Google Mualliflik: Nima uchun uni ishlatishingiz kerak

Maqola yozgan: Gina Badalaty
  • Qidiruv mexanizmi optimallashtirish
  • Yangilandi: 21, 2014

You may have heard that search engine optimization is fading as a tool of choice for Google to rank and position websites. That is true, but in its place, a new tool, Google Authorship, used together with Google+, can help drive traffic to your blog – or at least, that was supposed to be the plan!  Last year, Google developed the Authorship Project, which was supposed to be the new guidance for ranking websites. It’s hit a few snags along the way. This post will take you through the basics of what you need to know about Google Authorship and where it stands today.

Google Muallifligi nima?

Google Mualliflik - Google sizni muayyan blog, veb-sayt yoki kontentning muallifi (yoki yozuvchi) sifatida identifikatsiyalashi va tasdiqlash usulidir. Mualliflik fikringizni blogingiz uchun vosita deb o'ylash o'rniga, uni kontentingiz uchun vosita deb hisoblang. Siz mualliflik huquqini o'z egasi yoki yozadigan blog yoki veb-sayt uchun tekshirishingiz mumkin (egasining ruxsatisiz). Misol uchun, WebHostingSecretRevealed uchun yozilishga taklif qilinganimda menga mualliflik huquqini tasdiqlash (va talab qilish) ruxsat berildi. Maqolalaringiz qidiruv natijalari ko'rsatilgandan so'ng, Google+ profilidagi fotosuratingiz yonma-yon joylashtiriladi va sizning kontentingiz yonida do'stona yuzni ko'rsatasiz.

The list of link – URLSs and where you contribute – on your Google+ profile.

Google ijodini qanday tashkil qilish kerak

Birinchidan, sizga kerak bo'ladi Google+ profil.

Google+ is a must for bloggers now, as it can have a positive impact on search engine positioning.  As an example from my own blog, I regularly get first page Google results for the term “gluten free,” which directly links back to my Google+ shares. I recommend you set a profile up right away. In addition, I’d make sure my profile photo is user-friendly – you want something that will entice people to click on you.Please use a photo of yourself, rather than a logo or other type of image.

Ish tugagach, keyingi bosqich Google profilingizni sahifangizga yoki maqolangizga qo'shishdir.

On your own blog or site, simply add a link to your Google+ profile page. If you are a contributing author on other websites, you should add this link to your on-page bio. Once that’s done, go into your Google+ profile and go to your “About” page. On the right at the bottom, you’ll see “Links.” Click “Edit” at the bottom, then under “Contributor to,” click “Add custom link.” Add the blog or site name under “Label,” then add the URL and whether you are a current or past contributor.  Save and you’re done!

Google ijodining afzalliklari nima?

Google+ sahifangizni tekshirib, tizimga kirganingizdan so'ng, Google+ qayd hisobingiz bilan "Ishtirokchi" deb yozgan barcha saytlarni ko'rsatasiz. Bundan tashqari sizda "muallif statisti" mavjud. Google Webmaster Tools chap qo'l ustunida «Labs» ni tanlang, keyin «Muallif stats» ni tanlang.

Maslahat: Ushbu vositalar bo'yicha keng qamrovli ta'lim olish uchun tekshiring Google Webmaster Tools'dan qanday foydalanish kerak.

Here you are going to see a list of pages for which you are the verified, including impressions and clicks. “Impressions” indicate when a page has been viewed, “Clicks” show when ad on your site has been clicked, and “Click Through Rate” (CTR) is the average number of clicks to impressions. You can check your stats from when you set up authorship through to today. This is primarily going to be useful information when you run ads, but it also shows you success on any guest posts you do. Not only will this help you run ad campaigns, but you can gage your value at other sites that you write for, in terms of profit they have made from your article, as a way to gage your worth to them, or to monitor revenue sharing.

Webmaster asboblari bo'yicha muallif statlariga qarash.

Yuqorida aytib o'tganimizdek, mualliflik haqida yaxshi narsalardan biri, agar sizning maqolangiz qidiruv tizimi tomonidan tanlangan bo'lsa, sizning fotosuratingiz yonma-yon keladi - bu sizga bosish imkoniyatini oshiradi. Google tadqiqotlarni amalga oshirdi Mualliflik ta'sirini ko'rsatadigan ko'rsatkichlar yaxshilanadi va ayrim saytlar mualliflikdan foydalanish natijasida, stavkalar va yuqori sahifa ko'rinishlari orqali yaxshilangan chertishlarga, CopyBlogger-ga ko'ra.

Google Mualliflikning Tepaga tomoni

Endi siz mualliflik huquqini o'rnatish va foydalanishni bilasiz, sizda biron-bir kamchilik mavjudmi, deb qiziqtirishi mumkin.

Bir nechta muammo bor.

Some users have experienced Authorship pulling up the wrong image. Google has been working on this issue, but Mark Traphagen of Moz blogi claims that part of the problem is that at times “Google will take what appears to be an ‘educated guess' at the author of a piece.”  Traphagen covers the problem in depth, as well as what Google is doing to rectify it.

Ba'zilar, muallifning yo'l harakati pasayishiga yordam berganiga shikoyat qildilar. Chuck Price Qidiruv mexanizmi Watch discusses the issue at “Google Mualliflik Haqiqatda Katta Trafik Dropligiga sabab bo'lishi mumkinmi?? This in-depth case studies follows a client convinced that Google Authorship was mainly responsible for their search engine woes. The author comes to a final conclusion that authorship mumkin hissa qo'shdilar, lekin mijozga haqiqatan ham zarar etkazgan narsa Panda yangilanishi edi. Google reytingni pasaytirganda saytni qanday boshqarishi haqida ma'lumot olish uchun o'qishga arziydi.

Google Mualliflikning kelajagi uchun nima kutmoqdamiz?

O'tgan yili, qachon Qidiruvi jurnali Google qidiruv mahsulotlarini boshqarish bo'yicha sobiq direktori Sagar Kamdar bilan suhbatlashdi, Google Mualliflik haqida, u bu tartiblashtirishni yaxshilashga yordam bermasligini aytdi. Kamdar, "Biz 200 signallarini qidirish tartibini aniqlash uchun ishlatamiz va mualliflik bu signallardan biri bo'lmasa-da, kelajakda mualliflik haqida ma'lumotdan foydalanish orqali tajriba o'tkazishni umid qilamiz". Afsuski, intervyudan ko'p vaqt o'tmay , Kamdar Google'dan chiqib ketdi. Bundan tashqari, mualliflik loyihasi ishlab chiquvchisi Otar Hansson ham kompaniyani tark etdi va hali almashtirilishi kerak. Dastur Googledan voz kechdimi? Onlayn marketing firmasida, Blind Five Year Old, sohibi AJ Kohn, bu bo'shliqning maqolasida mualliflik kelajagi uchun yaxshi natija bermasligini ta'kidlaydi "Mualliflik - o'lik, uzoq umr ko'rish"Google mualliflik bilan kurashining bir qismi, Kohnning ta'kidlashicha, ko'pchilik bunga moslashmagan:" Agar muhim mualliflar qatnashmasa, Google mualliflik huquqini reyting belgisi sifatida ishlata olmaydi ". Kohnning maqolasida aytilishicha, Muallif aniq o'lmagan. , dastlab kutilgan muhim rolga ega bo'lish istagi yo'q. Ushbu mavzuni batafsil muhokama qilish uchun maqolani o'qing.

Agar siz Google Mualliflik xizmatini qo'shsangiz, bunga urinib ko'rishingiz mumkin. Men Google+ reytingning kelajagi uchun muhim bir qadam ekanligiga ishonaman, chunki Google Mualliflik xizmatini ishlatish - barcha bloggerlarga qo'shimcha va foydali bo'lishi uchun oddiy qadam. Sizga sayohatchilarni haydash uchun yaxshi imkoniyat berishi mumkin va reklama qilsangiz, bu majburiydir. Yuqori qavatlangan blog dunyosida, sizning blogingizni raqobat oldidan kuchaytirishga yordam beradigan har qanday yuqori sifatli va ishonchli vosita, masalan, transport vositalarini ro'yxatiga qo'shilishga arziydi. mehmon blog, kontentni tartibga solishva boshqa bir qotil strategiyasi radio shoularini joylashtirish kabi.

P / S: Agar siz ushbu xabarni yoqtirmoqchi bo'lsangiz, siz ham o'qib chiqishim kerak Google+ ishtirokidagi eng yaxshi 7 xatolar.

Gina Badalaty haqida

Gina Badalaty - "Imperfect embracing Imperfect" ("Imperfecting Emperfect") blogi, maxsus ehtiyojlar va cheklangan ovqatlantiruvchi onalar uchun onalar va bolalarni qo'llab-quvvatlashga bag'ishlangan blog. Gina onalik va bolalikni tarbiyalash, nogiron bolalarni tarbiyalash va 12 yil davomida allergiya bilan yashashni rejalashtirmoqda. U Mamavation.com saytidagi bloglar va Silk va Glutino kabi yirik brendlar uchun bloglar yaratgan. U shuningdek kopirayter va brend elchisi sifatida ishlaydi. U ijtimoiy media bilan shug'ullanishni, glutensiz sayohat qilish va pishirishni yaxshi ko'radi.