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8 Zapier Alternatives for Workflow Automation

Zapier is workflow automation that integrates and syncs data between apps. If Zapier doesn’t have what you need, here are the alternatives.

People progress with time, and so does technology; this has led to increased automation, higher productivity, and collaboration that heavily relies on apps. Organizations need a way to get the different apps to talk to one another and automate repetitive tasks to maximize efficiency to free employees from tedious tasks, so they can focus on what truly matters. 

Workflow automation and integration platforms integrate and sync data between apps. Zapier is one of them that links over 5,000 apps automatically so you can automate your workflows accordingly. While Zapier is the go-to platform in its own right with its time-saving and powerful workflow automation features, several Zapier alternatives give them the run for their money. 

Best Zapier Alternatives To Consider

  1. Workato – The best overall Zapier alternative
  2. Outfunnel – The best Zapier alternative for sales and marketing
  3. IFTTT – The leading no-code automation platform on mobile
  4. Microsoft Power Automate – Automating connections to other Microsoft services
  5. Make – Tech-savvy users will find it to their liking
  6. cloudHQ – For G-Suite products on the cloud
  7. Easyflow – For higher efficiency workflows
  8. Uncanny Automator – Top code automation plugin for WordPress

1. Workato

Workato is your best overall Zapier alternative
Workato is your best overall Zapier alternative 

Founded in 2013 by Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, and Vijay Tella, Workato has its base in California, the US. Workato automates work and creates business-critical integrations between cloud apps to streamline workflows. Being 100% cloud-native, Workato has produced 78% that went live within a month with instant deployment.  

Why Is Workato The Best Overall Zapier Alternative?

Workato aims to enable enterprise-level integrations with minimal/no coding required. Its motto is to be the next-generation Integration Platform as a Service (iPaaS) to reduce operational footprint and overall costs. Similar to Zapier's Zaps, recipes drive Workato's operations; they are typically an instruction set that automates workflows based on triggers. Each recipe has a REST endpoint that allows connection to other apps or recipes.

Workato has an existing community library filled with recipes organized based on categories, making it easy to browse through. Or you can build your custom recipes through Workato's connector SDK; they are available only to the owner. Their built-in duplication feature ensures no job duplication. 

Workato currently sports more than 1,000 connectors, and you can integrate with over 1,000 SaaS apps, databases, AI services, APIs, and others. They have over 500,000 pre-built recipes shared by more than 70,000 community members. 

Also, they are known for their industry-leading security and governance with a centralized admin console. And if you need help, you will find their comprehensive documentation helpful. 

How Much Does Workato Cost?

Workato's pricing is straightforward. You can purchase a Workato Workspace package which gives you a collaboration space for multiple users to build, share, test, and run recipes (unlimited apps, unlimited connections, and unlimited users). Or you can buy recipes individually or in packs (10, 25, 50, and 100). Both require you to contact them for a quote. 

2. Outfunnel

Outfunnel is the best Zapier alternative for sales and marketing.
Outfunnel is the best Zapier alternative for sales and marketing.

Outfunnel was founded by Andrus Purde, Andris Reinman, and Markus Leming in 2018. Relatively new to the market with a base in Tallinn, Estonia, they currently serve more than 1,000 companies across the globe. Outfunnel targets to resolve silo issues of sales and marketing data of small and medium businesses.

What Makes Outfunnel An Alternative to Zapier?

Outfunnel closes the gap between your sales and marketing tools and CRM system. Businesses often fail due to inefficient and slow data uptake and synchronization. Outfunnel allows easy app connector creation with popular CRMs (Salesforce, Pipedrive, Airtable, Hubspot, and Copper) so that your contact lists and marketing engagement data stay relevant and updated 24/7.

Configure your campaigns once, and they will run automatically from the latest data changes in the CRM. You can track the pages your leads visited as these are logged in the CRM to qualify better leads. You can also use Outfunnel to connect your CRM and web forms, so all form submissions are synced to your CRM automatically.

Outfunnel has a simple marketing automation feature that allows you to create and send marketing emails to your CRM contacts; these email engagements are recorded in your CRM to make for actionable results. For example, you can sync from MailChimp or Active Campaign with your CRM for a seamless workflow. 

While Outfunnel's list of integrations cannot compare to Zapier, they are a serious contender when connecting sales and marketing apps to supercharge your workflows. 

How Much Does Outfunnel Cost?

Outfunnel's pricing starts at $6/ month, is billed annually, and is competitive. Their Growth plan at $49/month (billed monthly or annually) is the most popular plan with unlimited app connections. If you're unsure, you can try out their 14-day free trials with no credit card needed. 


IFTTT is the leading no-code automation platform on mobile. 
IFTTT is the leading no-code automation platform on mobile. 

Caption: IFTTT is the leading no-code automation platform on mobile. 

Headquartered in California, the US, IFTTT was founded by Linden Tibbets, Alexander Tibbets, Jesse Tane, and Scott Tong in 2010. Short for the conditional programmatic statement ‘If This, Then That,' IFTTT is a software platform that connects apps and devices to trigger automation. IFTTT boasts big names such as Dropbox, Google, Slack, Alexa, iRobot, Spotify, and others as customers.

Is IFTTT Better Than Zapier?

There's a free plan for individuals or smaller businesses who wish to leverage integrated and connected services. Also, a web service and a mobile app are available to automate web-based tasks. Unlike Zapier, IFTTT runs on applets; they connect apps or devices to streamline workflows and enhance compatibility with more flexibility in customization. 

Browse through their applets; you'll see every service, device, or app with their list of possible triggers and actions. So, if you're interested in email automation, type 'email,' and you will see all the various email automation available. Like Zapier, IFTTT emphasizes low-code ways. 

However, they provide developer tools should you wish to code and leverage their ecosystem of 25 million users, thousands of developers, and over 700 services (you will need the highest plan to access this platform). IFTTT works seamlessly with social media apps, so you can post, tweet, and see them anywhere. 

If you're into music, IFTTT has applets to integrate with your music apps, such as Music, Sonos, Spotify, SoundCloud, and others. It is also compatible with your smart home devices such as iRobot. Additionally, you can use your voice assistant to sync data across systems. Although Zapier shines in its number of integrations, IFTTT provides an impressive range. 

What Is The Price of IFTTT?

IFTTT's free plan helps kickstart things with five applets. However, if you aim big and require unlimited applets, look at their Pro+ plan at $5/month. A very affordable figure, given that you enjoy many advanced features and their developer tools platform.

4. Microsoft Power Automate

Microsoft Power Automate is excellent for automating connections to other Microsoft services.
Microsoft Power Automate is excellent for automating connections to other Microsoft services.

Formerly known as Microsoft Flow (launched in 2016), Microsoft Power Automate is part of the Microsoft Power Platform line of products. In 2019, Microsoft renamed it Microsoft Power Automate with additional features that streamline repetitive tasks and paperless processes.

Why Microsoft Power Automate?

Cloud-based, Microsoft Power Automate is a service that helps you automate time-consuming tasks and processes across applications and services. You analyze and construct automated workflows to streamline your tasks. For developers, you can extend and enhance the automation features to leverage Azure services such as Functions, App Service, and Logic Apps. 

Microsoft Power Automate uses drag-and-drop with low-code and hundreds of pre-built connectors. Its AI Builder makes smarter automation. You can run Power Automate on most devices, browsers, and mobile devices (iPhone, Android, and Windows Phone). There are over 100 data sources out of the box and counting (SharePoint, OneDrive, Google Drive, Facebook, Twitter, Mailchimp, SalesForce, and more).

There are templates with pre-built flows for the more common scenarios. Hence, use them for fast results. Or you can customize conditional workflows to suit your business scenarios. Microsoft Power Automate is for you if you need a seamless connection to other Microsoft services.  

How Much Does Microsoft Power Automate Cost?

Power Automate's plans are subscription-based, or you pay as you go. If unsure, you can use their free plan with limited user rights or sign up for their free 90-day trial. The paid plans require access to the Microsoft 365 admin center with global administrator or billing administrator roles with an Azure subscription.

5. Make (Formerly Integromat)

Tech-savvy users will find Make to their liking.
Tech-savvy users will find Make to their liking.

In 2016, Make (formerly Integromat) was founded by Tomáš Schel, Roman Bršlica, Ondřej Gazda, Pavel Duras, Patrik Šimek, and Michal Toman. Based in the tech hub of Prague, Czech Republic, Make is one of the frontrunners, enabling anyone to design, build, and automate from tasks and workflows to apps and systems; this is apparent with their over 500,000 users.

Is Make Like Zapier?

Make enables individuals and enterprises across the board to create custom solutions to automate processes without the need to code. Make deems its users as Makers and empowers them to innovate and automate via their drag-and-drop builder to connect apps and build workflows called scenarios. Building workflows based on visual scenarios helps break down complex problems. 

There are over a thousand pre-built apps you can leverage. Or you can connect to any public API via Make's HTTP app and trigger your workflow from any external web service. Leverage Make's no-code toolkit to expand your functions. You can check every step of a workflow execution to locate any loopholes.

Tech-savvy users will be impressed with Make's powerful automation capabilities. Although newbies may need some time getting used to Make, the tool's highly visual interface makes for building anything from simple workflows to the more complicated enterprise-level business processes. 

Like many others, there are pre-built workflow templates, or you can create new ones. 

Make Pricing

Make offers a free-forever plan that gives you access to over 1000 apps and unlimited users but with only two active scenarios. Their most popular plan is the Pro plan, at $16/month billed yearly; you get an unlimited number of active scenarios.

6. cloudHQ

cloudHQ excels for G-Suite products on the cloud.
cloudHQ excels for G-Suite products on the cloud.

Based in San Francisco, California, cloudHQ was founded by Senad Dizdar in 2011. cloudHQ is an online service specializing in email productivity workflow solutions and cloud sync and backup solutions. With over 5 million users worldwide, their email management tools allow users to be more efficient at work.

Why cloudHQ An Alternative to Zapier?

cloudHQ specialty is in Gmail Productivity Tools. They have over 30 Gmail productivity tools. You share and label emails to improve collaboration and track them with a free email tracker. Also, cloudHQ offers real-time data protection and backups of all your data in the cloud.

cloudHQ integrates different platforms and services, so your data is always in sync. Hence, if you're using Google Workspace, your staff uses Evernote and Dropbox, but your partners use Salesforce for CRM and Basecamp for project management, cloudHQ ensures these cloud apps sync with one another, so you suffer no data loss and enjoy enhanced productivity.

All communications are encrypted with SSL. Also, cloudHQ utilizes industry-standard OAuth password-less authorization protocol when connecting to Google Docs, Box, Basecamp, and Dropbox (they have no access to your passwords). Although they may cache part of your data, it is only temporary as they do not permanently store your files on their servers.

Is cloudHQ Free?

cloudHQ's free plan syncs all free cloud services but may throttle the transfers with a 100MB maximum file size. To enjoy unlimited backup and sync for all cloud accounts, you have to look at their Business plan at $399/year for three users with $79/year for additional users. You can explore their 15-day free trial with no credit card required. However, there is a cap to the amount of transferred data at 2GB. 

7. Easyflow.io

Easyflow.io makes for higher efficiency workflows.
Easyflow.io makes for higher efficiency workflows.

Launched in 2018 with a base in Sydney, New South Wales, Easyflow.io is a powerful and efficient automation and information visualization tool. It connects apps, analyzes data, and allows you to create automated workflows. 

Why Easyflow.io?

Easyflow's workflow visual designer is a drag-and-drop solution with no coding skills required. You execute what you visualize by placing your data in one place from different sources, and then seeing the results at a glance helps you enhance performance. You can also apply transformation logic to the visual designer for quicker analysis. 

Set up a data pipeline for any data source, load data for more accurate analytics, and sync back to the business. You can make queries and transform relevant data into easily digestible formats with business intelligence and analytic tools. Also, configure your data to automatically send to any reporting tool, data warehouse, or database. One word – efficient.

They have many data sources via their over 1000 pre-built connectors (WordPress, Asana, OneDrive, Facebook, Google Sheets, and more). Thanks to their HTTP/SOAP and JSON modules, you can connect to almost any web service without coding.  

Unlike some who limit the number of automation steps, Easyflow gives you a free hand to create advanced workflows.  

How Much Is Easyflow?

The most popular plan is the Team plan from $129/month, billed annually or $161.25 month-to-month with unlimited flows and 75,000 credits/month. Easyflow's pricing plans work on credits, so you pay for what you use. The final credits calculation relies on workflow duration, response time, and size of transferred, processed, and stored data. The free forever plan affords you 300 credits/month.

8. Uncanny Automator

Uncanny Automator is the top code automation plugin for WordPress.
Uncanny Automator is the top code automation plugin for WordPress.

Built by Uncanny Owl, Uncanny Automator is a free powerful WordPress plugin that allows connections with other plugins and web applications. To date, there are more than 10,000 active installations, mostly garnering five stars ratings.   

Why Uncanny Automator?

Uncanny Automator automates your WordPress site with no coding required. Like others on this list, Uncanny Automator works on recipes with triggers and actions. Once a trigger's conditions are met, Uncanny Automator makes things move. Any event on your WordPress site (new contact form submission) can trigger an action to connect with a different plugin or external app.

Uncanny Automator's editor is simple; choose any combination of triggers to initiate actions. You can connect over 100 WordPress plugins and third-party apps using more than 400 triggers and actions. The free version supports over 250 automation triggers and actions for the listed plugins

You can connect your WordPress plugins, WordPress sites, and external apps via available recipes. Also, create your custom workflows to expand the functions and features, enabling your WordPress site to run on autopilot.

Is Uncanny Automator Free?

There is a free version available. However, Uncanny Automator offers paid plans with more features and integrations. The Business plan at $249/year is most popular with ten sites and site-site recipes inclusive. 

Why Do You Need a Zapier Alternative?

Zapier is powerful and great for creating automated actions to connect disparate business and productivity apps without coding knowledge. Also, it supports tons of apps with multi-step automation. Many will find their free version a good start. However, some find Zapier complicated, especially for non-tech-savvy people. 

The advanced features are available in the pricier plans, and the forever free plan is limited (single-step zaps only). Also, some may find Zapier not the right fit for their business.  

Wrapping Up

The market is growing, and so are your integration and automation solutions. Whether you require a platform niche for a specific area or a versatile platform with varied possibilities depends on your current and future business needs. 

The tools above have their respective strengths and differ in one way or another. You know what is best for your business, so check out the 8 Zapier alternatives above and identify the best one.

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Article by Jason Chow

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