Running a dropshipping business is not as easy as it sounds. It requires staying on top of several moving parts. Besides finding a dependable supplier to keep the business grinding, you'll also need a high-converting website to make the most of your traffic, maximize your ad spends, and scale your revenue.
We studied 15 top dropshipping websites examples to give you a headstart.
The article explores just one thing we love about the brand. You'll walk away with at least 15 actionable tips to build a tremendous dropshipping store.
The human span has fallen to about eight seconds, now less than a goldfish’s.
Making the most out of this tiny window helps dropshippers win the sales. Wayfair understands this. It uses an optimized above-the-fold to maximize their first impression.
The colorful design, plus enticing product images, win shoppers' attention the moment they land on the website, hooking them to their offers effortlessly. It also brandished the brand's free shipping offer for orders above $25, hitting visitors with value on the fly.
Additionally, visitors don’t have to scroll the page to learn the brand’s value proposition.
Mivimall is a general dropshipping website dealing with custom products.
The brand promises to provide shoppers with custom collections that help them express themselves no matter where they are, who they are, and what they're passionate about.
Consequently, the website's layout is clear and straightforward, making browsing the store intuitive, leading to quicker conversions. In addition, the company eliminated every distraction on the page to maximize shoppers' low attention span.
The navigation menu is also straightforward, making it easy for people to find what they're looking for.
Additionally, visitors don't have to scroll neck-deep to discover hot-selling products. The website color is easy on the eye, and it also uses a lot of white space to create a user-friendly experience.
People don't usually read web pages' texts line by line; they skim them.
However, videos can engage them easily, enabling you to deliver your entire message in a few minutes. The good news is people love them.
In a recent study, 66% of consumers admitted they'd prefer watching explainer videos, while 18% would instead read texts. Also, Unbounce found that adding a video to a landing page boosts the conversion rate by up to 80%.
Blendjet uses a three-minute video to tell their story, their journey, and how it all started.
The video is a success. It creates an emotional connection with the brand.
According to Lonna Hughes, “Way to go Blendget! I had no idea this is how you were born! This is an amazing story, definitely took me on a journey!”
The Blendjet reply makes the entire experience more emotional.
4. Pour Moi
Customers are often impatient. They don’t like wasting their time finding products.
Making it easy for them to discover products is essential to winning their sales. So enabling a site search feature can streamline their product discovery search experience.
About 59% of site visitors use internal search engines to get around a site. However, Forrester reported that about 68% of shoppers will not return to a site with a poor search experience. But providing one could improve conversion by 1.8 times.
Pour Moi adds a site search box above the fold to help shoppers find products quickly.
5. Born Pretty Store
Fear of missing out (FOMO) can cause shoppers to buy on impulse.
No one loves missing out on a good deal. However, making your offers fleeting could make shoppers take actions they don't plan for. A study found that nearly two-thirds of millennial consumers will purchase after experiencing FOMO.
Born Pretty Store has a dedicated discount page, allowing shoppers to easily access all the deals in one place, leading to improved checkout.
Shoppers don't see 50% discounts every day, making the offer a steal. But the brand makes it appear fleeting with a count-down timer. The fear of missing out will drive some shoppers into making reactive purchases.
Receiving gifts creates indebtedness.
Giving something of value to consumers before selling to them makes them more open to a sales conversation. For example, Aesthentials offers visitors a 10% discount on their first orders. It uses a pop-up to make the offer accessible.
The lovely color palette and simple design also make the offer more attractive.
Content is king, but most dropshipping businesses ignore it.
About 86% to 91% of marketers across B2C and B2B spaces admitted that content marketing is essential to their marketing.
Also, studies show that content marketing consistently outperforms traditional advertising and paid searches. SEMrush found that it costs 62% less and generates five times as many sales lead.
Gearbunch probably understands this, so it publishes helpful blog content to educate, engage and strengthen relationships with existing customers.
Search-engine-optimized blog content can also boost organic ranking, increasing brand awareness with new prospects.
8. Bidet Genius
Standing out in a crowded market is not a walk in the park.
It requires a significant marketing budget, overarching strategies, and a lot of patience to make a mark in the market. You'll also have to deal with the sharks (top players) who won't just sit down and watch you steal their businesses.
Bidet Genius achieved success by selling low-competition products.
Besides the less competition, niche marketing also helps businesses build brand loyalty, spend less on marketing and enjoy higher profit margins.
9. Triangl Swimwear
Online shoppers do run into issues requiring immediate assistance.
Providing them the means to reach customer support quickly ensures they get help as soon as possible, enabling them to complete their transaction fast. Triangl Swimwear adds a live chat feature on their website to provide shoppers with real-time assistance.
A study found that more than two-thirds of U.S. shoppers demand live chat features, indicating consumers' craving for real-time communications. Also, those who use the live chat spend up to 60% more per purchase than those who don't.
The unending news of cyber threats makes consumers skeptical about online payments.
Allowing them to pay through their preferred channels could make them checkout confidently, maximizing your conversion rate. The pandemic accelerates the adoption of e-wallets, making online payment evolve beyond the use of cards.
Data shows that digital wallets powered nearly 30% of the U.S. eCommerce transactions in 2020, up by 23.7% from 2019.
In addition, analysts projected that digital wallets would make up 51.7% of global eCommerce transactions by 2024.
StardustLEDS supports card payments and digital wallets to cater to every group.
11. Helm Boots
Customer behavior is becoming increasingly unpredictable, making it more challenging for businesses to meet their expectations.
Today, consumers want a personalized experience and expect brands to adapt to their changing realities. However, meeting this expectation requires leveraging data at the most granular level, allowing you to engage them meaningfully.
Helm Boot uses an interactive on-site quiz to learn customers' preferences.
Leveraging data lets the dropshipper tailor their offering to customer expectations.
12. Notebook Therapy
Email marketing is the past, the future, and the present.
Despite the social media onslaught on traditional marketing, the marketing channel has been standing strong, staying true to its potential.
A study found that every $1 spent on email marketing returns $42 on average—a strong ROI only a few marketing channels can rival. Also, Statista projects humans will send and receive over 333 billion emails in 2022, making email lists a great asset for businesses.
But most consumers are not willing to part with their emails without something in return. So Notebook Therapy offers visitors a $50 gift card to incentivize email list subscription.
The dropshipper uses a behavior-triggered pop-up to make the offer accessible and non-intrusive.
13. Daily Steals
Shoppers are loss averse—they hate losses.
They’ll rather not lose than gain equivalent benefits. Also, studies found that the pain of losing something valuable far exceeds the joy of gaining the same benefit. For instance, losing $10 hurts more than the joy of earning $10.
Daily Steals offers customers free shipping and easy returns. These safety nets let visitors shop confidently, without the fear of losses.
Other safety nets like money-back guarantees and warranties can also do the magic.
Also, providing a secure SSL connection would make them checkout confidently, without the fear of losing money to cybercriminals. Some hosting providers offer free SSL certificates. You can contact your host to find out if your package comes with one.
14. Inspire Uplift
Shoppers often rely on the wisdom of the crowd to make an informed buying decision.
You'll see them eating in packed restaurants, standing in lines at crowded stores to get their supplies instead of shopping at the less-crowded store next door, or reading customer reviews before shopping.
Consumers buy from brands they trust. Social proofs are a straightforward way of telling them that you've done it for others and will do it for them.
Inspire Uplift uses five-star product ratings to show customers’ endorsements. Also, its checkout pages show the number of shoppers that want the same product.
Imagine visiting the website to shop for a silicon cakesicle mold only to find out that 17 people had already added it to the cart. Of course, the fear of missing out will probably spur you to hasten checkout.
Inspire Uplift has over 1.5 million customers.
Of course, they must be doing something right to have such an impressive customer base. The brand adds social proof on its website to make visitors shop more confidently.
15. Afro Unicorn
Customers crave exclusivity. They want to stand out, that's why seek out items that match their identity, style, and preferences.
Afro Unicon believes that customers become emotionally attached to a product when they feel it's truly theirs. As a result, it goes from being merely another product to a personal belonging.
So the brand sells unique and custom products to create personalized experiences for women and children.
Customizing products helps brands build personal relationships with their customers and help them keep those buyers away from their competition. As result, the business enjoys reduced purchase return rates, improved customer loyalty, and customer base growth.
Build Your High-Converting Dropshipping Store
Build your high-converting dropshipping store using these 15 actionable, battle-tested ideas from shops that are getting results you'd rather be getting.
Execute one idea at a time, paying attention to user experience. Multiple studies have shown that potential customers respond to designs before considering the product. Put customers at the center of store your design.
Use split tests to find out what buyers love and give them for of it. And since site performance and speed influence your customer experience and profits, use only reputable hosting providers to prevent downtime.