Ecommerce is well on its way to being the next super mall. The ease, variety, and price comparing are cultivating an even stronger online shopping culture. If you have been looking for some inspiration to design a new site or update your current one, look no further! I’ve compiled some of the best, trend setting ecommerce designs around – take a look and let me know which ones you love the most.
As a frequent online clothing shopper, I love the ability to realistically see the change in apparel colors. It adds confidence in my color selection as I chose which one to purchase. I also love the subtle details in the background image; it adds to the design but doesn’t distract from the main focus.
There are so many things I love about this site – the cool color palette complement the products perfectly, the textures add both insight into the product as well as add to the design, and the images fit in well with their target audience.
I may be a little partial to this site as it brings me back to a childhood of hunting, fishing and outdoor adventures with my dad, but overall I think this is a great site. They have organized their plethora of products into an easy navigation and use a simple layout to not distract.
There are three things about this site that stand out to me – the very unique above the fold layout, the “filter by” color wheel, and the design your own shoe. I don’t know how many times I have wanted a certain color of shoes and I’ve had to wade through every color to find what I’m looking for. The design your own shoe plays very well to their target audience.
As an upscale clothing company, Coast has effectively designed their site to appeal to their market. It’s all about the clothes and the elegant shopping experience – the simply layout and emphasis on photography fits well.
River Island is banking that pictures really are worth 1,000 words, and I think it’s working for them. From the first glance of their homepage you know exactly what type of clothing you are going to find on their site.
Abercrombie is known for their risqué advertising and in-store promotions – their website is no different. The provocative imagery is iconic of the brand and is exactly what their advocates are looking for in their marketing.
With the recent rebranding of the company, the website has received a face lift as well. My favorite part? The tracker! You get to know exactly where your pizza is at in the cooking stage and when it should arrive on your doorstep. Genius!
The colors on this site screams gourmet. One unique tool this site has integrated into their site is a recipe finder so not only do you learn how to make yummy drinks, it provides links to their products to make sure you get all of the flavors you need.
The apple website might be one of my favorite websites. Bold product images, simple descriptions and very personable copy. The steps to customizing your technology are incredibly straightforward to facilitate a positive shopping experience.
Am I missing any great sites that inspired your design? Or maybe your site is jaw droppingly good – post a link for all to see.
Article by Danielle Towner
Danielle Towner is a simple, small town girl that has discovered a passion for all things digital. With a degree in marketing and several years of agency experience under her belt she has played a significant role in nearly every type of marketing for clients of all shapes and sizes. She has conducted extensive market research studies, developed marketing plans, implemented advertising campaigns, managed email marketing efforts, designed marketing collateral, composed press release and sales copy, as well as developed and implemented social media strategies. With her eagerness to learn, she strives to always be on the cusp of the next big thing.