10 Essential Rules For Effective Pinterest Marketing

Article written by:
  • Social Media Marketing
  • Feb 26, 2017

Updated: January 2017

If there’s something that makes 21st century people entirely different from 19th or even 20th century people, it’s their need for visual content over text-only.

Like Instagram, Pinterest was born to accommodate the modern need for visuals.

Images, photos, illustrations, infographics, and e-paintings – they all convey messages to the brain using only people’s eyes as their vehicle, and concepts are retained more quickly. The reason for this is that it’s easier for the brain to get the ‘bigger picture’ with visuals rather than with words, where it has to do extra work to understand a concept as a whole.

So here is the question:

How to Meet Your Audience’s Need for Visual Content?

What can a pin do? View full infographic here.
What can a pin do? View full infographic here.

If you’ve been wondering how to turn Pinterest into a marketing asset, this post is for you.

1. Like Infographics? Pinterest Is THE Place

Create Pin-friendly infographics and promote them to your followers and on your website.

Infographics and Pinterest marketing are a well-suited match. Because of Pinterest’s visual settings, it’s a natural place for infographics to find an audience and get shared.

2. Comment on Pins and Answer Comments

You don’t have to just like or reshare your favorite Pins – you can also comment on Pins and reply to your commenters.

In his post on Business2Community, Dillon Diatio says that, while Pinterest is mostly a visual board than a social network, you can still build a community around the content you share or reshare, and give other people a chance to become part of it and get Pinterest users to know you for your thoughts, not just your visuals.

Also, comments in general have been a great way to get new followers and create relationships since the birth of the first social communities (forums and blogs), so it will work on Pinterest, too.

3. Use Affiliate Links or Get Creative

After Pinterest’s announcement, dated February 2015, that introduced a rule to ban all affiliate IDs on Pins, all bloggers and marketers worldwide are now rejoicing at the news that, as of May 2016, aff links are allowed again on Pinterest.

“In the past, we removed affiliate links from Pinterest because spammers were abusing them,” said Adelin Cai, Policy team leader at Pinterest. “Now that our spam detection system is so much stronger, we’re ready to allow affiliate links again.”

However, if you still want to play it safe, you can get creative and add a layer of content between Pinterest and your affiliate link. Write a blog post where you will review the affiliate product and add images, testimonials (or invite readers who have used the product to comment on the post) and add a big “Buy” button to the page.

The URL you will pin on Pinterest will be that of your blog post.

4. Create ‘Pinnable’ Blog Posts

“I’ve started to try and create all of my posts and articles to be ‘Pinnable‘,” says Luke Jordan of Intergeek. “I’ll create unique images for my posts using Canva that meet Pinterest’s image size criteria. These will be brightly colored, interesting images – usually with quotes or the post headline on – that suit the post but also allow for it to be shared across the network.”

As of 2016, repin counts change from individual to aggregate, so they are no longer reliable as a measure of engagement per-pin. However, there are still Pinterest analytics tools out there – like Pin Inspector – that show individual pin counts, so you may want to complement your Pinterest analytics with a tool of this kind to keep track of how your pins are faring.

5. Pin Your Business!

Wonderful advice from Deepanshu Gahlaut:

Deepanshu Gahlaut
Deepanshu Gahlaut

Pinterest is a great place to advertise and market your product, connect with existing customers, and find new ones. It’s difficult to give a single strategy or tip for marketing on Pinterest or any other social media. Here are few tips every business should use for marketing on Pinterest, I would recommend:

1. Set up your business profile with an attractive image and strong bio line. Don’t forget to insert call to action here.
For example: “We are the leading provider of **** service. Call us *******”
2. Verify your business account and include other social media as well  such as Twitter and Facebook. This all shows you as a trustworthy source of business.
3. Create place boards by using add map feature. For example, create a board named “Contact Us” use the map on it, with exact location where customers can contact you.
4. Create a guest board to allows your customers to pin as well.
5. Engage more as you can.

  • Follow others.
  • Pin others stuff as well.
  • Like other’s stuff.
  • Comment on other’s Pins.

6. Make use of hashtags,  with # symbols. Tag others with @ symbol.
5. You can aslo use the promoted pin feature of Pinterest.
8. Use a Pin it button on your website.
9. Use Pinterest analytics to know the progress of your business on Pinterest – followers growth, what has been pinned, impressions etc.

In January 2017, Pinterest introduced ad groups for paid campaigns to make it easier for advertisers to assign a budget to specific groups. This new feature will turn help you manage your budget in a smart way, directing it to relevant demographics and geolocations. You can test your ads before spending money, so it’s worth trying out.

6. Add Keywords to Boards and Pins. Be Consistent

“My top tip for Pinterest is to pin consistently and add keywords to your boards, pins and profile,” says Brian Lang, owner of MyBabyShowerFavors.com and Top Pinner for “Baby Showers.”

“We were able to outrank more established competitors that had more than 3x as many followers or more because we pinned almost every day while they did not.”

Add daily (or every two days) pinning to your Pinterest marketing schedule and be consistent with the content you share.

7. Be Active and Reshare Popular Pins

Richard Adams shares his proven strategy to generate a lot of traffic and followers from Pinterest.

Over the last few weeks I’ve been carrying out a lot of experiments on Pinterest to boost my follower numbers. Since the introduction of the new Smart Feed, lots of people have been seeing their follower growth drop, while my experiments have allowed me to grow my followers faster than ever before.

It seems that with Pinterest’s new algorithm, it’s becoming ever more like Facebook, with only certain images appearing in people’s [feeds]. The “good times” on Pinterest may be coming to an end; now we’re all going to need to be far more strategic to keep on growing our audiences.

There are two things that seem to be working right now; firstly account activity and secondly pinning images that are *already* popular on Pinterest. Combining the two is having an incredible effect on my results, so here’s how to replicate it.

First, you’re going to need a load of images that are popular. Probably the easiest way to do this is to carry out a few broad keyword searches on Pinterest that relate to your niche. On the search page, ensure that you click “Pinners” and go visit the top 20 or 30 results.

Each of these people is probably getting a fair amount of traffic and repins, so anything they pin will likely be seen by Pinterest as “popular.” Check to see if these people have blogs, and if so, subscribe to them in your favorite feed reader.

This way, you’ll receive all their latest posts every day. Then, once or twice a week I simply go through these posts, picking out those with the best-looking images and pin these to Pinterest. The fact that I am pinning these posts a few days *after* they were first published means they’ll likely already have a number of pins on Pinterest so will be seen by the algorithm as “popular” images. I use a free ViralWoot account to spread out my pins, and normally end up pinning 10-20 images in a single day, though ViralWoot does most of the hard lifting for me.

Within a few hours, I start to see my repins and followers going up, often to a crazy rate. This normally holds up for 24-48 hours before slowing back down again. But these “bumps” can have a significant effect on my follower numbers and reach.

Right now I’m getting better results with this simple process than I am with group boards, which was my favorite strategy until now. Try it for yourself; you might be pleasantly surprised with the results!

8. Be Interesting, Not Salesy

“Don’t try [to] sell your product or service,” advises the team at So Bold Marketing, “When your consumers see this, they will be instantly uninterested and see it as the cold calling of marketing. Give the consumers value added information about your market space and then 10% of what you post should be about the services you can offer.”

The secret is putting yourself in the user’s shoes. “People will engage with interesting information and facts,” adds So Bold Marketing, “Give the consumer what you would want to see.”

9. Diversify Boards

Even though your Pinterest channel is topical and mostly brand-related, you can create Boards on slightly unrelated topics and use them to attract diversified audiences who may find your brand content interesting, too.

For example, if your site or your brand is about preschool educational toys, you can create a board about environment-friendly art and craft materials – it’s not strictly related to your brand products, but it’s still relevant for parents who want to encourage their kids’ creativity while respecting nature… and they can certainly get an interest in educational preschool toys that respect nature as well.

10. Try Visual Cards

This is an idea I’ve been fiddling with for some time, actually, and one that I hope to implement soon.

Instead of producing infographics, I thought it would help to create topical index cards you can Pin on your Boards.

What can you use index cards for?

  • You can poll your followers in a visual style (that is, ask questions).
  • Introduce a new idea and ask followers to comment and discuss it.
  • Announce a new product or service.
  • Create a Q&A with the main theme written or illustrated in your card.

The sky is the limit.

How did you turn Pinterest into a marketing asset? Share your Pinterest marketing tips in the comments below.

Article by Luana Spinetti

Luana Spinetti is a freelance writer and artist based in Italy, and a passionate Computer Science student. She has a high-school diploma in Psychology and Education and attended a 3-year course in Comic Book Art, from which she graduated on 2008. As multi-faceted a person as she is, she developed a big interest in SEO/SEM and Web Marketing, with a particular inclination to Social Media, and she’s working on three novels in her mother-tongue (Italian), which she hopes to indie publish soon.

Get connected: