Luana Spinetti是一位自由撰稿人和艺术家，总部设在意大利，是一位充满激情的计算机科学专业的学生。 她拥有心理学和教育方面的高中文凭，并参加了3年的漫画书艺术课程，并从中毕业于2008。 作为一个多面的人，她对SEO / SEM和网络营销产生了浓厚的兴趣，特别倾向于社交媒体，她正在用母语（意大利语）制作三部小说，她希望独立出版很快。
I don't “hate” Google, but I will admit I don't appreciate the power it exerts on webmasters and SEOs and I don't personally approve of the way they enforce guidelines to the webmaster community – At all.
所以，我决定把我的观点放在游戏中并享受一些乐趣： 我在Twitter上向Matt Cutts提出了挑战:
One thing you should know is that I posted my challenge in reply to Matt's statement of pride for the Google Japan webspam team for their action on seven link networks of a span of few months.
It just felt right to use that opportunity to voice out my idea, because I'm a firm believer that 链接建设是一个很好的营销实践，无论谷歌如何看待它。 虽然链接建设本身有时会偏离让PageRank“榨汁”而不是帮助用户，但禁止整个练习 - 以及围绕它建立的网络 - 对我来说似乎总是有些夸大其词。
I knew I wasn't alone, but only a few of us dared to speak out (SEO 2.0的Tad厨师 是一个直言不讳的博主的好例子。
我也有 安小聪明 跟随并为我的项目加油：
从第一天起我就开始关注这一挑战。 我认为Matt在挑战发布后不久就从现场消失了（我可能错了）。 我不确定马特是否曾以任何方式做出回应或做出反应。 我认为这是一个很酷的主意，我很想知道它的发展方向！
但是，作为挑战追随者 菲利普特纳 告诉我，当我向他询问反馈意见时，似乎“Google只会对他们真正认为正在尝试游戏系统的网站添加人工审查处罚，或者违反非常具体的规则，例如。 隐形文字。“
Because I use black/gray hat tactics, I hoped the Google algorithm would pick up on my tricks and demote Sponsored Circle if the Google webspam team wouldn't come to manually penalize my website.
And it's probably because of what 来自THGM内容营销的David Leonhardt，也是我挑战的追随者，他说：
“I've learned that elephants rarely pay attention to mice lying beside them. If you were BMW or Citibank, or if you were driving serious traffic (and therefore a real threat to the integrity of Google's algorithm), you would probably be on a first name basis with a variety of penalties.”
“I didn't think Google would penalize it. I guess if the site actually started operating and making some progress helping people build links, Google would be more interested in tracking the users down. I am sure they had it on “keep an eye on” list but penalizing it before it launches wouldn't accomplish anything. They need press, scary stories and examples to make their point straight!”
[它]肯定会让你成为博主最有趣的百分位数。 有多少老鼠抽出时间搔痒睡在他们旁边的大象？ （加拿大人会认出这个形象。）我猜Matt Cutts从来没有回复过你？ 太糟糕了，因为众所周知他偶尔会有一些乐趣。
Oh, I think Matt Cutts had a good laugh about my challenge himself, but no, he never got back to me. We had some silly, friendly exchanges via Twitter, though (he's a nice person, no matter what I think of his ‘teachings').
As a blogger who doesn't belong to the big names amongst influencers, I was well aware of my status quo: like Philip Turner and David Leonhardt said, I'm a mouse, a tiny figure in comparison to Matt Cutts or anybody on the Google's webspam team.
However, like life is always evolving, it's good to challenge the status quo and bring some fresh air to your niche— or even just to your immediate community, the one you built around your blog and your network of fellow bloggers and professionals.
I feel it's wise to remember that everybody started as a “mouse” – even the big names in the industry. They are people like us, only with much more fame and expertise.
这是一个对我的挑战意义重大的变化 - 虽然是一个很小的变化，但却有所不同。
But as it turns out, this small difference means much more to my overall project than getting Sponsored Circle a Google penalty – to help dispel fellow bloggers' fears and to bring them a smile is much more important than the pride to see my website penalized.
If I have to be remembered for this challenge, then it's this aspect I want to be remembered for.
It's what happened to me the moment I decided to interview Ann Smarty and Sana Knightly for my ebook for Sponsored Circle advertisers and then I chose to bring the project to MyBlogU to find more experts to interview – my platform suddenly became bigger and I had more people interested in my project as well as in my challenge.
You may fail a big goal, but it's unlikely that you won't reach at least a few smaller goals. You may not win your challenge, but you will have made an impact nonetheless.
同时考虑个人成长和你努力的教育价值（为自己和他人） - 第一手经验教授的不仅仅是哲学.
他们是像你我一样的人 - 只有更多的专业知识，名望，经验和运气。
They are still human beings, though, not deities. They might appreciate and enjoy the challenge, especially if it comes with the “fun factor” and doesn't assume with arrogance.
在一天结束时，我认为Matt Cutts本人对我的搜索引擎优化挑战有一个很好的笑，因为它的范围比SEO领域更具心理性。 他在Twitter上给我的答案不知何故告诉我他也以幽默的方式接受了挑战。
So don't be afraid to challenge people in your niche. Just do it kindly and make your goals clear from day one.
一些可操作的提示 - 分五个步骤！
I chose Google penalties for link networks (issue) and my stance against any attempt to limit forms of marketing on the basis of a company's bias (views) because I have dealt with them often over the years, both for myself and my clients, so it was a well known ground I had specific, well-defined views about.
What do you think about a certain issue? What are your feelings about it? What can you say that others haven't said yet (or only a minority has spoken about or against)? Is there an unspoken need you may address?
Ideally, the people you choose to challenge would help with the challenge, but even if they don't, make sure they are at least responsive about it.
David Leonhardt和Ann Smarty关于挑战业内知名人士的提醒：
If your business really depends on the website, don't do anything risky with it. But setting up a site as a playground to test things out and have a little fun along the way can be a rewarding hobby. — 大卫
The sad truth is, it's a fight with no chance to win. I wouldn't spend my time and energy fighting big businesses in the industry: I don't think it's worth it. – 安
您的社区可以为您的挑战做出贡献，而不仅仅是为它加油助威。 例如， 我在Sponsored Circle周围建立的社区参与了双周/每月的Twitter聊天 我为网站设置了。 他们积极参与该项目。
访客帖子，新闻稿，内容营销，社交媒体聊天和环聊，其他平台 - 您可以创建大量有关您的挑战的内容，让更多人参与社区之外并传播信息。
Most importantly, this content and its promotion is a good way to survey the Web about your ideas and to watch others' reactions.
Saying “thanks” is not just a way to be kind and appreciative of others' collaboration – it is also a way to leave a positive impression on those you challenged and who helped you through your efforts (your community).
In the end, I decided to delete the community's domain name and incorporate Sponsored Circle with n0tSEO.com. I don't like to waste hard work, so I would rather merge projects instead of letting them go (besides, the two websites were always related).
至于谷歌，就像菲利普特纳所说的那样，“谷歌并不愚蠢，不会引起轻微的烦恼。 他们有更大的目标要摧毁。 当他们试图销毁MyBlogGuest时，这是因为该网站很大，并且被许多正在博客寻找优化链接的用户滥用。“
I prefer pretending Google doesn't exist: I am not playing by their rules and I am not proactively trying to rank in Google. I think that approach is much more productive because you learn to live on your own terms. My advice to any blogger or website owner is to start doing the same.
Next target for a challenge will be either a minor figure or concept in the niche, but to be a blogger “with guts” made such a difference in my life that I can't just stop here. There is much more I can voice out and more “fun” I can provide to the community.