Beginner’s Guide to Personas

Beginner’s Guide to Personas

  • Blogging Tips
  • December 13, 2016
  • By KeriLynn Engel
You’ve probably heard of buyer personas or reader personas, and know that they’re an important marketing tool for building a blog or business. But what exactly are personas? What do they look like, an…
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Big Data: Why Your Brand Needs It

  • Social Media Marketing
  • September 25, 2014
  • By Mike Beauchamp
When it comes to data more is always better; and thanks to advances in software big data is now manageable. Imagine a room full of people who all have to answer your questions, anonymously. That’s the…