Article by Guest Poster
This article was written by a guest contributor. The author's views below are entirely his or her own and may not reflect the views of WHSR.
Magento usage trends can be categorised in numerous market segments.
From these it is most commonly found in shopping, business and vehicle ecommerce websites. To properly migrate and integrate Magento as an ecommerce platform of choice, businesses in these sectors are typically employing a web hosting provider to deliver an entire online experience. Doing so provides consistent hardware, software and networking capabilities for ecommerce to run smoothly, with minimal downtime and optimum performance.
An online business lives or dies by the quality of its digital presence through brand reputation, product and service delivery. Without a reputable ecommerce platform and hosting provision there is little chance of achieving sustainable growth and online revenues. Let’s take a look at some of the best examples of Magento in action…
Many thousands of hosted sites (Breville, Nike and Pental to name but three) use Magento ecommerce to power rich multimedia engagement. Magento has a complex yet powerful database structure that essentially delivers optimum performance levels for websites to run high quality graphical user interfaces without losing speed and efficiency.
This helps establish and maintain brand reputation at every phase of website navigation and transaction processing. Usability and speed of service are further enhanced through superior site design and customisation.
Other Magento platforms, (Paul Smith, Stussy, Toms and more) harness the powerful database architecture to store and query high volume/high quality collections of products. Seamlessly integrating the shopping experience with real-time response times is critical, enabling you to establish user confidence, support staff and generate leads.
Delivering an ecommerce experience that customers expect from such reputable names is a minimum requirement, but it should never be taken for granted. With Magento, the powerful mix of faster querying and transaction processing maximises ROI from an online shopfront.
Physical stores today are struggling to keep the lights on, as such more and more are turning to ecommerce as a way to reach customers. It is those that have simple and clean ecommerce options for localised services and stockists that create the most value for both global and local customer bases.
Take for example Goodyear, Interflora and TimeOut. All three, offer vastly different products, yet are savvy to localised online demands. Providing prompt service, effective marketing and sign-up services that keep customers engaged with their brand within the community.
Creating a pleasurable, no fuss, no frills online experience for customers is the first step towards ecommerce nirvana. Whether visiting the Goodyear site to enquire about new tyres, using Interflora to order a bouquet of flowers, or looking at an online subscription to TimeOut magazine, having the capability to target global, regional AND local clientele with vastly different requirements gives a huge edge to your site as a scalable online service.
These are the types of companies and market segments where Magento ecommerce provides power, speed and agility for the perfect online store. Hitting your niche with local service delivery is crucial to elevating customer awareness and brand loyalty. As is delivering an end user experience that is intuitive and aesthetically pleasing for a potentially global audience.
Ecommerce platforms built with Magento are resilient and compliant, but above all are the perfect platform upon which any size and scale of business, SMB to global enterprise, can create the perfect online shopfront.