Articles by Mike Beauchamp

Don’t be A Zombie: Humanizing Content for the Living

  • Blogging Tips
  • Updated Apr 03, 2017
  • By Mike Beauchamp
Conversation and context, the two C’s before content When you're talking to someone, the context often serves as a bit of common ground to start the bonding; online the only thing you have in common f…

Big Data: Why Your Brand Needs It

  • Social Media Marketing
  • Updated Sep 25, 2014
  • By Mike Beauchamp
When it comes to data more is always better; and thanks to advances in software big data is now manageable. Imagine a room full of people who all have to answer your questions, anonymously. That’s the…