Article by Jerry Low
Geek dad, SEO data junkie, investor, and founder of Web Hosting Secret Revealed. Jerry has been building Internet assets and making money online since 2004. He loves mindless doodling and trying new food.
One of the articles that caught my attention says that there were about 1.4 billion people that have email accounts and 90 trillion emails was sent in year 2009. Upon reading this, my head swirls from the endless possibilities. How can I use email marketing for the promotion of my products? How can I use it to build business relationship with even just a fraction of the 1.4 billion people? How can I use email marketing to generate sales and increase my income?
As an online marketer like many of you, I’m sure we share the same questions and sentiments especially that I’d been using email marketing before and I seem not to get the result that I wanted. So, a real trooper like I am, I researched, poked and probed for the possible ways on how to use the power of email marketing to help me increase my sales and profit.
Thus, it led me to understand the features of email marketing like:
The features and benefits of email marketing are indeed great as you can see. However, there are several things you need to know before launching your very own email marketing campaign. First and foremost you’ll need to know how to create an email account under your domain name ;), then you will need to understand these following basics:
Creating a database of your prospective clients is one way to keep track of your email marketing efforts. However, it is a must that the receiver of your emails gave you consent to send them email marketing. Otherwise, if you are sending emails to those who did not gave you permission to do so, your emails then will most likely end in the Spam folder or worst, straight in the Trash.
So, some of the ways that your prospective clients willingly give their email addresses is when you they subscribe to your site or to your online newsletter, etc. However, it will also be wise to review your email list at least twice a year and delete subscribers with email addresses that are not valid anymore or those who don’t open your emails.
Segregate your email subscribers based on their age group, their gender and other preferences. This way, you will have a better understanding on what information will attract your clients most. Let’s say your store is running a clearance sale for infant and toddler wear. So, it is expected that you should send your emails to clients who probably have infants or toddlers. The age of your subscribers (if that information is given) can help you determine whom to send your email marketing.
Sending a generic email is not attractive and will definitely not help you build customer relationship. Remember that when your prospective customer subscribe to your Web site or your store, then he or she is open to build a good business relationship with your company. So, spend an extra effort to do your part…personalize it.
Knowing the demographics and preferences of your clienteles will help you draft a compelling marketing lines or tag lines. Let’s say your customer is aged between 18 to mid 20’s, then fit the wordings of your email that will attract clienteles within that age group. It will also help you assess the right product offer for them.
Sending a so-so email that only bears products offerings and discounts will not be effective in calling your reader’s attention. Rather, send relevant and quality information that could help educate your readers, thereby creating the need on why they should buy your products and why they would need your product.
A closing sentence with a call to action will bring in the results that you desire. So, include pertinent information that answers what your readers should do after reading your email and what possible reasons why they should act on it. More so, an effective call to action is not just found in the ending part of your email. It is spread sparingly in the body of your email, like a subtle reminder on what they should do. Furthermore, include incentives like discounts or freebies as motivators to help them act on your call to action.