Inbound Marketing

Case Studies: 20 Ways to Boost Website Conversion Rates

  • Inbound Marketing
  • Updated Nov 12, 2018
  • By Jerry Low
For marketers, website conversion rates are one more of a handful of metrics critical to a business’ success. Conversion rates are a key building block, but an often overlooked element, of a digital m…

A/B Testing – Part 2: The Technical How Tos

  • Inbound Marketing
  • Updated Nov 07, 2018
  • By Jerry Low
Note: Some tools mentioned in this post are outdated or no longer exist. The idea of A/B testing shared in this article, however, remains accurate.  So now you’ve decided that it’s time to use A/B tes…

8 Tips to Speed Up Your Website

  • Inbound Marketing
  • Updated Nov 02, 2018
  • By Timothy Shim
Even if there’s nothing else that I’m certain about, one thing is for sure – you’ve encountered at least one painfully slow website in your life before. If that sounds familiar to you, let me pass on …

7 Ways to Grow Your Revenue Using Product Videos

  • Inbound Marketing
  • Updated Nov 22, 2017
  • By WHSR Guest
We are past the times when consumers used PCs to surf the internet and attain information. Now, it’s all about finding the quickest and most agile ways of equipping yourself with the information you n…

How to Get Started With Video Marketing for Your Blog – A Short Guide

  • Inbound Marketing
  • Updated Sep 07, 2017
  • By Luana Spinetti
According to HubSpot's visual content marketing statistics for Jan 2016, today's web users interact and are much more attracted by visuals than in the past, and marketers strive to give visual assets …
37signals

How to Conduct A/B Testing on Your Site – A Complete Guide

  • Inbound Marketing
  • Updated Mar 16, 2017
  • By Lori Soard
You’ve probably heard a thing or two about A/B testing and how it can help you funnel your site’s visitors where you want them to go and get a better reaction to your CTAs. There are quite a few steps…

The Perfect Local Business Website: 5 Key Ingredients

  • Inbound Marketing
  • Updated Jan 25, 2017
  • By KeriLynn Engel
The reign of the phone book is long over – when people search for your business today, they do it online. As a local business owner, you know a website is a necessity. While social media marketing can…

How and Why to Add an Elite Newsletter to Your Blog

  • Inbound Marketing
  • Updated Dec 11, 2016
  • By Luana Spinetti
You've been running your blog for a while and you've had the chance to talk to your readers, and especially your most supportive fans. While your new blog content might suffice for occasional and even…

5 Simple PHP Scripts To Help Increase Website-led Conversions

  • Inbound Marketing
  • Updated Dec 10, 2016
  • By Luana Spinetti
Users love to receive recognition for their visits. Think of it: doesn't it make a big difference when you enter a place where nobody even acknowledge your presence compared to a place where the host …

Inbound Marketing vs Outbound Marketing for Your Business

  • Inbound Marketing
  • Updated Dec 10, 2016
  • By KeriLynn Engel
All marketing can be divided into two different basic types: outbound or inbound. You may have heard that outbound marketing is a thing of the past, and inbound marketing is the only way for your busi…

6 Ways Marketing Is Just Like Online Dating

  • Inbound Marketing
  • Updated Dec 10, 2016
  • By KeriLynn Engel
For many business owners, “marketing” is a dirty word. You hate self-promotion and don’t want to be pushy. And you’re not into cold hard data and analytics – you’re passionate about what you do. You’d…

The Beginner’s Guide to Sales Funnels (and How to Create Your Own)

  • Inbound Marketing
  • Updated Nov 02, 2016
  • By KeriLynn Engel
When you’re selling something with your blog, or blogging to market your business, you have that goal in mind with every post you write. But do you know exactly how your audience goes from learning ab…

What is A/B Testing and How Can It Help Your Site?

  • Inbound Marketing
  • Updated Jun 05, 2015
  • By Jerry Low
I once heard A/B testing described as the internet equivalent of sex in high school: everyone says they are doing it, but few really are.  A/B testing is simply the systematic process of testing vario…

WordPress Tutorial: How To Create An Awesome Page Flip Plugin

  • Inbound Marketing
  • Updated Sep 15, 2014
  • By Rochester Oliveira
Note: We no longer support this WP plugin as the author is not writing for us for now.  Starting today, every week we’ll feature an awesome coding tutorial, teaching you how to do custom stuff using W…
Affiliate Program

The Most Profitable Ways of Monetizing a Blog

  • Inbound Marketing
  • Updated Apr 10, 2014
  • By Kevin Muldoon
Blogging is one of the most popular ways of making money online. It is an entry point for many non-technical people as it requires no previous experience of blogging or working online to set up a blog…
inbound versus outbound marketing

Inbound Marketing Strategy For Your Website

  • Inbound Marketing
  • Updated Jan 04, 2014
  • By Lori Soard
Inbound marketing is exactly what it sounds like. It is marketing that brings new leads to a business. There are as many ways to gain new leads, who will hopefully convert into new customers, as there…