The bitter lessons that the Internet giant learned in the social media space with Google Buzz and Google Wave may stand it in good stead, but in the modern open source age, lessons are really out there for all to learn. Facebook’s privacy controls debacle has not resulted in a significant drop in active users, following a concerted campaign to educate them about existing and new features.
Look at how the two social networking platforms stack up against each other when compared from an end-user perspective.
1. A suite of web services versus a standalone social network.
Facebook, a social network has become a part of our daily lives. While, the highest number of Google Plus adopters were existing users of other Google services, such as Gmail, Picasa, Google Reader, and Google Docs. The reason was the ease with which this social networking platform allowed all these services to be integrated into one place. In addition, for people not using the other web services, joining Google Plus gives instant and single log-in access not only to all of the services, but also allows users to use features of other services without actively using them. Google has also cleverly repackaged other services and built them into Google Plus in a similar way, such as multi-user text and video chat, and a feed reader in the form of the Sparks feature.
2. Multi-user real time video chat.
The “next big thing” was due in the realm of video chat for quite a while, but no one had really anticipated the top grade multi-user video chat that came with Google Plus. With surprising image and streaming quality even on middle of the road broadband line, Hangout really pushes the envelope as far as technical finesse is concerned. Even though, Facebook came out with a plain vanilla video chat option soon after, Google has gained the lead as far as this aspect is concerned.
3. Privacy features out in public.
Many observers ascribe the phenomenal early adoption rate of Google Plus to the privacy issues with the Facebook way of sharing everything with everyone by default. Google Plus circumvents this with the concept of independent Circles of contacts, letting you share specific content with particular sets of people. Facebook has a similar level of sharing control called lists, but this was something that many people were either unaware of or found complicated to access and utilize. Of late, though, Facebook has begun putting its privacy tweaks out in the open in an attempt to reassure its users.
4. A difficult to beat network in terms of numbers.
Facebook has the incredible advantage of 750 million users, something that Google Plus can only look at longingly for the near future. With this huge user base and a seven-year lead in the social networking field, Facebook is at a clear advantage.
5. Innovative users find hidden value in Google Plus.
The fact that Google is often seen as the lone voice in the wilderness against the evil empire of corporate monopoly has seen a greater adoption of its services by the creative, alternative-lifestyle population. One of the first trends that set Google Plus apart from Facebook was the innovative ways that people began using the features on it, from real time video blogging and collaborative writing, to using the streams as classrooms, life-hack tutorials and discussion centers.
At the end of an unbiased pros and cons analysis, it is clear that for those wanting to get on to the social network to find and reconnect with long lost school friends and family members, Facebook is still the preferred destination with its sheer volume of users. To date, there has been little in terms of front page features that set the Stream of Google Plus apart from Facebook’s Wall. The privacy control offered by Circle is really just a tweak on the List feature, and with the new campaign to promote its privacy features, Facebook is fast shedding its risky image.
For those who migrated to Google Plus thinking it is a more serious platform, well, you might not have noticed the games tab that has shown up over the last month! However, the video chat feature in Google Plus is really cool, and it will take some effort to match it. For users already on other Google services, there is a lot of comfort in this Taco-Bell-meets-KFC application. But other than these two, there is little to write home about as far as Google Plus is concerned. For all purposes, both these giants are equally placed in the battle for the social media log-ins.