Articles by Lori Soard

6 Steps to Begin Collaborative Marketing Ventures

  • Inbound Marketing
  • Updated May 09, 2019
  • By Lori Soard
According to eMarketer, in 2012, online advertising hit and surpassed the $100 billion mark. Online ads are expected to account for “one-quarter of all ad spending by 2016”. As most small …

Headlines that Suck and What You Can Learn from Them

  • Copy Writing
  • Updated Nov 08, 2018
  • By Lori Soard
The Poynter Institute, Eyetools Inc. and the Estlow Center for Journalism and New Media used eye tracking equipment to study the way people read webpages and came up with some interesting information …

Not Your Ordinary Top 10 Hosting Providers List

  • Hosting Guides
  • Updated May 28, 2018
  • By Lori Soard
Everyone seems to have an opinion on who should wear the crown of top 10 hosting providers. We've even thrown in our two cents on who the best are, and we stand by that list. However, nearly ever host…

What To Do When Someone Steals Your Unique Site Content

  • Blogging Tips
  • Updated Jun 14, 2018
  • By Lori Soard
You've spent countless hours researching the perfect article idea. You made sure you had a unique slant, that the keywords were just right and that the article was high quality and would rank well in …
blogging

Do You Make These 7 Mistakes When Blogging?

  • Blogging Tips
  • Updated Jul 17, 2017
  • By Lori Soard
In our 21st century digital age, starting a blog is quick and easy. Anyone can do it. This is a good thing, because it creates the ability for anyone to easily get his voice out there. However, it als…

Using Wikipedia to Increase Brand Recognition and Legitimize Your Business

  • Blogging Tips
  • Updated May 09, 2019
  • By Lori Soard
If you're like most entrepreneurs, you're probably looking for new ways to get the word out about your business and build a name for yourself in the industry. You want to stand out from the crowd, be …
computer crash

How to Backup your WordPress Blog Easily

  • WordPress
  • Updated Oct 27, 2013
  • By Lori Soard
The hours of manpower it takes to get your WordPress blog looking just the way you want aren't something you likely want to repeat because you failed to backup your blog or need to move it and aren't …

20 Must-Have Tools for Small Online Businesses

  • Online Business
  • Updated May 08, 2019
  • By Lori Soard
As a small business owner, executing your business ideas means making it more efficient and finding tools that can help replace the hundreds of staff members you don’t have and can’t afford to hire. F…
rule of 7

How to Use the Rule of 7 To Gain New Customers

  • Inbound Marketing
  • Updated May 09, 2019
  • By Lori Soard
If you've ever taken a marketing course or worked with a PR firm, you've likely heard about the “Rule of 7”. This is simply a rule of thumb that a consumer must see or hear about your prod…
Infographic on SlideShare

Building a Networking Group for Social Media Exposure

  • Social Media Marketing
  • Updated Aug 28, 2013
  • By Lori Soard
Google has made it pretty clear that buying tweets on social media or using blackhat tactics to up your apparent social media rankings is a big no-no. However, new businesses or those who are still tr…

Get on Pinterest to Drum Up More Interest

  • Social Media Marketing
  • Updated Nov 08, 2018
  • By Lori Soard
Look out, Twitter! Pinterest is right behind you and gaining quickly. According to Pew Research's December 2012 survey, Pinterest had reached 15% of all adult Internet users and Twitter was sitting at…
iStock Photo Website

Using SlideShare to Reach New Customers

  • Social Media Marketing
  • Updated Sep 23, 2013
  • By Lori Soard
If you haven’t heard of SlideShare yet, you will soon. The Content Marketing Institute, states that SlideShare gets about 120 million views per month. Social networking seems to be all anyone is talki…

Increasing a Site’s Rank with On-Topic Content

  • Search Engine Optimization
  • Updated Jan 04, 2014
  • By Lori Soard
Years ago, you could find a keyword that people were searching for, make sure you used it on a page of your website and use a few other tricks watch the traffic roll into your site. Unfortunately, som…
inbound versus outbound marketing

Inbound Marketing Strategy For Your Website

  • Inbound Marketing
  • Updated Jan 04, 2014
  • By Lori Soard
Inbound marketing is exactly what it sounds like. It is marketing that brings new leads to a business. There are as many ways to gain new leads, who will hopefully convert into new customers, as there…

Use Free Webinars to Draw Traffic to Your Site

  • Online Business
  • Updated Jun 05, 2015
  • By Lori Soard
Many webpreneurs need to get the word out about their site, but don’t know where to start. It can be costly to run ads on various sites and newsletters only get you so far. For those who have a wealth…
hacked site

Advantages and Disadvantages of a Members-only Site

  • Online Business
  • Updated Jun 05, 2015
  • By Lori Soard
When the World Wide Web was in its prime, information was almost always free. Things like members-only sites were unheard of. Even if you did have to become a member, you certainly didn’t have to pay.…