Articles by Lori Soard

Can You Use that Photo? Understanding Fair Use and What Photos Can and Can’t Be Used Legally on Your Blog

  • Copy Writing
  • Updated May 06, 2019
  • By Lori Soard
According to MDG Advertising, 37% of Facebook users engage more fully with a post that has a photo included; and 67% of customers state that the quality of a product's image helps them decide whether …

How to Protect Your Brand and What to Do If Someone Steals it

  • Blogging Tips
  • Updated Aug 23, 2017
  • By Lori Soard
TL;DR: Truly amazing ideas are rare and take time and effort to develop. Take the steps needed to protect your brand from theft. I want to start this article by sharing that this is a topic that is ve…

Why Evergreen Articles Are Important to Your Blog’s Success and How to Write One

  • Blogging Tips
  • Updated May 09, 2019
  • By Lori Soard
Blogger and SEO expert Jeff Bullas has written about the importance of evergreen content in the wake of Google's Panda and Penguin algorithm updates. He states, “Although keeping a news site or …
hacked-syrian

Web Hosting News Updates: Syrian Electronic Army, Right to Be Forgotten Push and Amazon Cloud Outage

  • Site Updates & News
  • Updated Dec 01, 2014
  • By Lori Soard
In this second half of November, the news stories that relate to web hosting and small online business owners came fast and furious. As people geared up for Black Friday shopping, many different websi…

How to Write Blog Posts that Are Scannable for Hurried Readers

  • Copy Writing
  • Updated Dec 13, 2016
  • By Lori Soard
No matter how much you may wish otherwise, there are a mere 24 hours in each day and at least a few of those must be spent sleeping if you want to be even slightly coherent. Yet, there is so much that…
social media sites

Top 5 Little Known Social Media Sites You May Have Overlooked

  • Social Media Marketing
  • Updated Nov 05, 2014
  • By Lori Soard
Think back to five or six years ago. Who were the networking giants online? People hadn't heard of Instagram (growing in popularity with young people today) and many didn't know how to tweet. Now, …
spam stats

Sick of WordPress Comment Spam? Five Ways to Stop It Today

  • WordPress
  • Updated Dec 01, 2014
  • By Lori Soard
Spam! We all hate it, yet marketers continue to inundate the average with spam at every turn. You likely get spam emails, spam popups and, if you own a WordPress site, spam comments posted to your blo…
more to blogging

Why There’s More to Blogging Than Writing – A Road Map to Guide You Through Every Article You Post

  • Blogging Tips
  • Updated Dec 01, 2014
  • By Lori Soard
Wouldn't life be simple if all one had to do was write up a quick post and schedule it to go live? Ask any blogger you know and he or she will tell you that blogging is about so much more than just th…
fall leaves

October Roundup: The Changing Seasons of the Internet

  • Site Updates & News
  • Updated Nov 01, 2014
  • By Lori Soard
The colors of fall are brilliant throughout much of the United States and Canada right now. The trees have shed their green coats and donned brilliant reds, soft golds and burnt orange hues. The Inter…

Web Hosting News Updates: Facebook’s New Safety Check Feature, Microsoft Azure to Combat Ebola, and Customers Demanding Refunds from AT&T for Cramming

  • Site Updates & News
  • Updated Oct 24, 2014
  • By Lori Soard
The last few weeks have been interesting as far as news cycles go. With the first US Ebola diagnosis, growing concerns over this disease have dominated news channels and websites everywhere. However, …

Common Grammar Errors and How to Avoid Them on Your Blog

  • Copy Writing
  • Updated Jul 15, 2019
  • By Lori Soard
Grammar errors can make your blog look unprofessional and sloppy. However, not every blogger is an English major. Plus, people are human and make mistakes. In fact, errors can be easily found in the b…
google cloud

Web Hosting News Update: Google Cloud’s Down Time, Blog’s Inventor, SlideShare’s Changes, and Shellshock Hackers Hit Yahoo

  • Site Updates & News
  • Updated Oct 15, 2014
  • By Lori Soard
October isn't yet halfway over and already has been a big news month for web hosting. From down time, to hackers, to changes in how various websites work, there is enough news to keep you in reading m…
hashtag

A Survey of SMM and What Days Are Good Days to Market

  • Social Media Marketing
  • Updated Oct 07, 2014
  • By Lori Soard
Writers and business owners are constantly looking for a way to get a leg up on the competition when it comes to social media marketing (SMM). Most businesses have a presence on social media these day…

Why Your 404 Page is Important and How to Make it Brilliant Instead of Boring

  • Website Design
  • Updated May 08, 2019
  • By Lori Soard
At some point in the life of your website, a visitor is going to stumble onto a 404 error page. Perhaps the visitor adds a strange extension to the end of the web address, or maybe she has bookmarked …
reading on cell phone

September Roundup: Last Quarter of the Year Approaches

  • Site Updates & News
  • Updated Mar 04, 2016
  • By Lori Soard
September rounds out the third quarter of the year and small businesses now move into the final quarter of 2014. It's a good time to learn from fellow experts, review hosting companies and begin to ma…
the wedg

Web Hosting News Update: Net Neutrality, The Wedg, Shellshock, and WordPress 4.0

  • Site Updates & News
  • Updated Oct 01, 2014
  • By Lori Soard
September has been a busy news month for web hosting. WHSR digs a bit deeper into net neutrality and how it might impact your site, the Wedg as a device for small business owners, Shellshock and how t…