Google Adwords is one of the most cost effective internet marketing tools, but many people don’t think so. Is it really not so? If it isn’t so then, why a large number of advertisers are using it? Definitely it’s very cost effective, but the success depends entirely on the strategy of the person who’s running it.
Here’re few tips that can help having better results in an Adword Campaign:
It’s the first and most important factor, right choice of keywords will bring the right/targeted customers to you, and all this needs a careful research. Do consider Adword’s suggestion tool and Wordtracker, but don’t rely on them.
Start With Small Budget
Starting with a high budget will be a mere loss, instead test many different strategies in small slots with small budget, and allocate more budget to the best performing campaign.
Improve Ad Quality
Keyword alone doesn’t perform well if the Ad Copy is not good, i.e. having targeted keywords will ensure that your ad is being shown in relevant searches, but it doesn’t ensure that people will click it. People click an ad only when it stats what they were searching, so the Ad copy should be in accordance with the targeted keywords and must contain keywords in it.
Test Different Positions And Ads
Even if you’ve run a successful campaign earlier, you can’t say that same strategy will work for another product, so keep on trying new and innovative strategies. Testing gives the best feedback and hence improvement.
Don’t Expect Success At First Instance
Of course, you need time to test different things, compare and analyze them and continue the best one. The best will not be achieved at first instance, so along with strategic movement be patient.