Articles by Lori Soard

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How to Conduct A/B Testing on Your Site – A Complete Guide

  • Inbound Marketing
  • Updated Mar 16, 2017
  • By Lori Soard
You’ve probably heard a thing or two about A/B testing and how it can help you funnel your site’s visitors where you want them to go and get a better reaction to your CTAs. There are quite a few steps…

A Blueprint for Writing How-To Guides for Your Site

  • Copy Writing
  • Updated Apr 24, 2017
  • By Lori Soard
There are numerous articles on this site about how to increase your website traffic and tips for bringing new visitors to your website. However, one of the things that many new website owners overlook…

Content Planning for 2015 – How to Come up with 365 Days of Excellent Blogging Ideas

  • Blogging Tips
  • Updated Nov 08, 2018
  • By Lori Soard
Planning out your content for the coming year has a number of advantages to just writing by the seat of your pants. While there is something to be said for being spontaneous with your writing, having …
windows 10

Web Hosting News Updates: Microsoft Unveiling Windows 10, Firefox 35 Previews, and Adobe Acquiring Fotolio

  • Site Updates & News
  • Updated Dec 18, 2014
  • By Lori Soard
As website owners everywhere bask in the busy sales of the season, some important news hit the Internet waves about changes that might impact Internet users and website owners in the quickly approachi…

Can You Use that Photo? Understanding Fair Use and What Photos Can and Can’t Be Used Legally on Your Blog

  • Copy Writing
  • Updated May 06, 2019
  • By Lori Soard
According to MDG Advertising, 37% of Facebook users engage more fully with a post that has a photo included; and 67% of customers state that the quality of a product's image helps them decide whether …

How to Protect Your Brand and What to Do If Someone Steals it

  • Blogging Tips
  • Updated Aug 23, 2017
  • By Lori Soard
TL;DR: Truly amazing ideas are rare and take time and effort to develop. Take the steps needed to protect your brand from theft. I want to start this article by sharing that this is a topic that is ve…

How to Write Blog Posts that Are Scannable for Hurried Readers

  • Copy Writing
  • Updated Dec 13, 2016
  • By Lori Soard
No matter how much you may wish otherwise, there are a mere 24 hours in each day and at least a few of those must be spent sleeping if you want to be even slightly coherent. Yet, there is so much that…
spam stats

Sick of WordPress Comment Spam? Five Ways to Stop It Today

  • WordPress
  • Updated Dec 01, 2014
  • By Lori Soard
Spam! We all hate it, yet marketers continue to inundate the average with spam at every turn. You likely get spam emails, spam popups and, if you own a WordPress site, spam comments posted to your blo…

Web Hosting News Updates: Facebook’s New Safety Check Feature, Microsoft Azure to Combat Ebola, and Customers Demanding Refunds from AT&T for Cramming

  • Site Updates & News
  • Updated Oct 24, 2014
  • By Lori Soard
The last few weeks have been interesting as far as news cycles go. With the first US Ebola diagnosis, growing concerns over this disease have dominated news channels and websites everywhere. However, …

Common Grammar Errors and How to Avoid Them on Your Blog

  • Copy Writing
  • Updated Jul 15, 2019
  • By Lori Soard
Grammar errors can make your blog look unprofessional and sloppy. However, not every blogger is an English major. Plus, people are human and make mistakes. In fact, errors can be easily found in the b…

Why Your 404 Page is Important and How to Make it Brilliant Instead of Boring

  • Website Design
  • Updated May 08, 2019
  • By Lori Soard
At some point in the life of your website, a visitor is going to stumble onto a 404 error page. Perhaps the visitor adds a strange extension to the end of the web address, or maybe she has bookmarked …
reading on cell phone

September Roundup: Last Quarter of the Year Approaches

  • Site Updates & News
  • Updated Mar 04, 2016
  • By Lori Soard
September rounds out the third quarter of the year and small businesses now move into the final quarter of 2014. It's a good time to learn from fellow experts, review hosting companies and begin to ma…
the wedg

Web Hosting News Update: Net Neutrality, The Wedg, Shellshock, and WordPress 4.0

  • Site Updates & News
  • Updated Oct 01, 2014
  • By Lori Soard
September has been a busy news month for web hosting. WHSR digs a bit deeper into net neutrality and how it might impact your site, the Wedg as a device for small business owners, Shellshock and how t…

The Who, What, Where, When and Why of Excellent Blog Writing

  • Copy Writing
  • Updated May 28, 2018
  • By Lori Soard
First year journalism students learn about the five Ws (Who, What, Where, When and Why). Although you may have no intention of becoming a professional journalist, if you're going to write original, gr…

Keep Your Readers Interested with Hooks and Hangers

  • Copy Writing
  • Updated Dec 13, 2016
  • By Lori Soard
More and more marketers are focusing on unique content to promote their websites. Social Media Examiner's 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals feel…
social media marketing

18 Instant Tips to Smarter SMM Strategies

  • Social Media Marketing
  • Updated Aug 08, 2014
  • By Lori Soard
Realizing that it isn't a trend going away anytime soon, more and more businesses are starting to utilize social media for marketing. Social Media Examiner recently released their 2014 Social Media Ma…