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20 Website Traffic Checker Tools to Analyze Any Website

SEMrush Website Traffic Analaysis
Example – SEM Rush helps you gauge the traffic performance of any website. Screenshot shows keyword analysis using a free SEMrush account > Try it out yourself here.

Maintaining a website’s performance is never easy. There’s Google’s ever-changing search algorithm. Then there are other sites driving potential traffic away from your platform. How can you effectively improve your site’s performance? The answer is simple. You need to make decisions based on relevant and precise data. And that means gathering info about your competitors. If you want to dissect your competitor’s site performance – you need to use reliable website traffic checker tools.

Monitoring your site and comparing stats of similar portals poses numerous benefits. There are some fantastic tools for measuring your site’s statistics. For example, you can check website traffic with Google Analytics. Gathering data about your competitors, however, is a little trickier.

In this article you’ll learn how to get the most accurate stats about your competitor’s websites or YouTube channels. Also, we are going to tell you about the most useful website traffic checker tools available right now!

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How to Check Stats with Website Traffic Estimators

As you’ll soon find out, there are myriads of ways to check website traffic. But how can you be sure that the results you’re seeing are precise?

You should know that it’s easy to get incorrect data about the site’s actual performance. According to statistics, a lot of website checkers significantly exaggerate traffic for over 90% of sites.

However, we have good news for you! We understand how to pinpoint much traffic does any website get. Want to know how to measure your portal’s performance the right way? Then follow these simple yet efficient tricks.

Also read – Best Alexa alternatives for website ranking and traffic analysis

Tips and Tricks in Using Free Website Traffic Tools

  • Don’t forget who visits your site more than anyone else. We are talking about you. Yes, you are probably your portal’s biggest fan. That’s why you shouldn’t forget to filter out your own visits from the traffic stats.
  • Identify your competition. Before you begin comparing statistics, you should pick around five of your main competitors. If you’re struggling, tools like Serpstat can tell you about websites that share similar keywords and audience with your portal.
  • Check the “Advertising” page. Ever thought about checking the Advertising page? You should! It’s a great way to check website traffic and conversion rates.
  • Analyzing competitor’s videos on YouTube? No problem! Though you could only analyze your own vids with YouTube’s built-in analytics tool? News flash: you can spy on vloggers with third-party services. Want to know more about them? Then stick with us.
  • SEO and PPC checkers. It’s essential to know what keywords bring the most people to yours and your competitor’s sites. Therefore, you should use website analyzers that provide insight into search engine optimization.
  • No single method is absolutely correct. Do you already have a favorite tool for stats analysis? You still shouldn’t limit yourself to using one service to check website traffic (Google Analytics seems to be the favorite for testing your own sites). It’s essential to compare and double-check reports using as many tools as you can. The difference in results might surprise you.

Website traffic estimators can show you tons of valuable information.

Make use of all this data to find out how people find their way on your site and what makes them stay. Compare this with your competitor’s website stats to get a better understanding of what to improve on your portal.

20 Website Traffic Checker Tools to Spy on Competitors

Ask yourself: how can you fix something when you don’t know what’s broken? You need to have the full picture if you want to optimize your portal and achieve better performance. And to do that you should examine your competitors to learn what helps them attract new visitors. Otherwise, you won’t do anything with decreasing traffic on your portal.

You’re probably reading this article to learn how to gauge performance and SEO on other sites anyway. That’s why we are going to skip popular website checkers that are limited to analyzing your own portals. 

Let’s instead focus on the most accurate website traffic checker tools for analyzing the rival sites and comparing your statistics. Without further ado, let’s jump in!

1. SEMrush

SEMrush is an all-in-one competitive intelligence suite for digital marketing – from SEO and PPC to social media and video advertising research. The SaaS platform offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. The company started off back in 2008 and went public-listed in 2021.

What’s more interesting is the SEMrush pricey but useful Full Report tool. It provides in-depth analysis with tons of metrics, including keywords that attract the most clicks to your website.

2. Ahrefs

Ahrefs is easily one of the top website traffic checkers available right now. Also, it’s a great tool to open this list. What separates it from other analyzers? For starters, it’s incredibly accurate and offers frequently updated statistics. It also has over 45 million keywords in its databases, making it a perfect solution for boosting SEO rankings.

For a small price, you’ll get tons of valuable data out of Ahrefs. It includes commonly targeted pages, search engine rankings, most popular keywords, and many other metrics. Additionally, it’s designed to gather information about your competitors effortlessly. Do you want to learn what makes other websites successful, and what do you need to improve yours? Try its 7-day trial to see how useful it is for yourself.

3. Quantcast

Image from Startpack.

Quantcast is an extremely precise website traffic checker. There is just one little letdown. You must join its system before it can show you any statistics. Therefore, if you want to spy on your competitors, you should know that there’s a good chance they aren’t in the Quantcasts’ ecosystem.

This service stands out from other tools due to its excellent demographics analysis. As you can see in the picture above, you’ll get to know a whole lot about your visitors. The report includes information about the reader’s shopping interests, education level, and income.

4. SimilarWeb

According to various tests, SimilarWeb ranks among the most accurate web analyzers. It is a fantastic free tool that also has a paid version. SimilarWeb gathers information about the number of your visitors and rank countries from which they are browsing your site.

The other useful tool you can make use of is the traffic sources. It allows you to see how users stumble upon your site, be it through mail marketing, social network, or search engines. This can help you improve your SEO or online advertising to bring more traffic.

For its premium version, SimilarWeb offers various tools for benchmarking your portal against rivaling sites.

5. SiteWorthTraffic

SiteWorthTraffic is a fantastic tool if you want to understand how much income any website generates from advertisements. It also fetches some useful data about traffic.

Did we mention that it’s completely free? Besides, SiteWorthTraffic doesn’t even ask you to register. If you’re like us, you’re also getting tired of website traffic checker tools that beg you to sign up. Which is why this provider can be a breath of fresh air.

6. Raven

Raven is a suite of comprehensive SEO products and provides valuable data about any site’s traffic. Sadly, the juiciest stuff is locked behind a paywall. But you don’t have to discard this website analyzer just yet. Even the free account is enough to help you optimize your portal.

Raven free account allows you to analyze one website or 100 search queries per month. Their detailed report includes info about the referrals and traffic sources, audience geography, as well as keywords that bring in new users.

7. SE Ranking

SE Ranking won’t surprise you much If you’re familiar with tools like Ahrefs and SemRush. It analyzes organic traffic, on-page keyword optimization for leading search engines, as well as tracks website rankings based on country, region, and even city.

This service also allows you to gather the abovementioned data about your competitors as well. You can try SE Rankings functionality for absolutely free with a 14-day trial.

8. Website IQ

Website IQ it’s an incredibly popular service that analyzes online portals since 2011. It’s an insightful tool for if you want to understand how much traffic does a website get. The benefits of this tool include a clear and user-intuitive interface, as well as exhaustive data for larger sites.

Website IQ has an incredibly useful comparison and tracking tools that allow you to compare different websites. Its free tool offers daily, weekly, and monthly charts for up to a year. Not enough? Then you can pay for either Business or Pro subscription plan and get access to the fuller picture, as well as more sophisticated features.

9. VisitorsDetective

As you can judge from its name,  VisitorsDetective can help you gain insight about any website. Interested to see how much visitors your rivals get? Just put the name of the site, and you’ll get info about the incoming traffic based on the country.

VisitorsDetective is a very simple yet surprisingly accurate website traffic checker. And the best part? It’s completely free.

10. Serpstat

Yet another free service for in-depth website analysis. Serpstat provides an in-depth breakdown of any site using Google’s and Yandex search engines. The latter makes this tool popular among Russian portals.

Among other things, Serpstat allows you to see your main competitors based on organic search. Want to know how you fair against their websites? You can check domain traffic, analyze and compare the most popular organic keywords, cost per click, volume, and see the most visited pages on every site.

Still, you’ll have to pay to get access to more advanced features like backlink analysis and full website audit.

11. Traffic Estimate

Traffic Estimate is a simple website traffic estimator that gather basic statistics about any website. There’s nothing extraordinary about it, except for the fact that it’s absolutely free and takes a few seconds to complete an analysis.

Traffic Estimate’s report includes statistics about unique visitors, hosting, SEO, and targeted keywords. Aside from that, you’ll get an insight into other sites competing for similar keywords.

The results we got from Traffic Estimate can vary significantly from other popular website analyzers. It begs the question of how accurate it truly is. Still, it’s a helpful resource if you want to cross-reference statistics you got from another site checking tool.

12. StatShow

StatShow is a free tool for checking estimate website traffic. It can acquire data about any competitor’s portals, thus helping you improve your own business.

Enter the name of a site, and StatShow will compose a detailed report. It includes rankings (using Alexa tool), backlinks search engine indexing, as well as various info about site owners. Additionally, you’ll get an Internet reputation rating based on the platform’s trustworthiness, reliability, and privacy.

13. QuickSprout

QuickSprout is an amazing SEO tool for bloggers and businessmen. This service provides an easily dissectible analysis table. It features your competitor’s traffic data and SEO rank, as well as a list of the most popular keyword phrases.

It’s not just dry statistics. QuickSprout also gives you suggestions on how to improve your website. If you want to attract a wider audience, this tool will give you clear and easy-to-follow recommendations. To top it all off – all these features are free!

14. Keyword Competitor

Want to get an upper hand against the competition? Keyword Competitor is an advanced website analyzer that shows how you can take an advantage in SEO over your rivals. 

Keyword Competitor helps you learn the most popular paid and organic keywords, as well as check their ads stats.

15. KWFinder

KWFinder is a fantastic website traffic checker for amateurs bloggers. It has one of the best user-intuitive interfaces on the market and various keyword research features.

With KWFinder, you’ll get a good picture of your competitor’s best SEO practices to implement on your portal.

16. Clicky

With over 1 million portals in its database, Clicky’s Real-Time Web Analytics is a sure way to monitor any site’s traffic. It provides a detailed report for every vital stat. Aside from that, Clicky can easily detect and exclude bots to give an accurate estimate of real traffic.

We should note that it takes some stats from Google Analytics. However, it offers many additional features. Clicky’s report includes information about web browsers visitors use, usernames, return visits, as well as other valuable information you won’t find in Google’s website analyzer.

17. SpyFu

SpyFu is best suited for researching SEO and AdWords. It’s an excellent way of discovering factors that drive your competitors to succeed.

This website traffic checker allows you to scan and monitor PPC performance from up to 3 competitors simultaneously. With SpyFu, you’ll know which keywords you should buy and which you should be discarded. As a result, you will enhance your digital advertising and generate more sales.

18. Rank2Traffic

A completely free and reliable alternative to Alexa’s famous website traffic estimator. Rank2Traffic uses an advanced algorithm based on the Alexa ranking system to provide comprehensive insights about visitors.

This online tool works best as a supplementary. We advise you to compare results on Rank2Traffic with statistics you got from other sites. This way, you can get more accurate estimates about your competitor’s data.

19. InflueNex (YouTube)

Did you think we forgot about vloggers? As we promised, we are going to talk about tools for analyzing other people’s YouTube channels. 

InflueNex is one of the most popular tools for gathering data about influencers. You can use various filters (with over ten categories) to identify larger channels with content similar to yours.

This tool looks into other YouTubers to provide info about their viewers, subscriber growth tendency, engagement ranks, as well as estimated ad revenue. But that’s only a part of data InflueNex can offer. If you want to know more – you can use a free trial.

20. Social Blade (Social Media Platforms)

Social Blade is a fantastic all-in-one analytics service for all kinds of media platforms. It works with YouTube, Twitter, Facebook, Soundcloud, and Instagram.

This tool is best suited for YouTube content creators. Social Blade allows you to gain insight into popular vlogger’s channels. There is a lot of info here, so prepare to process a ton of useful data. Besides, it offers a free trial.

Final thoughts

Should you have accurate and detailed information about your website traffic? Undoubtedly. You need to understand your visitors, where they come from, and what attracts them to your website. However, you shouldn’t forget that you can also learn from your competitors

That’s where website traffic checker tools come in handy. It’s essential to learn from more experienced content creators. See what keywords bring more traffic, observe what works and what doesn’t. Finally, use that information to enhance your portal.

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Article by Seth Kravitz

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