Articles by Gina Badalaty

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Is Sponsorship Killing Your Blog?

  • Blogging Tips
  • Updated Oct 06, 2014
  • By Gina Badalaty
On 9/22/14, Marcy Massura, Senior VP at NYC Practice Leader & North American Digital Lead, wrote “How the blogger killed herself off,” about a blogger who stopped being authentic and relevant because …

How to Run a Successful Blogger Giveaway

  • Inbound Marketing
  • Updated May 08, 2019
  • By Gina Badalaty
Running a giveaway is a great way to attract attention to a brand, bring recognition to a great product and get some traffic landing on your site, but there are rules and etiquette to follow and strat…

5 Creative Ways to Find Blog Topics for Clients

  • Blog
  • Updated Sep 16, 2014
  • By Gina Badalaty
It happens to every blogger: writer’s block – that period of time when you can’t find words or topics to write about. When you are writing multiple blogs on a specialty topic, it can be even more chal…
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Brands & Bloggers: Best Practices for Working Together

  • Blog
  • Updated Aug 24, 2014
  • By Gina Badalaty
This week, I received two pitches from brands that I really like to review products or link up posts. While this is flattering, the truth is that I’ve already worked with both products – it seemed unk…
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Top 7 Things I Learned at the iRetreat 2014 Blogger Conference

  • Social Media Marketing
  • Updated Jul 07, 2014
  • By Gina Badalaty
This week I had the pleasure of attending iRetreat 2014. This intimate conference has been around since 2011, when it was called Reviewer’s Retreat and focused on supporting product reviewers. It’s st…

The Top 7 Mistakes in Google+ Engagement

  • Social Media Marketing
  • Updated Jun 21, 2014
  • By Gina Badalaty
Recently, I set out to attract more Google+ visitors. I did not succeed too well – in fact, I actually ended up making more headway on Instagram AND the elusive Facebook – but I thought my failures co…

How to Make Money Blogging: Becoming a Product Reviewer

  • Blogging Tips
  • Updated Jun 25, 2019
  • By Gina Badalaty
Summary (TL;DR) Learn the components of a good review and how to line up your first few gigs for free products, trips or services in exchange for your honest reviews.     Table of Content In…

Graphics is Not My Thing: Part 2: Editing

  • Blogging Tips
  • Updated Apr 12, 2014
  • By Gina Badalaty
Last time, I shared simple steps on how you can improve taking photos, especially if you have a blog or website centered around product reviews, your family or travel. This week, we’ll tackle basic ed…

Graphics is Not My Thing: Part 1: Take Better Photos

  • Blogging Tips
  • Updated Apr 12, 2014
  • By Gina Badalaty
Consider yourself hopeless as a photographer? Great photos are an absolute requirement for a good blog, particularly if you work with brands, but while you don’t necessarily have to be a great photogr…

10 Resources for Finding Freelance Writing Work

  • Copy Writing
  • Updated Jun 25, 2019
  • By Gina Badalaty
Now that you’ve got some blogging experience under your belt, it’s time to hit the road and start looking for freelance writing work. Before you get started, here are some things to consider: What Kin…

9 Strategies to Get Your First 1000 Page Views

  • Blogging Tips
  • Updated Oct 30, 2017
  • By Gina Badalaty
Starting a blog over 10 years ago had its advantages: there wasn’t much competition, and if you could find the right niche, you could land a sweet spot that would last. The way to build readership was…
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Google Authorship: Why You Should Use it

  • Search Engine Optimization
  • Updated Jun 21, 2014
  • By Gina Badalaty
You may have heard that search engine optimization is fading as a tool of choice for Google to rank and position websites. That is true, but in its place, a new tool, Google Authorship, used together …

From Blogger to Freelance Writer

  • Blogging Tips
  • Updated Sep 25, 2017
  • By Gina Badalaty
It wasn't until many years into writing Mom-Blog that I realized I could start a writing career, my long time dream, by bootstrapping off of my years of blogging. Here is how and what I did to get to …
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How To Attract Direct Advertisers To Your Blog

  • Online Business
  • Updated Nov 13, 2013
  • By Gina Badalaty
Direct advertising is a great way to monetize your blog. “Direct advertising” means that there is no intermediary between you and the advertiser: you are contacted by the company or their PR firm for …
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The Pitfalls of Hacking and Spam: 7 Ways to Protect Your Blog

  • Blogging Tips
  • Updated Oct 19, 2013
  • By Gina Badalaty
Blogs are a great way to build up a business, share your talent for crafting or cooking, or educate a common audience. But they are also vulnerable to attacks from spammers and hackers. So, just like …

How to Find the Right Niche for Your Blog

  • Blogging Tips
  • Updated May 10, 2019
  • By Gina Badalaty
This is normally how a newbie starts a blog: they would write about their work on Monday, hobbies on Tuesday, movies they have watched on Wednesday, and political views during the weekends. In short, …