About Julie Weishaar
Julie is the owner of New Horizons 123 and specializes in visual and digital marketing content creation. She also mananages blogs, content, email marketing, and social media for her clients.
Brands understand that it is no longer an option to include a video marketing strategy in promoting their business.
However, what has changed is the importance of uploading and sharing videos on additional platforms and channels in addition to YouTube.
For example, according to HubSpot research, video has dominated social media. 62% of surveyed consumers want to learn from videos they watch on social media.
Video must be part of your marketing campaign efforts. Take a look at some of the video marketing statistics below if you still have any doubts.
There is no question that you should upload your videos to YouTube, given its popularity. However, there is a vast difference between hosting your videos on YouTube and adequately promoting them to reach your target audience.
When growing your brand and increasing brand awareness, it is vital to look at alternate quality platforms that can offer different methods to promote your videos.
While YouTube will always be a heavily pursued distribution channel for B2B marketers because of its high engagement rates, other platforms offer additional features and functionality that make it easy to promote your videos, track their performance, customize video players, and analyze data.
No platform is suitable for all businesses. It depends upon your company's needs, budget, and required functionality. When searching for the best and most reliable video marketing platforms, consider the following characteristics and features:
The best video marketing platform for your company gives you control over how and where viewers see your videos.
Below are several available platforms from which to choose.
Vimeo is an excellent choice for growing businesses. The free version offers plenty of video editing features and basic analytics. You can start with the free version and upgrade to one of the paid tiers as your needs for additional functionality increase.
Vimeo's paid platforms are Plus, Pro, Business, Premium, and Enterprise. One of the most helpful features Vimeo offers, when compared to YouTube, is the ability to replace a video without losing the associated stats.
There's nothing worse than uploading, embedding, and sharing a YouTube video, only to notice that you have made an error after it has been shared all over the Internet.
Your choices are either to hope no one notices or to replace the video and lose all the traffic and social shares you have received.
With Vimeo, you won't have this dilemma. You can re-upload a video and maintain all the stats. The user-friendly interface makes it simple to create engaging videos directly from your computer or mobile device, share them on social media, and embed them on your website.
Use the analytics to determine:
Some of the many pros of using Vimeo as a host for your videos include:
A few of Vimeo's drawbacks are:
There are three options from which to choose, starting with free. The differences in the pricing tiers include the ability to download in mp4 format (not available in the free version), and:
The Business tier offers the most robust and feature-rich functions: SEO boosting snippets, multiple user logins, custom domains, automatic captioning, and several other premium features for agencies and businesses.
An additional feature of Wave is the automatic landing page generator for your videos to become a powerful marketing tool.
Wave has many benefits for its users, including
A few of the cons associated by Wave users include:
To see if Wave is the right platform for your videos, sign up for a free account that includes unlimited social media native shares, five video embeds, video templates, and basic video editing.
While there is no free version, SproutVideo does offer a free 30-day trial with unlimited access to all features, including:
The platform has 4 tier options: Seed, Sprout, Tree, Forest. Users are not required to provide payment information when signing up for the free trial.
Some of the pros of SproutVideo include:
Some SproutVideo users don't like the following:
Pricing options range from free to Advanced. The free version comes with all Wistia's standard features, which include:
Wistia’s white-label feature enables users to customize players to match their brand identity and image. To help with SEO, Wistia injects Schema.org mark-up onto the page where your video is embedded.
If you want to use your video for lead generation, Wistia enables users to keep some video content behind a digital gate, acting as a video lead magnet.
Below are some of the pros Wistia users enjoy:
Some complaints from users who have tried Wistia include:
Powtoon is a video hosting platform and an all-in-one video marketing platform with everything you need all in one place.
Create multiple types of videos, including:
Pricing for individuals ranges from $19/month to $99/month for agencies. There is no free option, but Powtoon does offer a free trial.
Other plans are available for teams, corporate, and enterprise-level accounts with varying features, storage, and functionality. Business users must contact Powtoon to request a quote.
When creating a video, you can choose to customize one of their pre-made professional templates or start from scratch. Once you are finished creating your video and are happy with the results, Powtoon will upload it directly to YouTube for you.
While it is hard to resist a price tag of free, there are limitations. A few of them include:
The above video marketing platforms are only a few of the numerous options available on the market today.
Two of the most significant factors to consider are cost and your priorities. Small businesses, entrepreneurs, and freelancers may meet their needs with free hosting solutions.
Whereas larger brands often have different priorities and larger budgets to pay for more robust video platforms.
It is essential to define your video marketing goals to determine which solution will work best for you. For example, if you want to run ads and live stream videos, you can narrow down your search to only those platforms that offer these features.
Paid hosting sites that offer a free trial with full functionality will be most helpful to you when deciding if the platform meets your needs.
Do some research and try out several providers for yourself before deciding. You might find that using more than one platform is the ideal solution for your video marketing needs.
Ultimately, the best option for you will depend upon several factors, including your marketing budget, level of experience, and specific features you need, such as analytics and reporting.