Headlines that Suck and What You Can Learn from Them

Headlines that Suck and What You Can Learn from Them

  • Copy Writing
  • December 13, 2016
  • By Lori Soard
The Poynter Institute, Eyetools Inc. and the Estlow Center for Journalism and New Media used eye tracking equipment to study the way people read webpages and came up with some interesting information …