从这个(失败的)SEO挑战中学习如何成为具有“勇气”的博主

文章撰写者:
  • 博客技巧
  • 更新:Apr 30,2017

你是一个有胆量的博客吗?

开始写博客 可能很难; 赢得观众 可能更具挑战性。

但是当你开始挑战一个受欢迎的人物或概念时,你会看到事情开始发生变化。

你可能成为你的利基中的下一个好或坏的面孔, 在您的利基世界中,文化领先的博主,甚至只是那个逆流而且帮助超越流行方式的人。

以下是它对我的影响以及我从失败的SEO挑战中学到的东西。

(PS不是真正的失败,你会读到原因)

四月2014:我如何挑战Matt Cutts惩罚我的“赞助圈”项目

WHSR读者可能会了解我对Google及其对网站管理员社区的看法 我去年发布的帖子是对MyBlogGuest处罚的反应.

I don't “hate” Google, but I will admit I don't appreciate the power it exerts on webmasters and SEOs and I don't personally approve of the way they enforce guidelines to the webmaster community – At all.

所以,我决定把我的观点放在游戏中并享受一些乐趣: 我在Twitter上向Matt Cutts提出了挑战:

mattcutts-sponcirchallenge

One thing you should know is that I posted my challenge in reply to Matt's statement of pride for the Google Japan webspam team for their action on seven link networks of a span of few months.

It just felt right to use that opportunity to voice out my idea, because I'm a firm believer that 链接建设是一个很好的营销实践,无论谷歌如何看待它。 虽然链接建设本身有时会偏离让PageRank“榨汁”而不是帮助用户,但禁止整个练习 - 以及围绕它建立的网络 - 对我来说似乎总是有些夸大其词。

这就是我当时蓬勃发展的广告社区旨在产生影响的地方。 虽然很小,但每一块迷宫都很匹配。

sponcirproject
我的广告社区主页看起来如何

我的SEO挑战的目标以及我如何失败(不)

当我决定挑战谷歌惩罚我的新生儿广告社区时,我想到了不止一个目标。

我想:

我选择了一个搜索引擎优化挑战,因为它对我的案例很有意义:在博客世界中,每个人都不断强调避免任何形式的谷歌处罚,我出去寻找一个。

有了“带上它”的态度,是的。

我认为,无论网站是否会受到处罚,这个消息已经出现在那里,这里的网站管理员并不害怕,而且她将自己的价值观放在了谷歌的其他地方。

I knew I wasn't alone, but only a few of us dared to speak out (SEO 2.0的Tad厨师 是一个直言不讳的博主的好例子。

我也有 安小聪明 跟随并为我的项目加油:

从第一天起我就开始关注这一挑战。 我认为Matt在挑战发布后不久就从现场消失了(我可能错了)。 我不确定马特是否曾以任何方式做出回应或做出反应。 我认为这是一个很酷的主意,我很想知道它的发展方向!

所以这就是我试图达到目标的方式:

首先,我试图获得赞助商圈手动罚款

正如我在写 我在n0tSEO.com挑战的编年史,我尝试了一堆灰色和黑色的帽子技巧来触发手动惩罚:

  • 我在页脚中填充了关键字
  • 添加了我拥有的惩罚网站的隐藏链接
  • 我使用了垃圾邮件锚文本
  • 我在另一个域上创建了一个欺骗子域,其中包含通过生成的无意义文本 Gibberish Generator 并向赞助商圈添加了垃圾链接
  • 我加入了一个链接目录,需要链接交换才能工作

我只是远离那些会妨碍用户体验的技术,因为只有谷歌我才想吓唬,而不是人。

但是,作为挑战追随者 菲利普特纳 告诉我,当我向他询问反馈意见时,似乎“Google只会对他们真正认为正在尝试游戏系统的网站添加人工审查处罚,或者违反非常具体的规则,例如。 隐形文字。“

我用来触发手动惩罚的其他方法有点狡猾,就像我在10月2014和2月2015上报告我自己的网站垃圾邮件两次:

谷歌挑战

我也尝试了算法惩罚

Because I use black/gray hat tactics, I hoped the Google algorithm would pick up on my tricks and demote Sponsored Circle if the Google webspam team wouldn't come to manually penalize my website.

It Didn't Work…

And it's probably because of what 来自THGM内容营销的David Leonhardt,也是我挑战的追随者,他说:

“I've learned that elephants rarely pay attention to mice lying beside them. If you were BMW or Citibank, or if you were driving serious traffic (and therefore a real threat to the integrity of Google's algorithm), you would probably be on a first name basis with a variety of penalties.”

Ann Smarty也发表了评论:

“I didn't think Google would penalize it. I guess if the site actually started operating and making some progress helping people build links, Google would be more interested in tracking the users down. I am sure they had it on “keep an eye on” list but penalizing it before it launches wouldn't accomplish anything. They need press, scary stories and examples to make their point straight!”

试图让赞助商圈子受到惩罚绝对是一项艰苦的工作,远远超过现在取消现有的点球。

… BUT I Still Didn't Really Fail

想一想:

  • 我让Google至少对我的网站持怀疑态度
  • 我向网站管理员社区展示了不要害怕谷歌有多酷
  • 我建造了 推介流量 通过与网站管理员社区的互动
  • 我通过一个有趣而有意义的挑战来娱乐和消除社区压力
sponcirstats
5月至6月2015的赞助圈流量统计

David Leonhardt谈到我的(失败的)SEO挑战:

[它]肯定会让你成为博主最有趣的百分位数。 有多少老鼠抽出时间搔痒睡在他们旁边的大象? (加拿大人会认出这个形象。)我猜Matt Cutts从来没有回复过你? 太糟糕了,因为众所周知他偶尔会有一些乐趣。

Oh, I think Matt Cutts had a good laugh about my challenge himself, but no, he never got back to me. We had some silly, friendly exchanges via Twitter, though (he's a nice person, no matter what I think of his ‘teachings').

毕竟,我仍然达到了目标。

您可以从我的经验中学到什么?

1。 成为具有“勇气”的博主意味着挑战现状

当某些东西有效并且很受欢迎时(比如谷歌),反对它似乎很疯狂。

As a blogger who doesn't belong to the big names amongst influencers, I was well aware of my status quo: like Philip Turner and David Leonhardt said, I'm a mouse, a tiny figure in comparison to Matt Cutts or anybody on the Google's webspam team.

However, like life is always evolving, it's good to challenge the status quo and bring some fresh air to your niche— or even just to your immediate community, the one you built around your blog and your network of fellow bloggers and professionals.

I feel it's wise to remember that everybody started as a “mouse” – even the big names in the industry. They are people like us, only with much more fame and expertise.

像所有人一样,他们在使用他们的“胆量”改变他们的领域时获得了一个名字。

每个博客都可以帮助带来变化,无论多么小。 即便是你。

2。 这意味着为自己和他人做出改变

事实上,在你试一试之前,没有任何改变。

您的“胆量”可能无法获得下一个诺贝尔奖或让您成为营销行业的首选人,但他们可以让您成为为您的直接网络,关注者和读者带来新观点和想法的人。

大卫莱昂哈特告诉我,我的挑战非常有趣,他同意我的目标之一就是成功:将博客和网站管理员世界从对谷歌众所周知,瘫痪的恐惧中“减轻压力”。

这是一个对我的挑战意义重大的变化 - 虽然是一个很小的变化,但却有所不同。

But as it turns out, this small difference means much more to my overall project than getting Sponsored Circle a Google penalty – to help dispel fellow bloggers' fears and to bring them a smile is much more important than the pride to see my website penalized.

If I have to be remembered for this challenge, then it's this aspect I want to be remembered for.

3。 这意味着创建连接和建立社区

或者扩展您当前的那个。

It's what happened to me the moment I decided to interview Ann Smarty and Sana Knightly for my ebook for Sponsored Circle advertisers and then I chose to bring the project to MyBlogU to find more experts to interview – my platform suddenly became bigger and I had more people interested in my project as well as in my challenge.

挑战将带您与您的利基市场中的人们进行更多的互动,它将让您在一起谈论和计划,这将带来新的友谊和业务关系。

如果您的博客中只有少数读者,您会发现您的受欢迎程度会随着挑战而成倍增长。

4。 这意味着即使失败也能掩盖成功

You may fail a big goal, but it's unlikely that you won't reach at least a few smaller goals. You may not win your challenge, but you will have made an impact nonetheless.

我的主要目标是让Google无法惩罚我的广告社区,但我达到了几个较小的目标,从向社区发送积极信息到建立没有搜索引擎的流量。

同时考虑个人成长和你努力的教育价值(为自己和他人) - 第一手经验教授的不仅仅是哲学.

Don't Be Afraid to Challenge People in Your Niche

他们是像你我一样的人 - 只有更多的专业知识,名望,经验和运气。

They are still human beings, though, not deities. They might appreciate and enjoy the challenge, especially if it comes with the “fun factor” and doesn't assume with arrogance.

在一天结束时,我认为Matt Cutts本人对我的搜索引擎优化挑战有一个很好的笑,因为它的范围比SEO领域更具心理性。 他在Twitter上给我的答案不知何故告诉我他也以幽默的方式接受了挑战。

So don't be afraid to challenge people in your niche. Just do it kindly and make your goals clear from day one.

如何成为博主“有胆量” - 快速指南

一些可操作的提示 - 分五个步骤!

1。 监控您的利基市场中的问题

密切关注您的利基市场中最重要的新闻媒体,论坛和博客。 观察已知和不太知名的问题的新闻。

如果您对此有明确的看法,那么您的利基中的任何问题都可以成为挑战的良好基础。

I chose Google penalties for link networks (issue) and my stance against any attempt to limit forms of marketing on the basis of a company's bias (views) because I have dealt with them often over the years, both for myself and my clients, so it was a well known ground I had specific, well-defined views about.

2。 选择一个问题来构建您的挑战

What do you think about a certain issue? What are your feelings about it? What can you say that others haven't said yet (or only a minority has spoken about or against)? Is there an unspoken need you may address?

发挥您的意见!

我选择挑战谷歌来惩罚我的广告社区,因为我看到谷歌对广告,链接建设和访客博客的惩罚越来越瘫痪,所以我想通过寻找每个人都想避免的东西来帮助消除这种恐惧。

3。 联系您挑战的人并让社区参与进来

Ideally, the people you choose to challenge would help with the challenge, but even if they don't, make sure they are at least responsive about it.

David Leonhardt和Ann Smarty关于挑战业内知名人士的提醒:

If your business really depends on the website, don't do anything risky with it. But setting up a site as a playground to test things out and have a little fun along the way can be a rewarding hobby. — 大卫

The sad truth is, it's a fight with no chance to win. I wouldn't spend my time and energy fighting big businesses in the industry: I don't think it's worth it. –

但是,如果赢得挑战不是您的首要任务,但它只是您要发送的消息,那就挑战吧。

您的社区可以为您的挑战做出贡献,而不仅仅是为它加油助威。 例如, 我在Sponsored Circle周围建立的社区参与了双周/每月的Twitter聊天 我为网站设置了。 他们积极参与该项目。

4。 围绕挑战创建内容并利用社交媒体

访客帖子,新闻稿,内容营销,社交媒体聊天和环聊,其他平台 - 您可以创建大量有关您的挑战的内容,让更多人参与社区之外并传播信息。

Most importantly, this content and its promotion is a good way to survey the Web about your ideas and to watch others' reactions.

反馈对于推动您的挑战或重新思考您的一些方法特别有用。 互动总是优于项目.

5。 感谢您挑战的名字和社区

Saying “thanks” is not just a way to be kind and appreciative of others' collaboration – it is also a way to leave a positive impression on those you challenged and who helped you through your efforts (your community).

感恩有助于加强关系并建立新的关系。

最特别的是,感恩能让你成为你想成为的人和博客。

我的广告社区项目和谷歌的命运

该项目以善意和三人团队开始,但由于健康问题和工作承诺阻碍了事情的发生,社区从未真正启动过,我在让测试用户留下反馈方面遇到了问题。

In the end, I decided to delete the community's domain name and incorporate Sponsored Circle with n0tSEO.com. I don't like to waste hard work, so I would rather merge projects instead of letting them go (besides, the two websites were always related).

至于谷歌,就像菲利普特纳所说的那样,“谷歌并不愚蠢,不会引起轻微的烦恼。 他们有更大的目标要摧毁。 当他们试图销毁MyBlogGuest时,这是因为该网站很大,并且被许多正在博客寻找优化链接的用户滥用。“

所以谷歌及其发言人绝对不是一个挑战的好选择,但它是有意义和有趣的。

此外,这是一个成长为博主和网站管理员并更好地了解我的利基的机会。

正如Ann Smarty所说:

I prefer pretending Google doesn't exist: I am not playing by their rules and I am not proactively trying to rank in Google. I think that approach is much more productive because you learn to live on your own terms. My advice to any blogger or website owner is to start doing the same.

这也是我所做的,也是挑战。

Next target for a challenge will be either a minor figure or concept in the niche, but to be a blogger “with guts” made such a difference in my life that I can't just stop here. There is much more I can voice out and more “fun” I can provide to the community.

你呢? 你是否有“勇气”挑战你的利基中的概念或人物?

关于Luana Spinetti

Luana Spinetti是一位自由撰稿人和艺术家,总部设在意大利,是一位充满激情的计算机科学专业的学生。 她拥有心理学和教育方面的高中文凭,并参加了3年的漫画书艺术课程,并从中毕业于2008。 作为一个多面的人,她对SEO / SEM和网络营销产生了浓厚的兴趣,特别倾向于社交媒体,她正在用母语(意大利语)制作三部小说,她希望独立出版很快。