Qanday qilib sotilmaydigan mavzuda onlayn kursni sotish (va trafik yaratish)

Maqola muallifi:
  • Onlayn biznes
  • Yangilandi: Mart 19, 2018

Nega onlayn kursni ko'p noma'lum mavzuda sinash va sotish kerak?

Siz mashhur bo'lganingizdan kamroq narsani bilasiz, maqsadli auditoriyangizni qiziqtirmaydi, ayniqsa, birinchi navbatda siz qiziqish hosil qilishingizni talab qilsa, chunki o'quvchilaringiz va abonentlar siz taklif qilayotganingizni hatto bilmasligi ham mumkin!

Lekin siz bir sabab bilan:

It's because when you bring your message out, you don't want only money – you want to bring something new to the niche, let it breathe some fresh air, get new ideas circulating.

And that's great! It can be your unique selling point, a one-of-a-kind USP that might turn you into the one who wrote the book, the blog or… the online course.

It only requires more work, because it's hard to convince people to follow anything on a topic that is hardly known or less than popular, let alone buy it.

But you'd be surprised at learning how many ways there are to make money with such an online course!

There's a strategy that I followed and I am following, and other people followed as well. With this post, I'm going to guide you from qiziqish uchqunlari mashhur bo'lmagan mavzuda yoki joylarda pul va trafikni ishlab chiqarish onlayn kursingiz bilan.

Faqat ba'zi bir yog'och ishlarni bajarishga tayyor bo'ling.

Ushbu qo'llanmaning qisqacha bayoni (tezkor havola):

1. Bir platforma yoki mavjud kursni taklif qiling

Haqiqat shundaki, siz onlayn kursni faqat noma'lum mavzu bo'yicha sotishingiz mumkin, chunki allaqachon biladigan va ishonadigan auditoriya siz!

Ushbu yangi ishni boshlash uchun siz ishonch darajasini talab qilishingiz kerak. Ushbu qatlamsiz, sizning kursingizga bepul ro'yxatdan o'tishni taklif qilsangiz ham, har qanday harakat vaqt, pul va resurslarni sarflash xavfi tug'diradi.

Sizning maxsus onlayn kursingizni sotishning dastlabki qadami sizni biladigan va ishonadigan odamlar - sizning abonentlaringiz, blog o'qiydiganlar, ijtimoiy izlanuvchilar va joriy o'quvchilarni (agar siz boshqa kurslarni boshlasangiz) boshlashdir.

Bu yerda qanday qilib borish haqida ba'zi tavsiyalar:

1. Blog O'quvchilarning uchun

Blog o'qiydiganlar taniqli blog xabarlariga ijobiy javob berish ehtimoli ko'proq.

Start with your most trafficked post and add a paragraph with CTA about your new idea, directing them to a landing page where you explain your idea in detail and why you'd love to teach it to others.

Siz hatto infografi yoki elektron kitobni ham ochib, uni ochilish sahifasida taklif qilishingiz mumkin.

So'ngra yangi g'oyani yangiliklar bilan tanishtiradigan yangi blog yozuvini yozishingiz, uni sizning o'quvchilaringizga o'rgatmoqchi bo'lgan narsalarni ochib beradigan ochilish sahifasiga bog'lashingiz va bu blog postni yaqindan bog'liq eski xabarlardan bog'lashingiz mumkin.

For example, I have blogs about SEO, marketing and freelance writing, so I can ‘link' these topics to character blogging (my little-known tiny niche). What I want to do is to get people who are already interested in blogging, SEO, marketing and writing to get curious about character blogging.

2. Abonentlar uchun

O'quvchilar uchun ishlaydiganlarning hammasi ham obro'si uchun haqiqiydir, chunki ular sizning sodiq elitangiz, sizning kontentingizga qiziqqan odamlar, keladigan va ketadigan kitobxonlardan ko'ra ko'proq.

You could introduce them to your little-known niche with a “P.S.” at the end of your new emails, or you can introduce them to the topic with a series of emails, at the end of which you'll ask for feedback, such like: “Would you like to signup for an early bird course in (Topic Name)?”

Bu mening bloglarim ro'yxatiga kiritilgan narsam.

3. Ijtimoiy izdoshlar uchun

Ular sizning yangiliklaringiz va mazmuningiz uchun sizni ta'qib qilmoqda, ular sizning g'oyalaringiz bilan qiziqadi, shuning uchun siz yangi nashr yoki qayta chop etilgan boshqa kontent bilan bog'laydigan jonli efir seansi bilan albatta fikringizni so'rashingiz mumkin.

O'zingizning mashhur bo'lmagan joyingizga bo'lgan qiziqishlarini so'rang: Ular qiziqyaptimi? Ular haqida ba'zi bepul kontentni istaysizmi? Agar onlayn kursingizni bepul o'rganish uchun qo'shimcha ma'lumot olishni taklif qilsangiz nima bo'ladi?

You can create a Q&A and see what engagement you get.

4. Hozirgi Talabalar bilan

Talabalaringiz sizning qadr-qimmatingiz va ta'lim berish mahoratingizni bilishadi, shuning uchun siz yangi dars uchun asl g'oyangizni qiziqtirishi mumkin.

Mavjud kursingizning axborot bülteninde, bu haqda ikki yoki uchinchi paragraf qo'shing yoki o'quvchilarga mavzuni va ba'zi ilovalarni tanıttığınız qo'shimcha bir ma'ruza bering.

Mavjud kursingiz, yangi g'oyangiz va atrofingizda qurmoqchi bo'lgan o'quv modullari o'rtasidagi aloqalarni ajratib ko'rsatish.

2. Foydalanuvchining so'rovlari va so'rovlari bilan qiziqish hosil qiling

Fikringizni ko'proq tuzilgan usulda so'rashingiz mumkin.

Oldingi kursda ko'rsatilgan ishonchli foydalanuvchilarning har bir toifasini yangi kurs haqidagi so'rovlarda qatnashish uchun taklif qiling.

So'rovlar saytga tashrif buyuruvchilarning fikr-mulohazalarini olish uchun ko'proq mos keladi.

Your target audience doesn't know yet whether they'll be interested in what your course has to offer, or if that more obscure topic you seldom blog about is worth their time and money.

Siz o'zingizning qiziqishingizni qisqa va on-pog'onali so'rovlar va saytingizda allaqachon mavjud bo'lgan taniqli kontentga bog'laydigan oson so'rovlar bilan va qidiruvchilaringiz o'tmishda o'qigan bo'lishi mumkin.

Hatto siz o'zingizning videonuzga javob yozishingiz uchun jamoat anketasi yoki so'rovnoma ham qilishingiz mumkin, siz ham almashinadigan tugma bilan virusga o'tishga yordam berishingiz mumkin.

Here are a few things to ask in the survey to tickle your audience's curiosity:

  • Ushbu yangi loyiha uchun meni izlaysizmi?
  • Ushbu yangi mavzu / amaliyot / g'oya haqida ko'proq bilmoqchimisiz?
  • Bu haqda ba'zi bepul kontentni xohlaysizmi?
  • Sizni qanday amalda qo'llashni o'rgatadigan kurslarga qo'shilishni istaysizmi?
  • Agar siz ushbu fikr atrofida loyiha yaratishingiz mumkin bo'lsa, nima bo'lishi mumkin? (Bu savol yuzaga kelishi mumkin bo'lgan ilovalar haqida ma'lumot olish imkonini beradi)

So'rovlar uchun quyidagilarga ishonch hosil qiling:

1. Videoni yaratish yoki qisqacha paragrafni sizning fikringiz haqida qisqacha izoh berib, keyin bu haqda savol bering. Savol video yoki matndan bevosita kuzatilishi kerak va u tashrif buyuruvchilar bilan birinchi suhbatni tashkil qiladi.

Saytga tashrif buyuring!
Example: I have a poll widget on my character blogging site (see screenshot above) asking visitors “What's your biggest question or problem with Character Blogging? Let me clear your doubts :-)”. This simple question helps me get helpful feedback and get visitors involved with this little-known niche.

2. So'rovni kursni qurish uchun foydalangandir, chunki siz bu mavzudagi narsalar va ular yuzaga kelishi mumkin bo'lgan muammolar, shubhalar va siz to'g'rilashingiz mumkin bo'lgan noto'g'ri fikrlar haqida haqiqatni bilishni xohlaysiz.

3. Sizning kanallaringizdagi E-Course dasturini targ'ib qiling

Promotion must be handled with care because you are promoting a niche or a topic that probably doesn't ring an immediate bell with your audience, so you have to lay the foundations of that knowledge first.

Buni reklama mazmuni va ochilish sahifasida ham qilishingiz kerak.

uchi

Offer a short introductory video on your subject, a taste of what your final course will look like! In this video, use your teaching skills and soft persuasion to get directly to the watcher's mind, and be very clear about the benefits that your new idea will bring to those who are already interested in anything that you've been writing or teaching about to date.

Sizga ma'lum bo'lgan bunday taniqli yoki mashhur bo'lmagan joy haqida sizning yangi treyningizni boshlash uchun ushbu maydonchaga ehtiyoj bor.

Let's see what types of channels you can leverage:

1. Jamiyat

Forumlar va Facebook guruhlari kabi birlashmalaringiz bo'lgan jamoalar boshlash uchun yaxshi joylardir.

I'm a member of the MyBlogU community and there I created a brainstorming project to ask people what they would like to see in a course on character blogging for business, a concept I already introduced to the community:

Noprofessional kurs - auditoriyani so'roq qilish

Misoldan bilib olganingizdek, siz allaqachon ma'lum bo'lgan jamoalar bo'yicha reklama suhbatlar shaklini oladi.

Bundan tashqari, sizning g'oyangiz haqida ko'proq bilib olish uchun jamoatchilikka blog xabarlarini yoki bepul kontentni (masalan, qisqa risolalar) taqdim etishingiz mumkin va u bu fikrni o'qitiladigan bo'linmalarga qanday shakllantiradi va sizning modullaringizdan nimani o'rganishi mumkinligini odamlar qanday kutishlari mumkin.

Jamiyat nima haqida ekanligini bilasiz, shuning uchun o'z ehtiyojlarini sizning manzilingizga va siz qurayotgan kursingizga bog'lashingiz kerak.

Omma binolari juda kuchli.

I think every online entrepreneur should have one community around him. It could be a Whatsapp group, Facebook Group, Email List (with 90% open & response rate), a discussion forum or anything.

- Pardeep Goyal, 7 oylik pullik axborotni chop etgandan so'ng, 9 ta'limi

2. Ro'yxatingiz

Etsy sotuvchisi Maayan Naveh uning 100 dasturining birinchi $ 8-ni onlayn kursini boshlashdan oldin qilgan Autopilotdagi do'koni etish uchun Etsy SEO'dan qanday qilib foydalanish mumkin. Naveh o'z kursini 170 kishilar ro'yxatiga sotdi va uning birinchi ishga tushirilishida $ 500 qildi.

Siz o'zingizning fikringizni birinchi bo'lib bilib olishingiz uchun ro'yxatni olishni istaysiz va buni abonentlaringizni g'oyaga bo'lgan qiziqish va ularga qanchalik foydali bo'lishi mumkin bo'lgan bir qator elektron pochta orqali amalga oshirishingiz mumkin. Keyin abonentlarni harakat qilish uchun eski qush imtiyozlari va chegirmali kodlar kabi har qanday imtiyozlar bilan birga sizning kursingizni targ'ib qilishingiz mumkin.

You may also create a webinar with a Q&A at the end and invite your subscribers to join it.

Your end goal is to have subscribers already interested in your course when you first launch, who will likely enroll whether it's a free course or a course for a fee.

3. Sizning blogingiz

Promoting your course on your blog is the easy peasy part of the whole ‘niche awareness campaign' you are involved with.

Siz onlayn kursni qurayotgan ushbu mashhur bo'lmagan joy sizning blogingizda yozilgan narsadir, shuning uchun siz yozgan har qanday reklama xabarini ushbu eski kontentga bog'lashingiz va u erda o'qitishni o'zingizning blogingizda boshlashingiz mumkin!

Siz obunachilaringiz uchun elektron pochta xabarlari qatorini yaratganingiz kabi, bu erda siz "Ta'limni davom ettirish uchun yangi kursimga yozilish!" Satrida ajoyib CTA bilan tugaydigan blog postlarini yaratishingiz mumkin.

4. You Friends' Blogs

Do'stlaringizga yangi g'oyangiz haqida aytib bering va o'z blogida sizning mehmonlaringiz nomidan xabar berishlarini so'rang. O'zingizning taniqli joyingizni tomoshabinlarga tanishtirasiz va kursni boshlaganingizda ro'yxatdan o'tishga taklif qilasiz.

A friend might be more keen on allowing you to be a little more promotional in a guest post, but be prepared to make this guest post a really useful and information-packed gem. Don't abuse your friends' kindness!

5. Mavjud kurslar

Create one or two lessons to cover introductory topics for the new course. You can add these lectures as an extra module in your current teaching, or automatically enroll all your students to an introductory mini-course as an appetizer for the one you're going to launch.

Sizning o'quvchilaringiz ishga tushirilgandan so'ng kurslarga qo'shilish orqali qanday foyda olishlari va u hozirgi o'rganishni samarali tarzda qanday qilib integratsiya qilishlari mumkinligini ta'kidlang.

4. Yangi kurs uchun Buzz ni oling

Mavjud kanallaringiz faqat reklama harakatlaringizning boshlanishi.

Agar kengroq auditoriyaga etib borishni xohlasangiz, ko'proq ro'yxatga olish va ko'proq sotuvlar o'tkazishingiz kerak. Sizning g'oyangiz uchun biroz jumboq kerak!

The good news is that once you've done a good job on your existing channels, you will have built a layer of authority that will help you get other opportunities more easily.

Let's see which ones you can leverage right away:

1. Suhbatlar

Siz HARO, SourceBottle va MyBlogU yordamida intervyu olishingiz mumkin. Ushbu platformalarni bepul foydalanishingiz mumkin.

Respond to media queries about some related topic and use the opportunity to introduce the new idea. For example, if a blogger is looking for out-of-the-box blogging ideas, I can tell them about my business character blogging project and the course I'm making to teach others how to character blog for money.

No guarantee your idea will be used, but it's always worth trying!

2. Mehmon xabarlari

Yuqori savdogar bloglarda yoritilishi, ehtimol sizning qiziqishingiz yoki qiziqishingizni ko'proq qiziqtirishi mumkin.

Sizning blogingiz yoki sizning blogingiz bilan bog'liq bo'lgan bloglarda siz bilan yaqin aloqada bo'lgan bloglarni qidirish va ulardan foydalanish E-pochtani yoritishning ishonchli kuchi sizning kursingiz mavzusiga bag'ishlangan blog postini chop etish.

It's important to have at least one or two pieces of content or free lessons available as samples for the guest blog's readers to get an idea of what your niche is about.

Sizning blogingiz yoki kursingizning ochilish sahifasiga qaytib kelishi ehtimol sizning biologik maydoningizda paydo bo'lishi bilanoq, xabarda xabardorlikni yaratishingiz va ushbu ma'lumotni ismingiz bilan bog'lashingiz mumkin.

3. Rag'batlantiruvchi xabarlar

Ba'zi bloglar suhbatga tegishli bo'lsa, reklama xabarlariga ruxsat beradi. Bundan tashqari, siz Linkedin Pulse, Kingged va Medium kabi kontent-asosidagi jamoalardan foydalanishingiz mumkin.

Ular, ayniqsa, sizning mashhur bo'lmagan joyingiz internet marketingi yoki turmush tarzi niklari bilan bog'liq bo'lsa, sizning postingizga ko'z yugurtiradigan yuqori savdoga aylangan joylar.

Mening tajriba

Three years ago, I took an e-course on sales page writing at FreelanceWritersDen.com and my sales page had to be a practice for the e-course linked to the blog I've been working (BizCharacterBlogging.com).

Since there's pretty much no market for character blogging for business, and some of what's online about it were my own writing, the course instructor told me I had to create interest first.

Men o'z blogimda ishlashni boshladim, Kinggedda bloglarni yozish haqida yozishdim va men suhbatlashgan suhbatdoshlar bilan mavzuni tanitib, kimningdir xarakterdagi bloglarni qiziqtirishi mumkinligini bilish uchun.

So far I managed to build a small community around my character blogging blog and I already spread some word about the course I'm building for those who are starting to get interested.

4. Guruhni rag'batlantirish

Many Facebook groups for blogger growth allow co-promotion. Unless it's a group that you founded or you have special privileges to post promo content, you have to wait for weekly or monthly threads to promote a specific blog post or landing page.

Fursatdan foydalanib, o'zingizning kursingiz va o'qitmoqchi bo'lgan fikrlaringiz haqidagi blog yozuvini yozing, ish mavzusida aloqani qoldiring va jamoatchilikdan kelib, uni izohlab yoki almashishni so'rang.

Siz qiziqqan guruh a'zolaridan ayrimlarini olishingiz va tarmoqlarga kirishingiz mumkin.

5. Twitter suhbati

Twitterdan qiziqqan odamlarni qabul qilish uchun fikringizni va boshlashni xohlagan kursingiz haqida Twitter chatini yaratishingiz mumkin.

Hashtaglar Twitterda juda muhimdir, shuning uchun siz o'zingizning maxsus joyingiz va kursingiz uchun markali hashtaglar yaratishingiz bilan bir-biriga bog'liq bo'lgan nishlarda eng mashhur teglardan foydalanishni xohlaysiz.

Boshqa usul MyBlogU-ni ishlatishdir #vcbuzz (ViralContentBee.com) da maxsus Twitter chatini so'rash Sizning maxsus joyingiz uchun (mening biznes belgilarimni bloglash tajribasiga ega bo'lish uchun taklif etildim!).

6. Press-relizlar

Siz bilan yana bir nishonni yaratishingiz mumkin Matbuot xabari, siz o'zingiz yozishingiz yoki o'zingiz uchun yozish uchun mustaqil yozuvchi ishga olishingiz mumkin.

PRLog.org va PR.com kabi matbuot nashrlarini nashr qilishingiz mumkin bo'lgan PR tarqatish saytlari mavjud yoki PRNewswire.com va PRWeb.com kabi pulli echimlarni tanlashingiz mumkin.

Avvalgi Maayan Naveh ko'pchilikni qo'llagan bepul blog trafik usullari:

I did a lot of ask me anything about SEO sessions in free, no-promo facebook groups, a lot of what you call today tap-on-the-shoulder marketing, where I had my Facebook profile optimized (branded graphics How and CTA to get on my list) and I would post or answer questions related to my topic in free groups so that when people would hover over my name, they'd get curious and sign up for my list.

Men shuningdek, Facebook reklamalaridan ayrim ko'rinadigan tomoshabinlarni maqsad qilib qo'yish va ro'yxatimni o'sishi uchun foydalanganman.

U qizni muvaffaqiyatli ishga tushirishdan oldin, raqamli kursga o'tishni boshlagan edi Hayotiy rivojlanish, Melody Pourmoradi o'z fikrini mehmon postlariga yozish va markalar bilan ishlash uchun jumboq yaratdi:

Men HuffPost, Thrive Global va ko'pgina mahalliy nashrlar uchun qizlarning huquqlarini kengaytirishning muhimligi haqida ko'plab bloglarni o'qidim.

Men GiRLiFE tuyulganini o'rgatadigan va tarqatadigan ayollar bilan hamkorlik qilib, qizlarning imkoniyatlarini kengaytirish to'g'risidagi xabarni tarqatish uchun turli markalarda ishladim. Va nihoyat, men Facebook guruhini qizlarning imkoniyatlarini kengaytirish uchun yaratdim, chunki men elektron kursni bezovta qilayotganda men qanchalik qimmatli tarkibni baham ko'rmoqdaman.

5. Put All the Why's and How's in Writing On Your Sales Page

Sotuvlar sahifangiz faqat bitta sababga ko'ra bo'ladi:

Kursingizni sotish uchun.

Agar siz tinglovchilaringiz uchun bu dars nima uchun va qanday foydali ekanini tushuntirishni istasangiz, ushbu kursni qabul qilishning foydali tomonlarini va darsning qanday o'qilishini bilib olishingiz mumkin.

Bu har qanday onlayn kursni sotish sahifasi uchun to'g'ri bo'lsa-da, mashhur bo'lmagan yoki noma'lum nişler uchun yanada batafsilroq ma'lumotga ega bo'lishni xohlaysiz: Siz o'zingizning fikringiz haqida qanday qilib ehtirosli ekanligingizni ko'rsatishingiz, qanday ishlayotganingizni ko'rsatishingiz, beta-talabalaringizning fikrlarini kiritishingiz kerak. va foydalanuvchilar, amaliy tadqiqotlar (agar fikringiz sizga biror narsaga erishishga yordam bergan bo'lsa, raqamlarni keltiring!) va o'quvchi kursni ro'yxatdan o'tkazish uchun ishonch hosil qilishi mumkin bo'lgan barcha xayr-ehsonlarni (agar mavjud bo'lsa) to'laydi.

AWAIOnline.com dan kursni sotish sahifasidan ko'p narsalarni o'rganishingiz mumkin:

AWAI dan misol
Kurs ma'lumotlarini mazax qilish
AWAI savdo-sotiq sahifasida guvohlik va vakolat
Va ishonchli guvohlik.

While your sales page is not there to teach, you have to show suspicious prospective students that your unknown or non-popular niche rocks and can change their life, and it isn't less valuable only because nobody talks about it.

Siz ishlab chiqargan barcha bloglar va boshqa kontentlarni olib chiqib, uni sotish sahifangizning turli joylariga qo'shish yaxshi fikr edi.

Odamlar ushbu kontentni ro'yxatga olishdan oldin ko'rishlari kerak.

Sotuvlar sahifasi doimo ko'p qatlamli:

  • Birinchisi, ro'yxatdan o'tishga ishonch hosil qilish uchun kam ma'lumotga muhtoj bo'lganlar uchun
  • O'rta zamonlar, pulni parvarish qilishdan oldin bir oz ko'proq istiqbolga ega bo'lganlar uchun
  • A third layer is for those who need even more information, and you'll want to add extra content exactly for this group of people.

Ko'rishingizni savdo sahifangizda ko'rsatish.

Muvaffaqiyat, o'z loyihangizda chinakam ishtirok etish masalasidir, chunki Melody Pourmoradi shunday deydi:

I really believe that the magic ingredient to my success was that I have passionately shared this message authentically and from a truly heart-centered space. When you are fully aligned with your vision, it's not about selling – it's more about genuinely sharing what your program is all about. People can't help but be attracted to your product when they feel the energy with which it is being shared.

That's why your sales page shouldn't focus on selling only, but on creating a connection with alike minds and answering as many of their questions as possible.

Ular sizning fikringiz bilan to'liq muvofiqlashganidan so'ng, ular sizdan o'rganish uchun sizning kursingizga yoziladi, ularning taniqli tasdiqlangan yangi vakolati, bu taniqli, lekin sevimli joyiga bog'liqdir.

6. Maxsus mashg'ulotingizni sizning kursingiz yoki boshqa mahsulotlaringizdan ko'ra kichikroq narxda soting

Ushbu g'oya juda yangi bo'lganligi sababli, odamlar bunga ko'p pul sarflash yoki qo'rqitish xavfidan qo'rqmasligi mumkin, shuning uchun siz hisobga olishingiz mumkin bo'lgan turli variantlar mavjud:

  1. Offer a risk-free 30-day trial of the course that doesn't require a credit card
  2. Kursni birinchi 6 oyiga bir yilda bir marta ishga tushirishdan kichikroq narxda soting
  3. Faoliyatdan so'ng kursga qo'shilgan har bir kishiga (abonent bo'lish, har qanday xabarlar haqida sharhlar va boshqalar) yaxshi chegirma (kamida 15%) taklif qiling.

Bundan tashqari, siz aralashtirishingiz mumkin: Agar sizning muntazam kursingiz $ 150 narxida sotilsa, uni ishga tushirgandan so'ng birinchi yil uchun $ 70-da sotishingiz mumkin. Yoki siz birinchi 2-3 oyiga bepul sinovni amalga oshirib, to'liq narxni qo'llashingiz mumkin, ammo siz hali ham muntazam kurslarga qaraganda kamroq narxda bo'lishni xohlaysiz.

Ushbu formatlar ichki qalqonlarni tushirishga va ishonchsizlikka barham berishga yordam beradi.

Siz ushbu imkoniyatlarni barcha talabgorlarga yoki faqat qiziqqon kishilarning kichik guruhiga qo'llashingiz mumkin va sizdan guvohlik va haqiqiy holatlar haqida sizga yordam berishlarini so'rashingiz mumkin.

7. Tavsiyalarni to'plash

Nomlar, fotosuratlar va havolalar bilan to'liq fikrlarni so'rang, chunki siz ushbu isbotga ishonishni xohlaysiz.

Sizning kursingizning erta qushini yoki bepul sinov versiyasini tayyorlaganingizda, birinchi marta mashg'ulotni boshdan kechirayotgan talabalardan rag'batlantiradigan va yig'ilgan ma'lumotlarni to'plang: bu fikr-mulohazalar savdo sahifasini yanada samarali va samarali bajarish uchun juda foydali bo'ladi. blog xabarlaringiz va sotish uchun foydalanadigan bepul kontent.

O'zingizning taniqli mavzuni va ta'lim berish ishingizning imkoni boricha ko'proq dalillarga ega bo'ling!

BONUS: To'liq kursga o'tishdan oldin uni mashq qiling

Bu yangi g'oya ekan, odamlar so'zlar va amaliy tadqiqotlar bo'yicha juda ko'p sotilmasligi mumkin: ular o'zlarini ishlarini tekshirish uchun o'zlarini sinab ko'rishlari mumkin!

Seminar odatdagidek onlayn treningdan ko'ra ko'proq ishlaydi va odamlar darhol o'zlari o'rgangan narsalarni amalda qo'llashlari mumkin. Qanday qilib o'z lavozimida dastlab onlayn on-layn yarating va saytni monetizatsiya qiling, Lori Soard explains that people love to act on what they learn, so when you approach your audience with something less than popular, you'll want to earn their favor with something actionable they can put to use right away!

It's a good alternative to offering the material as a course on the first launch. You can later upgrade the workshop to a full regular course that also includes a workshop, but starting with a workshop might work better.

Make this a one-week workshop that teaches people by example. For me, the workshop I'm working on is on teaching people how to setup a character blog and plan a character's blog posts for money.

Sizning onlayn kurs asboblar qutisi

Once you have the plan set up for your special course, it's time to create the learning modules and look for the platforms that will allow you to distribute it to your students.

1. Maxsus mashg'ulotlaringizni bir joyga qo'ying

Qog'ozni tanlang yoki raqamli chizilgan vositangizni oling va materialingizni o'quvchilaringizga taqdim etishni istagan usulni xaritada boshlang.

  • Siz qo'lda ishlaydigan modullardan boshlashni xohlaysizmi yoki siz avvalo nazariyani amalga oshirishingiz kerak deb o'ylaysizmi?
  • Har bir ma'ruza video yoki viktorinani o'z ichiga olganmi?
  • Talabalaringizni har bir modulning oxirida yoki darsning o'rtasida va oxirida sinab ko'rishni xohlaysizmi?

Kurs uchun muayyan tuzilishni yaratishga yordam beradigan savollarni beraylik.

Keyingi qadam kurs modullarini yozish va rejaga muvofiq tartibga solishdir. Siz Lori Suvarni sizga yo'l ko'rsatadi 12 bosqichida onlayn kursni yozish asoslari.

2. Uni bepul / pulli yoki o'zingiz boshqaring

Siz o'zingizning onlayn kursingizni o'zingiz yoqtirasiz yoki kursni o'ziga xos platformalarda joylashtirasiz.

O'tgan maqolada eslab o'tilgan lavozimda Lori 4 platformasini taklif qiladi: Udemy, Moodle, Teachable and WizIQ.

These platforms are great and intuitive to use, so refer to Lori's post to get started.

Here I'm going to add Google Classroom, Google tomonidan tashkil etilgan platformalar bepul virtual sinf yaratish imkonini beradi. Siz topshiriqlarni, videolarni, o'quv materiallarini yuklashingiz va savollarga savollar berishingiz mumkin. Sizga kerak bo'lgan yagona narsa, bepul o'rganish platformasini yaratish uchun Google hisobidir.

Moodle bilan birgalikda sizning kursingizni o'zingizga o'tkazish uchun boshqa ikkita yaxshi dastur mavjud:

  • LearnPress - O'rnatishni elektron ta'lim platformasiga aylantirish uchun WordPress plaginlari. Siz WordPress paneldagi kurslarni yaratishingiz mumkin. Bepul va premium qo'shimchalar bilan oldingi shartlar bo'limi va sinf kitobi kabi funksiyalarni kengaytirish uchun keladi.
  • Claroline – A user-friendly and intuitive platform to install and run on your website for your courses. I've been using this one for years to host self-learning modules for my lifelong learning goals and it works like a charm. For each course you create in the platform you have a ton of features available: forums, chat, quiz, learning goals and an internal messaging system.

3. Jonli oqimlardan foydalanish

Facebook-da jonli o'quvchilaringiz bilan faqat sizning kursingiz yoki kurs sahifasida yaratgan guruhlarda jonli oqimli suhbatlar yaratish imkoniyatini beradi.

However, that's not the only option you have to add live streaming to your course offering:

  • YouTube Live Streaming - Sizga kerak bo'lgan yagona narsa - YouTube hisob (Google orqali). Jonli translatsiya qilish uchun https://www.youtube.com/live_dashboard sahifasiga o'ting. Sessiya hisobingizga yozib qo'yiladi.
  • Google Hangouts - Talabalaringiz bilan ushbu mashhur Google vositasidan foydalanib, haftalik yoki oylik video qo'ng'iroqlarni amalga oshirishingiz mumkin. Jonli suhbatlar YouTube hisob qaydnomasida saqlanadi va saqlanadi.
  • Vimeo Live - 65 soatlik jonli oqim, chat, yuqori piksellar sonini (10p), 1080T saqlash va boshqa xususiyatlar uchun $ 3 / oydan boshlanadi.

Jonli oqim bilan siz o'zingizning ta'lim muhiti bilan yuzma-yuz ko'rishingiz mumkin bo'lgan ayrim afzalliklarini kursingizga berasiz o'quvchilarga g'ayrat-shijoatni kuchaytirishga yordam beradi.

Mazkur foydalanuvchiga yozish uchun trafik yaratish

Sizning onlayn kursingiz bir necha hafta yoki oy mobaynida sizning noyob mavzuingiz bilan shug'ullanishni davom ettiradi, lekin blogingiz haqida nima deyish mumkin?

Most likely, you have written at least a few times about this non-popular topic, but chances are your posts didn't receive the attention you hoped for.

Keling, ushbu blogdagi xabarlarga (va umumiy blogingizga) ko'proq trafikni yuklab olish uchun onlayn kursdan foydalanishingiz mumkin:

  • Blog xabarlaringizni talabalar uchun tavsiya etilgan yoki kerakli o'qishlar orasida kiriting: That will force your students to continuously go back to your blog to read the material, and you can strategically add CTAs that will improve the overall interest in your blog content and viral traffic (e.g. encourage your students to share specific pieces of content if they want their friends to learn about the subject they're studying)
  • Ro'yxatga olishni istaganlar uchun kirish viktorina yarating ular blogdagi bloglarni blogingizdan o'rganishlari kerak
  • Qo'shimcha bonus va chegirmalar haqida xabar berish uchun blogdan foydalaning
  • "Bepul sinov" eshigini mashg'ulotingiz uchun ochiq qoldiring va uni tez-tez blogingizda e'lon qiling
  • Barcha buzz ishi va aloqani mustahkamlash siz onlayn kursingizni blogingiz va sahifalaringizning maxsus sahifalariga ko'p miqdordagi trafikni targ'ib qilish uchun qilgansiz - buni bajaring!

Buni to'ldirish uchun

Being original may require more legwork than running with popular topics, and you may have to rely less on organic keywords if there's little to no demand for your unique course on such a new or unknown topic, but this is not an adventure for the brave — it's entirely doable.

Mavjud o'quvchilarni, obunachilarni, ijtimoiy izdoshlaringiz va faol sendikasyon platformalaridan so'zni yoyishga va mavzuga qiziqish va qiziqish uyg'otishga va onlayn kursingizga jalb qiling.

Odamlarga bepul imtihon topshirishga ruxsat bering, ular siz taklif qilayotgan noma'lum shaxs bilan tajriba o'tkazsin. Ertaga ma'lum bo'lishi mumkin.

Sizning loyihangizga va o'qitish istagingizga ishonganingizdek, naysarilar va'zgo'ylarning nima bo'lishidan qat'i nazar, muvaffaqiyat qozonishingiz mumkin.

Luana Spinetti haqida

Luana Spinetti Italiyada joylashgan mustaqil yozuvchi va rassom, shuningdek, kompyuter fanlari talabasi. Psixologiya va ta'lim bo'yicha o'rta maktab diplomi bor va 3 da bitirgan "Comic Book Art" da 2008-kursga qatnadi. U juda ko'p tomonlama bo'lganidek, SEO / SEM va Web Marketingga katta qiziqish uyg'otdi, ijtimoiy media-ga alohida e'tibor qaratdi va u ona tilida (italyancha) uchta roman ustida ishlaydi, u umid qilmoqda yaqinda indeksini nashr etish.

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