Articles by Lori Soard

Vim: Making Life Easier for Coders while Helping Children in Uganda

  • Web Tools
  • Updated Jul 10, 2018
  • By Lori Soard
If you're in any type of web development or programming, then you've likely heard of Vim (vim.org), which stands for “Vi Impoved.” Vim is an open source text editing software. The text edi…

52 Weeks of Idea Starters for Your Blog

  • Blogging Tips
  • Updated Aug 23, 2017
  • By Lori Soard
If you want site visitors to return to your blog frequently, you have to give them fresh material to read. They need to know they can trust you to give them good advice and to give it on a regular sch…

The Secrets of Writing Irresistible Blog Posts

  • Copy Writing
  • Updated Jul 12, 2017
  • By Lori Soard
You can have an amazing website design, but content is ultimately what sells your website to the outside world. Writing irresistible blog posts is an important component of keeping content fresh and e…

Why Storytelling Is a Vital Part of Blogging

  • Blogging Tips
  • Updated May 07, 2019
  • By Lori Soard
About 78% of managers think that content is still the future of marketing and that branding is king. It shouldn't be any surprise. Stories are as old as time. The first cavemen shared stories on the w…

BlogVault’s Journey from a Hobby Project to Profitable Business

  • Interviews
  • Updated Jun 12, 2017
  • By Lori Soard
For small business owners, finding that one thing you're truly passionate about and feel called to create is more rewarding even than the profit a business might make (although, we all want that profi…

How Tristan Hervouvet Built ImageRecycle from 0 to 1,000,000,000 Images

  • Interviews
  • Updated May 01, 2017
  • By Lori Soard
ImageRecycle went from a simple idea to handling more than  1,000,000,000 pieces of compressed media, and in a very short time span. Tristan Hervouvet, co-founder of ImageRecycle and JoomUnited founde…

Valentin Sharlanov of WebHostFace Dishes about Reliable, Secure, Personalized Web Hosting

  • Interviews
  • Updated Mar 17, 2017
  • By Lori Soard
WebHostFace (site: webhostface.com/) is one of those hosting companies that puts service at the core of their branding. They describe their story as a fairy tale. They talk about a rough start, advent…

A (Very) Detailed Guide on Becoming an Authority in Your Niche

  • Search Engine Optimization
  • Updated Feb 02, 2017
  • By Lori Soard
TL;DR: Becoming an authority in your niche requires that you establish yourself as a leader on a given topic. The things that make one person an authority over another include gaining the trust of rea…

Save Time and Effort by Using Blog2Social for Social Media Marketing

  • Social Media Marketing
  • Updated Jan 06, 2017
  • By Lori Soard
Not too long ago, I wrote an article about cross-promoting on social media to save time and gain traction. After checking out Blog2Social, I think this tool would be extremely helpful in helping you c…

Scala Hosting: Taking Reliability to a New Level

  • Interviews
  • Updated Aug 16, 2017
  • By Lori Soard
If there is one thing you want in a hosting company, it is reliability. Scala Hosting has made a true commitment to ensuring their servers stay up and running. They run stress tests on every server 72…

Complete Guide to Re-purposing Old Content

  • Blogging Tips
  • Updated Jul 10, 2019
  • By Lori Soard
  Your content is one of your biggest assets as a website owner. You've likely invested a lot of time, effort and money into developing the best content you possibly can for your site and your re…

Socialert – Hashtag Tracking to Take Your Social Media Marketing to the Next Level

  • Interviews
  • Updated Dec 11, 2016
  • By Lori Soard
Social media marketing is almost a given for website owners these days. It is important to brand yourself effectively, even on social media and hashtags are an excellent way to accomplish that brandin…

Avoiding and Fighting Plagiarism in Blogging: Why Copyscape (and other tools) Matters

  • Copy Writing
  • Updated May 23, 2019
  • By Lori Soard
Fighting plagiarism in blogging is an important part of running a trustworthy and credible site. Many bloggers are concerned about duplicate content and how it might impact their site rankings. While …

Kickassd: More than Just Blazing Fast Web Host Performance

  • Interviews
  • Updated Sep 05, 2017
  • By Lori Soard
You've probably heard web hosting companies brag about fast speeds and great performance before. Have you ever wondered just what goes into making a web hosting company fast, reliable and affordable? …

12 Step-by-Step Points to Write Your First Online Course – Part I

  • Copy Writing
  • Updated Dec 13, 2016
  • By Lori Soard
Back in 1996, I started offering online writing courses through chat rooms to a handful of students. At that time, there weren't as many online course options out there and what I and others were doin…

Why (and How) to Trademark Your Business Name: My Personal Story + Useful Tips from Lawyers

  • Online Business
  • Updated Jan 22, 2019
  • By Lori Soard
First, a personal story…  In 1996, I quit my day job and decided to stay home and start writing full time. I also learned to design websites and started editing and managing other people's websi…