5 Content Optimization Tips for Your Affiliate Marketing Website

Updated: Oct 14, 2020 / Article by: WHSR Guest

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Affiliate marketing thrives on trust and reputation. Treating your content superficially will most likely backfire, resulting in poor conversions and low traffic. The main reason for that is the fact that people are looking for someone knowledgeable that would provide them with meaningful and actually useful information.

But the truth is that we grow as we move on. In time, we acquire more knowledge and experience about what constitutes good writing and trustworthy content. There are many ways of how good writing and relevant content optimization can improve your affiliate site’s performance. It can be applied to forthcoming articles and buying guides and revamping older content as well.

According to 99 Firms, affiliate marketing programs generate 15-30% of all sales for advertisers, with 81% of brands and 84% of publishers already implementing affiliate marketing in their digital content efforts. In this article, we’re looking to provide you with the essential tips that will help you improve conversions and increase your traffic considerably.

Content Optimization Tips for Affiliate Marketing Website

1. Depth Over Range

This is to reiterate that people are looking for valuable content that benefits them directly. Whatever demographic you’re aiming for, it’s essential to address your audience’s needs first.

People don’t care for watered-down content. According to Job 2 Joy, 38% of marketers claim that affiliate marketing is their top customer acquisition method, with 57% claiming that blogging and content creation is their preferred method of driving traffic.

To be persuasive, an affiliate marketing website needs to be thorough and informative. Would you consider purchasing a product advertised by a site that doesn’t sound knowledgeable? Content optimization should seek not just to make articles longer and broader, but rather more thorough and meticulous.

2. Improve Readability

There is a variety of factors that define the reading ease of copy. The most popular way of measuring it is the Flesch-Kincaid Score.

“Keeping a high readability score will benefit your website greatly from many perspectives. First off — the obvious. A well laid out copy doesn’t seem impenetrable. It reads smoothly and doesn’t demand too much computing. Secondly, readability is essential for SEO.”

Christopher K. Mercer, digital entrepreneur, and creator of Citatior.

There’s no guarantee that Google calculates a website’s content Flesch-Kincaid score. However, content that is easy to read tends to rank higher in search results. The reason for it lies in the human factor as well.

People just don’t want to read very complicated text when it’s uncalled for. If people clicked on your link on Google and left your page shortly after, Google will “punish” the website, since it didn’t provide the user with the value he was seeking. Therefore, it shouldn’t rank high in search results.

Readability analysis tool by Yoast
Readability analysis tool by Yoast (source)

So, how do you optimize your text for better readability? Here are a few suggestions:

  • Keep your sentences short. The shorter they are, the easier it generally is to follow the point of the text. Keeping sentences under 15 words should do.
  • Keep your paragraphs short. Large blocks of text are intimidating and will often dissuade readers from reading. Keeping your paragraphs under 5-6 lines will keep them user-friendly.
  • Use connectors like “however,” “moreover,” “furthermore,” and so forth. They help establish a logical connection between ideas, which makes the text easier to read.
  • Use bulleted lists to make the article more scannable.
  • Avoid passive voice when possible.

You can also limit the number of adverbs you use. Instead of opting for adverbs, it’s better to go with more descriptive verbs. It keeps the text more engaging. Here’s a brief example:

  • Jennifer walked quickly
  • Jennifer hurried

The second version is much more descriptive and concise, which makes it easier to read and more engaging.

3. Use Multimedia

The success of an affiliate marketing website is partly defined by how engaging its content is. Taking into consideration the modern tech ecosystem, we seem to have shorter attention spans and seem to dislike reading long paragraphs or long texts in general. This is why we need to occasionally complement our articles with images and videos.

Here are a few ways you can considerably increase reader engagement with your content:

  • Use images with faces. We are evolutionarily driven towards faces. They grab our attention and engage us, which may help you emphasize important sections of your text and Calls To Action.
  • Use images and infographics that facilitate the understanding of your text.
  • The common recommendation is to use an image in 200 words of text. However, Blog Pros have analyzed the most popular 100 blog entries on the internet and have concluded that they feature an image in approximately 350 words.

4. UX over keywords

SEO standards change a lot over time and often what tends to be the staple of high-quality optimization becomes obsolete in a matter of months. This is what happened with keywords, which remain an intensely debated topic in on-page optimization.

James Daily, Head of the content department at Flashessay.com shared that

A few years ago, writers had to jump through the weirdest hoops to cleverly integrate keywords in their text. They often resembled truncated and unnatural fragments of text that no sane person would ever utter.
SEO standards, however, have shifted considerably, and now keyword stuffing is considered a faux-pas, rather than a best practice.”

A well-designed user experience (UX) has now become an essential component for high ranking on search engines, which in effect, provides websites with a healthy influx of traffic. According to Toptal, 88% of customers are highly unlikely to return to a website with poor UX, with 62% claiming to have started actively avoiding that particular brand due to unfitting UX.

This is not to say that keywords are now not important, they remain one of the critical signals that search engines take in consideration for ranking websites in search results. However, UX is now a pivotal component of an SEO optimization strategy.

But what does this mean for the site owners?

Simply put, we have to focus on satisfying the customers’ needs before anything. Therefore, bombarding your potential customers with repetitive and unnatural synthases is a bad practice. Focus on reliably answering the customer’s questions, only then attempt to apply keywords to your text.

5. Tell a Story

One of the essential goals of an affiliate marketing website is to build a trusting relationship with its audience. A large number of businesses use storytelling to create a meaningful connection with their customers. The type of storytelling you’d employ when writing a letter of a personal account.

Let’s start with the science behind it.

Surprisingly, according to recently published research, storytelling elevates oxytocin levels in the body — one of the “feel good” hormones. Humans tend to have elevated oxytocin levels during physical and social interactions like hugs, handshakes, and so forth.

300% increase
The result results show the narrative intro had a great impact on both full-page readers and average time on page (Buffer)

As a result, it’s not surprising that articles that feature storytelling, compared to just plain reporting ensure greater engagement and a much bigger audience. In fact, injecting an article with some elements of storytelling increases its reader count threefold, according to the Buffer own test.

To improve your text’s storytelling qualities, consider consulting Shaelin Writes, Diane Callahan, and services like Essay Supply.

Mistakes to Avoid

Now that we have a better understanding of how to optimize the content on an affiliate marketing website, let’s take a look at some mistakes worth avoiding. Keep in mind that these can seriously hurt your lead and sales generation efforts, so make sure to avoid them at all times:

Lack of Specialization

It’s difficult to cover every industry and niche under the sun on your affiliate marketing website. According to Hosting Tribunal, the most popular affiliate marketing niches include fashion (18.7%), health (11.1%) and travel (8.6%) to name a few. Whether it’s IT, health, fashion or something different entirely, make sure to slowly specialize your services in one direction or another. This will let you raise your prices, attract more exclusive clients and develop in-depth knowledge about certain affiliate marketing niches.

Lack of SEO

Whether to attract clients or simply rank higher in global search engines such as Google and Bing, you need to make sure that your SEO game is up to the task. Tools such as Google Keyword Planner, SEMrush and Ahrefs can help you identify trending keywords, phrases and optimization systems which work well in your affiliate marketing niche.

Lack of Constant Innovation

Lastly, affiliate marketing is all about giving more and more options to whomever you partner up with. Make sure to create different types of content, expand your service portfolio and engage your audience on a constant basis. Don’t settle into a routine and try to do something new and exciting periodically to keep your affiliate marketing website attractive.


The concept of content optimization has changed dramatically over the last five years. Make sure to curate your affiliate marketing website and content in order to attract as many leads and clients as possible. Once you find a content optimization system that suits your brand, the right audience will find their way to you through search engines and word of mouth.

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About the Author: Leona Henryson

Leona Henryson is a freelance writer and UX designer. Also, she is a contributing writer for various blogs. When she is not writing or designing, she is swimming, hiking, and, weather permitting, snowboarding.

About WHSR Guest

This article was written by a guest contributor. The author's views below are entirely his or her own and may not reflect the views of WHSR.