Inbound Marketing

How to Be Memorable and Make Money. A Guide to Smart Branding

  • Inbound Marketing
  • Updated Mar 21, 2018
  • By Luana Spinetti
When you start out in a niche that you want to monetize, experts will tell you to narrow your focus on what makes you money and leave everything else out of the book. You know it’s important to …

Are New Domain Extensions the Future of the Web?

  • Inbound Marketing
  • Updated Jan 11, 2018
  • By KeriLynn Engel
When your business is online, one of the biggest decisions you can make is choosing a domain name. Choosing a domain name is just as important as naming your business – it’s a huge part of your brandi…

7 Ways to Grow Your Revenue Using Product Videos

  • Inbound Marketing
  • Updated Nov 22, 2017
  • By Guest Poster
We are past the times when consumers used PCs to surf the internet and attain information. Now, it’s all about finding the quickest and most agile ways of equipping yourself with the information you n…

A/B Testing – Part 2: The Technical How Tos

  • Inbound Marketing
  • Updated Nov 08, 2017
  • By Jerry Low
So now you’ve decided that it’s time to use A/B testing in improving the quality and conversions of your site.  In the following installment, we’ll be taking a closer look at the tools you can use and…

How to Get Started With Video Marketing for Your Blog – A Short Guide

  • Inbound Marketing
  • Updated Sep 07, 2017
  • By Luana Spinetti
According to HubSpot’s visual content marketing statistics for Jan 2016, today’s web users interact and are much more attracted by visuals than in the past, and marketers strive to give vi…

14 Reasons Link Building Belongs To Marketing (Not SEO Nor Google)

  • Inbound Marketing
  • Updated Aug 03, 2017
  • By Luana Spinetti
SiteFox – “The more sites that link to you, the more your credibility increases.“ I love what SiteFox wrote on the image above– “The more sites that link to you, the more your …

15 Free Ways to Increase Blog Traffic and Create Meaningful Relationships

  • Inbound Marketing
  • Updated Jul 12, 2017
  • By Luana Spinetti
TL;DR: Increasing your blog traffic comes down to creating lasting relationships with other bloggers and your audience. Get the inside scoop on hashtag parties and how you can utilize online communiti…

12 Ways To Understand Your Audience (And Deliver Stellar Content)

  • Inbound Marketing
  • Updated Jul 12, 2017
  • By Luana Spinetti
You’re a blogger with a hungry readership. Or a copywriter, with a pretty needy client. Or – why not? – A general content marketer who needs to sell a product to a target audience. N…
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How to Conduct A/B Testing on Your Site – A Complete Guide

  • Inbound Marketing
  • Updated Mar 16, 2017
  • By Lori Soard
You’ve probably heard a thing or two about A/B testing and how it can help you funnel your site’s visitors where you want them to go and get a better reaction to your CTAs. There are quite a few steps…

Complete Beginner’s Guide to Landing Pages

  • Inbound Marketing
  • Updated Feb 28, 2017
  • By KeriLynn Engel
If you’ve been blogging for any length of time, you’ve heard about landing pages. You’ve been told you need them. Your WordPress theme may have a special landing page template, and you’ve probably see…

6 Ways to Drive More Email Signups on Your Blog

  • Inbound Marketing
  • Updated Feb 21, 2017
  • By Daren Low
What’s the first thing you do when you get into the office? You check your emails, right? Despite being one of the oldest Internet creations, email is still the one tool we all use every single day. T…

The Perfect Local Business Website: 5 Key Ingredients

  • Inbound Marketing
  • Updated Jan 25, 2017
  • By KeriLynn Engel
The reign of the phone book is long over – when people search for your business today, they do it online. As a local business owner, you know a website is a necessity. While social media marketing can…

How and Why to Add an Elite Newsletter to Your Blog

  • Inbound Marketing
  • Updated Dec 11, 2016
  • By Luana Spinetti
You’ve been running your blog for a while and you’ve had the chance to talk to your readers, and especially your most supportive fans. While your new blog content might suffice for occasio…

5 Simple PHP Scripts To Help Increase Website-led Conversions

  • Inbound Marketing
  • Updated Dec 10, 2016
  • By Luana Spinetti
Users love to receive recognition for their visits. Think of it: doesn’t it make a big difference when you enter a place where nobody even acknowledge your presence compared to a place where the…

Inbound Marketing vs Outbound Marketing for Your Business

  • Inbound Marketing
  • Updated Dec 10, 2016
  • By KeriLynn Engel
All marketing can be divided into two different basic types: outbound or inbound. You may have heard that outbound marketing is a thing of the past, and inbound marketing is the only way for your busi…

6 Ways Marketing Is Just Like Online Dating

  • Inbound Marketing
  • Updated Dec 10, 2016
  • By KeriLynn Engel
For many business owners, “marketing” is a dirty word. You hate self-promotion and don’t want to be pushy. And you’re not into cold hard data and analytics – you’re passionate about what you do. You’d…