Want to become an authority in your blog’s niche? Becoming an authority not only establishes your reputation and expertise, but it is a surefire way to earn a living and monetize your blog. How?
The Benefits of Being an Authority
There is no better way to build your reputation as an influencer than becoming an authority.
Reason #1: Trust
Consumers purchase from bloggers they trust, even if they don’t know them. In 2012, Neilsen conducted a study showing that 92% of consumers trusted recommendations from individuals over brands.
Reason #2: Authority
Authority figures are invited to podcasts and online TV shows. In the last 2 years, I’ve been invited to speak at webinars and online shows based on my expertise in my niche.
Reason #3: Earn an Advance
Bloggers and ebook writers are offered publishing house contracts. For example, Angela England got offered a contract based on her prior through her blog and work with others.
Reason #4: Get Free TV Time
Local TV shows invite experts in various topics to speak. From a small, local blogger friend of mine to the founder of Naturally Savvy, bloggers are being asked by local network morning shows or invited to shows like Good Morning America to do segments and even regular pieces.
Reason #5: Speaking Fees
Bloggers with authority can easily pitch to speak at a conference, especially if you have connections. My first gig was speaking about SEO at Reviewer’s Retreat (now iRetreat). It helped that the conference was new and I knew the leaders.
44 Ways to Become an Authority in Your Niche
How do you become an authority? There isn’t just one way forward. Here are 44 ways to build up your credentials and become an expert in your niche.
Be everywhere. Conferences, online, offline-the more visible you are, the better.
Give compassionate advice. Speak from experience without being pushy, or let them know how you can help.
Don’t be an ass. Keep your jokes in good taste, don’t diss religions and political candidates, avoiding calling people names like “stupid.” You never know when someone will want to ruin your reputation in response.
Write like a journalist. Properly credit articles, check people’s titles, correct your spelling and grammar, and use reliable sources. This is a must if you are writing about controversial topics.
Create like a professional producer. Even if your behind-the-scenes set up is cobbled together, video and photos must look flawless. Check lighting, shadows, glare, audio, background, etc., as if you were in a professional studio.
Correct your mistakes. If you answer something incorrectly, or changed your opinion on a topic, acknowledge it.
Create thought leader lists. If you know other leaders in your niche who regularly post information your target needs, tag and share their work.
Help bloggers behind you. Know someone up and coming in your niche? Don’t just tag and feature them, pass them opportunities that you can’t accept.
Be respectful. The one thing most thought leaders have in common is respect for others, even their detractors. Stay classy in all your dealings.
Don’t criticize brands. Brands you’d think you’d never work with could be partnered with your prospects. For complaints, go to customer service instead of social media.
Avoid hot button topics outside of your niche. Be yourself and be authentic, but jumping on debates that are full of vitriol doesn’t look professional even if you are trying to be the “voice of reason.”
Stand up for the injustices inside your niche. Little guy being crushed by a big organization? Fellow blogger unfairly smeared? Found stolen content that belongs to someone else? Speak up and help your fellow man.
Don’t knock fellow bloggers or influencers. I’ve seen this one hurt bloggers even when all were “in agreement.” While it’s good to stand up for someone, remember that you probably don’t know all the facts.
Connect with your audience using live broadcasts. People want to see you in action with Facebook Live, Periscope, YouTube or Blab.
Be selfless. Not every action should be for pay or consideration. Take the time to help someone in need.
Be kind to everyone. If someone flames you, respond politely. It often diffuses people and makes you look good. If they are still rude, delete or block them.
Don’t be spammy. Influencers are here to make money – no shame in that, but if you are always trying to sell something, people will turn away. Balance your blog and social media with the real you, not just sales.
Persuade don’t sell. Connect with people who have the problem you had and solved. They’ll want to know that and may even purchase from you, but you must first build rapport.
Don’t be pushy. You may drive them away from your blog and your products. If you don’t know how to persuade someone to become a loyal follower, train in marketing and sales.
Gina Badalaty is the owner of Embracing Imperfect, a blog devoted to encouraging and assisting moms of children with special needs and restricted diets. Gina has been blogging about parenting, raising children with disabilities, and allergy-free living for over 12 years. She’s blogs at Mamavation.com, and has blogged for major brands like Silk and Glutino. She also works as a copywriter and brand ambassador. She loves engaging on social media, travel and cooking gluten-free.