊需要和限制饮食的儿童妈妈的博客。 吉娜一直在写关于育儿,抚养残疾儿童和过敏生活超过12年的博客。 她在Mamavation.com上发表博客,并为Silk和Glutino等主要品牌撰写博客。 她还担任撰稿人和品牌形象大使。 她喜欢参与社交媒体,旅行和烹饪无麸质。