A logo is crucial in branding. It represents a company, serves as a visual identity, and creates recognition. Be it an online store or a brick-and-mortar shop, your business needs a well-designed, memorable logo.
To find the best options for businesses that want a professional-looking logo without spending a ton of money, I have tried out more than a dozen of free online logo makers. In this article, I'll share my personal experiences with some of the best; and show you the logos I have created using these logo makers.
1. Hatchful by Shopify
Hatchful, by Shopify, is a free logo maker that offers a user-friendly interface and an easy process of generating logos. It is an excellent option for those who want a quick solution without having to sign up. The output is of high resolution, which is ideal for both online and offline use.
However, the lack of customization options is a drawback. The selection of logo templates is limited, and the color templates are not very exciting.
2. Adobe Express
Adobe Express offers a straightforward approach to logo creation, with beautiful color and font pairings and the ability to preview your logos in different mockups and backgrounds. The logo editor is sophisticated, making it easy to refine your design. And, you can download your logo in PNG, JPG, or PDF for free.
However, the pre-built templates are limited, and a login is required to customize and download logos.
3. Wix Free Logo Maker
Wix Free Logo Maker boasts a user-friendly and efficient process for logo generation. With the option to create multiple designs at once, the possibilities for logo styles are virtually endless. The customization options are flexible and there are many intriguing design ideas to consider.
While the free version does have its limitations, offering only a .jpg format, those looking for resizable files and commercial usage rights must pay a fee of $50. Also, users are required to log in to access the tool.
Also, check out our review on Wix Website Builder.
Looka offers a simple and intuitive solution for logo creation. The design options are eye-catching, with appealing font pairings, and the ability to preview your logos in different mockups and backgrounds provides a realistic representation of how your logo will look in different contexts.
While the free version is limited, for those looking to take their branding to the next level, Looka is a practical choice for small businesses and startups. For a fee of $65, you can receive high-res logo files and the necessary rights for commercial usage, making Looka a valuable investment for businesses looking to establish a strong visual identity.
Designs.AI tries to lure users with its attractive color and font combinations.
However, it demands a login just to download or customize logos – a major inconvenience for users. The options for customization are limited, and the selection of logo templates is quite limited. And to make matters worse, the user must shell out $49 to download the logo in SVG format and mockup samples. Overall, Designs.AI has a lot of limitations that may turn off potential customers.
6. NameCheap Free Logo Maker
The NameCheap Free Logo Maker has one cool feature. You can create multiple logos with different icons and preview them in different mockups.
Other than that, the tool is rather uninspiring. Customization is limited. Generation is confusing. Icon and layout choices are few. Plus, you need to log in to download your creation.
Logo.com offers a simple process for generating logos. It allows you to create logos based on different words and generate multiple designs at once. Downloading and sharing branding information such as colors and fonts is effortless. You can preview your logo designs in various mockups and background colors.
However, a login is required to download logos – users without a Logo.com account will have to create one with them. Also, resizable logo files are chargeable – which is another turn-off.
What Makes a Good Logo Maker?
Ease of Use
When selecting a free logo maker, ease of use should be a top priority. A user-friendly logo maker will save you time and frustration. An intuitive user interface, pre-made logo templates, drag-and-drop functionality, accessible tutorials, and help resources are some key factors to look into.
Logo Customization Options
Customization options are crucial when it comes to creating a logo that truly represents your online store. You want to be able to make your logo unique and reflective of your brand, and a logo maker with ample customization options will allow you to do just that. Some important customization options to consider include the ability to modify logo shapes, adjust colors, add text and graphics, and modify the overall layout of your logo.
Logo Files Outputs
Look for a logo maker that offers high-resolution files in different file formats, such as PNG, JPG, and SVG. Ensuring the availability of different file formats allows you to apply your logos to other design tools (such as Adobe Illustrator and Figma) and offline prints.
Also, a downloadable brand kit and mockup previews would be a bonus point.
In conclusion, creating a logo doesn't have to be a hassle or cost a fortune. With the right free logo maker, you can design a logo that perfectly captures the essence of your brand.