Articles by Lori Soard

computer crash

How to Backup your WordPress Blog Easily

  • WordPress
  • Updated Oct 27, 2013
  • By Lori Soard
The hours of manpower it takes to get your WordPress blog looking just the way you want aren't something you likely want to repeat because you failed to backup your blog or need to move it and aren't …

20 Must-Have Tools for Small Online Businesses

  • Online Business
  • Updated May 08, 2019
  • By Lori Soard
As a small business owner, executing your business ideas means making it more efficient and finding tools that can help replace the hundreds of staff members you don’t have and can’t afford to hire. F…
rule of 7

How to Use the Rule of 7 To Gain New Customers

  • Inbound Marketing
  • Updated May 09, 2019
  • By Lori Soard
If you've ever taken a marketing course or worked with a PR firm, you've likely heard about the “Rule of 7”. This is simply a rule of thumb that a consumer must see or hear about your prod…

Get on Pinterest to Drum Up More Interest

  • Social Media Marketing
  • Updated Nov 08, 2018
  • By Lori Soard
Look out, Twitter! Pinterest is right behind you and gaining quickly. According to Pew Research's December 2012 survey, Pinterest had reached 15% of all adult Internet users and Twitter was sitting at…
iStock Photo Website

Using SlideShare to Reach New Customers

  • Social Media Marketing
  • Updated Sep 23, 2013
  • By Lori Soard
If you haven’t heard of SlideShare yet, you will soon. The Content Marketing Institute, states that SlideShare gets about 120 million views per month. Social networking seems to be all anyone is talki…

Increasing a Site’s Rank with On-Topic Content

  • Search Engine Optimization
  • Updated Jan 04, 2014
  • By Lori Soard
Years ago, you could find a keyword that people were searching for, make sure you used it on a page of your website and use a few other tricks watch the traffic roll into your site. Unfortunately, som…
inbound versus outbound marketing

Inbound Marketing Strategy For Your Website

  • Inbound Marketing
  • Updated Jan 04, 2014
  • By Lori Soard
Inbound marketing is exactly what it sounds like. It is marketing that brings new leads to a business. There are as many ways to gain new leads, who will hopefully convert into new customers, as there…
hacked site

Advantages and Disadvantages of a Members-only Site

  • Online Business
  • Updated Jun 05, 2015
  • By Lori Soard
When the World Wide Web was in its prime, information was almost always free. Things like members-only sites were unheard of. Even if you did have to become a member, you certainly didn’t have to pay.…

How to Resolve an Issue with Your Web Host

  • Hosting Guides
  • Updated Feb 27, 2020
  • By Lori Soard
Today’s website owners have many different options for web hosting. In cases where a company isn’t providing the level of service that you need, it is fairly simple to find a new hosting company. Howe…

My Hosting Story: Downtown Host Review

  • Hosting Guides
  • Updated May 08, 2019
  • By Lori Soard
I’ve designed websites for almost 15 years now, first for my own pleasure and later for others as a paid web designer. In that decade and a half, I’ve tried several different hosts. I currently use th…

10 Worst Website Design Mistakes

  • Website Design
  • Updated Jan 20, 2020
  • By Lori Soard
Whether you took courses at the local community college, having been creating web sites for years, or are an amateur learning as you go, there are some things every web designer should avoid if he wan…

40 Must See Free Web Design Tools

  • Web Tools
  • Updated Jul 04, 2019
  • By Lori Soard
From adding CSS to a web page to plugging in a bit of javascript, web designers can spend thousands of dollars on costly software. That might not seem like a big investment to the larger web design fi…