Article by Jerry Low
Geek dad, SEO data junkie, investor, and founder of Web Hosting Secret Revealed. Jerry has been building Internet assets and making money online since 2004. He loves mindless doodling and trying new food.
Recycling your blogpost is not about being lazy and spinning your old content.
It’s about re-visiting a topic that matters with added value and to continue the dialogue. Perhaps you previously wrote a blog post about a timely topic – odds are that there are more recent developments on that topic – those developments are likely of interest to your audience. Or maybe the information or recommendation on a previous post has changed. Or you wrote a high-traffic post that has had tons of traffic and visitor comments and you wish to continue on that momentum.
There are plenty of reasons to turn that old, original content into something new.
In The Ultimate Guide to Repurposing Content, Kevan Lee of Bufferapp listed the following benefits in recycling old content.
In the following infographic I have listed 7 different ways to recycle your old blog content.
This infographic should get you started instantly. To dig into the details, check out my previous post: How to recycle old blog content.