If there is one thing that is certain, it is that news in the category of web hosting changes often.
In this news update, TSW takes a look at trends in cloud hosting and the changing cloudscape, what Google's HTTPS algorithm means for website owners, important security upgrades, and a new system for blocking brute force attacks on WordPress.
Changing Cloudscape and Where Cloud Hosting Is Headed
Although the concept of cloud computing dates back to the 1999, when salesforce.com and Google launched consumer cloud services, throughout the 2000s the market has grown.
There is little doubt that cloud-based infrastructures are growing in popularity and that trend will likely continue into the next decade and beyond.
The big names in hyperscale vending are AWS, Google, Softlayer and Microsoft are offering cloud services at discounted rates and price matching one another. The goal is to secure the majority of marketshare in the coming few years, maintain those clients and make a profit with sheer volume plus add-on sales. Look for great deals in cloud hosting in the next few years as the big four and those coming up behind them, such as Amazon, battle it out to see who the top dog in cloud hosting will ultimately be.
For readers who are keen to dig deeper, here are the pricing pages from Google Compute Engine, Amazon AWS, Microsoft Azure, and IBM Softlayer.
Adrian Cockcroft has assembled my own spreadsheet summary of instance specifications from the above vendors: http://bit.ly/cloudinstances.
WHMCS Urges Security Upgrades
If you're using a service, such as CloudFlare and other proxy services with your WHMCS installation, the site released a security update on their blog urging customers to update.
The update provides an IP detection logic system to improve security features. The blog post states, “The update includes a significant update to the low-level cryptographic routines used for admin authentication. These changes will affect any 3rd-party integration which directly accesses the admin user database table; they should not have an observable impact on installations otherwise.”
Protecting Your WordPress Website
Automattic, the company that oversees WordPress.com, released an announcement that it has purchased BruteProtect. BruteProtect is a plugin combined with a service that protects website owners using WP from hackers. BruteProtect will be part of Jetpack and thus will be installed with a single click. Malicious logins can threaten the health of your site and business, so this is a welcome acquisition for WordPress-based sites.
Google's HTTPS Algorithm Changes
It's probably no surprise to website hosts that Google has yet again added another element to how they rank websites. This time, their focus is on how secure your website it. They stated on the Google Blog:
“Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.”
Preference will be given to sites that offer visitors a secure HTTPS connection. Google's focus on security may lead to development of more products and stronger security measures from hosting providers. In the meantime, you can talk to your web hosting company about what they will be offering in light of Google's latest focus.
The Internet is fluid and web hosting news changes from day to day. WHSR will always highlight the top concerns website owners might have about hosting a website and bring you the latest updates. However, it is impossible to cover everything. If you have something to add to this list, please share your news in the comments section below.